Tourism Destination Development Research Articles

Increasing Globalization Business and Ecotourism Branding on the Beach of Delegan, Gresik, East Java

Developing and managing ecotourism is an effort to utilize local resources optimally. Delegan Beach in Gresik, East Java, is an area for the management and development of ecotourism. This study aims to determine the potential resources in the Delegan beach tourism object using the Analysis Hierarchy Process (AHP) method. Based on the analysis, Delegan Beach has potential ecotourism because of the sloping beach topography, calm waves, and white sand. However, the development of Dalegan Beach as ecotourism has several obstacles, including the lack of supporting infrastructure for tourist attractions, cooperation between village communities and local governments, and poor management so that ecotourism development has not been maximized. The main priority of the policy regarding management studies and the potential of the Gresik coastal area, according to stakeholder perceptions, is the empowerment of human resources 51%, then followed by the development of tourism branding by 26% as the second priority, followed by the development of tourist destinations by 16%, and the last is ecotourism-based management. by 8%. The study’s results also show that the determinants of the development of the Delegan Beach tourism area influence the forms of participation carried out by the local community. The resulting development directions include utilizing various resources, developing facilities as community business opportunities, empowering community skills, increasing area promotion, and efforts to preserve the environment.

Distribution Patterns and Spatial Relationships in the Perspective of Tourism Destination Typology

Gianyar Regency, as one of Bali’s leading tourist regions, continues to develop tourism destinations in support of the regional tourism development plan and vision of “Realizing High-Quality, Competitive, Sustainable, and Prosperous Cultural Tourism.” The development of Gianyar Regency’s tourism potential requires an understanding of the spatial relationships based on the typology and distribution patterns of tourism destinations. This research aimed to reveal the typology of tourism destinations in Gianyar Regency, determine the distribution patterns of tourism destinations in Gianyar Regency, and assess spatial relationships in Gianyar Regency based on the typology and distribution patterns of tourism destinations. The research method employed in this study is qualitative descriptive, Near Neighbour Analysis (NNA), and Linkage system analysis. The typology of tourism destinations in Gianyar Regency includes cultural tourism, marine tourism, and natural reserve tourism. The distribution pattern of cultural and marine tourism destinations is clustered, while natural reserve tourism exhibits a random distribution pattern. Overall, tourism destinations in Gianyar Regency have a clustered distribution pattern. Spatial relationships in Gianyar Regency, based on the typology and distribution patterns of tourism destinations, are visually characterized by linear elements such as roads, corridor elements like buildings and trees, and side elements consisting of variations in tourism typology. The collective spatial relationships found in Gianyar Regency fall into an open-ended group form. The policy implications of this research suggest the need for improvements in tourism infrastructure and the development of spatial relationships to enhance the tourist experience, supporting sustainable tourism development in Gianyar Regency

Investment attractiveness of enogastronomic destinations

Tourism is a multiplier of socio-economic development, a vital sector of the economy with significant investments and a wide range of dynamically developing sectors of the national economy. One of the priority directions for the development of modern tourism is the support and development of domestic and inbound tourism. An important research direction is the study of investment attractiveness in tourist destinations. Therefore, the need to attract investments in the service sector, the development of enogastronomic destinations that form a specific tourist product, will contribute to the development of entrepreneurship in this area, increase the economic effect and development of rural areas, which is an essential direction for ensuring sustainable development. The publication aims to research ways to increase the attractiveness of investment in enogastronomic destinations to increase their competitiveness. The article examines the issues of research on inestimities and ways of increasing investment attractiveness in enogastronomic destinations. The essence of the concepts "investment", "investment attractiveness", "public-private partnership" was determined. It is substantiated that until 2020, a positive trend was observed regarding the volume of capital investments in the country's economy. It has been proven that in modern conditions, an essential place in investment activities is the introduction of investments in tourist activities and developing tourist destinations. Factors affecting the assessment of investment attractiveness are determined. It is substantiated that public-private partnership is one of the critical mechanisms for implementing the policy of increasing investment attractiveness to solve significant socio-economic problems. The essence of public-private partnership in forming the investment attractiveness of food and wine destinations and the result of the interaction of the public and private spheres have been determined. The interaction of the state and business to solve socially significant tasks becomes relevant in connection with globalization, increased competition on the world market, the complication of social and economic conditions, and the need to ensure the appropriate competitiveness of domestic goods and services. A key factor of public-private partnerships in forming investment attractiveness and developing food and wine destinations is the guarantee of benefits from the joint use of resources. Keywords: tourism, enogastronomic destination, investment, investment attractiveness, public-private partnership

Evaluasi Kebijakan Pemerintahan Daerah Provinsi Bengkulu Melalui Renja Tahun 2016-2021 dalam Peningkatan Pariwisata Studi Kasus Dinas Pariwisata Provinsi Bengkulu

