Tourism In Sumatra Research Articles

Utilization of the Maimun Palace tourist attraction as a historical heritage of the Sultanate of Deli in Medan in support of North Sumatra Tourism

Utilization of the Maimun Palace tourist attraction as a historical heritage of the Sultanate of Deli in Medan in support of North Sumatra Tourism

Strategi Pemanfaatan Media Sosial dan Influencer oleh Dinas Pariwisata Provinsi Sumatera Barat dalam Mempromosikan Pariwisata di Sumatera Barat

This research was conducted with the aim of evaluating the use of social media and the role of influencers by the Tourism Office of West Sumatra Province in an effort to increase tourism promotion in West Sumatra. The research method applied is a case study approach in the context of qualitative research. To identify weaknesses and opportunities in the tourism promotion strategy implemented by the West Sumatra Tourism Office, as well as to evaluate potential deficiencies and threats that may arise in the future, SWOT analysis is used as a research tool. The research data was obtained through in-depth interviews with the staff of the Tourism Office as well as a number of tourism influencers involved in promoting tourism destinations in West Sumatra. The results of the study show that the Tourism Office of West Sumatra Province has implemented a strategy that focuses on utilizing social media and collaboration with influencers in an effort to promote tourism. In its implementation, the Tourism Office uses a collaborative approach with tourism influencers, where they involve them in content development, visits to tourist destinations, and promotional events. Apart from that, they also pay attention to performance measurement through data analysis from social media platforms and feedback from tourists. However, the implementation of tourism promotion faces several challenges such as intense competition in tourist destinations, lack of supervision of influencer content and travel media accounts and changes in social media algorithms.

Promotion of West Sumatra Tourism in the Creative Industry and Its Strategic Value in the Language of Promotion

The advancement of tourism in Indonesia has been facilitated through various implicit and nuanced approaches, such as language-based activities and innovative sectors. The availability of promotional texts in the form of language games can be considered a strategic asset, as it can capture the reader's attention and sustain their interest throughout the text, particularly in the context of tourism. The study employed various methodologies such as data acquisition and gathering, data classification and evaluation, and recording the results. A comprehension strategy is a familiar approach wherein we focus on the textual representation of information. The data analysis findings indicate that the utilization of promotional texts in the form of language games possesses a certain degree of strategic significance. This value is exemplified notably through the existence of syntactic deviation, equivocal forms, phonetic wordplay, and the accuracy of vocabulary. AbstrakKemajuan pariwisata di Indonesia telah difasilitasi melalui berbagai pendekatan implisit dan bernuansa, seperti kegiatan berbasis bahasa dan sektor inovatif. Ketersediaan teks promosi dalam bentuk permainan bahasa dapat dianggap sebagai aset strategis, karena memiliki potensi untuk menarik perhatian pembaca dan mempertahankan minat mereka sepanjang teks, khususnya dalam konteks pariwisata. Studi ini menggunakan berbagai metodologi seperti perolehan dan pengumpulan data, klasifikasi dan evaluasi data, dan pencatatan hasil. Strategi pemahaman adalah pendekatan yang akrab bagi kami, di mana kami memusatkan perhatian kami pada representasi informasi secara tekstual. Temuan analisis data menunjukkan bahwa pemanfaatan teks promosi dalam bentuk permainan bahasa memiliki tingkat signifikansi strategis tertentu. Nilai ini dicontohkan terutama melalui adanya penyimpangan sintaksis, bentuk samar-samar, permainan kata fonetik, dan keakuratan kosa kata.

The Influence of Organizational Culture and HR Competency on Employee Commitment and Their Impact on Organizational Performance

There are several factors that affect Organizational Performance through Employee Commitment including Organizational Culture and HR Competencies. This study aims to empirically test and prove the direct influence of Organizational Culture and HR Competencies on Employee Commitment. The direct influence of Organizational Culture and HR Competencies on Organizational Performance and the influence of Organizational Culture and HR Competencies indirectly through the mediation of Employee Commitment to Organizational Performance. This study used a quantitative approach. The population consists of the State Civil Apparatus (ASN) of the West Sumatra Tourism Office. This study is a population census study with a sample of 248 people. Partial Least Square (PLS) analysis method with SmartPLS Application. The results showed that the accepted hypothesis that Organizational Culture and HR Competencies have a direct impact on employee commitment and the influence of the construct of Organizational Culture and HR Competencies on organizational performance whose hypothesis is accepted. The employee commitment variable in this study cannot be a mediator variable of Organizational Culture and HR Competence variables. The results of this research are expected to advance the science of human resource management and behavior for the benefit of both academics and practitioners.

