Tourism Destination Development Research Articles

Perceptions and Realities of Lisbon: An Examination of the Image of a Tourist Destination

Destination image is related to comprising cognitive, emotional, and conative components and includes an individual's thoughts, ideas, and perceptions of a place. Images consistently coincide with the internalisation of distinct perspectives, demonstrating that people have different perceptions of the destiny. Influences include media, authority figures, music, and movies. Although the experience may not match their initial expectations, these effects form their preconceived beliefs and expectations of a trip. Accordingly, it is important to explore the trustfulness of the positioning of tourist destinations to ascertain its alignment with the expectations of tourists. Given that, Lisbon has been regarded as one of the foremost European cities in recent years, owing to its high level of accessibility and its multifaceted sensory attributes, it was deemed pertinent to investigate the perceptions of the visitors towards the city. The present study used a mixed methods approach, incorporating a multimedia component that showcases various locations in the Lisbon region with open-ended questionnaires to gather the perspectives of the tourists and a closed-ended questionnaire that inquiries about the primary factors that attract visitors to Lisbon. This analysis employed graphical representations, including word clouds and graphics to explore the identified impressions. The research revealed a robust association between cultural, historical, and aesthetic variables and the choice of travel destination. Certain visual representations highlight the imperative of pursuing sustainable and responsible development to mitigate the potential for enduring degradation. This holds significance as certain images are linked to instances of environmental and social irresponsibility. The study also revealed that History and Heritage emerged as the most significant factors that attract individuals, followed by Cultural Attractions, Weather and Climate, Gastronomy, and Panoramic Views and Landscapes. A notable perception exists regarding the insufficiency of sustainability and eco-friendly practices, underscoring the necessity for targeted sustainability endeavours to promote responsible and sustainable development of tourism destinations. Indeed, additional research on the contrast of perception and reality at the location is needed to evaluate the picture provided to visitors. However, understanding tourist-relevant areas like Lisbon is a good foundation for advertising them, allowing various stakeholders to make authentic and valuable marketing decisions.

Community Empowerment Strategy Based on Local Potential through the Seed Garden Tourism Village Program in Kediri Regency

The development of tourism destinations in Indonesia is a development that is intensively carried out by the central government and local governments. A characteristic of a tourist village has the concept of a form of integration between attractions, accommodation, and fulfillment of facilities in a community structure that is integrated with traditions and procedures that already apply. Determination of the place in the study that is using a purposive area, because the selection of the place is based on certain considerations. The technique of determining the informants in this study used snowball sampling. Data collection techniques using the method of observation, interviews and documentation. Techniques for checking the validity of the data used extended participation, persistence of observation, and triangulation. The triangulation used is technique triangulation and source triangulation. Data analysis using Miles and Huberman includes: data collection, data reduction, data presentation and data verification. The results of this study indicate that there is a community empowerment strategy carried out by residents around Jambu Village to improve the standard of living of the local community.

Comparing AlUla and The Red Sea Saudi Arabia’s Giga Projects on Tourism towards a Sustainable Change in Destination Development

This paper examines architecture for tourism, focusing on destination design. In the past forty years, tourism destinations and their impact have been affected and transformed by emerging topics such as the impact of social media and the necessity of sustainable indicators in the tourism industry. In the global panorama of ongoing tourism transformations, Saudi Arabia has recently established new governmental opening regulations that started in 2019 for visitors and tourist visa entry. The country is facing a rapidly transforming economy, and new destinations for tourism will impact the country’s growth in the coming years as part of the Sustainable Destination Program in alignment with the ambitious targets of the Saudi National Vision 2030. The adopted methodology of the study compares selected parameters of two significant Saudi Arabian case studies, AlUla and The Red Sea Project (TRSP), for the ongoing sustainable tourism destination development of planned tourist giga projects. According to the findings, AlUla and TRSP demonstrated an intense commitment to sustainable tourism through their efforts concerning protected areas, environmentally friendly transport, and significant rewilding and reforestation. The research’s conclusion emphasizes Saudi Arabia’s commitment to innovative thinking, long-term growth, and sustainable tourism. The study’s implication is primarily suited for destination design; it suggests potential applicability even in smaller-scale tourism development projects or additional comparisons in sustainability design approaches in diverse contexts, particularly in the MENA region.

