Market Of Tourist Services Research Articles

THE ROLE OF HUMAN CAPITAL IN ENSURING EFFECTIVE DEVELOPMENT OF ENTERPRISES

Current trends in tourism are the separation from classical tourism of the latest, diverse types and forms, which can enrich the income from tourism services and create prospects for entering new markets, including international ones. The growth of the market of tourist services is due to the growth of both demand and supply. The increase in supply is mainly due to the development of entrepreneurship, caused by high levels of turnover and profitability capital, competitive potential. Among the new forms and types of tourism that increase the socio-economic potential of the state, medical tourism stands out, the main purpose of which is to organize the treatment of citizens abroad. The field of medical tourism is an important part of the service sector, which plays a significant role in enhancing the country’s trade balance. From a macroeconomic point of view, this is due to a number of factors, such as: demographic, globalization factors, technological change. The aim is to reveal the current state, organizational aspects of the functioning of medical tourism, as a promising area of tourism enterprises in Ukraine. In accordance with the set goal, the tasks were formulated, which determined the logical structure and sequence of their solution: – to reveal the essence and modern approaches to the classification of medical tourism; – describe the organizational and managerial aspects of medical tourism in Ukraine; – to highlight the socio-economic essence of medical tourism; – to analyze the current state and trends in the development of medical tourism in Ukraine and the world; – to reveal the organizational aspects of the medical tourism product and its effectiveness for tourism enterprises; – identify problems and outline prospects for the development of medical tourism in Ukraine. The object of the study is the patterns, quantitative and qualitative indicators of the functioning of medical tourism in Ukraine and the world. The subject of the study is the organizational aspects of medical tourism and medical tourism product to improve the efficiency of tourism enterprises.

Night Sky Tourism Destinations: Raising Awareness of Community Potential Score

Argodadi Village is an area with tourism potential due to the construction of the Yogyakarta International Airport route to Yogyakarta. One of the tourism potentials in this area is the Night Sky Tour which explores celestial objects. However, this potential has not been developed due to residents' limitations in tourism management, skills in astronomy and using telescopes, and marketing of tourism services. This activity aims to develop tourism destinations based on community participation in collaboration with the Tourism Office, sub-district and local village governments, universities, and other communities. Tour services include camping activities, observing celestial bodies at night and in the morning, and team building targeting children in the 5th to 8th grade-students. Promotions carried out through social media are relatively effective by gaining the interest of 54 participants from a quota of 35 participants. The questionnaire data found that the stakeholders showed optimism in this destination of 5.31 out of a scale of 7. Meanwhile, the Night Sky Tour activity participants responded with a satisfaction response of 4.82 out of a scale of 7. The inaugural activity of this Night Sky Tour needs to be followed up in several proposed agendas to maintain continuity.

MARKETING FACTORS OF THE TOURISM MARKET’S OPERATIONS IN UKRAINE

Aim: The article is devoted to analyzing marketing factors of the tourism market operations in Ukraine under martial law. Methods: The study used the method of secondary data analysis. Results: The authors determined that the tourism market always reacts very sensitively to crisis events (pandemics, devastating natural disasters, political or military crises, etc.) and highlighted the changed format of the tourist market in Ukraine in the conditions of the protracted Russian-Ukrainian war. The authors identified the main factors of the current market of tourist services in Ukraine under martial law conditions. The functioning of the tourism market during the war is strategically important for the state and citizens. Conclusions: The authors summarized the experience of the tourism sector of countries that have been through a similar crisis and became leaders in the regional markets of tourist services to implement it in Ukraine effectively and determined the main factors of the functioning of the market of tourist services in the segments of domestic and inbound tourism after the victorious peace and innovative directions of recovery and further development.

