Tourism Development Strategy Research Articles

Digital Marketing Strategies for Restaurants and Tourism Development in the Braj Region of Uttar Pradesh, India

Digital Marketing Strategies for Restaurants and Tourism Development in the Braj Region of Uttar Pradesh, India

Priority Strategy Of Tourism Development Of Siau Tagulandang Biaro Island Regency

The recovery of the tourism industry requires the Siau Tagulandang Biaro Islands Regency to reevaluate its strategy by identifying critical development priorities. That is the aim of the study, which applies the Analytic Hierarchy Process (AHP) and fuzzy-AHP methods. The analysis would serve to identify the key factors and establish strategic recommendations. The results show that facilities are the highest criterion (thirty-four point seven per cent AHP; thirty-four point four per cent Fuzzy-AHP). The global weight calculation shows that Maintaining the ecosystem and cleanliness of beaches/lakes/hot springs are priority elements (eight point six per cent AHP; eight point five per cent Fuzzy-AHP). The sensitivity analysis shows that the results could be more robust, consistent, and stable. These results indicate no significant difference between the AHP and Fuzzy-AHP methods. The tourism development strategy for Siau Tagulandang Biaro Regency must prioritise improving the cleanliness and health of tourist destinations. This research answers an essential problem for the Siau Islands Regency government, Tagulandang Biaro.

Optimalisasi Potensi Wisata Desa Serangan Melalui Pendekatan Berkelanjutan: Studi Kasus Menggunakan Metode TOWS, EFAS, dan IFAS

Serangan Village in Denpasar, Bali, is recognized as an innovative tourist destination, having won the 2023 Anugerah Desa Wisata award. This recognition is supported by a variety of attractions such as Pura Sakenan, Asyuhada Mosque, Melasti Beach, mangrove forests, the Turtle Conservation and Education Center (TCEC), local traditions, and unique culinary offerings. This study aims to identify the internal (strengths and weaknesses) and external (opportunities and threats) factors affecting Serangan Village and to formulate strategies for sustainable tourism development based on the four main pillars of sustainable tourism destination criteria according to Minister of Tourism Regulation No.9 of 2021. A qualitative descriptive method using TOWS analysis, EFAS, and IFAS matrices was employed, with data collected through observation, interviews, and documentation. The results indicate that Serangan Village is in quadrant III, highlighting the need for effective strategies to optimize opportunities and address internal weaknesses. The strategy formulation results include leveraging the Bappenas Masterplan to build stakeholder collaboration, participating in training from the Denpasar City Tourism Office, forming a tourism impact monitoring team, implementing sustainable governance policies, utilizing social media for surveys and feedback, and developing policies for cultural asset protection and animal welfare to support sustainable tourism growth in Serangan Village.

Residents’ perceptions of tourism development in the context of a new governance framework for Portuguese protected areas: The case of a small peripheral natural park

Historically, Portuguese protected areas (PAs) have been operating under top-down governance, often neglecting local communities. In 2019, the Portuguese government established a new governance model for PAs, based on co-management. The new co-management approach emphasises collaborative and participatory governance and positions sustainable tourism as a catalyst for territorial revitalisation and local development. However, local communities' attitudes and perceptions regarding tourism in these areas remain largely uncharted. This study focuses on the Alvão Natural Park (PNAL), a small rural and mountainous Portuguese PA, which is currently in the early stages of co-management implementation. Our goal was to investigate local residents' perceptions of tourism's impacts and identify potential divergence among resident groups and their level of support for tourism development. These insights are crucial because the active engagement of local communities is a key element for sustainable tourism development and the successful implementation of co-management. The study employed a self-administered survey, garnering responses from 250 PNAL residents representing over half of the park's population. Factor analysis identified four primary perceptual dimensions and cluster analysis classified residents into three distinct groups based on their tourism perceptions. While most PNAL residents express support for tourism development, there is a resounding call for new policies to revert the legacy of top-down governance. This research provides essential insights for shaping effective tourism policies, planning and development strategies, and ensuring the active involvement of local communities in co-management and sustainable development efforts within the PNAL. Moreover, this study demonstrates the applicability of this research approach in the context of evolving governance models with the potential for adaptation to other PAs across Portugal and other countries undergoing similar governance transitions.

