Tourism In Korea Research Articles

A Comparative Study of Japonisme and Korean Popular Culture

Japonisme, also known as the upsurge of Japanese culture, is an upsurge of painting style set off by European cultural leaders in the middle of the 19th century, which lasted for about 30 years, and the most striking is the aesthetic worship of Japanese art. This phenomenon is known as the spring of Japanese culture. Korean current covers all kinds of Korean culture and customs, such as clothing and food; Korean wave is not only a cultural phenomenon, but also closely related to economic, political and other factors. It can change Korean entertainment products, such as TV dramas, movies and music, through regional influence. The emergence of Korean wave has greatly expanded the cultural scope of South Korea, and has also brought huge economic benefits to South Korea, becoming a significant cultural industry. The sales of Korean film and television works and brand clothing in the international market are very considerable, which has brought huge economic income to South Korea. In addition, the Korean wave has also brought great opportunities for the development of tourism in South Korea. This article will make a comparative study by combing the origin characteristics between the Japanese culture boom and the Korean culture.

한국관광의 관광동기가 관광만족도 및 행동의도에 미치는 영향 연구: 재한 중국인 관광객을 대상으로

The purpose of this study was to identify the relationship between tourism motivation, tourism satisfaction, and behavioral intentions of Korean tourism, and to present basic data for Chinese tourists in Korea. In order to achieve the purpose of this study, a measurement research model was presented through sexual research. In order to verify this influence relationship, a survey was conducted on Chinese tourists residing in Korea from May 20, 2022 to June 10, 2022, and a total of 305 valid samples were secured. In this study, frequency analysis, reliability analysis, and exploratory factor analysis were conducted using SPSS 27.0, and confirmatory factor analysis and structural model analysis were conducted using AMOS 26.0. These empirical analysis results revealed that tourist satisfaction is a criterion measured by tourists

Feel the Rhythm of Korea: South Korea Nation Branding in Promoting Tourism Towards Indonesia

The tourism sector for South Korea is playing important roles in supporting the country's economy. The South Korean Government pays special attention to the development and promotion of its country's tourism by forming a special organization, namely the Korea Tourism Organization (KTO). This study aims to determine the process of image building and promotion of South Korean tourism through descriptive qualitative analysis using the concept of nation branding. The data collection process was carried out through interviews with the KTO and also the Indonesian public who were the audiences of the 'Feel the Rhythm of Korea' campaign. This research shows that KTO has succeeded in identifying its market so that the implementation of nation branding is carried out efficiently through digital media and brings up elements of music and dance as unique selling points in its promotion. In addition, KTO has also succeeded in attracting public interest by using a nation-brand ambassador. The conclusion of this study is that KTO's innovation in using digital media to carry out nation branding and tourism promotion is the right decision, so that it succeeds in creating a positive image and encouraging the desire of the Indonesian public to travel to South Korea.

The Development Of Halal Tourism in Muslim Minority Countries: Case Study in South Korea

This study aims to find the development of halal tourism in South Korea. The development of the number of tourists and the Muslim population there is increasing from year to year, so the need for halal food consumption is also increasing. The South Korean government implements the development of the halal food industry through MAFRA and Korea Muslim Federation (KMF) to obtain halal legality. This study is categorized qualitative research with phenomenology approach in South Korea. The techniques of data collection are dept interview, observation, and documentation. While the data analysis technique includes data reduction, data display, and conclusion. The research results show that the Korea Tourism Organization (KTO) issued a guidebook for halal food in Korea. In addition, They make the application is called Halal Korea which will provide information about the location of the mosque, Qibla direction, prayer times, the location of halal restaurants and the Qur'an. In 2016, the South Korean government collaborated with KMF to formulate a halal certification system. This is attempted as a follow-up to support for restaurants that have declared their place as halal restaurants.