This research aims to evaluate the Regional Government Policy of Bengkulu Province for 2016-2021 through Renja to Improve Tourism. This research uses descriptive analysis methods. The data collection technique in this study uses the documentation method. The data used is secondary data sourced from books, literature, journals, reports and official information from state institutions as well as accessed via the internet.
 Based on research, it is known that the Bengkulu Provincial Government's policy in the work plan of the Bengkulu Province tourism office for 2016-2021, if we look at the progress each year through the planned programs, has been achieved and is right on target, even though there are also some programs that have not been achieved, overall they have been achieved very well. . In 2016-2017 the existing programs included increasing destination development, increasing ease of investment and professionalism of human resources, as well as increasing new creative economic actors in developing the creative economy, then in 2018-2019 the programs achieved were improvements to the follow-up program from the previous year including development tourism marketing, development of tourism products and services, development of tourist destinations and development of the creative economy, then in 2020-2021 we will know that the Indonesian nation, even on an international scale, is experiencing an outbreak of the Covid-19 virus, therefore the regional government of Bengkulu Province is focused on dealing with recovery from the impact of the Covid-19 pandemic.

Training on Arranging Marketing Elements to Tourist Destination Managers in Ungasan Village

Marketing management is a tool for achieving strategic goals and is a function of all members of the organization involved in it. The problem is how to apply and organize strategic marketing elements in the organization, this is still a challenge for management. Improving the quality of marketing is an interesting theme and has been carried out in many tourist destinations in rural or urban areas, however, it still shows technical obstacles that need to be provided collaborative solutions. Assistance in developing tourism destination marketing elements is urgent to be implemented. One of them is assistance on how tourist villages are able to practice management. The aim of this service is to provide training to improve the ability to compose marketing elements with the target of increasing the level of visits and profitability of the company. Here, the Warmadewa University team carried out a series of assistance. The method uses lecture techniques to explain the concepts of marketing elements, questions and answers, practice compiling marketing elements, discussion, monitoring, evaluation and follow-up. Training activities go through several stages, namely planning, implementation, mentoring and evaluation. The training was carried out in Ungasan Village involving managers and traditional villages who were directly involved in managing tourist attractions. Based on the evaluation results, the training in compiling marketing elements showed a good level of participation. In conclusion, the results of mentoring have provided the benefit of changing mindsets and improving skills in preparing marketing elements.

Improving the Importance of a Smart city in Achieving a Sustainable Tourism sector

The terms "smart city" and "smart tourism" are now very popular and have become a topical issue. The purpose of the study is to review the latest literature on "smart cities" and "smart tourism" and analyze their role in achieving a sustainable tourism sector, increasing the competitiveness of the tourism sector in a modern way. In addition, to determine the ways of growth and development of tourism in the city through the creation and use of "smart cities". As a result of this study, it was determined that although there is a close connection between "smart city" and "smart tourism", "Smart city" plays a crucial role in the growth and development of tourist destinations. A smart city is the result of interconnections of tourist complexes. In the article, there are proposals to use the principles of "smart tourist cities" in the city of Turkestan. By using the principles of a smart tourist city, the way to form the brand of the city of Turkestan will be opened. The article uses statistical and survey methods. The answers to the survey were entered into the SPSS 22 program, and the normative test results and factor analysis were made regarding the variable elements for creating a smart city.

PENGARUH ELECTRONIC WORD OF MOUTH (EWOM) DAN ATRIBUT PRODUK WISATA TERHADAP KEPUTUSAN BERKUNJUNG GENERASI Z DI KABUPATEN BADUNG

The aim of this research is to identify electronic word of mouth (eWOM) and tourism product attributes on the decision to visit generation z in Badung Regency. Data collection in this research was carried out using observation techniques, interviews, questionnaires and literature study. The data analysis technique used is qualitative descriptive analysis and multiple linear regression analysis. It is hoped that this research can answer assumptions regarding the shift in tourist interest in several tourist attractions in Badung Regency so that it can provide an understanding regarding the form of development and marketing of tourist destinations in the future. The results of this research are the independent variables consisting of the Electronic word of mouth (eWOM) variable (XI), and tourism product attributes (X2), has a significant effect both partially and simultaneously on the dependent variable, namely the decision variable to visit (Y) generation z in Badung Regency with a coefficient of determination of 72.3%.

