Development strategy of informative footpaths of the Crimea

Svetlana Kalinkina,Irina Tregulova,Natalya Lazitskaya,Valentina Kulik,Maria Nikiforova,A Zheltenkov

doi:10.1051/e3sconf/20199105027

Abstract

In modern conditions of development of the Russian tourism market, the practice of introducing “informative paths” routes as one of the forms of interpretation of a healthy lifestyle and a desire to protect the environment is becoming popular. For high-quality functioning of walking routes in Russia in general and the Republic of the Crimea in particular, it is necessary to carry out systematization and expert assessment of old routes, to carry out routine planning of the new ones. For the development and deployment of the existing and new informative walking tours, working out and adaptation of the development strategy of such tourist routes are necessary. The authors claim that a necessary element in developing a strategy for organizing informative walking tours is the diagnosis of the current strategy for managing informative walking tourism. During the research, its own development strategy of modern informative footpaths was developed, which is based on four main forms of strategic development: strategy of growth, development strategy, strategy of business, and strategy of competitiveness. Proceeding from the proposed mechanisms for the development strategy of informative footpaths, quality indicators can be achieved through a methodical approach to the development of a strategy for the development of “informative paths” to achieve compliance with the requirements of the tourist services market, existing goals, forms, methods, procedures, and projects.

Highlights

In works of domestic and foreign authors
The purpose of the paper is the research of the market of informative walking tourism and development of the strategy for the development of “informative paths” in the Crimea
The Crimea guide of the traveler. – Odessa, 1834), which had different recommendations for travelers, a set of routes and information on their duration. The presence of such factual material gives grounds to speak about the existence of organized and planned tourism in the Russian Empire and in particular in the Crimea at the end of the XVIII – the beginning of the XIX centuries

Summary

Introduction

In works of domestic and foreign authors A., Zakaldayev N.V. and others), all popular types of tourism are investigated, but the problem of informative walking tourism remains not fully explored. There has been a growing interest in popularizing active tourism in the world, since most people choose outdoor activities to maintain their health and gain new impressions. That is why there is a need to develop a strategy for the development of “footpaths”. The purpose of the paper is the research of the market of informative walking tourism and development of the strategy for the development of “informative paths” in the Crimea

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Results

Conclusion