A Tourist’s Gaze on Local Tourism Governance: The Relationship among Local Tourism Governance and Brand Equity, Tourism Attachment for Sustainable Tourism

Taking note of the role played by local tourism governance as viewed from the tourist’s gaze, this study examined the effects of local tourism governance on the awareness of local tourism brand equity and local tourism attachment as perceived by tourists. This study also attempted to identify the role and importance of externally-expressed local tourism governance. In total, 439 samples were collected from tourists who had recently experienced local tourism in South Korea; these samples were analyzed using SPSS. The implications derived from the results of the analysis are as follows. First, regarding the effects that the operation of local tourism governance have on brand equity, it was identified that the factors of partnership and institutionalization had significant positive effects on both brand images and brand awareness, where the effect of partnership was the strongest, and where participation only had a significant positive effect on the brand images. Second, regarding the relationship between the operation of local tourism governance and brand equity, it was found that, from the viewpoint of tourists, the governance support system negatively affects brand equity. Lastly, as has been shown in previous studies, both brand images and brand awareness—which are two core sub-factors of local tourism-brand equity—had significant effects on local tourism attachment; of them, brand awareness played a stronger role in the formation of local tourism attachment. Future studies should examine the functional role of local tourism governance based on field investigations at multiple destinations, checking the actual effects of local tourism governance while focusing on the associations between the role of local tourism governance and actually measurable indicators, such as revitalization of the local industrial economy, increases in income, performance in terms of attracting tourists, and improved satisfaction with local tourism.

Developing ESG Evaluation Guidelines for the Tourism Sector: With a Focus on the Hotel Industry

This study aimed to develop an ESG evaluation index that accurately captures the features of the hotel industry. To create the ESG evaluation index for the hotel industry, the K-ESG guidelines provided by Korea Corporate Governance Service (KCGS) were utilized as a benchmark, and also, the Korea Tourism Organization’s ESG-compliant standards for certification evaluation were taken into consideration to reflect the particulars of the hotel business as closely as possible. The initial measurement items for an ESG evaluation index were created by reviewing prior research, and they were modified and supplemented based on the results of the Delphi survey. The professionals currently engaging in business, academia, and governmental institutions, whose knowledge and expertise are specialized in the hotel industry, participated as panel members in the study. In the first round, the panel members were encouraged to brainstorm and answer the questionnaire consisting of both open- and close-ended questions. In the second round, the panel members were asked to respond to a questionnaire made up of closed questions extracted from the first round. Through both rounds, the ESG evaluation index for the hotel industry was finalized, including three domains, twenty indicators, and forty-on items. To fulfill the purpose of the study, which was to initially develop an ESG evaluation index applicable to the Korean hotel industry, this study was conducted toward the professionals in the field. This opens up interesting possibilities for more investigation. The range of participants can be widened by incorporating hotel personnel and patrons, ensuring that the ESG evaluation guidelines are specifically applicable to the hotel industry. Additionally, it appears essential to broaden the research’s focus to include the tourism industry as a whole.

Tourism film and its influence on destination image and intentions for Indonesian tourist visits to South Korea

Film tourism is a tourist trip to a destination that is a location in a film or television drama. This study aims to examine the influence of film tourism elements consisting of place, personality, and performance on the destination image and on film tourism visit intention and to determine the effect of destination image in mediating the influence of film tourism elements on film tourism visit intention. The online survey was distributed to 183 respondents who like South Korean films or dramas. This study uses SEM-PLS for primary data processing. The results showed that the three elements of South Korean film tourism had a positive and significant effect on the destination image formation of South Korea among Indonesian tourists. Destination image has a positive and significant effect on Indonesian tourists’ intention to undertake film tourism in South Korea. Destination image has been shown to significantly mediate the influence of film tourism elements on Indonesian tourists’ visit intention to involve in film tourism in South Korea.