Sustainable Tourism Development Through Religious Tourism in Pasuruan City

The city of Pasuruan holds significant potential for religious tourism, making it a prime candidate for tourism development. Achieving sustainable tourism, which involves finding a harmonious equilibrium between three key aspects - the quality of tourism experiences, the excellence of tourism resources, and the well-being of the local community - is imperative for the region. To this end, well-devised strategies are essential to facilitate urban tourism growth within Pasuruan City. This research endeavors to shift the focus of religious tourism development towards a sustainable paradigm in Pasuruan. Employing qualitative research techniques, the study uses methods such as observation, interviews, literature review, and documentation for data collection. The findings of the research underscore Pasuruan City’s potential for fostering sustainable tourism through the establishment of religious tourism offerings. The establishment of sustainable tourism practices not only promises to bolster the local economy but also enrich the lives of the Pasuruan community, ultimately shaping the city’s identity. This research aspires to serve as a guiding tool for the local government of Pasuruan City, aiding them in implementing tourism development strategies to uplift the region’s economy. Keywords: tourism, sustainable tourism, religious tourism, Pasuruan city

STRATEGI PENGEMBANGAN PARIWISATA RAMAH MUSLIM DI PANTAI KUTA, NUSA TENGGARA BARAT

Muslim-friendly tourism is relatively new in the world of tourism. In the tourism industry there are many aspects and actors that contribute, the aspects and actors in it must be in line with sharia and not contrary to religious standards, the standardization meets halal and good criteria. One of the areas that promotes the Muslim-friendly tourism sector is West Nusa Tenggara province and one of the Special Economic Zones (SEZs) is Kuta beach. This study aims to analyze the development strategy of Muslim-friendly tourism on the coast of Kuta, Central Lombok, West Nusa Tenggara. The method in this study is qualitative using case studies. The results of this study show that the NTB Provincial Government through the NTB Tourism Office and Central Lombok Regency provide full support by making human development training, regulations, and laws on Muslim-friendly tourism.

Control strategies for medical tourism development in public hospitals considering waiting time and tourism attraction

Medical tourism has become one of the fastest-growing emerging industries in the world. For some countries where public hospitals are dominant, as serving foreign customers may increase hospital congestion, whether public hospitals are allowed to develop medical tourism has become a significant issue. Thus, based on queueing and game theories, this paper explores the control strategies for the development of medical tourism in public hospitals in terms of social welfare. In a market that includes government, public hospitals, domestic and foreign patients, short-term and long-term cases where the public system (i.e. public hospitals) will invest the incomes from foreign patients into the capacity expansion or not are investigated respectively. The results show that if government’s total budget, profitability of the tourism industry, or tourism attraction (or patients’ delay sensitivity) is high enough (or low enough), the social planner should allow the public hospitals to participate in medical tourism projects and not otherwise. Furthermore, we find that under certain conditions, public hospitals engaging in medical tourism projects may compromise the welfare of domestic patients or increase the government’s budget expenditure on the public hospital system.

Exploring the impact of digitization of heritage buildings in promoting a sustainable tourism development strategy: a case study of Touat hotel of Adrar, Algeria

The digitization of built heritage in the Touat region of Adrar, Algeria, represents a crucial intersection between cultural preservation and sustainable tourism. In particular, this paper investigates the effects of these digitization attempts on safeguarding the cultural heritage of the region, while it discusses also about integrating technology into tourism strategies. The study situates its analysis within the unique geographical and cultural context of the Touat region, especially Touat hotel, stressing the role of sustainable tourism in supporting the local economy while preserving its rich cultural assets. Using the case of the this hotel, testing challenges and opportunities around digital heritage with respect to sustainable tourism in such a broader territorial area are shown. The study underscores the need for continued financing of digital technologies and interdisciplinary coordination, if cultural heritage is to be successfully preserved and promoted. The objectives of the study are clearly outlined, addressing key themes such as the role of digitization in heritage preservation, the challenges faced in this process, and the opportunities it presents for sustainable tourism development strategy. The findings culminate in actionable recommendations aimed at enhancing the sustainability of heritage sites through digital innovation. This work sets the stage for a detailed exploration of how digitization can be leveraged to ensure the long-term sustainability of heritage buildings in this region.

Tourism Development Strategy Sustainable Environmental Insight In Kampar District, Riau Province

The exploitation of various tourism potentials in Kampar Regency is still not maximized; incredibly natural attractions such as lakes and playgrounds, history and education, as well as folk crafts. In general, the problem that causes the low number of tourist visits to tourist places is tourism management that has not been optimally packaged so that tourists are less interested in visiting; this is evident from the unavailability of the typical souvenir market for Kampar Regency, the unavailability of adequate transportation facilities, and the lack of promotion. Go out. Based on these potentials and problems, researchers need to conduct further research related to tourism development strategies, focusing on studying tourism resource management and internal and external factors that influence its development. Through the results of the data collection obtained, the researcher can carry out an analysis in the form of a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis so that alternative strategies and patterns of developing tourist destinations will be arranged that prioritize ecological, cultural sustainability and increase the income of local communities. This study used saturated sampling techniques with data collection through interviews, observations, and questionnaires. The role of the Government, private sector, and the community contributes to the development of tourist destinations in Kampar Regency. During its existence, POKDARWIS has made various efforts to sustainably change and improve the quality of management of tourist destinations. Most of those not involved with internal issues have made various developments and changes related to the tourism products offered to enhance the quality of service.