KONSERVASI SUMBER AIR DAN WISATA EDUKASI DI DESA NGENEP KECAMATAN KARANGPLOSO KABUPATEN MALANG

Ngenep Village, Karangploso District, Malang Regency has the potential of natural resources in the form of a large enough water source. This water source is named Sumber Nyolo, Sumber Nyolo is used by society for daily needs and it’s used for irrigating agricultural land, besides Ngenep Village there are four other villages from Singosari District that use it. In addition to use for daily needs and irrigation, currently the Sumber Nyolo area is starting to be developed into a tourist destination, tourism management is carried out by community groups who are members of the Sumber Nyolo Pokdarwis (Tourism Cognizant Group). The management pattern carried out by Pokdarwis is still relatively simple, besides that the quality varies. As a result of this, it affects the quality of natural resources and the cleanliness of the area. Based on the various explanations that have been explained, the problems in the Sumbernyolo area, Ngenep Village, Karangploso District, Malang Regency that urgently need a solution are as follows: (1) How to develop active participation of the surrounding community and Pokdarwis Sumbernyolo towards the development of educational tourism and conservation of the Sumbernyolo area? (2) How to prevent forest quality degradation? (3) How to utilize water resources through a wise use pattern? (4) How to organize and develop conservation areas and educational tourism in Sumbernyolo? The method of activities carried out is through an inventory of tourism potential, then a strategy for developing tourism destination areas (DTW) is carried out. For further socialization to the main tourism actors, namely Pokdarwis and the surrounding community who are involved about the direction of development of Sumbernyolo tourism. After the socialization, it was followed by improving tourism infrastructure and supporting elements such as empowering the surrounding community. The process will always be monitored and overall periodically. The results of the activities carried out consist of two aspects, namely the conservation of water sources and forests and the development of educational tourism facilities. The conclusion of this activity is that by carrying out this service activity, a direction for developing Sumber Nyolo tourism is formed towards conservation tourism and educational tourism areas.

A study on the tourism efficiency of tourism destination based on DEA model: A case of ten cities in Shaanxi province.

Exploring the of regional tourism efficiency is of great significance in promoting high-quality development of regional tourism. However, there are not many studies that measure the quality development of tourism destinations from the perspective of inputs and output. Based on this, the data envelopment analysis model is used to measure the overall technical efficiency (TECRS), pure technical efficiency (TEVRS), and scale efficiency (SE) with the help of DEA-SOLVER software, taking the ten prefecture-level cities in Shaanxi Province as examples, to further analyze and evaluate the spatial differences of different tourism destinations and the reasons for the differences. The results of the study found that: the efficiency indicators explain the differences in the development quality of tourism destinations from different sides; the development quality of tourism destinations in Shaanxi as a whole is low, with excessive inputs and insufficient outputs; and the tourism destinations with relatively high development quality are distributed in the Guanzhong. On this basis, corresponding countermeasure suggestions are put forward to promote the improvement of governance efficiency of tourism destinations in Shaanxi Province, and then optimize the quality of development.

Leveraging Local Value in a Post-Smart Tourism Village to Encourage Sustainable Tourism

Post-Smart Tourism Destinations (PSTD) need a sense-of-place approach based on uniqueness and thematic differentiation to deliver authentic and valuable experiences. Information and communication technology (ICT), digital technology adoption, sustainable development, community empowerment and local wisdom, and destination uniqueness are keywords that will be further explored in the development of tourism villages in Kenderan as the most important tourism destination development at the village level. The development of smart tourism, proof of the disruption of digital technology in the tourism sector, has become the objective of almost every tourism destination in the world today, be it an urban or rural area. Since its initial emergence, the smart concept in tourism development has evolved. In the beginning, it focused on ICT and the adoption of digital technology. Along with the pressure of the global requirement to apply sustainable development, the focus of smart tourism later included sustainability in the application of smart technology, which made smart tourism development (STD) become smart and sustainable tourism development (SSTD). The post-smart tourism concept arose because many critics suggested that destinations tend to place too much focus on technology adoption and lack attention to local wisdom, inclusivity, and local indigenous aspects of destination development. Applied research implemented mixed methods in the form of qualitative research through expert judgment and quantitative research through structural equation modeling analysis. The results of this research show that creative events for the local aspects of a tourist village, digital competence, and sustainability practice are the building blocks for a post-smart tourism village, while digital competence and sustainable practice have a significant mediating effect of locality on post-smart tourism villages. To ensure a tourism village possesses sustainable competitive advantages, the village must explore and promote its locality aspects to differentiate itself as a tourist village by identifying its valuable, rare, inimitable, and non-substitutable tourism resources. The implication of this research is that to develop wise and distinctive smart tourism destinations, tourist villages should explore their local values and resources, embed them into their basic components and core resources of tourism, and co-create, distribute, deliver, and promote them to the global market through technology adoption and global sustainability value.