한국과 중국의 국제의료관광 정책 비교연구: 보아오 국제의료관광 선행구를 중심으로

This study focuses on suggesting a path for medical tourism in Korea by examining institutional support cases such as free trade ports in Chinese medical tourism pilot zone, which is developing the medical tourism industry with a focus on Traditional Chinese Medicine. This study reviewed at the medical tourism policy promoted by China, focusing on the Boao International Medical Tourism Pilot Zone. China has adopted a strategy of conducting a pilot operation in a specific area when making new policy attempts and expanding the application area according to the result. The service level of medical and wellness tourism also depends on infrastructure such as the connectivity of international transportation, the comfort of accommodation, and the convenience of domestic transportation. Therefore, an appropriate level of policy support related to infrastructure will be required. This paper presents the direction and implications for high value-added medical tourism to overcome the difficulties that the tourism industry is experiencing after COVID-19.

COVID-19 질병 위험지각이 관광객의 힐링 관광지 방문 동기, 만족도 및 행복감과의 관계 분석

The purpose of the study is to raise the need for research on how the risk of disease called COVID-19 affects tourists’ behavior. Therefore, this study aims to understand the vision and direction of the development of healing tourist destinations in the era of COVID-19 by analyzing the effect and relationship of tourists’ perception of disease risk on the motivation, satisfaction, and happiness of visiting healing tourist destinations. The survey distributed 400 questionnaires to six regions in Gangwon-do, where wellness tourist attractions recommended by the Korea Tourism Organization are located, and analyzed 363 questionnaires. The survey was conducted simultaneously in six regions of Gangwon-do for two months from November 1, 2021. Frequency Analysis, Correlation Analysis, Factor Analysis, Reliability Analysis, and Multiple Regression Analysis were performed using SPSS Window Version 21.0. The end of COVID-19 is vague and it is necessary to find a strategy to lead the competitiveness of local tourism and changes in tourism patterns in the New Normal era by linking the importance and demand for health and healing as an opportunity factor for early recovery of the tourism market.

Muslim Consumers’ Perceptions of Marketing Korea as a Muslim-Friendly and Halal Tourism Destination: Future Implications

Halal tourism is becoming an emerging niche market to attract Muslim tourists to non-Muslim majority countries. This study aims to assess current conditions associated with the availability of halal-friendly tourism elements and services and future implications for halal tourism in Korea through the lenses of diaspora from Muslim-dominated countries, including Indonesia, Uzbekistan, and Pakistan. A qualitative approach with the descriptive exploratory design was employed and data were collected through in-depth interviews (N = 27) and direct observation. Results in the marketing context indicated that Koreans have basic knowledge of the concept of halal, halal food, halal services, and halal tourism. Muslim residents have a remarkable positive attitude when recommending others to visit Korea as a tourist destination, but the availability of halal tourism is insufficient. Thus, this study contributes to the literature on halal tourism and can serve as an information source for stakeholders and policymakers involved in the halal food market. A few marketing implications are also noted. Muslim consumers are unsatisfied with the facilities of halal tourism. They suggest that tourism organizations, hotel managers, and policymakers improve such facilities according to the sharia-based needs of Muslim tourists.

Repositioning risk perception as a necessary condition of travel decision: The case of North Korea tourism

Previous studies have reported insignificant, weak, or small-sized effects of perceptions of tourism-related risks and crises on tourist behavioral outcomes. In this article, we delicately posited perceived risk as a necessary-but-not-sufficient cause for the intention to travel. Without low perceived risk, there is no high travel intention. However, high perceived risk does not guarantee high travel intention. To test both average and necessity effects, we utilized SEM and necessary condition analysis (NCA), respectively. From the two separate studies in the context of North Korea tourism, we demonstrated that perceived risks have a necessity effect on travel intention whereas their average effects are either insignificant or small-sized. This article suggests repositioning the role of perceived risk as a “necessary condition” for travel decision-making and introduces a new methodology, NCA, that helps to build parsimonious theories in the tourism field.

