Tourism Products Research Articles

Dialogues with the Carnivalesque

Carnival emerges as an expression filled with nuances and paradoxes. While it challenges social norms and breaks established conventions, it is also vulnerable to governmental appropriation and its transformation into a tourist product. Examples of this duality can be seen in various forms, from the revered Afro bloc Ilê Aiyê in Bahia, Brazil, to the carnivals of Mindelo, Cape Verde; Bissau, Guinea-Bissau; and the Carnival of Vitória in Luanda, Angola. These celebrations highlight the power of Carnival to amplify marginalized voices and solidify national identities in areas of rich cultural diversity. Specifically, the Carnival of Quelimane in Mozambique stands as a testament to the celebration of local traditions, particularly from the Zambézia region. Broadening the lens to the “carnivalesque” universe, defined by its paradigm shifts, performance, humor, and a world of inversions, this article highlights the artistic contributions of figures such as Ayrson Heráclito, Alex da Silva, Kiluanji Kia Henda, and Filipe Branquinho. The works of these artists are analyzed as reflections of decolonial practices, intertwined with discourses of resistance against the exploitation of natural and cultural resources. Through their art, the ambiguous contours of Carnival are outlined, emphasizing its subversive and decolonial essence. In its choreography of celebration, resistance, and critique, Carnival establishes itself as a space for innovation, questioning, and sociocultural reflection.

Impact of price fairness, service quality, and destination image on tourist loyalty and satisfaction: A case study of Lake Toba, North Sumatra

Tourist loyalty is crucial for enhancing the well-being of local communities in a region. This study aims to investigate how price fairness, service quality, destination image, and tourist facilities directly and indirectly affect tourist loyalty via tourist satisfaction at Lake Toba, North Sumatra. A quantitative method was utilized for this research. The study focused on tourists who visited Lake Toba in 2022, totaling 179,609 individuals. A sample of 280 tourists was selected using an accidental sampling method, where tourists were chosen randomly. The data collection was conducted through questionnaires based on specific indicators for each variable studied. The data was analyzed using the Structural Equation Model (SEM) technique, employing the Partial Least Square (PLS) method. The findings reveal that tourist satisfaction plays a significant role in mediating the impact of price fairness, service quality, destination image, and tourist facilities on loyalty to Lake Toba, both directly and indirectly. The results indicate that price fairness is the most critical factor for tourists when considering returning to Lake Toba. This study suggests that there should be an authority responsible for ensuring price fairness in tourism services and products at Lake Toba to maintain and improve tourist loyalty.

IP Development Strategy for Traditional Scenic Spots in the Digital Era

With the advent of the digital era, traditional scenic spots in China are facing transformation. Through a questionnaire survey analyzing the current tourism situation of visitors, this article identifies issues such as outdated tourism products, high prices, lack of innovative entertainment activities, and poor service quality. To address these problems, this article proposes a traditional scenic spot IP development strategy based on the digital context, including innovative digital products, implementing intelligent pricing strategies, upgrading digital entertainment, improving service quality, and innovative promotional strategies. The aim is to rejuvenate traditional scenic spots, inject new vitality into their tourism industry, and enhance visitor satisfaction.

The proposal of geotourism program in Ho Chi Minh City

Ho Chi Minh City can be considered as a famous destination of Vietnam attracting millions of visitors per year with varieties of tourist products. Also, many tourist places contain specific geology features which are essential factors for geotourism; however, this field of tourism is ignored these days. “The proposal of geotourism program in Ho Chi Minh” aimed to create geotourism strategy in Ho Chi Minh City with 4 journeys, including: 1) The journey to the North; 2) The journey to the South; 3) The journey to the West; 4) The journey to rewind the clock. It is worth noting that all proposal journeys were based on Reynard’s geo-product system including original offers and derived offers. The original offers contained the destinations having specific geology characteristics. The derived offers consisted of 9 groups: 1) Geo-Info; 2) Geo-routes; 3) Geo-activities; 4) Geo-academics; 5) Geo-houses; 6) Geo-gifts; 7) Geo-cuisine; 8) Geo-festival; 9) Geo-farms. This geotourism proposal’s purposes were raising geology consciousness, creating the diversity of tourist products, and increasing income for the locals.