Mechanisms and tools of domestic amateur tourism development

Today’s Russian market of tourist services is very diverse and demonstrates, according to experts, very positive development trends. However, neither natural nor cultural sites alone do not make a region attractive to tourists. Unfortunately, the level of tourist services leaves much to be desired, and where it is high, the price is above the average, since with restrictions on travel abroad the people have not many alternatives. The creation of an interaction model for all the participants of the travel market based on User Agreement and, as a consequence, the creation of communicative tools, such as mobile applications and phone calls, is the aim of the current research. The methodology is based on a set of methods, including analogy, comparison, programming, and modeling. Given the results, a new approach to promoting rural tourism will not only attract funds to small towns and villages but also contribute to the development of recreational systems and make traveling in Russia comfortable for both domestic and foreign tourists.

Theories of international trade in modern tourism business

The article research deals with the issues of the world market of tourist services and its place in the world gross product. The author highlights the modern trends in the world market of services and defines the place of international tourism as a priority sphere of economy of many countries, providing the lion’s share of the total national income of countries, becoming a direction of international specialization, promoting comprehensive sustainable economic development, social inclusion, growth of employment and overcoming poverty, efficient use of resources, environmental protection, development of interculturalcommunications, preservation of peace and security as an important component of social interactions of global scale. Research тhe theory of international trade from the perspective of supply and perspective of demand is investigated and systematized. The comparative advantages that determine the directions of foreign trade through the export of surplus resources and import of scarce resources of production are discovered. It is discovered that all considered traditional theories of international trade were based not on the similarity of countries, but in contrary on their differences. It is proved, regardless of the theory ofrelative factor endowments, that not only the differences but also similarities between countries may be a prerequisite for trade. The country similarity theory, which states that having developed new products in response to discovered market needs in the domestic market, the manufacturing company then refers to markets that are the most similar to the markets of its country, is analyzed. It was established that this theory explains international trade mainly from the perspective of demand, not supply. It is generalized that the theories of international trade is the basis for the statistical monitoring of trade and allow toidentify key indicators of its measurement.

Revitalization of Post-Industrial Facilities in Economic and Socio-Cultural Perspectives—A Comparative Study between Poland and the USA

The article presents selected post-industrial heritage sites in Poland and the USA. Comparative studies conducted by the authors concern economic, financial and socio-cultural aspects. The research methods used include a diagnostic survey and analysis of financial documents of selected post-industrial facilities in Poland and the USA. The authors carried out financial analyses of the functioning of selected post-industrial cultural heritage facilities. The aims of the diagnostic survey were to examine public opinion regarding the financing of post-industrial facilities and the interest of young people in post-industrial monuments. Furthermore, the researchers aimed to identify potential customers and determine the most effective methods of promoting post-industrial cultural objects and post-industrial tourism. These research results can be used by authorities managing post-industrial cultural monuments as a guideline for designing marketing activities and segmenting the market for post-industrial tourism services. This will allow marketing information to reach defined target groups more effectively. Surveys showed that respondents from both countries agreed about the need to protect post-industrial heritage. Significant differences in opinions concerned interest in post-industrial tourist offerings. In Poland, 88% of respondents believed that post-industrial facilities can arouse the interest of tourists, whereas only 28% of respondents believed so in the USA. This article considers the development of post-industrial tourism and the revitalization of post-industrial facilities from the new perspective of potential users.

Financing of tourism and recreation in municipal programs during the pandemic period: the case of Odesa

