Development Of Tourism Market Research Articles

Problems and prospects of the development of the tourist market of Ukraine in the context of global trends

The tourism industry is an increasingly important element in Ukraine's economy, the vector of development of which is aimed at active integration into the world economy, but at the same time the pace of its development leaves Ukraine at the lowest ranking positions in the world tourism market. In this situation, it is important to study the factors that create obstacles to tourism development in Ukraine and determine the prospects of the domestic tourism market, which should be the basis for implementing measures to realize the tourism potential of Ukraine and stimulate international tourism. The article analyzes the current state of development of the tourism industry of the world and Ukraine. The problematic aspects of the industry development in the country are determined on the basis of the indicators of the tourist competitiveness index. Prospects for the development of the national tourism market are studied. The subject of the article is the current state, problems and prospects of the national tourism market in the context of global trends. The aim is to study the state of the tourism business in Ukraine, identify problems and prospects for the development of the domestic tourism market. Objective: to identify the features of the market of tourist services of Ukraine and the prospects of successful entry into the world market of tourist services. General scientific methods are used: analytical, static, descriptive, comparative and structural-logical analysis. The following results were obtained: based on the study, it was found that the level of development of the tourism market of Ukraine is very low compared to world indicators, despite the fact that Ukraine has a strong tourism potential. It is proved that Ukraine can offer competitive tourist products in all promising tourist areas and has all the opportunities to successfully enter the world tourism market, provided that the existing problems of the domestic industry are overcome. Conclusions: it is necessary to increase the level of the main areas of tourism promotion in Ukraine, which will strengthen the relationship of tourism with other priority areas of development as a whole country and individual regions, which, in turn, will strengthen the economy, fill the budget, increase incomes of the population, the creation of a powerful tourism industry and the preservation of the historical and cultural heritage of the country.

"Improvement of risk insurance practice in tourism" CASE of Uzbekistan

The article describes the types of insurance of tourist services, the need for their promotion and further development of the domestic tourism market. With the development of individual sectors of the economy, science and technology, the need for the creation of certain protective mechanisms for various life situations is increasing. Sometimes, some specific physical objects, such as a bulletproof vest that protects against bullets, or window glass that protects from the wind, can act as such protective mechanisms. On average, every 50 tourists have an insured event. The expansion of the tourism services market is facilitated by paid vacation of employees, business trips, an increase in the standard of living and pension provision for citizens of various countries, a number of demographic factors (increase in the number of single adults, childless families, working women)(and & 2018, n.d.; Simpfendorfer, 2011). In 2018, the progressive development of the entire tourism sector of the country as a whole could be observed. In particular, there was a growth trend in a number of indicators: According to the results of the year, the growth in the number of arriving foreign tourists almost doubled. The measures taken to support and protect the private sector contributed to an increase in the number of tourism organizations by 75% in 2018.. As you know, a number of authoritative foreign publications named Uzbekistan among the countries that are definitely worth a visit in 2020. We must effectively take advantage of this high attention and trust, ”the head of state said. Foreign and economic factors forced many tour operators to reorient themselves towards the provision of domestic tourism services.

Impacts of the peer-to-peer market on tourist accommodation on the Balearic Islands of Mallorca and Menorca

Using the Balearic Islands of Mallorca and Menorca as case studies, this research identifies the patterns of development in the peer-to-peer market for tourist accommodation in the islands. Characteristics of this market include the predominance of the supply of entire homes and the concentration of demand in a few accommodations, as well as the remarkable unequal spatial distribution in the existing urban structure and the aggravation of problems related to seasonality. Nevertheless, the different degree of maturity of each market differs in the two cases. The results show hotel occupancy suffers from the intensification of tourist housing, independent of hotel category, or of the growth of demand in the peer-to-peer market, while tourism employment increases. These results suggest the impacts are evident beyond some threshold of tourism market development.