Application Research on Cultural Tourism Product Design Based on Semiotics Threshold

Cultural and creative products are the business choice and important trend of the current economic transformation, tourism and cultural derivatives is one of the types of cultural and creative products, this paper analyzes the characteristics of the existing cultural and tourism products as well as the future direction of tourism peripheral product design, combines the design semiotics with the analysis of product symbols in the context of consumption, and arrives at the way of selecting, interpreting and conveying symbols in the design of cultural and tourism products. It discusses how to convey cultural connotation, stimulate tourists’ emotional resonance, and enhance the attractiveness and competitiveness of cultural tourism products through symbol design, and proposes relevant design principles and strategies. This study aims to improve the quality of cultural transformation into “cultural tourism products” and provide theoretical support for the development of tourism cultural and creative products.

文旅产品高质量发展促进乡村振兴的路径研究

Rural revitalization is an important development strategy in China, and tourism products as an important development direction, high-quality development of tourism products is an important way to promote rural revitalization. In Kunming, Yunnan Province, as an intangible cultural heritage with local characteristics, Chenggong Wa Cat has an important impact on promoting the revitalization of the local countryside. This paper takes the traditional cultural industry of Chenggong District in Yunnan Province as an example to discuss the promotion effect of high quality development of cultural and tourism products on rural revitalization and development. Through the investigation and analysis of the current situation of the cultural industry of Chenggong Wa, combined with the background and objectives of the rural revitalization strategy, this paper puts forward some paths and strategies to promote the development of rural revitalization to provide useful reference.

Implementation of Blue Economy Policy in Tourism Sector in Aceh Province

Blue economy is a concept about economic activities in or through sea and fresh water. This includes all forms of marine tourism, coastal tourism and freshwater tourism activities, which significantly contribute to sustainable economic practices in the region. The qualitative method has a case study approach with Aceh Province as the research location. The research results show that the blue economy concept is one of the government's solutions to economic and environmental problems. In the process of implementing tourism policies that have a blue economy feel, the Aceh Provincial Government has great authority, which is contained in the Aceh Government's nine authorities, namely establishing a development master plan, coordinating tourism implementation, carrying out registration, recording and data collection on business registration, determining tourism destinations, facilitating promotion of tourism destinations and tourism products, maintaining assets, allocating budgets, forming unique teams to assist agencies. This study concludes that the tourism sector has made a significant contribution to the development of the blue economy concept, so the tourism sector must ensure that tourism-related activities are included in the planning and development of blue economy policies in the tourism sector in Aceh Province, such as minimizing waste, multiplier effect, social inclusion, and innovation and adaptive. This study suggests that the blue economy should be utilized as a conceptual resource so that academics and industry can better connect with the results of neighbouring blue sectors, understand and respond to transformations in blue spaces, and advocate for sustainable tourism in the aquatic world.

A Study on the Preference of Aroma Essential Oil for Cypress Mixed Aroma: around Gwang-ju Metropolitan City

This study will identify the scent preference of cypress essential oil, which is widely planted in the southern region to develop tourism products in Gwangju Metropolitan City, and will be provided as basic data for the development of the tourism industry. The subjects of the study were collected from physically healthy people among adults aged 20 or older among Gwangju Metropolitan City residents, and a survey was conducted from October 06, 2023, to October 26, 2023. In the fragrance preference survey of aroma essential oils, ‘No.1(Lemon)’ (M=3.88) was the highest overall in single fragrance, followed by ‘No.6(Jasmine)’ (M=3.26), ‘No.5(Geranium) (M=3.25), ‘No.3(Lavender)’ (M=2.83), ‘No.7(Hinoki)’ (M=2.74), and ‘No.2(Roman)’ (M=2.26). In addition, ‘No.1’ (M=3.32) was the highest overall mixed scent, followed by ‘No.3’ (M=3.25), ‘No.6’ (M=3.15), ‘No.5’ (M=3.13), ‘No.2’ (M=3.07) and ‘No.4’ (M=2.96) with an average of 3.15 points. In addition, there was a significant difference depending on gender between No. 5 and No. 6. Through these results, supplementary research is expected to be needed through an expansion study that increased the number of samples of gender and residential areas of survey subjects in the future to provide basic data on tourism product development using aroma essential oil scent preference surveys.