You can't hold the tide with a broom: Cryptocurrency payments and tourism in South Korea and China

Cryptocurrencies are modifying the very nature of how travelers use and manage payment systems. Bearing in mind that cryptocurrencies in tourism and hospitality are solving the issue of isolation of money and liquidity, this study explored travelers' adoption of cryptocurrency payments in the South Korea and China context. The originality of the present study lies on introducing risk, security, and attitude variables into the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT) model. We found that perceived usefulness, perceived ease of use and security are antecedents of attitude, while attitude, performance expectancy, effort expectancy, social influence and facilitating conditions have significant effect on intention to use cryptocurrency payments in tourism. We also outline the significant moderating effect of age and gender on travelers' adoption of cryptocurrency payments. This study can help policy makers to understand the utility of cryptocurrency payments in tourism.

공유숙박 품질 측정 척도의 개발

This study has attempted to develop scales for measuring the quality of home-sharing lodging. Also, this study demonstrated the procedure of developing measurement scales. First, “Guest house for foreigners” appraisal items for Korea Tourism Quality Accreditation were used as the basis of the preliminary measurement scales. Second, basic articles in the field of service marketing, especially service quality theory, were reviewed. Authors have tried to apply lodging service quality research and home-sharing lodging literature to this work. Third, the authors have conducted a content analysis of customer reviews on the online accommodation reservation platform in order to develop a customer-oriented evaluation tool. Fourth, five steps of empirical efforts (item evaluation by discriminant group, exploratory factor analysis, confirmatory factor analysis, correlation analysis, and regression analysis) are conducted to ensure validity of the measurement scales. As a result, scales for measuring the quality of home sharing lodging, consisting of 20 items (3 dimensions: physical environment quality, outcome quality, and interaction quality), have been developed. These scales are distinguished from former lodging service quality scales in that process and outcome quality have been equally balanced. The implications of these results are discussed.

A garden network system for sustainable garden tourism in South Korea

Garden tourism has a significant influence on the global tourism trends. This study focuses on private gardens as a major source of garden tourism, with the following goals: 1) investigate problems associated with private garden registration system through interviews with private garden owners; 2) as an alternative to solve the problem associated with the private garden registration system, analyse international garden network cases and derive their implications; and 3) propose the application of a garden network system suitable for the South Korean situation for sustainable garden tourism. We used two methods: field survey and semi-structured interviews, and international case studies. Twelve private garden owners and managers in South Korea were investigated to identify specific challenges when opening to visitors. Garden networks in Europe and Japan were also evaluated to identify solutions to problems. Based on these cases, we propose a method for building a garden network by interconnecting and utilising existing systems, human resources, and organizations in South Korea.

강원도 양양 수산어촌체험휴양마을의 체험경제이론 4Es, 지각된 가치, 관광만족 및 재방문의도 간 영향관계 연구

This study aims to identify the relationship among the 4Es in the experience economy, perceived values, tourism satisfaction, and readiness to revisit for tourists to the Marine and Fishing Experience Recreation Village in Yangyang, Gangwon-do. In order to provide the practical methods to help the operational strategy and development for 4Es in the experience economy for the overall tourism in a fishing village, an empirical survey was conducted from November 1 to December 3, 2021. After data coding 200 copies, the survey used the SPSS ver.18.0 program.<BR> This identified the positive relationship among the variables for the 4Es in the experience economy, perceived values, tourism satisfaction, and readiness to revisit for tourists to the Marine and Fishing Experience Recreation Village in Yangyang, Gangwon-do. Based on this study, the Marine and Fishing Experience Recreation Village will improve the 4Es in the experience economy in the rapidly-changing tourism trends to draw on the highly perceived value of tourists and increase tourism satisfaction and the readiness to revisit, thereby contributing towards the growth of fishing village tourism in Korea through enhanced competitiveness.