Влияние цифровых технологий на развитие туристского рынка

Влияние цифровых технологий на развитие туристского рынка

Evolutionary dynamics of Chinese tourism market extremely low-priced strategies based on wright-fisher processes

Extremely low-priced of package tours is an important cause of Chinese tourism market price disorder. Regulating the price of package tours in Chinese tourism market, can solve the problem of Chinese tourism market price disorder. In order to research the reason of extremely low package tours price, consider the stochastic dynamics of N homogeneous mixed travel agency pricing strategies, and each travel agency could choose Extremely low-pricing or regular pricing. Based on Wright-Fisher processes, we obtain the dominant strategy of Extremely low-pricing and regular pricing under the weak selectivity in the package tours price setting, when the travel agency groups are finite. And then further verify these conditions by numerical simulation. The simulation shows that the Price elasticity of tourism demand, the transparency of the tourism market and the degree of government supervision strength have important effects on the stochastic evolution of package tours price setting. Reducing the demand elasticity of tourism market, increasing the transparency of the tourism market and the degree of government supervision strength can make travel agency choose regular pricing and solve chaotic of Chinese tourism market further. Therefore, this paper puts the suggestion of “two increases and one decrease” for the development of Chinese tourism market.

PECULIARITIES OF FORMATION AND REALIZATION OF TOURISM ENTERPRISES INNOVATIVE POTENTIAL OF THE REGION

Introduction. The peculiarities of the formation and use of the innovative potential of tourism enterprises in the current development of the tourism services market are considered. The concepts of “innovative environment” and “innovative potential” are defined as the important components of a qualitatively new level of tourism market development. Purpose. The article aims to study the peculiarities of formation and realization of innovative potential of tourism enterprises in modern competitive conditions. Method (methodology). The analysis focuses on specific applied research on implementing innovations by tourism enterprises in the region and on identifying the problems that hinder their innovative development. Therefore, the target sample includes representatives of various tourism and excursion enterprises, the scientific sphere of the region, state authorities and local governments who have experience in creating innovative products and introducing innovations. Based on this, this study is not a sociological survey in the full sense of the word, but it has the character of an expert evaluation analysis. Results. The expert evaluation study results of the innovation implementation state by tourism enterprises of the region are presented, the essence of which is the need to significantly expand and strengthen the innovation activity sphere, which should fulfil a connecting function between science, tourism business, state authorities and local governments. The practical application of such a proposal in the innovative development of the tourism sector will not only increase the competitiveness of the enterprise but also evaluate the feasibility of introducing new types of tourism products and services.

HOTEL SELECTION UTILIZING ONLINE REVIEWS: A NOVEL DECISION SUPPORT MODEL BASED ON SENTIMENT ANALYSIS AND DL-VIKOR METHOD

With the considerable development of tourism market, as well as the expansion of the e-commerce platform scale, increasing tourists often prefer to select tourism products such as services or hotels online. Thus, it needs to provide an efficient decision support model for tourists to select tourism products. Online reviews based on the user experience would help tourists improve decision efficiency on tourism products. Therefore, in this study, a quantitative method for hotel selection with online reviews is proposed. First, with respect this problem with online reviews, by analyzing sentiment words in online reviews, tourists’ sentiment preferences are transformed into the format of distribution linguistic with respect to sentiment levels. Second, from a theoretical perspective, we proposed a method to determine the ideal solution and nadir solution for distribution linguistic evaluations. Next, based on the frequency of words for evaluating hotel and the distribution linguistic evaluations, the weight vector of the evaluation features is determined. Further, a novel DL-VIKOR method is developed to rank and then to select hotels. Finally, a realistic case from TripAdvisor.com for selecting hotel is used to demonstrate practically and feasibility of the proposed model.

Problems of the international tourism market improvement in Georgia

The paper analyzes the current state of the international tourism market development and presents current problems hampering its development in Georgia. Based on this analysis, the authors offer practical recommendations to improve the competitiveness of the tourism Georgia market in the world market of international tourism services. This has a direct impact on the economic development of the country.

Social Responsibility in the Sphere of Tourism in Kazakhstan

The rapid development of the tourism market has led to the fact that it does not always function within the framework of social responsibility. The current research was conducted to identify the level of social and corporate responsibility of participants in the tourist market. The studies revealed a low level of responsibility between tour operators and travel agents, which is manifested in the unfair work of tourist organizations, and their failure to duly fulfill obligations to partners. In addition, a stable social responsibility system has not been formed and tour operators and travel agents are not always honest and comply with the terms of the contract. The tourist market functions effectively if the relationship between all its participants is ensured and each of them is responsible for the results of its activities to partners and tourists. Therefore, the issues of creating such regulatory mechanisms in this sector become relevant, when social and corporate responsibility are secured not only by legal documents but are also the most important condition for their activities for all market participants. In this regard, the article provides recommendations aimed at addressing problems related to increasing the social responsibility of participants in the tourist market.