Tourism destination development: the tourism area life cycle model

The tourist area life cycle has been in existence for over four decades since its publication in The Canadian Geographer and was described as ‘one of the most cited and contentious areas of tourism knowledge….(and) has gone on to become one of the best known theories of destination growth and change within the field of tourism studies’ It was noted as one ‘Of the most influential conceptual models for explaining tourist, development’. The model was developed primarily from the Product Life Cycle model used in business and management studies and modified to explain the process of development and change that took place in tourist destinations throughout the world. The model has received considerable attention over its life span, but has often been cited from second hand sources or misquoted on many occasions. Its appearance in a non-tourist journal has resulted in it often not appearing in various early literature surveys based on tourism-focused sources and for its first decade access to the original article was limited and difficult, as demonstrated by many requests to the author for copies of the article. Electronic access to journals and libraries have resolved this problem, but its considerable visibility (in excess of 56,000 reads on Research Gate) and use (close to 5000 citations) means that it has possibly entered the realm of tourism myths and become part of accepted dogma in the field of tourism development. This could present problems to those challenging the original concept and introducing alternative or contradictory ideas and propositions, and it is perhaps, appropriate to briefly review the history of the concept.

Perceived Value and Behavioral Intention of Chengde homestay tourists based on Cognition-Affection-Conation

Against the backdrop of the new era, changes in tourism consumption demand have led tourists to prefer diversified, autonomous, and personalized tourism products and services in the process of tourism experience. They long for in-depth experiences as well as emotional identification and communication during travel. As a new industrial form emerging in China in recent years, the homestay industry has become a major attraction for tourists because it integrates beautiful scenery, creativity, and comfort, and each establishment has its own unique characteristics. Perceived value, as a comprehensive evaluation made by tourists of the perceived benefits and losses of tourism products or services in a specific context, is a source of competitive advantage. To achieve sustainable development of tourist destinations, exploring the formation mechanism of tourists' positive behavioral intentions has become an important research topic in both academic and industrial circles. Based on the "cognition-emotion-intention" relationship theory, this article explores the relationship between perceived value, satisfaction, place attachment, and behavioral intention among Chengde homestay tourists. Using quantitative research methods, questionnaire surveys, random sampling, descriptive statistical analysis, reliability and validity analysis, variance analysis, factor analysis, correlation analysis, and regression analysis, 450 questionnaires collected from tourists who have experienced Chengde star-rated homestays were analyzed. The results show that the behavioral intentions of homestay tourists are directly affected by place dependence, place identity, and perceived value, while indirectly influenced by tourist satisfaction. These findings provide reference value and significance for homestay owners, management departments, investors, local residents, and homestays in other regions.

PEMBERDAYAAN MASYARAKAT MELALUI PEMBANGUNAN PARIWISATA UNTUK MENINGKATKAN KESEJAHTERAAN MASYARAKAT DESA KARANGSARI

The construction and development of Karang Sari Village to become a tourist village is very important. Seeing that so far this potential has not been exploited and organized and it is hoped that it will be able to improve the economic and welfare of the community. Karang Sari Village has a stretch of beach of approximately 17 km, from Muara Cimari beach to Cicalengka beach. Karang Sari Village has a stretch of beach of approximately 17 km, from Muara Cimari beach to Cicalengka beach. Indonesian tourism development uses the concept of cultural tourism formulated in Tourism Law Number 09 of 1990. The problem is that villages are still in the underdeveloped category, low levels of community welfare and low levels of facilities and infrastructure as well as knowledge in managing village potential. The aim is to increase the quality and quantity of tourism destinations to create a tourism industry that is able to drive the local and national economy, develop tourism institutions and tourism governance that are able to synergize tourism destination development, tourism marketing and the tourism industry in a professional, effective and efficient manner. Using the perspective of communication science theory from Professor John Marston (in Nova, 2009:32) regarding planning strategies, namely RACE (Reasearch, Action, Controling, Evaluation). Community service activities are analyzed using SWOT analysis (Strength, Weakness, Opportunity, Threat). In conclusion, building tourism potential in underdeveloped villages must review all aspects. Looking at the potential of natural resources and human resources, but looking at the geographical conditions and geopolitical conditions in the Karangsari Village area. Suggestions, Village Head and Karangsari Village Apparatus, persuasive efforts for people who still do not understand and take a counter stance towards the idea of building a tourist village

Pengaruh Atraksi, Amenitas, Dan Aksesibilitas Terhadap Kunjungan Ulang Wisatawan Lokal