The threat of rapid spread of COVID-19 infection was felt primarily by residents of big cities and in the economy of resort towns the tourism and recreation sector suffered the most. At the same time, the need for travelling and recreation in conditions of forced isolation and the need for rehabilitation of citizens has not decreased. Accordingly, the municipal authorities should carry out appropriate organizational and financial measures aimed at maintaining the functioning of the domestic market of recreational and tourist services. The study aims to analyze the indicators of financing tourism and recreation within the socio-economic programs of urban development in order to develop recommendations based on the results to improve this funding within the adaptation to the conditions of the pandemic period. This was done by analyzing the development programs of the city of Odesa in Ukraine, the effect of which extends to the pre-pandemic period of 2019, as well as the years of the pandemic 2020–2022. In substantiating the budgeting mechanism within urban development programs built on a systematic approach at the stage of comparative assessment of recreational expectations based on the modified Vroom model one took into account such indicators as: percentage of recreation costs, variability of prices for recreational services, anxiety associated with the consequences of the COVID-19 pandemic, etc. Within the proposed mechanism recommendations are aimed at justifying decisions regarding the variability of funding in urban programs relevant to the development of recreation and tourism, namely, by increasing the funding from the development budget and increasing control over the implementation of these programs, as well as improving the coordination function in order to prepare the ground for the implementation of “4P” and “people-first” models in recreation and tourism at the municipal level. AcknowledgmentThe paper contains the results of research conducted under the National Academy of Science of Ukraine’s grant Formation and Use of Natural-Resource Assets of the Recreational and Tourism Sphere (0120U100159) and the Nominal Scholarship of the Verkhovna Rada of Ukraine for Young Scientists-Doctors of Sciences for 2021 (0121U113482).

Two-tier seasonal concentration of tourism in the European Union

The market for tourist services is subject to the most significant impact of seasonality among all sectors of the economy. Due to growing wealth and the increasing amount of free time, the significance of this sector is on the rise. This research aims to outline the degree of seasonality by month in EU member states and identify changes in seasonal tourist concentration and its varying levels from 1990 to 2018. The research uses data on the actual numbers of overnight stays of nationals and non-nationals from the EUROSTAT databases. The measures include absolute and refined indicators of seasonality and the Gini coefficient. The analysis has enabled three groups of countries to be identified according to different concentration levels. The classification of a specific country into a group seems to be helpful in planning for their domestic market. Moreover, a novelty in the study of the tourism services market is the identification of a two-stage 8-year cycle in seasonal tourism concentrations in the European Union.

The Impact of Tourism on the Socio-Economic Development of Volyn Region

The purpose of the article is assessing the impact of the tourism industry on the socio-economic development of Volyn region. The following methods were used to conduct an objective and thorough study: analysis and synthesis (to determine the sequence of the study); deduction and induction (to choose a research strategy); systematization (to formulate the conclusions of the study); structural and logical generalization (to build a logical model of the research process); statistical (in the formation and processing of statistical information base); SWOT-analysis (to estimate the tourist potential of the Volyn region). The possibilities of development of tourism in the region are determined, the influence of tourist activities on other sectors of the economy and the socio-economic effect from the organization of tourist activities in the region. The dynamics of tourist flows in the Volyn region has been analyzed and their role in the economic growth of the region has been assessed.Separate indicators of tourism demand and tourist proposal in the structure of economic region activity are investigated, which the analysis of the dynamics give grounds to assert both positive and negative trends in the development of a local tourist market. As part of the overall positive increase in demand, the development of supply should take place by improving quality and offers. The role and place of tourism enterprises in ensuring the economic growth of the region are clarified. It is established that the contribution of tourism infrastructure enterprises of the region to the local budget is insignificant. The main problems the functioning of the tourism industry are revealed and the directions the intensification of local authorities are outlined to ensure economic growth of the tourism industry. The development of the tourist industry of the Volyn region and the development the regional market of tourist services will positively affect the socio-economic situation of both the region and the state as a whole.

VIRTUAL EXCURSION’S ROLE IN TRAINING FUTURE TOURISM EMPLOYEES

Historical and cultural tourist resources are often used in training future tourism specialists. Their use in virtual excursions is substantial. University research and teaching staff are trying to use the educational potential of virtual excursions. To help them be aware of the available virtual excursions, the article describes their assortment. The authors reveal the difficulties in understanding the terminology related to virtual excursions; the meaning of the term “virtual excursion” is specified to avoid any misunderstandings. There were analyzed the proposals of virtual excursions in the Ukrainian tourist services market and classified into thematic groups: museums, separate tourist attractions, and art. Each group was illustrated with examples of available virtual excursions. It was found out that in Ukraine the virtual excursions to ethnographic museums prevail over the other types. At the same time, new types are appearing with the help of free online services thanks to which the educational potential of virtual excursions increases greatly.