EVALUASI KUALITAS LAYANAN UNTUK MENINGKATKAN KEPUASAN PELANGGAN DI LANGGENG SARI

A business's success can be determined by the business actor's ability to evaluate influencing factors to determine the level of customer satisfaction. Customer satisfaction can have an important influence on companies where, in these highly competitive business conditions, the level of intense competition gives rise to a variety of product and service differentiation. Therefore, efforts need to be made to manage customer satisfaction by evaluating the factors that influence satisfaction. Data processing in this research was carried out using the CSI and IPCA methods. The results show that there is still a level of interest and expectations that Langgeng Sari still needs to fulfill. The results can be seen based on the Customer Satisfaction Index value obtained, which is 76.45%. It consists of 25 attribute questions, which include service quality, tourism products, prices, and food quality, with recommendations for improvements to the attributes in quadrant III (urgent action). Proposed improvements are used as considerations for creating SOPs for Langgeng Sari services to reduce employee negligence and errors to the specified standards.

A conceptual model for Muslim-friendly hotel entrepreneurship

Muslim-friendly tourism is one of the prominent topics in academic studies due to its potential returns and estimated market volume in recent years. Within this tourism type, customizing tourism products and services currently offered in the sector, rendering innovative tourism products and services needed by the customer segment, and profiting from the sale of these products and services are critical issues that need to be underlined. Although many studies have been carried out on Muslim-friendly hotels which are the essential dimensions of Muslim-friendly tourism, it is known that the studies investigating Muslim-friendly hotels in terms of entrepreneurship are limited in number, content, and scope. Therefore, it is aimed to carry out a conceptual analysis of Muslim-friendly hotel entrepreneurship and examine it under the main headings of the entrepreneurship field. Through the in-depth literature analysis, this study provided insights into the Muslim-friendly hotel entrepreneurship model. The Business Model Canvas, the success model, and the challenges of Muslim-friendly hotel entrepreneurship were produced. In addition to the importance of spiritual harmony between the entrepreneur and business concept, a supportive ecosystem was emphasized based on the designed conceptual model. The article was concluded with the implications for future research.

Halal tourism and ChatGPT: an overview of current trends and future research directions

Purpose The huge Muslim population has increased the demand for halal tourism products and destination factors in this niche tourism segment. Despite the growing body of research conducted regarding ChatGPT’s revolutionary impact on the tourism industry, the use of such an artificial intelligence (AI) tool in halal tourism needs more attention. This study aims to provide a comprehensive an overview of using ChatGPT in the tourism industry, specifically in halal tourism, and offer an agenda for further essential research questions exploration. Design/methodology/approach Through the intensive examination of the tourism literature dealing with AI and halal tourism, this review identifies the implications related to the use of ChatGPT for Muslim travelers and future trends in halal tourism. Findings This paper identified the possible utilization of ChatGPT in assisting Muslim travelers across various stages of their journey, encompassing pre-trip, staying and post-trip phases. Subsequently, this paper identified the opportunities and challenges associated with implementing ChatGPT in the context of halal tourism. Finally, the paper delves into potential avenues for future research. Practical implications The findings serve as crucial implications, contributing to the theory of halal tourism development and the applications of ChatGPT in halal tourism. Originality/value This paper provides essential foundational knowledge for upcoming research on halal tourism theory, ChatGPT and the development of halal tourism sector.

Management of marine tourism park based on Community Based Management (CBM)

This research was conducted in Kiluan Village, Kelumbayan District, Tanggamus Regency. This study examines the essence of managing marine park tourism by focusing on the surrounding environment (Community-based Management) in Kiluan Negeri, Tanggamus Regency. The research was conducted by descriptive analysis of qualitative approaches through direct studies (primary data) and existing data (secondary data). Kilian Negeri has beautiful and unique marine resources. Problems in Kiluan Bay are related to economic inequality, limited resources, environmental damage due to garbage, and the threat of natural disasters. The general public still needs to learn how involved they are in managing marine park tourism appropriately and sustainably. The active participation of NGOs, namely the NGO Cikal, plays an important role in managing the Kiluan Bay conservation area. Some Community-Based Management (CBM) strategies that can be done are preparing tourism development plans, developing infrastructure, managing tourist destinations, holding promotions and marketing, developing tourism products, conducting HR training, collaborating with the private sector, and developing integrated tourist areas. Community-based management (CBM) of marine park tourism is based on recognizing the importance of local communities in maintaining the sustainability of the marine environment and obtaining economic and social benefits from the tourism sector.