This research focuses on four tourist destinations in North Penajam Paser Regency: Istana Amal Beach, Nipah-Nipah Beach, Tanjung Jumlai Beach, and D’Wish Gunung Mulia. Attractions, amenities, and accessibility are considered key factors influencing repeat visits. Based on data analysis, attractions, especially natural beauty and environmental cleanliness, have a significant influence on repeat visits by tourists. Thus, the hypothesis stating a positive influence between Attractions and repeat visits by tourists to the four tourist destinations in North Penajam Paser Regency is partially accepted. However, amenities such as accommodation and dining places do not significantly affect repeat visits. Therefore, the hypothesis stating a positive influence between amenities and repeat visits by tourists to the four tourist destinations in North Penajam Paser Regency is partially rejected. On the other hand, accessibility such as ease of road access and clear signage has a positive influence on repeat visits. Thus, the hypothesis stating a positive influence between Accessibility and repeat visits by tourists to the four tourist destinations in North Penajam Paser Regency is partially accepted.Overall, Attractions, Amenities, and Accessibility collectively influence tourist repeat visits. This indicates that the management and development of tourist destinations need to consider these factors. Although Amenities have less significant influence, it is important to continue improving and enhancing supporting facilities at tourist destinations. The findings of this research provide valuable insights for tourism managers and policymakers to improve the quality and attractiveness of destinations and strengthen the position of North Penajam Paser Regency as an appealing tourist destination for local tourists.

Pengaruh Partisipasi Masyarakat Dan Kearifan Lokal Terhadap Minat Berkunjung Di Desa Wisata Kandri Kota Semarang

This study examines the impact of local community engagement and traditional values on the desire to visit Kandri Tourism Village in Semarang, emphasizing the importance of local wisdom and community involvement as key factors. Utilizing quantitative methods and a questionnaire-based survey to collect data from visitors, this research analyzes the influence through multiple linear regression analysis techniques. Findings indicate that both community participation and local wisdom have a positive and significant impact on visiting interest, affirming that improvements in these aspects enhance the desire to visit. The study suggests that the management of tourism villages should focus on active community involvement and the preservation of traditional values to attract more visitors. It offers practical recommendations for destination managers and local authorities to increase community engagement and promote local wisdom as strategies to boost visits to Kandri Tourism Village, showing that synergy between community involvement and traditional values is essential for the successful development and marketing of community-based tourism destinations.

Preferences of Generation Z Tourists at Selfie-Worthy Tourist Attractions in Jakarta

This research aims to understand how Generation Z engages in selfie activities at various tourist attractions in the city of Jakarta. The literature review method was employed by comparing various journals to identify key findings and applying them in the context of selfie-worthy tourist attractions in Jakarta. As a dynamic capital city, Jakarta captures the attention of Generation Z, who actively indulge in selfie activities at various locations and share them on social media. The research results indicate that selfie-worthy tourist attractions in Jakarta are influenced by Electronic Word of Mouth (E-WOM), which also contributes to the intention of returning visits. The utilization of natural potential, community participation, and the role of local government also have a significant impact on managing selfie destination spots. This study provides in-depth insights into the preferences of Generation Z tourists and integrates findings with the research on Bukit Mahoni, reinforcing the understanding of harnessing natural potential in tourism destination development. The main conclusion is that a solid understanding of Selfie Tourism trends and their application can help Jakarta build successful selfie destinations, attract Generation Z's attention, and enhance its competitiveness in the tourism industry.

Socio-economic development of tourist destinations: A cross-country analysis

The study aims to investigate the characteristics of socio-economic development in the context of countries’ tourism advancement. The paper analyzes the Travel & Tourism Development Index (TTDI) and the Happiness Rating (HR). The sample covers data from 102 countries for the year 2021. The analysis showed that there are differences in the relationships between TTDI and HR, as well as their sub-indices, among groups of countries distributed according to income level. The research methodology includes the use of such methods as correlation analysis to determine the relationships between indicators like factor analysis to identify the degree of indicators' influence on the sample and a graphical method to visualise the analysis results. The study uses the World Bank approach to classify countries into income groups. The study confirms that a country's welfare level is one factor that determines patterns in various areas, including tourism.