Luxury Shopping as a New Opportunity for Tourism Market Development

The global economic development and changing perception of customers led to increasing amount of consumption in luxury products, yet the academic interest on luxury tourism shopping remained as limited. The aim of this manuscript is to fill the gap by taking the attention to the unused potential of luxury shopping in tourism market. The methodology of this study will be literature review related to the findings in the previous literature, and the critical evaluation of the findings. The research will begin with a brief introduction of luxury goods and the motivational factors for customers to engage in luxury shopping. Then, the focus will shift to the context of tourism, with current examples of luxury shopping tourism practices across the world such as in Dubai, Hong Kong and so forth. Finally, the study will conclude that the development of luxury shopping tourism in a particular destination can be facilitated through the contributions of governmental bodies to lure international brands to the region with necessary fiscal arrangements such as tax reductions, as well as local stakeholders to improve the conditions for luxury shopping tourism infrastructure including accommodation facilities, means of transportation, shopping malls, as well as development of new high quality brands for the consumption of both international and national tourists.

Regional Tourism Development As Poverty Reduction Strategy in Bangli Regency

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Генезис туристического маркетинга как области научного знания в теории маркетинга

Importance. The article analyzes the stages of development of tourism marketing as a field of scientific knowledge in the theory of marketing. Objectives. The purpose of the present research was to analyze the formation and development of the theory of tourist marketing abroad and in Russia. Methodology. The study was based on the content and comparative analysis of foreign and domestic fundamental works on the theory of tourist marketing. Results. The theory of tourist marketing was a logical continuation of the development of the theory of service marketing as a response to the formation of a service-type economy. In the process of evolution of the theory of tourist marketing, it went through two stages. The first stage (1965 – mid-1990s) was devoted to the study of the characteristics of marketing activities in the field of tourism and hospitality at the microenvironment level. The second stage began in the mid-1990s. It was the study of marketing technologies at the level of meso- and macrosystems. Conclusions. The conducted analysis showed that the domestic theory of tourist marketing is derived from foreign studies in this area. In addition, the author distinguishes two main stages in the development of marketing theory in tourism according to the object of study.

Development of regional tourist markets of Ukraine and Poland: comparative analysis

In the recent decade, the development of tourism sphere at global level has a positive trend. As far as this sphere is related to more than 50 types of economic activity, it development promotes the employment, diversification of national economy, preserving and development of cultural capacity, preserving of natural environment, growth of national economy’s innovation level and harmonization of relations with various countries and people. Moreover, tourism is one of the means to implement foreign policy of a country. Therefore, almost all key economy sectors influence the successful development of tourism, which contributes to the relevance of this subject. The paper aims to analyze the activity of regional tourism markets of Ukraine and Poland. The dynamics of tourism market development in Ukraine and Poland across regions is examined. Economic efficiency of touristic entities in Ukrainian and Polish regions in 2017 is analyzed and on this basis, the regions are divided into several groups. In order to estimate the specialization of regions and voivodeships the authors calculated the coefficient of localization and concentration. The estimation of tourism market localization in Lvivska and Volynska oblasts and Podkarpackie and Lubelskie voivodeships in 2012-2017 as th border regions shows that tourism market didn’t have the steady development dynamics in the period under research, because the rate was both above and under one in each region depending on the period. The authors prove that efficient development of regional tourism market is impossible without planning, regulation and coordination of actions of entities responsible for it development. It stipulates the need to develop certain tourism activity measures at regional level. The revealed and grouped conditions of regional tourism market development have specific factors that impact the forming of its structure, which includes the system of resources-based, economic, organizational and administrative methods of target-oriented impact.

