Creating value: Shaping tomorrow's business: Shiv S. Mathur and Alfred Kenyon, Butterworth-Heinemann (1997), 451 pp., £35.00

Abstract

Outline - the framework in a nutshell purpose, scope and basics fundamentals - the framework and its main building blocks objectives - what is business strategy for? competitive and corporate strategy - firmlets and companies understanding competitive strategy and the nature of competition the map of differentiated competitive markets classifications of competitive strategies differentiation and price the seller's view of competitive markets competitive strategies for profit what makes it profitable? dynamics resources and business strategy corporate resources for sustained value-building resources and the manager the scissors process of choosing a competitive strategy corporate strategy corporate strategy's task is to build financial value false and valid tests of corporate strategy the corporate catalysts valuable clusters of offerings - relatedness developing successful corporate strategies distant and international strategies the geographical span of markets locating operations around the world distant and international strategy - implementation and structure organizing for formulating and implementing business strategy operating and organizational aspects of business strategy endpiece - business strategy for a new strategy.