Tourist Services of the Western Region of Ukraine: Rating and Analysis

Abstract Today, together with the recognition of the tourism industry as one of the priorities in the economy of Ukraine, quite active and effective activities have been launched to build a structure of prerequisites for achieving the most effective level of its functioning. At the same time, we understand that to achieve the most successful functioning of the market of tourist services, it is necessary to initiate efforts to overcome the economic crisis and stop military events in Ukraine. We can witness that the market of needs services is becoming increasingly important as a mandatory component in the languages of modern market relations. The tourism industry is a leading field of activity in many countries worldwide. Its development allows you to actively use the most popular and valuable natural resources, ensure job creation, significantly improve the economic, environmental, and social situation, and expand investment space. In Ukraine, the sphere of tourist services has not yet taken its rightful place in services and the economy in general. Therefore, there is a need to substantiate various processes implemented in tourism services at the scientific level, with due regard for national and regional market realities, both in the market and its economic and social situation. An important aspect is also the socio-economic development of the state’s regions, which reflects the continuity and stability of regional tourism markets. Among the many problems facing the balanced development of regional tourism, markets ensure the appropriate level of their competitiveness, both between each other and internationally. In our country, tourism began to gain its development at the whole level not so long ago because it did not have a total base for its formation. At the same time, forming a significant share of state, regional, and local budgets and being a necessary “plane” of market circulation, problems in regulating tourism in the regions are the focus of research while forming further and important competing principles. Therefore, today, we need to implement our study by rating the indicators of infrastructural development of the Western regional market of tourist services in Ukraine.

System of innovation and investment measures of the economic strategy to restore tourism and recreational potential of Ukraine

Tourism is one of the most promising sectors of the global economy, providing new jobs, budget revenues, infrastructure, and cultural heritage. Ukraine has a unique tourist and recreational potential based on the diversity of natural landscape zones, rich historical and cultural heritage, and geographical location at the crossroads of Eurasia. However, this potential is only partially utilized due to the low competitiveness of the national tourism product in the international market. To overcome these problems, it is necessary to formulate and implement a practical innovation and investment policy for the State in the field of tourism and recreation. This study analyzes the problems and prospects for the development of the tourism and recreation sector of Ukraine in the context of globalization and crisis. The authors propose a system of innovation and investment measures that will contribute to the modernization and competitiveness of Ukraine's tourism product in the global market. Such measures include the development of a national tourism development Strategy, improvement of legal regulation of investment activities, stimulation of innovations in the field of tourism, formation of a network of medical and eco-tourism clusters, etc. The authors substantiate the need for Ukraine's integration into the international tourism system as a factor of economic growth and social well-being. The tourism and recreation industry are the most profitable sectors of the country's economy. In addition, it significantly contributes to the development of the cultural and social spheres. It restores the physical and psycho-emotional state of the population, ensuring sustainable development in the long term. Due to its favorable geographical location and significant recreational and tourist potential, Ukraine is attractive to foreign tourists. However, the potential is not a determining factor of efficiency and success today. Therefore, with appropriate opportunities but without true innovation and investment support, recreational and tourism resources cannot develop effectively and bring economic or social benefits. The strategy for restoring the tourism and recreational potential should combine the interests of the tourism industry and society, the efforts of the state, and the business sector to solve the complex economic problems of the tourism and recreation industry under martial law. Keywords: economic strategy, tourism potential, recreational potential, tourism services market, restoration of tourism potential.