Tourism destination sustainability: The systematic literature review

<p>The sustainable development of tourism destinations is a continual and evolving process crucial for long-term value and well-being. However, the existing literature reveals a gap in understanding how to effectively evaluate the sustainable development of tourism objects, with a predominant focus on developed countries. This raises concerns about the applicability of similar strategies in underdeveloped nations. This study employs an analysis of the scientific literature to address the identified research problem. We propose a more inclusive and comprehensive approach to sustainable tourism management, aiming to equalize the distribution of economic, social, and cultural dimensions. Our focus is on developing a theoretical evaluation model that goes beyond conventional frameworks and includes both broad and narrow dimensions. The research uncovers that sustainable development, as presented by various authors, encompasses economic benefits, environmental protection, and social dimension management. We introduce a sustainability management model that surpasses existing systems, offering a holistic perspective. Moreover, we emphasize the significance of voluntary publicity for environmental and socio-cultural activities in enhancing a tourism destination’s image and societal value. Our study contributes a theoretical evaluation model based on global criteria for sustainable tourism. This model not only evaluates the dimensions of coherence broadly but also incorporates specific criteria for a nuanced analysis of the current situation and potential opportunities. The proposed framework aims to guide tourism destinations in achieving economic benefits without compromising the environment and prioritizing the well-being of local communities, thus fostering a more sustainable and equitable development process.<strong></strong></p>

Increasing Globalization Business and Ecotourism Branding on the Beach of Delegan, Gresik, East Java

Developing and managing ecotourism is an effort to utilize local resources optimally. Delegan Beach in Gresik, East Java, is an area for the management and development of ecotourism. This study aims to determine the potential resources in the Delegan beach tourism object using the Analysis Hierarchy Process (AHP) method. Based on the analysis, Delegan Beach has potential ecotourism because of the sloping beach topography, calm waves, and white sand. However, the development of Dalegan Beach as ecotourism has several obstacles, including the lack of supporting infrastructure for tourist attractions, cooperation between village communities and local governments, and poor management so that ecotourism development has not been maximized. The main priority of the policy regarding management studies and the potential of the Gresik coastal area, according to stakeholder perceptions, is the empowerment of human resources 51%, then followed by the development of tourism branding by 26% as the second priority, followed by the development of tourist destinations by 16%, and the last is ecotourism-based management. by 8%. The study’s results also show that the determinants of the development of the Delegan Beach tourism area influence the forms of participation carried out by the local community. The resulting development directions include utilizing various resources, developing facilities as community business opportunities, empowering community skills, increasing area promotion, and efforts to preserve the environment.

Distribution Patterns and Spatial Relationships in the Perspective of Tourism Destination Typology

Gianyar Regency, as one of Bali’s leading tourist regions, continues to develop tourism destinations in support of the regional tourism development plan and vision of “Realizing High-Quality, Competitive, Sustainable, and Prosperous Cultural Tourism.” The development of Gianyar Regency’s tourism potential requires an understanding of the spatial relationships based on the typology and distribution patterns of tourism destinations. This research aimed to reveal the typology of tourism destinations in Gianyar Regency, determine the distribution patterns of tourism destinations in Gianyar Regency, and assess spatial relationships in Gianyar Regency based on the typology and distribution patterns of tourism destinations. The research method employed in this study is qualitative descriptive, Near Neighbour Analysis (NNA), and Linkage system analysis. The typology of tourism destinations in Gianyar Regency includes cultural tourism, marine tourism, and natural reserve tourism. The distribution pattern of cultural and marine tourism destinations is clustered, while natural reserve tourism exhibits a random distribution pattern. Overall, tourism destinations in Gianyar Regency have a clustered distribution pattern. Spatial relationships in Gianyar Regency, based on the typology and distribution patterns of tourism destinations, are visually characterized by linear elements such as roads, corridor elements like buildings and trees, and side elements consisting of variations in tourism typology. The collective spatial relationships found in Gianyar Regency fall into an open-ended group form. The policy implications of this research suggest the need for improvements in tourism infrastructure and the development of spatial relationships to enhance the tourist experience, supporting sustainable tourism development in Gianyar Regency