ANALYSIS OF THE VISIT BEAUTIFUL WEST SUMATRA 2023 LOGO WORK THROUGH VISUAL SEMIOTICS APPROACH

Purpose: Visit Beautiful West Sumatra (VBWS) is an activation program for post-pandemic tourist visits which has become the starting point for the revival of tourism in West Sumatra. One of the important points in this activation program is the identity design in the form of a logo. This study aimed to analyze the Visit Beautiful West Sumatra 2023 logo work through a visual semiotics approach. Research methods: This study is qualitative using descriptive methods. Findings: The results showed that the logo has layers of expression/senses (signifier) ??and layers of meaning/perception (signified) with the spirit of synergy, collaboration, and innovation. Implications: The logo, as part of the identity, has been implemented for West Sumatra tourism stakeholders.

Impact of The Covid-19 Pandemic On West Sumatra Tourism

This study aims to determine the impact of the Covid-19 pandemic on tourism in West Sumatra. This type of research is quantitative research. This study uses secondary data from the official website https://dispar.sumbarprov.go.id for 2019–2020. While the data analysis technique uses descriptive statistics, classical assumptions, multiple linear regression analysis and statistical tests (t test, F test and coefficient of determination). The results showed that the hotel variable had a significant and significant effect on culinary tourism in West Sumatra Province, with a significance value of 0.004 which was smaller than the 0.05 significance level, while the tcount value was 3.080>ttable 2.032, the communication variable had no effect and was not significant on culinary tourism in West Sumatra Province, with a significance value of 0.157 more than a significance level of 0.05, while a tcount value of 1.446<ttable 2.032, the variable of tourist visits has an influence and is significant on culinary tourism in West Sumatra Province, with a significance value of 0.042 less than a significance level of 0.05 , while the tcount value is 2.111>ttable 2.032 and the variables of hotel, communication, tourist visits simultaneously affect culinary tourism in West Sumatra Province, with a significant value of 0.018 which is smaller than α = 0.05 while the Fcount value is 3.819>Ftable 4.53. The Adjusted R Square test results in this study obtained a value of 18.60. This shows that the contribution of the hotel, communication, and tourist visits variables is 18.60% to culinary tourism in West Sumatra Province. While the remaining 72.40% is influenced by other factors not examined in this study.

The Influence of Job Stress, Transformational Leadership, and Knowledge Sharing Toward Innovative Work Behavior at the Tourism Office of the Province of West Sumatra

Entering the era of globalization with various challenges that exist requires us to be able to adjust. One way to be able to adjust to dynamic changes is to innovate. Innovation is changing for the better. As one of the agencies that require innovation is the West Sumatra Tourism Office in order to boost the Indonesian economy, one of which is in the tourism sector. This study aims to examine and build a conceptual model of the influence of Job Stress, Transformational Leadership, and Knowledge sharing towards innovative work behavior on ASN employees of the West Sumatra Provincial Tourism Office. This study used a non-probability sampling technique with a sample used of 58 ASNs through the distribution of questionnaires. The data analysis technique used is path analysis using Smart PLS software. Research hypothesis testing uses T-statistical tests obtained through the bootstrapping process. The results show that Job stress, Transformational Leadership are not able to directly affect innovative work behavior. Job stress affects knowledge sharing directly. Transformational leadership affects Knowledge sharing, and knowledge sharing affects innovative work behavior. The West Sumatra Tourism Office has not been able to implement Innovative work behavior without going through knowledge sharing. This is evidenced by the absence of a direct influence of job stress and transformational leadership on Innovative work behavior. This is because the employees of the West Sumatra Tourism Office have been working for a long time and have more experience and the ability to manage job stress. So that the existence of job stress does not affect the innovative work behavior of employees because they have a high ability to manage job stress on Innovative work behavior.