Development strategy of informative footpaths of the Crimea

In modern conditions of development of the Russian tourism market, the practice of introducing “informative paths” routes as one of the forms of interpretation of a healthy lifestyle and a desire to protect the environment is becoming popular. For high-quality functioning of walking routes in Russia in general and the Republic of the Crimea in particular, it is necessary to carry out systematization and expert assessment of old routes, to carry out routine planning of the new ones. For the development and deployment of the existing and new informative walking tours, working out and adaptation of the development strategy of such tourist routes are necessary. The authors claim that a necessary element in developing a strategy for organizing informative walking tours is the diagnosis of the current strategy for managing informative walking tourism. During the research, its own development strategy of modern informative footpaths was developed, which is based on four main forms of strategic development: strategy of growth, development strategy, strategy of business, and strategy of competitiveness. Proceeding from the proposed mechanisms for the development strategy of informative footpaths, quality indicators can be achieved through a methodical approach to the development of a strategy for the development of “informative paths” to achieve compliance with the requirements of the tourist services market, existing goals, forms, methods, procedures, and projects.

Prospects of development of the cruise ship tourism market – the case study of the Baltic Sea region

Prospects of development of the cruise ship tourism market – the case study of the Baltic Sea region

Development priorities of Ukrainian-Polish cross-border tourism market in conditions of intensification of European integration processes

The development of cross-border tourism markets can not be considered beyond the basic principles of EU development policy - smart, sustainable and inclusive growth. The approach to the development of tourism based solely on the use of cultural and natural resources is unpredictable in modern conditions. European experience proves that it is important to consider tourism not as a sphere in the shadow of the industrial sector, but as an integral part of the regional innovation system and an element of the development of the knowledge economy in the region. At the same time, smart-development of tourism is based not only on the active use of the newest information and communication technologies, but also on managerial innovations, production of innovative types of tourist services, application of technologies related to the use of robotics, innovative medical equipment, renewable energy, etc. The purpose of the article is to determine strategic priorities of the development of cross-border tourism market on the basis of smart-specialization, definition of directions of joint actions of Ukraine and the EU countries (both at the level of authorities and local self-government, and business sector) in the development and promotion of new tourist products, substantiation of directions of effective the use of endogenous tourist potential of a cross-border region in conditions of activation of European integration processes. On the basis of the study, main development directions of Ukrainian-Polish cross-border tourism market on the basis of smart-specialization are defined as following: creation of a digital platform for the Ukrainian-Polish cross-border tourism market, active promotional campaign for tourist products of Ukrainian-Polish cross-border tourism market, development of cycling tourism and creation of an inter-state bicycle route, expansion of market by increasing the number of tourists aged 55+ and creation of tourist products for this age group as well as development of sentimental (nostalgic) tourism.

International hotel chains in Russia

PurposeThis study aims to investigate the recent changes in the strategies of international hotel chains in the Russian market, as well as their role in the sustainable development of small and medium towns as prospective local tourism destinations.Design/methodology/approachGeneral observation of the local environment, statistical analysis and a qualitative approach were used to reveal current developments in international hotel chains’ strategy in Russia, and new opportunities for a number of small towns to be embedded in the development of the Russian tourism market. The current scenarios were examined using the available secondary data, including federal statistics and relevant empirical studies, as well as case studies and personal interviews with industry experts that allowed access to respondents’ opinions and market knowledge.FindingsIn recent years, investment in the Russian regions has become more attractive for international hotel chains. Findings of the study add to the literature on emerging markets by presenting an overview of the main challenges facing international hotel chains in the Russian market and by stressing the facilitating effect of foreign hotel chains’ upon tourism infrastructure development in small and medium towns in Russian regions. The statistics presented, as well as key opinions of hoteliers and local authorities, contribute to an understanding of the strategies used by international hotel operators in emerging economies with reference to new evidence from Russia.Originality/valueThe main output of this study is that it yields a better understanding of the strategic movement of international hotel chains into the Russian regions and new opportunities to develop tourism infrastructure in small and medium cities situated in Russian regions as prospective tourism destinations.