Heritage Tourism Development Should Take Care of Industrial Heritage Protection: A Study on the Development Strategy of Industrial Heritage Tourism in Nanjing

The tourism development of industrial heritage is an effective way to activate cultural heritage and can provide new solutions for the renewal and protection of industrial heritage. This study focuses on the industrial heritage in Nanjing, aiming to explore its spatial distribution pattern, tourism development strategy, and sustainable development model. This study adopts a combination of quantitative and qualitative research methods. First, relevant information on 93 sites of industrial heritage type historic buildings in Nanjing is collected. Secondly, ArcGIS was used to visualize the evolution of industrial buildings and the spatial distribution of industrial heritage type historic buildings. Finally, the spatial analysis tools of ArcGIS and the accessibility analysis method in space syntax theory are superimposed to comprehensively analyze the spatial distribution pattern and traffic accessibility characteristics of Nanjing’s industrial heritage. The research results propose a specific plan to promote the value transformation of industrial heritage through tourism: based on the spatial distribution characteristics of Nanjing’s industrial heritage along the water system and traffic arteries, a tourist route of “multi-point, two-axis, one-center” is planned; the tourism development strategy of “point protrusion, linear links, and surface darning” is implemented; and a sustainable development model under the guidance of low-carbon environmental protection goals is explored. This study provides a reference for the protective development of industrial heritage and the expansion of tourism and opens up a new perspective for the regeneration and planning of other urban heritage.

The Spatial–Temporal Evolution and Driving Factors of the Coastal Tourism Economy in China

Tourism has emerged as a pivotal element of China’s economic development, particularly within its coastal cities. This paper presents a comprehensive analysis of China’s coastal city tourism economic development, focusing on 53 coastal cities. Through a meticulous combination of literature analysis and data crawling, a robust database is constructed, encompassing tourism resources and revenues. This study delineates the spatial–temporal evolution pattern of China’s coastal city tourism development and employs geo-detector methods to quantitatively analyze the impact factors driving this evolution. Key findings reveal distinct trends in the coastal tourism economy of China from 2009 to 2019, characterized by spatial stability, similar trends in adjacent spatial units, and localized spatial structures. Notably, factors such as actual foreign investment, the presence of star-rated guesthouses, tourism industry employment, airport activity, and import–export trade volume exert significant influence on the domestic tourism economy. Similarly, tourism employment, airport activity, availability of star-rated hotels, import–export trade, and utilization of foreign capital emerge as influential factors shaping inbound tourism. Policy recommendations emphasize the need for government intervention to optimize tourism development strategies for coastal cities. This entails balancing resource exploitation with environmental protection and enhancing the quality of tourism services, fostering sustainable growth and long-term prosperity.

Sustainable Scientific Tourism Development Planning Using Micmac-Mactor In Bogor City

Bogor is a city in Indonesia that has a variety of potential scientific tourism objects, such as historical buildings, educational institutions, and research institutions. Although its existence is always needed by various parties as a reference for learning, the object has not been managed optimally in a system that is integrated, so it does not have a significant impact on tourism activities in Bogor City. This research aims to analyze what variables influence tourism planning and the pattern of relationships between actors to build a sustainability strategy for scientific tourism in Bogor City. This research was conducted using the Micmac and Mactor methods. The results showed six important variables to develop sustainable scientific tourism in Bogor City, i.e. infrastructure, tourism resources, promotion, investment, regulation, and policy, then research and education institutions. Meanwhile, the Government, the National Research and Innovation Agency (BRIN), the Ministry of Environment and Forestry, the Ministry of Agriculture, and the Regional Council are important institutions/actors in the development of sustainable scientific tourism. This research has provided an overview of the key variables and actor roles that are most influential on the success of this tourism development in the future and provides a basis for policymakers to make it a priority to develop a scientific tourism development strategy in Bogor City.