STUDI OPTIMALISASI RUANG PARKIR JL. PONDOK KOTA PADANG

Based on the local regulation of the city of Padang, regarding parking according to the regional regulation of the driver No. 10 of 2014 concerning the retribution for special parking spaces, articles 1 paragraphs 10 and 12. If there is a need for parking that exceeds the capacity of the existing parking area, arrange parking so as not to interfere with traffic flow. The location of this parking lot is in the Pondok Kota Padang area, the number of domestic or domestic tourists visiting West Sumatra is 7 percent or 7.8 million people based on data from the West Sumatra tourism office. The research method used in this study is to use quantitative and qualitative data, which were surveyed visually. Based on the results of the study, the percentage of parking space for four-wheeled vehicles on Jalan Pondok on Saturdays and Sundays exceeds 100%. For two-wheeled vehicles on Jalan Pondok from Monday to Sunday it does not exceed 100%. Due to the dominance of four-wheeled vehicles parked around Jalan Pondok, from the direction of the cottage road to the intersection of the Tugu Adi Karya bakti praja there are problems that occur in the field, it is found that there is a shortage of parking areas seen from field reviews, it can be concluded that the parking area needs expansion to overcome the excess parking index. to accommodate vehicles parked around the cottage road, in order to overcome this problem the city government of the city of Padang and its staff should directly review the area because the road expansion permit is directly related to the DLLAJ (Road Transport Traffic Service) or the Department of Transportation. With additional parking or extensions, parking widening, all problems on the cottage road can be resolved properly. Keywords: Retribusi, Parking, Parking lot, Optimalisasi

Dampak Covid-19 terhadap Pariwisata Sumatra

This paper discusses the impact of the Covid-19 pandemic which has paralyzed tourism, especially in Sumatra. Unlike the previous crises, the Covid-19 impact is wider and bigger. The closure of transportation access and advice to stay at home made the tourism sector sluggish. Sumatra is one of the areas that has been hit quite hard due to the pandemic. Areas that experience deeper contraction need to be prioritized for tourism recovery as soon as possible. This study uses quantitative research methods to find theoretical references in various scientific journals, books, reports, and actual and trusted news on the internet that are relevant to cases or problems. This study aims to see how much influence the pandemic has on tourism in Sumatra and identify which provinces should be the top priority in accelerating recovery. The main comparison variable used is the hotel room occupancy rate of each province. From the analysis of the odds ratio, it is concluded that tourism in the provinces of Sumatra is more vulnerable to the impact of the pandemic than in other regions in Indonesia. Areas with archipelagic topography such as Riau, Riau Islands and Bangka Belitung were identified as the areas hit hardest by the pandemic.

Dynamic Demand for Tourism in Sumatra, Indonesia: A Pooled Mean Group Approach

The aims this study is to examine the dynamic demand for tourism in Sumatra, Indonesia. There are ten provinces in Sumatra and the research period from 2003 to 2019 with 170-panel data samples. Pooled Mean Group (PMG)–ARDL is utilized to examine Sumatra's dynamic demand for tourism. Long-term research results show that hotel income and facilities positively and significantly affect tourism demand. Furthermore, transportation costs and exchange rates harm the demand for tourism. Meanwhile, the results of short-term studies provide different results. Income has a negative effect, while transportation costs have a positive effect. In the short term, hotel facilities and exchange rates do not affect the dynamic demand for tourism. These results show that the long term is more influential on tourism, so tourism development should be carried out well in the long term to attract tourists to come to Indonesia.

Analisis Determinan Pariwisata terhadap Ketimpangan Pendapatan

This study aims to determine the effect of tourism variables on income inequality in West Sumatra. The data used in this study is panel data from 2012 to 2019 taken from the West Sumatra Tourism Office, the Central Statistics Agency (BPS) of West Sumatra. This study uses panel data regression analysis with tourism income, tourism objects, hotels, and tourist visits as independent variables and income inequality as the dependent. The results of this study are (1) tourism income has a positive and significant effect on income inequality, (2) tourism objects have a negative and significant effect on income inequality, (3) hotels have an insignificant negative effect on income inequality, (4) while tourist visits have a positive and significant impact on income inequality. not significant to income inequality in West Sumatra Province in 2012-2019.

Strategi Komunikasi Dinas Pariwisata Provinsi Sumatera Barat dalam Meningkatkan Daya Tarik Wisatawan di Masa New Normal Melalui Media Youtube

Communication helps tourism marketing in various marketing elements, communication plays a role both in communication media and communication content. In communication media, there are various kinds of communication media as marketing channels, destinations, accessibility and media channels for human resources and tourism institutions. In a modern perspective, the components of marketing, destinations, accessibility, human resources, and tourism institutions, as well as the existing elements become a unified tourism product in a destination that is packaged in a destination brand, so that destinations, accessibility, marketing, human resources and tourism institutions become a unified product. tourist. Therefore, this study was conducted to determine the communication strategy of the West Sumatra Tourism Office in conducting branding in the New Normal era using Youtube. This study uses qualitative methods to describe communication strategies using youtube while data collection techniques use observation and in-depth interviews. Interviews were conducted with employees of the West Sumatra Tourism Office, especially the creative team. The results of the study show that there are 4 stages of using youtube so that they can be used until they experience problems and are used sustainably, namely: 1. Emergence stage where youtube was formed due to competition from the Ministry of Home Affairs, 2. Coalescence stage merging the use of youtube media with other media such as Instagram and Facebook, 3. The Formalization Stage ( Bureaucratization ) scheduled postings on YouTube media such as 3 times a week, 4. The Result or Decline stage ( Decline ) there is no special budget for the operation of the Tourism Office youtube account. The communication strategy carried out is to form a special team for managing media to run effectively, as well as aggressively uploading videos to increase the attention and interest of tourists on YouTube, there is also a description of the object that is being broadcast.
 
