Social Capital Analysis for Creative Economy Actors in West Sumatra Tourist Destinations

Abstract

The focus of the study in this study is to analyze social capital for creative economy actors in the West Sumatra Tourism Destination area. The theory used in this study is the theory of social capital proposed by Lasser. The research combines two approaches which is called the mix method. This research was conducted in five areas in West Sumatra Tourism Destinations, namely Padang City, Bukittinggi City, Sawahlunto City, Pesisir Selatan Regency and Tanah Datar Regency. Data collection methods started from non-participant observation, in-depth interviews, document study collection and survey techniques. This research focuses on the creative economy sub-sector in the fields of craft, performing arts, music and culinary. The unit of analysis is at the level of individuals and groups of creative economy actors in the tourist destination area of West Sumatra. Qualitatively, data analysis uses Miles and Huberman’s model and qualitative approach uses descriptive statistics. The results of the study show that social capital is a factor in the development of a creative economy in the West Sumatra Tourism Destination Area. The strength of social capital is built by strengthening social networks in the form of cooperation in raw materials and marketing of products that have been produced. In addition, strengthening solidarity by having a sense of the same fate in arms fosters an attitude of mutual assistance to one another, mutual cooperation and a high sense of concern. So as to realize joint action by collaborating between creative economy actors including the import of raw materials and marketing of fellow creative economy actors in the West Sumatra Tourism Destination Area. The conclusion of this study is that social capital becomes a bridge or link in the development of the creative economy. The novelty of this research is social capital to strengthen creative economic development