Investment attractiveness of enogastronomic destinations

Tourism is a multiplier of socio-economic development, a vital sector of the economy with significant investments and a wide range of dynamically developing sectors of the national economy. One of the priority directions for the development of modern tourism is the support and development of domestic and inbound tourism. An important research direction is the study of investment attractiveness in tourist destinations. Therefore, the need to attract investments in the service sector, the development of enogastronomic destinations that form a specific tourist product, will contribute to the development of entrepreneurship in this area, increase the economic effect and development of rural areas, which is an essential direction for ensuring sustainable development. The publication aims to research ways to increase the attractiveness of investment in enogastronomic destinations to increase their competitiveness. The article examines the issues of research on inestimities and ways of increasing investment attractiveness in enogastronomic destinations. The essence of the concepts "investment", "investment attractiveness", "public-private partnership" was determined. It is substantiated that until 2020, a positive trend was observed regarding the volume of capital investments in the country's economy. It has been proven that in modern conditions, an essential place in investment activities is the introduction of investments in tourist activities and developing tourist destinations. Factors affecting the assessment of investment attractiveness are determined. It is substantiated that public-private partnership is one of the critical mechanisms for implementing the policy of increasing investment attractiveness to solve significant socio-economic problems. The essence of public-private partnership in forming the investment attractiveness of food and wine destinations and the result of the interaction of the public and private spheres have been determined. The interaction of the state and business to solve socially significant tasks becomes relevant in connection with globalization, increased competition on the world market, the complication of social and economic conditions, and the need to ensure the appropriate competitiveness of domestic goods and services. A key factor of public-private partnerships in forming investment attractiveness and developing food and wine destinations is the guarantee of benefits from the joint use of resources. Keywords: tourism, enogastronomic destination, investment, investment attractiveness, public-private partnership

Evaluasi Kebijakan Pemerintahan Daerah Provinsi Bengkulu Melalui Renja Tahun 2016-2021 dalam Peningkatan Pariwisata Studi Kasus Dinas Pariwisata Provinsi Bengkulu

This research aims to evaluate the Regional Government Policy of Bengkulu Province for 2016-2021 through Renja to Improve Tourism. This research uses descriptive analysis methods. The data collection technique in this study uses the documentation method. The data used is secondary data sourced from books, literature, journals, reports and official information from state institutions as well as accessed via the internet.
 Based on research, it is known that the Bengkulu Provincial Government's policy in the work plan of the Bengkulu Province tourism office for 2016-2021, if we look at the progress each year through the planned programs, has been achieved and is right on target, even though there are also some programs that have not been achieved, overall they have been achieved very well. . In 2016-2017 the existing programs included increasing destination development, increasing ease of investment and professionalism of human resources, as well as increasing new creative economic actors in developing the creative economy, then in 2018-2019 the programs achieved were improvements to the follow-up program from the previous year including development tourism marketing, development of tourism products and services, development of tourist destinations and development of the creative economy, then in 2020-2021 we will know that the Indonesian nation, even on an international scale, is experiencing an outbreak of the Covid-19 virus, therefore the regional government of Bengkulu Province is focused on dealing with recovery from the impact of the Covid-19 pandemic.

Training on Arranging Marketing Elements to Tourist Destination Managers in Ungasan Village

Marketing management is a tool for achieving strategic goals and is a function of all members of the organization involved in it. The problem is how to apply and organize strategic marketing elements in the organization, this is still a challenge for management. Improving the quality of marketing is an interesting theme and has been carried out in many tourist destinations in rural or urban areas, however, it still shows technical obstacles that need to be provided collaborative solutions. Assistance in developing tourism destination marketing elements is urgent to be implemented. One of them is assistance on how tourist villages are able to practice management. The aim of this service is to provide training to improve the ability to compose marketing elements with the target of increasing the level of visits and profitability of the company. Here, the Warmadewa University team carried out a series of assistance. The method uses lecture techniques to explain the concepts of marketing elements, questions and answers, practice compiling marketing elements, discussion, monitoring, evaluation and follow-up. Training activities go through several stages, namely planning, implementation, mentoring and evaluation. The training was carried out in Ungasan Village involving managers and traditional villages who were directly involved in managing tourist attractions. Based on the evaluation results, the training in compiling marketing elements showed a good level of participation. In conclusion, the results of mentoring have provided the benefit of changing mindsets and improving skills in preparing marketing elements.

Improving the Importance of a Smart city in Achieving a Sustainable Tourism sector

The terms "smart city" and "smart tourism" are now very popular and have become a topical issue. The purpose of the study is to review the latest literature on "smart cities" and "smart tourism" and analyze their role in achieving a sustainable tourism sector, increasing the competitiveness of the tourism sector in a modern way. In addition, to determine the ways of growth and development of tourism in the city through the creation and use of "smart cities". As a result of this study, it was determined that although there is a close connection between "smart city" and "smart tourism", "Smart city" plays a crucial role in the growth and development of tourist destinations. A smart city is the result of interconnections of tourist complexes. In the article, there are proposals to use the principles of "smart tourist cities" in the city of Turkestan. By using the principles of a smart tourist city, the way to form the brand of the city of Turkestan will be opened. The article uses statistical and survey methods. The answers to the survey were entered into the SPSS 22 program, and the normative test results and factor analysis were made regarding the variable elements for creating a smart city.

