University Tourism Research Articles

Ecological product declaration rather than “green” symbol schemes

The travel business and environmental protection organizations have long been looking for an award system for environmentally compatible and socially responsible tourism — a so‐called “green” seal of approval (cf. Touristik Management 11/91, p 60). So far, people have come up with imaginative creations like green suitcases, silver thistles, blue angels or blue flags designed to give an ecological “all clear” to individual beaches, hotels, holiday areas, tour operators or entire package holidays. Rather than add to this confusing jungle of “green” symbols, Hansruedi Mller and Roman Mezzasalma, two Berne University tourism researchers, put forward the idea of better ecological declarations for tourism products.

The Utility of Hospitality Market Research for Today's Convention and Visitors Bureaus: a Multi-Criterion Approach

This paper discusses the relationship between convention and visitors bureaus and university tourism research centers in the development of accurate and reliable visitor information for targeting and attracting potential market segments. The study was conducted for the Greater Columbia, S.C. Convention and Visitors Bureau to assist with their marketing and advertising efforts.

Careers:

Britain's tourist industry offers one of the most hopeful prospects for new job creation, but cannot be exploited until it is freed from the many restrictions and negative attitudes which are hampering its natural development says a major report New Jobs from Pleasure produced by Robert Banks MP, Vice Chairman of the All‐Party Tourism Group. It recommends that the Prime Minister should appoint the Minister without portfolio, Lord Young, to integrate the relevant responsibilities of the eleven government departments concerned with Britain's tourist industry, so as to take full advantage of its expansion potential to create new jobs. It also calls for a Development of Tourism Bill which would include changes to the Youth Training Scheme, the establishment of a College of Tourism, the introduction of flexible licensing hours, the abolition of restrictions on Sunday trading, changes to planning procedures, amendments to regional policy, and the possible merger of the English Tourist Board and British Tourist Authority.