STRATEGI PENGEMBANGAN WISATA BENSAMAR KAMPONG TUHA DI LOA IPUH DARAT KECAMATAN TENGGARONG

This research aims to formulate the right strategy in developing tourism in Bensamar Kampong Tuha by considering five key variables namely environmental protection, revitalization of history and culture, local wisdom, creative economy, and human resource development (HR) to develop tourism in Bensamar Kampung Tuha. The method used in this research is factor analysis using a quantitative approach. The sampling technique is random, with a total of 40 respondents. The results of factor analysis show that local wisdom is the most important variable for the success of Bensamar Kampung Tuha's tourism development strategy. The results show that tourism development strategies that focus on local wisdom can increase destination attractiveness, strengthen local communities, and ensure environmental and cultural sustainability. This study suggests that tourism development in Bensamar Kampung Tuha should focus on strengthening local wisdom, while still considering the importance of environmental protection, historical and cultural revival, creative economy, and human resource development.

The Economic Governance Capability of the Government and High-Quality Development of China’s Tourism Industry

The economic governance capacity of local government in China is instrumental in fostering tourism development quality and sustainability from the aspects of leading resource allocation, maintaining market fairness, and promoting enterprise innovation, yet this important aspect has received limited attention in present research. China’s tourism development quality is evaluated in five dimensions in this study: innovation, greenness, coordination, openness, and sharing. Employing a fixed-effects model with data from 2000 to 2019 for 30 Chinese provinces, the paper empirically tests the influence of government economic governance capacity on the tourism development quality. Our findings reveal several key insights: (1) The economic governance capacity of the government significantly contributes to enhancing the tourism development quality. (2) It is shown in the regression results of the sub-indexes of the government’s economic governance capacity and tourism development quality that the innovative development and green development of the tourism industry can be accelerated strongly by the government’s economic governance capacity, while tourism development quality can be improved significantly by the development of non-state-owned economy, the development of factor market, the development of market intermediary organizations, and the legal system. (3) It is shown in mechanism analysis that the government’s economic governance capacity can stipulate regional competition, industrial structure upgrading, improve the level of informatization, and eventually improve tourism development quality. This comprehensive analysis sheds light on the intricate relationship between local government economic governance capacity and tourism development quality, offering a novel research perspective and valuable reference points for policymakers and scholars engaged in the analysis and construction of sustainable tourism development strategies.

Strategi Pengelolaan dan Pengembangan Objek Wisata Gunung Pa’baladoan pada Lembang Belau Kecamatan Masanda Kabupaten Tana Toraja

This research aims to analyze and formulate a management and development strategy for Mount Pa'baladoan tourism in Tana Toraja Regency using SWOT analysis. Qualitative research method with data collection through interviews, observation and documentation studies. The results of the SWOT analysis show that Mount Pa'baladoan has strengths in the form of natural beauty, cultural richness, accessibility and local wisdom. However, there are weaknesses such as management that is not optimal, limited human resource capacity, and promotion that is less effective. The opportunities that exist are tourism growth, government support, and ecotourism-oriented community lifestyles. Meanwhile, the threats are competition from other destinations, natural disasters, as well as the impact of globalization and cultural westernization. Based on the SWOT analysis, the Mount Pa'baladoan tourism development strategy includes SO, WO, ST and WT strategies. The implementation of these strategies is expected to increase the competitiveness and sustainability of Mount Pa'baladoan tourism development in Tana Toraja Regency

Residents’ Perceptions of the Benefits and Costs of Tourism Development: A Case Study of Riyadh City (Saudi Arabia)

This study examines residents’ perceptions of tourism development in Riyadh city, Saudi Arabia, focusing on its benefits and costs, guided by social exchange theory. The objective is to explore how the perceived impacts of tourism development, along with external factors such as community attachment, residents’ knowledge of tourism development, and community involvement, affect locals’ satisfaction with tourism and their intention to support tourism development. A survey of 427 locals, analyzed using structural equation modeling (SEM), reveals a positive correlation between community attachment and the perceived benefits from tourism. Residents’ knowledge about tourism is linked to perceived benefits, but not to perceived costs, and community involvement does not significantly impact perceptions. Perceived benefits positively influence support for tourism, while perceived costs have a negative effect. Residents’ satisfaction with tourism, shaped by their perceptions of the benefits and costs, influences their future support for tourism initiatives. The theoretical implications highlight social exchange theory’s role in understanding community perceptions, while the practical implications emphasize inclusive and transparent tourism planning to gain local support. These results underscore the importance of considering locals’ perceptions and satisfaction in both current and future tourism planning and development strategies.