PENGARUH ELECTRONIC WORD OF MOUTH (EWOM) DAN ATRIBUT PRODUK WISATA TERHADAP KEPUTUSAN BERKUNJUNG GENERASI Z DI KABUPATEN BADUNG

The aim of this research is to identify electronic word of mouth (eWOM) and tourism product attributes on the decision to visit generation z in Badung Regency. Data collection in this research was carried out using observation techniques, interviews, questionnaires and literature study. The data analysis technique used is qualitative descriptive analysis and multiple linear regression analysis. It is hoped that this research can answer assumptions regarding the shift in tourist interest in several tourist attractions in Badung Regency so that it can provide an understanding regarding the form of development and marketing of tourist destinations in the future. The results of this research are the independent variables consisting of the Electronic word of mouth (eWOM) variable (XI), and tourism product attributes (X2), has a significant effect both partially and simultaneously on the dependent variable, namely the decision variable to visit (Y) generation z in Badung Regency with a coefficient of determination of 72.3%.

KONSERVASI SUMBER AIR DAN WISATA EDUKASI DI DESA NGENEP KECAMATAN KARANGPLOSO KABUPATEN MALANG

Ngenep Village, Karangploso District, Malang Regency has the potential of natural resources in the form of a large enough water source. This water source is named Sumber Nyolo, Sumber Nyolo is used by society for daily needs and it’s used for irrigating agricultural land, besides Ngenep Village there are four other villages from Singosari District that use it. In addition to use for daily needs and irrigation, currently the Sumber Nyolo area is starting to be developed into a tourist destination, tourism management is carried out by community groups who are members of the Sumber Nyolo Pokdarwis (Tourism Cognizant Group). The management pattern carried out by Pokdarwis is still relatively simple, besides that the quality varies. As a result of this, it affects the quality of natural resources and the cleanliness of the area. Based on the various explanations that have been explained, the problems in the Sumbernyolo area, Ngenep Village, Karangploso District, Malang Regency that urgently need a solution are as follows: (1) How to develop active participation of the surrounding community and Pokdarwis Sumbernyolo towards the development of educational tourism and conservation of the Sumbernyolo area? (2) How to prevent forest quality degradation? (3) How to utilize water resources through a wise use pattern? (4) How to organize and develop conservation areas and educational tourism in Sumbernyolo? The method of activities carried out is through an inventory of tourism potential, then a strategy for developing tourism destination areas (DTW) is carried out. For further socialization to the main tourism actors, namely Pokdarwis and the surrounding community who are involved about the direction of development of Sumbernyolo tourism. After the socialization, it was followed by improving tourism infrastructure and supporting elements such as empowering the surrounding community. The process will always be monitored and overall periodically. The results of the activities carried out consist of two aspects, namely the conservation of water sources and forests and the development of educational tourism facilities. The conclusion of this activity is that by carrying out this service activity, a direction for developing Sumber Nyolo tourism is formed towards conservation tourism and educational tourism areas.

A study on the tourism efficiency of tourism destination based on DEA model: A case of ten cities in Shaanxi province.

Exploring the of regional tourism efficiency is of great significance in promoting high-quality development of regional tourism. However, there are not many studies that measure the quality development of tourism destinations from the perspective of inputs and output. Based on this, the data envelopment analysis model is used to measure the overall technical efficiency (TECRS), pure technical efficiency (TEVRS), and scale efficiency (SE) with the help of DEA-SOLVER software, taking the ten prefecture-level cities in Shaanxi Province as examples, to further analyze and evaluate the spatial differences of different tourism destinations and the reasons for the differences. The results of the study found that: the efficiency indicators explain the differences in the development quality of tourism destinations from different sides; the development quality of tourism destinations in Shaanxi as a whole is low, with excessive inputs and insufficient outputs; and the tourism destinations with relatively high development quality are distributed in the Guanzhong. On this basis, corresponding countermeasure suggestions are put forward to promote the improvement of governance efficiency of tourism destinations in Shaanxi Province, and then optimize the quality of development.