국제회의(MICE) 도시 경쟁력 분석 : 전시박람회를 중심으로

The study aims to analyze the competitive relationships among convention cities based on the characteristics of exhibitions held in Korea. The competitive relationship was analyzed using niche theory. Secondary data, 2019 MICE industry statistics issued by the Korea Tourism Organization, were used for this study. Exhibition-related data from convention cities and provinces holding over ten exhibitions in 2019 were extracted: the hosting organization, the ratio of foreign visitors, the scale of the exhibition, the length of operation, and the period of the exhibition. As findings, Daegu and Jeonbuk show the lowest value of niche breadth regarding exhibition scale. In terms of the ratio of foreign visitors, Gwangju showed the lowest value of niche breadth. Gwangju and Daegu showed a strong competitive relationship regarding niche overlap based on exhibition scale. The study discussed theoretical and practical implications for differential strategies of convention cities based on findings.

Comparison of Perceptions of Wellness Tourism in Korea Before and After COVID-19: Resul ts of Social Big Data Anal ysis

Comparison of Perceptions of Wellness Tourism in Korea Before and After C OVID-19: R esul ts o f Social B ig D ata Anal ysis 의 이용 수, 등재여부, 발행기관, 저자, 초록, 목차, 참고문헌 등 논문에 관한 다양한 정보 및 관련논문 목록과 논문의 분야별 BEST, NEW 논문 목록을 확인 하실 수 있습니다.

한류콘텐츠를 통해 형성된 외국인 유학생과 한국 간 상호관계에 관한 탐색적 연구

This study aims to provide an exploratory study of a mutual relationship between international students and Korea based on Hallyu content. In particular, we explored the process from foreigners’ first experience of Hallyu content to the decision-making on study abroad in Korea, and their relationships with Korea and Korean culture formed during their study abroad period. This qualitative study was conducted based on a series of in-depth interviews with 10 international students in Korea who have resided in Korea at least for six months. The result indicates that foreigners felt a sense of cultural affinity toward Korea based on Hallyu content first introduced by their family or friends. They became fascinated by K-pop and K-drama, as well as Korean culture and language, which triggered their decision-making on study abroad in Korea. During their study abroad, they served as mediators between Korea and their home countries, and wished to establish a long-term relationship with Korea. This study offers the theoretical and practical implications on international students, Hallyu content, and tourism in Korea.

COVID-19 이후 몽골 의료관광객 유치 방안에 관한 연구

This study is a study on ways to attract medical tourists to Mongolia after COVID-19. Although the growth of medical tourism in Korea is currently slowing down in the aftermath of COVID-19, the proportion of Mongolian medical tourists among foreign patients visiting Korea is showing an increasing trend. These Mongolian medical tourists are a market with potential growth and importance, so attention and research are needed. To this end, we examine the existing prior research related to Mongolian medical tourists who visit Korea, examine the Mongolian outbound tourism market and the current status of medical tourism and medical tourism in Korea as a medical tourism destination for Mongolians, and the medical tourism market and medical tourism market after COVID-19. Change and review Korea

한국 테마관광 활성화 방안 연구 : 콘텐츠 투어리즘을 중심으로

The purpose of this study is to present a plan to revitalize theme tourism in Korea through the case of contents tourism. First, in order to achieve the research objective, research trends of contents tourism in tourism studies, cultural contents studies, Japanese studies, and geography were examined. Second, considerations were given to tourism trends leading to theme parks, theme tourism, and contents tourism. Third, the background, concept, research trend, success, and failure cases of contents tourism were investigated. Fourth, a theoretical approach was attempted to apply the successful case of Japanese contents tourism to the Korean situation.<BR> Through this process, this study came to the following conclusions. The development plan for contents tourism is: first, participation of local residents; second, connection with local cultural contents; third, expansion of experiential programs for tourists, and fourth, continuous publicity plan. The significance of this study is that it presents a problematic awareness and theoretical and policy alternatives for sustainable contents tourism.