 Keywords : communication strategy, attractiveness, tourist attraction, new normal, youtube.

Market orientation and technology orientation: an empirical study on homestay business in West Sumatera

Homestay is one of the supporting elements of the West Sumatra tourism sector. In its development, the homestay business in West Sumatra has not yet achieved the best performance. The orientation of homestay owners to the market (consumers and competitors) and technology are aspects that are not yet clearly implemented, while these two aspects are needed in achieving business performance. This study aims to determine how market orientation and technology are applied by homestay owners. To achieve this goal, the perceptions of 104 homestay owners were collected through questionnaires distributed online and offline. The collected data was then analyzed descriptively. The results show that homestay owners in West Sumatra have implemented market orientation by making customer satisfaction the main goal of running a business and evaluating it regularly. Homestay owners in West Sumatra are also mutually supportive and responsive to competition. The technology orientation aspect has not been implemented thoroughly, where the homestay owner already understands the benefits of technology for his business but has not been able to fully implement it in his business.

THE IMPACT OF SOCIAL MEDIA NEWS COVID-19 ON THE DECREASE OF TOURISM ACTIVITIES IN MEDAN CITY IN THE SOCIAL ECONOMIC ASPECTS OF THE COMMUNITY

This study aims to get an overview of the initial impact of the COVID-19 pandemic on North Sumatra tourismby using research methods is the whole way of thinking used by researchers to find answers to research questions, including the approach used, scientific procedures (methods taken) including in collecting data, analyzing data and drawing conclusions. This type of research is descriptive. The purpose of descriptive research is to make descriptions, pictures, or paintings in a systematic, factual and accurate manner regarding the facts, characteristics and relationships between the phenomena being investigated.The primary data source in this research is data obtained from informants. Primary data collection using interviews with research informants. The collection method is structured and open, meaning that respondents are informed about the research objectives so that they can provide answers in accordance with the research objectives and do not deviate which can result in biased research results. The results and discussion can be concluded that the impact of covid-19 on West Sumatra tourism has caused a decrease in foreign tourists and foreign tourists visiting, a decline in the transportation sector and the provision of accommodation and food and drink. This in turn also has an impact on the poor condition of employment in the tourism sector in West Sumatra. Entrepreneurs generally find it difficult to finance operationsbusiness, experienced a decrease in income and losses due to no business income. The impact caused by the COVID-19 pandemic shows that tourism, which has links with many supporting sectors, is a sector that is very vulnerable to disasters such as disease outbreaks or pandemics.

Comparison of Landmarks in Medan, Bukittinggi, and Siak as Heritage Tourism

As part of heritage tourism features, landmarks play a vital role in enhancing a city's identity to make it more attractive and recognizable. Sumatra has heritage tourism with a similar culture and history to Medan, Bukittinggi, and Siak. This study aims to determine how this Landmark compares with similar heritage tourism in Sumatra. The third essential element of landmarks, iconography, contrast, and accessibility, was examined using the mixed-method. This study shows that monumental architecture and historical histories have become landmarks in the three historical tourist cities. Keywords: heritage tourism; place identity; distinctiveness; Landmark eISSN 2514-751X © 2022. The Authors. Published for AMER & cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under the responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers and cE-Bs (Centre for Environment-Behaviour Studies), College of Built Environment, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/aje-bs.v7i21.405

A Comparison of The Official Tourism Website Effectiveness of Bali And North Sumatra Province: A Content Analysis Approach

This study discusses the comparison of Bali and North Sumatra Tourism website in terms of website effectiveness. A content analysis method consisting of three dimensions, namely Aesthetics (Destination Visualisation and Web Design), Informative (Uniqueness and Cultural Promotion), and Interactive (E-travel planners and Online Communities), is used to analyze and assess tourism website both on the island of Bali and North Sumatra. The results is there are differences in the use of the Destination Visualisation Factor (AES1) and Web Design (AES2). Meanwhile other dimensions are no difference. This analysis can be used by tourism organizations to use the website better to promote and marketing tourism.
 Keywords: Content Analysis, Effectiveness, Tourism Website, Bali, North Sumatra