Tourist potential of Ukraine: post-crisis aspects of development and government regulation

Introduction. The tourism industry in many countries around the world is a priority for not only ethnic culture, but also the national / regional economy as a whole. At the same time, the tourism industry is a specific and quite complex object of public administration. The current situation in the tourism sector requires the state to seek ways to overcome the crisis actively, intensify the production of tourism products to ensure the necessary quality and effective implementation of existing tourism potential. The purpose of the article is to study the basis for the formation and development of tourism potential of Ukraine due to the crisis, new opportunities for state regulation of tourism market transformations in accordance with modern conditions and determine its impact on national tourism in the modernization of public policy. Results. The mechanism of integrated tourism development and infrastructure rehabilitation has allowed to form centers of growth and regional development and to ensure the functioning of interregional ties in tourism. The conceptual mechanism of formation and development of tourism potential of Ukraine is substantiated, including through a system of key institutional actors that determine its public administration and identify priority functions of the state in the field of tourism. A number of main problems that hinder the realization of Ukraine's tourism potential have been identified and basic conceptual tasks of state regulation at the current stage of development of the tourism services market have been proposed. At the same time, the priorities of the near future development of state policy in the field of tourism are: to develop the tourism industry and tourism by ensuring income growth, job creation, improving the quality and standard of living of citizens; rational use of tourism resources, including finance; to create conditions for the implementation of activities designed to educate, train and rehabilitate citizens; to form the consciousness of the population, which is expressed in hospitality towards tourists coming from other countries, etc. Conclusions. According to the results of the research it is established that the development of the tourist sphere does not correspond to the tourist potential in Ukraine, and the basic limiting factors of its realization and formation are determined. The degree of overcoming the crisis in the tourism industry depends on the capabilities of the national economy, as well as on the strategic goals of tourism policy of the state, local governments and tourism organizations. State policy in the field of tourism as a directed activity of the state, designed to ensure the regulation of the organization and functioning of tourism, to provide conditions for the development of tourism and attract tourists from other countries. Keywords: tourism, tourism potential, tourism industry (sphere), tourism product (service), tourism market, tourism crisis, priorities of state policy in the field of tourism.

관광분야 NFT 패러다임 탐색 및 향후 발전방안 수립 연구: TF-IDF 및 의미연결망 분석을 중심으로

The purpose of this study is to explore paradigms for NFT in the tourism sector and to establish future development plans for NFT. TF-IDF analysis and semantic network analysis were used to conduct research. The final 60 keywords were selected from the total 4,808 keywords collected from social media Naver, Daum, and Google. The keyword collection period was set to the last year when NFT was actively reviewed in the tourism sector. The period of collecting keywords related to the tourism sector NFT was limited to one year, from March 1, 2021, to February 31, 2022. As a result, first, in order for NFT in the tourism sector to develop further, it is important to expand the virtual tourism service market combined with metabus. Second, metabus-based virtual tourism services are expected to link content with NFT, and such content will develop in the form of trading on cryptocurrency exchanges. Third, in terms of boosting tourism in the region, it is also important to attract various MICE events under the theme of NFT.

Formation of approaches to statistical analysis of the tourist services market

Formation of approaches to statistical analysis of the tourist services market

Development of children’s and youth tourism in the modern social space of Kazakhstan


 
 