TRENDS OF DEVELOPMENT OF THE INTERNATIONAL MARKET OF TOURIST SERVICES

This article contains a detailed statistical analysis of the development of the international tourism market. It was considered the period after the end of the Second World War (the starting point, which gave impetus to the rapid development of the industry as a global phenomenon) to the present day. At the same time, the main attention was paid to the last twenty years of the functioning of the tourism and hospitality industry. At the same time, the main attention was paid to the last twenty years of the functioning of the tourism and hospitality industry. In the course of the analysis, various factors that significantly influenced the development of the international market for tourist services were identified: climate change, natural disasters, currency fluctuations, changes in prices for petroleum products, political and military conflicts, terrorism, epidemics of dangerous viral and infectious diseases, financial and economic crises and a number of other factors. It was noted that most of the above factors have a direct impact on the development of the international market of tourist services. However, all these factors are inherently exogenous, that is, they are not directly related to tourism, but have a significant impact on it. The article notes the process of becoming popular tourist destinations, analyzes the trends of modern tourist flows, and studies the patterns of their formation. As a result, the conclusion was made that the presence of the Russian Federation in the international market of tourist services is inadequate, as well as the need to make certain decisions in this area.

КОНЦЕПТУАЛЬНІ ЗАСАДИ РОЗВИТКУ ТУРИЗМУ В ТРАНСКОРДОННИХ РЕГІОНАХ

Purpose. To allocate clear principles of development of the cross-border tourism market. To study and analyze the world experience of development of tourism from borders of transboundary regions. Method. When writing the article, innovative methods for analyzing the development of tourism in transboundary regions were explored. The conceptual foundations of tourism development in general and in cross-border regions in particular were allocated. The main concepts of cross-border tourism were analyzed. Factors and methods were allocated to the research approach. Results. The theoretical and methodological principles of tourism development in transboundary regions are considered. The world experience of tourism development in transboundary regions is analyzed and the factors of development of cross-border tourism are highlighted. The official documents forming the basis of strategic development of cross-border tourism are analyzed and allocated. The advantages and limitations of the development of cross-border tourism markets are presented. Scientific novelty. Mechanisms of development of cross-border tourist markets are considered. In the analysis of cross-border tourist markets, the concept of reasonable specialization and a territorial-oriented approach are highlighted. Practical significance. Thanks to the development of cross-border tourism markets and the effective use of the tourist potential of the border regions, support for the competitiveness of the region through innovation, commercialization of knowledge and building up of creative industries can be achieved, which is one of the goals of economic development. The activation of cross-border tourism can also act as a catalyst for the development of the regional innovation system.

FEATURES OF INSTITUTIONAL CHANGE IN THE CONTEXT OF ACCOUNTING STANDARDIZATION AND UNIVERSALIZATION OF THE REGULATORY MECHANISM FOR INTERNATIONAL TOURIST ACTIVITIES

Theoretical and applied principles of implementation of uniform requirements on all stages of the creation and implementation of tourist services, as guaranteed by international regulation and development of universal mechanisms to guarantee appropriate standards are considered in the article. A special attention is focused on the analysis of different approaches defining the quality of tourist services, information saturation and support. It is determined that an important aspect of institutional change is the improvement of the base, the supporting organization of the tourism market development, maintaining market equilibrium, the penetration of the national market to the international market of tourist services, the distribution of income between sectors of the economy, the mechanism of prevention of crisis phenomena. The result of these transformations will be the creation of a legal framework to increase the dynamics of tourism development, organization of cooperation strategies between consumers of tourism services, travel companies and agencies, balanced utilization of tourism services and tourism products, regulation of development and differentiation of income to balance the economic potential, given the internal and external risks in the formation and implementation of tourism services. The aim of this work is the study of institutional transformations in the sphere of international tourism activity based on the use of approaches for standardization and universalization of the tourist services, the use of information support of the tourism industry. Diversification of tourism services requires from international institutions development, implementation and maintenance of a safety management system. Methodology. The study is based on the assessment of international practice, which showed the development of various approaches to the standardization of tourist services, reference tools online that provide information about the property, infrastructure, scores of consumers. The key objectives of the institutional changes lie in the interaction between the various subject-object items, as consumers, tour operators and an outlined range of institutions are subjects of the international tourist market. A dualistic approach to their cooperation can be based on the transformation of institutions and the unity and integrity of the system are based on the differentiation of tools and tasks of market development of tourist services. Another vector of the transformation of the global crises and threats and internal risks, as the presence of certain institutions to monitor these crises and accounting indicators when coordinating the development of a strategy for the balanced development of the national market of tourist services is an important element of transformational change. The results have identified that a high level of standardization and unification of services in the field of international tourism and ensure consumers a unified approach to the formation of the qualitative characteristics of the services, regardless of the country of consumption is the basis of modern globalization processes of institutionalization of this sphere.