Green Finance as an Innovative Solution for Transforming the Tourism Industry: A Bibliometric Study

Green finance has an important role in supporting sustainable tourism development while still considering economic, social, and environmental impacts. The urgency of this research lies in green finance which is an innovative solution in funding environmentally friendly projects so that it becomes a great opportunity to encourage the transformation of the tourism industry towards sustainable practices. This research aims to map trends and green finance research networks that play a role in supporting sustainable tourism development. Data analysis was carried out using bibliometric methods sourced from the Scopus database. The results obtained were in the form of a dataset consisting of 654 documents and processed using Rstudio and Biblioshiny. The results show that there has been a significant increase in publications in 2020-2023. It can also be seen that there is a connection between the application of green finance in realizing sustainable development. This is an opportunity to apply to the tourism industry. Apart from that, it was also found that there was a concentration on this research topic in China. It is hoped that the findings of this research will produce a better understanding of trends and research networks in green finance and can contribute to the development of appropriate policies and strategies for sustainable tourism development.

Karacak Valley Tourism Development Strategy, Garut District, West Java

Garut Regency has great potential for tourism development thanks to its wealth of natural resources. However, many tourist destinations in this region are unsustainable due to a lack of adequate understanding and capacity in their management. Wana Wisata Karacak Valley, is one of the destinations managed by BKPH Cibatu KPH Garut Perum Perhutani Divre West Java and Banten. Even though it has attractive natural beauty, the number of visitors to Karacak Valley has decreased drastically during the COVID-19 pandemic. Observations show that Karacak Valley has attractions in the form of natural beauty, dense vegetation and waterfalls, but there has been no in-depth study of its development strategy. This research aims to develop a management strategy for the Karacak Valley Tourism Area using a SWOT analysis approach. The results of the study show that the potential of the Karacak Valley includes the beauty of pine vegetation, diversity of animals, accessibility supported by local transportation, and adequate accommodation. The proposed development strategy includes collaboration with regional and village governments, increasing promotion through educational tourism programs and social media, as well as improving security facilities in the waterfall tourist area. With this strategy, it is hoped that the Karacak Valley can be developed optimally and sustainably, providing economic benefits for local communities, as well as preserving its natural environment. Good management will ensure that Karacak Valley remains an attractive and competitive tourist destination in the future.

Open innovation in the tourism field: A systematic literature review

Open innovation shapes how organizations innovate and compete, particularly in the dynamic tourism sector. Despite its potential, the theoretical framework for open innovation in tourism is still developing, and there is a need for further understanding of its applications in the tourism sector. This research aims to define the dimensions of open innovation in tourism to understand how these practices can be tailored to meet the sector's unique challenges. Through a systematic literature review of 17 articles from Scopus and Web of Science databases (2016–2023), the study confirms the critical role of open innovation in enhancing tourism competitiveness by enabling adaptation to market changes. Key findings include the importance of collaboration and co-creation among tourism industry stakeholders, which is crucial due to the sector's constant evolution driven by consumer preferences, technological advancements, and competition. Thirteen of the reviewed studies emphasize this aspect, while others highlight the role of digital technologies in modernizing and improving tourism processes, thereby creating innovative services for digitally connected consumers. Additionally, fostering an innovation culture and sustainability is essential for integrating innovative practices that consider future environmental and societal impacts. The research identifies four dimensions of open innovation crucial for tourism: digital technologies, collaboration and co-creation, innovation culture, and sustainability. These dimensions help guide strategies for developing competitive and memorable tourist experiences. The study underscores the complexity and relevance of open innovation as a strategy for tourism development, with the identified themes paving the way for innovation and sustainable success in the sector.

Environmental, Geographical, and Economic Impacts of Inbound Tourism in China: A Mixed-Effects Gravity Model Approach

This study examines the dynamics of inbound tourism in China, utilizing a mixed-effects gravity model to analyze data from urban clusters around China’s three major airports. The research methodology of the study includes applying advanced econometric techniques, such as the Poisson pseudo-maximum likelihood estimation, to ensure robust and accurate results. The study focuses on international tourist arrivals and foreign exchange earnings, identifying key drivers such as tourism resources, transportation safety, and service quality. Our findings indicate a 10% increase in per capita GDP correlates with a 0.88% rise in inbound tourist numbers. Additionally, proximity to major urban centers like Beijing, Shanghai, and Guangzhou significantly influences tourist arrivals, with every 100 km increase in distance resulting in a 5.56% decrease in tourist numbers. The study also explores the impact of environmental factors on tourism, suggesting that improvements in green coverage and reductions in industrial waste and traffic fatalities could enhance tourist arrivals. Conversely, environmental protection measures can both positively and negatively impact tourism. This research provides a strategic blueprint for policymakers and professionals in tourism and environmental sustainability, emphasizing the importance of integrated environmental sustainability in tourism development strategies. The model accounts for up to 79% of the variability in inbound tourism flows, offering robust evidence that economic and policy dimensions impact tourism.