 
 Children’s tourism is one of the widespread types of tourism and performs educational, pedagogic, sanitary and other socially significant functions. It is one of the most steady sectors of the tourist services market. The most developed and oldest segments of children’s tourism in Kazakhstan are health- improvement and cultural-educational tourism, educational programs are consistently in demand. The article is devoted to the development of children’s and youth tourism in the modern social space of Kazakhstan. The article analyzes how children’s and youth tourism is organized in the regions of Kazakhstan, its structure and quantitative parameters. The authors note that both the number of health-improving institutions for children and the consumer structure of children’s and youth recreation have changed: the number of children having a vacation in urban school camps with a day stay, specialized and spa-type camps is gradually increasing. The problem of forming a system of management for children’s and youth tourism lies in the large number of activities with different subordination. The article analyzes the situation with camps in Kazakhstan on the basis of data from the years 2016–2019. We have highlighted the prospects of the regions to develop children’s and youth tourism and the main directions of its improvement. Thereto the market of children’s and youth tourism was studied, the types of recreation that are in the greatest demand were identified. We evaluated the opportunities to develop children’s sightseeing tours in the regions and cities of the Republic of Kazakhstan. To study the needs of children, an opinion poll was held among parents via Google Forms. The polling consisted of 5 questions to which 114 results were received from respondents. In Kazakhstan children’s and youth tourism have a different level of development. The formation and development of children’s tourism depends on many factors: high- quality personnel, a favourable natural environment and the location of historical and cultural heritage, financing, etc. It is understood that the economic growth in the field of children’s tourism in Kazakhstan is kept back by insufficient information transparency, focus on the provision of tourism services, which, in its turn, contradicts the emerging opportunities of communication innovations that have significantly changed the conditions and opportunities to implement processes of interaction between people and elements of socio- economic systems, the high level of inequality of the population’s income requiring the diversification of the tourist product.
 
 
 

ASSESSMENT OF THE SOCIO-ECONOMIC EFFICIENCY OF THE TOURISM SERVICES MARKET IN THE NATIONAL ECONOMY

Tourism, as one of the most profitable and dynamically developing sectors of the world economy, is an active source of budget revenue. The development of tourism helps to solve many economic and social problems. Tourism stimulates the development of the region and the country as a whole. The article discusses the factors influencing the development of tourism. The role and directions of the state in stimulating the development of the tourism services market are determined. According to the authors, the role of the state in stimulating the development of the tourism services market should be implemented in several directions, namely: the constant implementation of environmental protection measures, constant monitoring of the tourism services market; justification and implementation of program concepts to stimulate the inflow of investments into the tourism services market; improvement of the existing tourist and recreational infrastructure through the implementation of projects using mechanisms of public-private partnership; formation of a system of measures aimed at ensuring the safety of life and health of tourists, as well as the safety of their property; improving the image of the country through interregional and interstate fairs and exhibitions. The situation related to COVID-19 requires a new approach on the part of the tourism business, strengthening sanitary and epidemiological security measures.

DEVELOPMENT OF PRODUCTION POTENTIAL OF TOURISM BUSINESS IN EU COUNTRIES

Tourism entrepreneurship in a modern post-industrial society is an important component of the economy of Ukraine, as it allows the development of adjacent areas of production, contributes to regional development through the creation of additional jobs, employment of the population, and tax revenues. With Ukraine obtaining the status of a candidate for membership in the European Union, there is a need to analyze the evolution of tourism entrepreneurship in European countries, predict the scale of development of its production potential in the coming years. At the same time, first of all, it is advisable to clarify the understanding of the production potential of entrepreneurship essence from the point of view of theory. The purpose of the article is to clarify the essence, identify the main trends and calculate the forecast indicators of the tourism entrepreneurship production potential development in the EU countries, taking into account which will contribute to the accelerated integration of Ukraine into the international market of tourist services. The article discusses modern approaches to the interpretation of the “production potential” concept. The expediency of using the resource approach to the assessment of the production potential development of tourism entrepreneurship is substantiated. The structure of the production potential of tourism entrepreneurship of the EU was analyzed. The trends of changes in the structure of the tourism entrepreneurship production potential in the EU during 2011–2020 have been determined. The ranking of European countries by the growth rate of the total number of beds in tourist accommodations in 2011–2020 was carried out. With the help of VAR modeling, a forecast of the production potential development of the EU tourism business until 2030 was made.