Research on the Difference of Marriage Customs between Tibetan and Han Ethnicities in the Litang Area along the Sichuan-Tibet Railway

Promoted by the national Belt and Road Initiative and the Western development strategy, the Sichuan-Tibet railway, as an important transportation hub connecting Sichuan and Tibet, not only greatly promotes the development of the regional economy, but also provides opportunities for sustainable development of the cultures along the route. Although the tourism industry along the line shows a booming trend with culture and tourism integration that promotes economic development, the area also faces the challenge of ethnic and cultural differences. Therefore, this study aims to promote the interaction, communication, and integration of various ethnic groups along the line by reducing the friction that causes unnecessary conflicts. This study analyzes the cultural differences between Tibetan and Han marriages in Litang along the Sichuan-Tibet railway to put forward corresponding countermeasures that eliminate conflict from the cultural differences. The study found that there are significant differences between Tibetans and Han ethnicities in the Litang area in four aspects, namely, wedding ceremony, marriage custom, marriage concept, and wedding clothing. The three targeted countermeasures are proposed according to the results, which include establishing a cultural exchange platform, developing special cultural tourism products, and strengthening cultural education and dissemination.

Design Method for Travel E-commerce Platform Based on HHO imparoved K-means Clustering Algorithm

Convenient and intelligent tourism product recommendation method, as the key technology of tourism E-commerce platform design, not only provides academic value to the research of tourism E-commerce platform, but also improves the efficiency of personalized recommendation of tourism products. In order to improve the quality of tourism recommendation, this paper proposes a tourism E-commerce platform design method based on HHO improved K-means clustering algorithm. Firstly, the Harris optimization algorithm is used to improve the K-means algorithm to construct a user-oriented tourism product recommendation strategy; then, combined with the XGBoost algorithm, an item-oriented tourism product recommendation strategy is proposed; secondly, the two strategies are mixed to construct a personalized tourism product recommendation model. Finally, the effectiveness of the proposed method is verified by simulation experiment analysis. The results show that the recommendation accuracy of the tourism E-commerce platform design method proposed in this paper reaches more than 90%, and the recommendation response time meets the real-time requirements, which can provide personalized tourism product recommendation for platform users and enhance the purchase of tourism products.

Tourist confidence: a scale development, testing and application

PurposeTourist confidence plays an important role in people’s decision-making, including decisions related to consuming tourism products. However, little research has explored this concept in depth to provide proper guidance on its operation and measurement. This paper aims to explore the concept of tourist confidence, develop and test a measurement and test the effects of tourist confidence on people’s travel intentions at different periods of time.Design/methodology/approachThis study used repeated cross-sectional data and collected responses from three waves of national surveys of U.S. residents in 2021.FindingsThe results revealed three underlying dimensions of tourist confidence: (1) confidence in tourism/hospitality service providers, (2) self-confidence in tourist competency and (3) confidence in travel safety. The validity and reliability of the instrument were deemed satisfactory. The results also indicate the positive associations between tourist confidence and people’s travel decisions.Originality/valueThis study developed a measurement that is specific to the domain of tourist confidence. The findings of this paper reveal the multidimensional nature of tourist confidence. When translated into practice, the findings of this study can help practitioners understand how to effectively enhance tourist confidence in challenging, difficult and uncertain times.

Activation of varieties of cultural tourism as a factor in the development of the regional socio-cultural space

The activation of varieties of cultural tourism, which is aimed at promotion local objects of cultural and natural heritage and improvement the tourism industry, innovative activities in the socio-cultural sphere and the formation of new leisure spaces, also contributes to improving the tourist attractiveness of regions and increasing the economic viability of local communities. The aim of the work is to consider the specifics of the development of cultural tourism and the use of tools for the promotion of cultural heritage at the global level in the context of the transformation of the regional socio-cultural space, in particular virtual. The selection of methods is determined by integrated approaches to the interpretation of the varieties of cultural tourism and the use of a complex of methods of sociocultural and polysystemic analysis, which combines a systemic method, a method of cultural modeling, systematisation of materials and generalisation, a comparative method, which made it possible to determine strategic priorities for the development of regional cultural tourism. The creation of a regional tourist product, through the activation of varieties of cultural tourism, opens up new opportunities for promotion local traditions, ethno-cultural, natural and urban heritage of Ukrainian communities; motivates to visit regional cultural events and museums; creates conditions for filling travels with creative experiences and impressions from communication with various cultural communities of Ukraine. The practical value of the study consists in the expansion of ideas about the application of tools for the activation of varieties of cultural tourism in the context of the use of socio-cultural management technologies, the presentation of elements of cultural heritage and natural landscapes for the development of the regional socio-cultural sphere