Social Capital Analysis for Creative Economy Actors in West Sumatra Tourist Destinations

The focus of the study in this study is to analyze social capital for creative economy actors in the West Sumatra Tourism Destination area. The theory used in this study is the theory of social capital proposed by Lasser. The research combines two approaches which is called the mix method. This research was conducted in five areas in West Sumatra Tourism Destinations, namely Padang City, Bukittinggi City, Sawahlunto City, Pesisir Selatan Regency and Tanah Datar Regency. Data collection methods started from non-participant observation, in-depth interviews, document study collection and survey techniques. This research focuses on the creative economy sub-sector in the fields of craft, performing arts, music and culinary. The unit of analysis is at the level of individuals and groups of creative economy actors in the tourist destination area of West Sumatra. Qualitatively, data analysis uses Miles and Huberman’s model and qualitative approach uses descriptive statistics. The results of the study show that social capital is a factor in the development of a creative economy in the West Sumatra Tourism Destination Area. The strength of social capital is built by strengthening social networks in the form of cooperation in raw materials and marketing of products that have been produced. In addition, strengthening solidarity by having a sense of the same fate in arms fosters an attitude of mutual assistance to one another, mutual cooperation and a high sense of concern. So as to realize joint action by collaborating between creative economy actors including the import of raw materials and marketing of fellow creative economy actors in the West Sumatra Tourism Destination Area. The conclusion of this study is that social capital becomes a bridge or link in the development of the creative economy. The novelty of this research is social capital to strengthen creative economic development

Particular Characters in Heritage Tourism to Attract Visitors: A comparative study in Sumatra, Indonesia

Sumatra is one of the provinces in Indonesia that has great heritage tourism potential. The existence of attractive cultural buildings and traditional transportation is the particular character of heritage tourism. Heritage tourism significant benefits the economy and quality of life by showing the particular character of local people and culture. ​This study was conducted to compare particular characters with similar heritage tourism in Sumatra using a concurrent mixed-method. This study indicates monumental historical buildings and traditional transportation with particular characters significantly attract tourists and influence their intention to visit and revisit. Keywords: Heritage tourism; particular character; distinctiveness; attract visitors eISSN: 2398-4287© 2021. The Authors. Published for AMER ABRA cE-Bsby e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, UniversitiTeknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v6i18.2995

Translation Quality of English Version of West Sumatra Tourism Brochure 2020

The aim of this research is to analyse the translation quality of the English Version of West Sumatra tourism brochure 2020. It was carried by using descriptive method. Twenty-seven tourism brochures werestudied based on the translation quality assessment model which is developed by Nababan et al. (2012). After completing the analysis, it was found that that 21 texts (77.77%) are categorized in the accurate level, 6 texts (22.23%) are translated less accurately, and none of the texts is translated inaccurately. In terms of their acceptability, 17 texts (62.97%) are less acceptable, 9 texts (33.33%) are categorized in less acceptable level, and the other text (3.70%) is assessed as the unacceptable translation.In addition, 20 texts (74.08%) are readable, 5 texts (18.52%) are less readable. Meanwhile, the other 2 texts (7.4%) are not readable.The results of the translation quality show that the translation of West Sumatra tourism brochuresis mostly accurate, acceptable and readable.

Analysis of Tourism Preferences to Tourism Object in North Sumatera: Examining the Environmental Attachment

The purpose of writing this paper is to determine and analyze how tourist perceptions of the service quality of tourist areas, tourism attractiveness of tourist satisfaction with estuary. The objective of the research was to analyze the competitiveness of tourist destinations in the North Sumatra region as an effort to expand theoretical and empirical evidence about the structural relationships among constructs the impact of tourism development, environmental attitudes, place attachment, development preferences about destination attractions as the resources, and support for a comprehensive strategy to improve competitiveness objectives. To identify and analyze the development of competitiveness of North Sumatra tourism based on visitor perspectives that reflect the services expected by the demand side, the method of data collection and data analysis used in the research on is the quantitative method of Structural Equation Modeling (SEM). Based on the results of research and analysis of the tourist preference indicators of tourist objects in North Sumatra, it was found that in empowering tourist areas with the development of the image of tourist areas in North Sumatra Province, it is necessary to prioritize the development of elements of tourism image builders that contribute greatly, namely human resource development, security and safety, hygiene and health, preferences and prices, and marketing strategies. In addition, to increase the competitiveness of tourist areas, a business climate policy and sustainability of protection, facilities and infrastructure are needed as well as increased tourist attraction.