Functioning of tourist business enterprises in the context of rural development

The subject of the research is the peculiarities of the functioning of tourism business enterprises in the context of rural development. The purpose of the article is to analyze the resource potential, conditions of organization and foreign experience of rural green tourism enterprises, assessment of the effectiveness of tourism and agricultural activities in rural areas. The methodological basis of the article is the methods and approaches of economic, institutional and sustainable development theory. In particular, systematic and holistic approaches, methods of analysis and synthesis, structural modeling were used; monographic; abstract-logical. The results of the article. It is determined that socio-economic resources of rural green tourism enterprises are understood as labor resources, accommodation facilities, separate utility rooms, machines and equipment or devices, production and technological processes (wine, food, oil and fat, fruit and vegetable canning, etc.), certain productions and activities growing flowers, medicinal herbs, farm animals, picking fruits and berries, mushrooms, honey production, fish farming, etc.) as sightseeing sites or tourist attractions. It is established that the tendency to increase the influence of tourism and resorts on the dynamics of economic and social development of the region is maintained by increasing domestic and foreign tourist flows, as well as increasing revenues from tourism to the local budget. It is substantiated that the assessment of economic efficiency of rural green tourism enterprises should be carried out on the basis of the volume of services provided by them, the costs of their implementation and profits. Field of application of results. The obtained results can be used in the process of further scientific study of an important problem – improving the efficiency of the market of tourist services and rural green tourism enterprises. Conclusions. It is established that rural green tourism enterprises in the leading countries of the world have developed significantly, and their number is 10.0-50.0 times higher than the number of domestic ones. Thus, rural green tourism is a mass activity, employment and income of rural residents. Therefore, in European countries, it is seen as an alternative to agriculture, where the number of employees is constantly declining due to automation and digitalization, and its support has become a state program. It also provides recreation for almost 1/3 of all tourists. Therefore, it is important to implement the most effective areas of experience in rural tourism in Ukraine. This is the organization of thematic annual advertising campaigns for rural recreation with state and regional support; indirect state support in the form of non-taxation; development of pilot projects for the development of rural green tourism for individual rural areas; combining rural green tourism with gastronomic, cognitive, etc. types of tourism; strengthening the greening of rural green tourism.

MODELING THE PROCESSES OF DEVELOPMENT OF THE DOMESTIC MARKET OF TOURIST SERVICES AND HOSPITALITY

The study is devoted to the issue of modeling the processes of development of domestic market of tourist services and hospitality. Accordingly, the purpose of the study is to model the development of domestic market for tourism services and hospitality. During the study, the authors concluded that under current conditions of competitiveness of tourist regions of Ukraine on a global scale is directly related to the mechanism of cluster management of tourism development, including domestic. The authors established that the subjects of cluster policy are legislative and executive bodies of state and/or local authorities, which in the process of its implementation interact with each other and with business associations, manufacturing enterprises, educational, scientific and financial institutions, transport and logistics companies, service organizations, etc. Methodology. The theoretical basis of the study were the fundamental principles of economics, approaches to the general and special methods of scientific knowledge, scientific achievements of domestic and foreign scientists on modeling the development of tourism and hospitality. When modeling the processes of development of domestic market of tourist services and hospitality, methods of analysis of economic dynamics, structural and functional analysis, scientific abstraction, as well as the graphical method, econometric methods of linear regression and other methods of economic and mathematical modeling were used. The results and value of the research are to develop an author's model of development of the domestic market of tourism and hospitality of Ukraine, the essence of which is to use a cluster approach. In the mechanism of cluster management of the domestic tourism market it is important to determine the means and methods of targeted state influence, including levers of influence of local authorities, in order to effectively develop the cluster system of tourist destinations in Ukraine. The proposed mechanism is the basis for the implementation of cluster policy as a system of relations between the state and economic entities to improve the competitiveness of the national tourist product through the formation and development of tourism and hospitality clusters. The authors have improved the scientific and practical approach to clustering, which is based on the construction of a cluster model of the domestic market of tourist services of Ukraine, which provides an effective state policy of development of individual tourist clusters and the domestic market of tourist services as a whole.