THE INFLUENCE OF STORYNOMICS AND TOURISM PRODUCTS ON TOURIST VISITING INTEREST IN THE RAJA PRAILIU TRADITIONAL VILLAGE, EAST SUMBA REGENCY

This research aims to analyze the influence of storynomics and tourism products on tourist interest in visiting. The research method used in this research is a quantitative method. The data collection instrument used was a questionnaire. The dependent variable in this research is the visiting interest variable and the independent variables are storynomics and tourism products in the Raja Prailiu Traditional Village, East Sumba district. The results of this research are that there is a positive and significant partial storynomic influence on tourists' interest in visiting the Raja Prailiu Traditional Village in accordance with the existing living culture. Partially, tourism products have a positive and significant effect on tourists' interest in visiting the Raja Prailiu Traditional Village. Tourism products provide a special attraction for tourists interested in visiting the Raja Prailiu Traditional Village. Based on the simultaneous test (F test) which was carried out to test whether or not there was an influence of the independent variables simultaneously on the dependent variable so that in this study storynomics and tourism products simultaneously had a positive effect on tourists' interest in visiting. Based on the results of the regression test which states that the regression coefficient value of the tourism product variable is greater than the storynomic regression coefficient value, it can be concluded that the tourism products in the Raja Prailiu Traditional Village have a dominant influence on tourist interest in visiting the Raja Prailiu Traditional Village.

What is the motivation of tourists to visit a destination developed with tourists’ participation? A case study of Ant Forest

ABSTRACT This study takes Ant Forest as an example to explore tourists’ new motivation types with respect to willingness to pay to visit a destination that developed with tourists’ participation. A total of 320 valid samples were analysed and four types of motivations were discovered, namely social motivation, experience motivation, novelty motivation, and reputation motivation. The results of regression analysis indicate that all four types of motivation have positive impacts on the willingness to pay to visit Ant Forest. And motivation derived from the experience showed the strongest associations with willingness to pay to visit, preceded by factors such as novelty, reputation and social aspects. The results fulfilled the theory of motivation in the tourism field and the findings contribute to the development of novel tourism products and facilitate the exploration of emerging market.

Menggali Potensi Objek Wisata Riam Sengiang Desa Kempangai Kecamatan Ella Hilir Kabupaten Melawi

This research aims to explore the potential of the Riam Sengiang tourist attraction in Kempangai Village, Ella Hilir District, Melawi Regency. Melawi Regency is also known as an area rich in natural beauty and has a variety of amazing tourism potential. The tourism sector is a sector that can be managed by local governments to improve the regional economy and local communities. This research uses a qualitative method with a descriptive approach. Data was collected through reviews of journals, books, news, statutory regulations and other documents. SWOT analysis is used to identify strengths, weaknesses, opportunities and threats related to Riam Sengiang's potential as a tourist attraction. The research results show that Riam Sengiang has strengths, especially in its natural beauty, tourism product development opportunities, and partnership opportunities with other parties. However, there are also weaknesses that hinder the development of Riam Sengiang's potential as a tourist attraction, namely limited road access and facilities. Apart from that, there is also a threat faced, namely sustainable environmental destruction. Therefore, it is necessary to improve infrastructure, develop facilities and maintain the environment to optimize the tourism potential of Riam Sengiang. This research provides an understanding of the important role of government in managing tourist attractions to improve the welfare of local communities.

Study on Spatiotemporal Behavior of Self-driving Tourists in Inner Mongolia

Against the backdrop of normalized tourism and upgraded consumption, self-driving tours have become one of the main choices for tourists. Faced with the booming self-driving tour market, it is of great significance to explore the spatial behavior characteristics and temporal constraint factors of self-driving tourists within a geographical range using GPS trajectory data. This exploration aids in the planning and design of self-driving tour routes, tourism products, and promotes the healthy and sustainable development of the self-driving tour industry. This paper selects Inner Mongolia Autonomous Region as the self-driving tour hotspot area, collects GPS data of self-driving tourists from 2017 to 2022 on the online platform "Foooooot" using Python, and conducts in-depth exploration and comparative analysis of the spatiotemporal behavior trajectories of self-driving tourists, aiming to explore the spatiotemporal behavior characteristics of self-driving tourists and their constraining factors.