Exploration of The Potential of Suwangi Tourism Village Through Swot Analysis in East Lombok Regency, Indonesia

Suwangi Village is one of the villages located in Sakra District, East Lombok Regency. Suwangi Village is trying to pioneer a tourism village through natural, cultural, artificial, and special interest tourism. Therefore, to develop the potential of Suwangi village, a strategy is needed to make a tourism village that can continue to grow and attract the attention of tourists to visit. This research uses qualitative descriptive methods and uses Strenght, Weakness, Opportunity and Threat Analysis so that the strengths and weaknesses of the village can be recognized and to see the opportunities and threats faced to pioneer Suwangi Village into a tourist village. Based on the results obtained, several aspects that become the strength of Suwangi village's tourist attraction include natural beauty that is still natural, a fairly large area, has relics that are considered sacred and preserved until now. In addition, public awareness and understanding of the management and development of tourist destinations is still limited, becoming a weakness of the management of this tourist village. It can also be known opportunities and threats such as natural disasters, public perceptions that have not been educated about tourism tend to think negatively to be an obstacle to tourism development, and security is still not good. Although it still has some shortcomings, the potential tourist attraction of Suwangi village is quite adequate as a competitive tourist village.

Pendampingan Penyusunan Unique Selling Point di Desa Wisata Borobudur, Kabupaten Magelang

The presence of Borobudur as one of the five Super Priority Areas (DSP) Tourism development needs to be carried out by participating in developing the surrounding area: first, so that the duration of tourist visits in Borobudur can be longer because there are other geographically integrated magnets that can be visited, and secondly so that it is sustainable If a tourist destination can maintain its presence, the community around the location of the Borobudur Temple destination must benefit from the existence of that destination. The existing Borobudur Temple is surrounded by a number of villages which support it, so the Directorate of Regional Tourism Destination Development I of the Ministry of Tourism and Creative Economy then agreed that 3 villages around Borobudur Temple should be prioritized for developing tourist villages, namely Karanganyar Tourism Village, Karangrejo Tourism Village and Borobudur Village. Borobudur Village itself has responded to this business opportunity with plans to develop the unique potential in each hamlet through the Thematic Village Program, and of the 21 new hamlets, 6 hamlets have started to discover potential and develop it, 15 other hamlets are still in the process of exploring potential. The Tidar Magelang University Community Service Team responded to this situation and provided education about the need to develop a tourist village based on the unique potential that exists in the village. The uniqueness of the product/service must differentiate it from products from other tourist villages and be in line with what tourists expect. This understanding is useful for the management of a tourist village so that they can focus on its development and have an optimal impact on improving the welfare of the surrounding community.

Collaboration on the Development of Kemaro Island as a Leading Tourist Destination for the City of Palembang

The Palembang City government's agenda to develop Kemaro Island as a leading tourist destination has not received a positive response from the community, especially those involved in the program. This research aims to explain local government policy, especially from the perspective of Palembang city government policy in developing Kemaro Island, Palembang City as a leading tourist destination. The method used is a comprehensive and systematic qualitative review of the factual problems that occurred as well as the various efforts that have been made by various parties related to the existence of Kemaro Island. The findings obtained from the results of this research are the need for a systematic approach in making policies for the development of Kemaro Island through collaboration with various stakeholders. The importance of collaboration is emphasized and recommendations are offered to improve collaboration. This article provides lessons on how to manage the development of superior tourist destinations through understanding the problems that occur as well as aspects of collaboration between various stakeholders effectively to produce effective policies in the development of superior tourist destinations. The author suggests the need for community participation through the concept of collaboration to produce effective policies for developing superior tourist destinations.

Daya saing dan keberlanjutan destinasi wisata desa kabupaten Kutai Kartanegara

This research aims to descriptively identify the competitiveness of tourist destinations in Kutai Kartanegara, East Kalimantan Province, according to the perspective of stakeholders, namely the local government and owners of tourist destination. It then classifies the strengths, weaknesses, opportunities and threats under SWOT Analysis framework. This study also explains the sustainability of tourist destinations measured from economic, socio-cultural and environmental componentsUsing qualitative descriptive technique, our data. were taken from secondary and primary sources, namely from the Tourism Office of Kutai Kartanegara, Indonesian. and through sample field visits by interviewing informants from Benua Elai (Belai) Tourism Village (Desa Wisata Benua Elai) in Sub-District of Loa Janan. The research results show that the competitiveness of tourist destinations in Kutai Kartanegara has comparative and competitive advantages. Comparatively, natural tourism has 74 destinations, followed by cultural tourism with 157 destinations. There are also 21 artificial tourist destinations. In terms of competitive advantage, institutional support from the district government in supporting the development of community-managed tourist destinations through Kelompok Sadar Wisata (Pokdarwis) has been carried out. From the aspect of sustainability, tourist destinations such as Desa Belai have the potential to improve well-being of surrounding communities, though the position of tourist destinations has been threatened by large-scale mining activities. These coal mining explorations may harm sustainability of village tourism and its prospect to be leading growth sector.

A study on the impact of tourism destination image and local attachment on the revisit intention: The moderating effect of perceived risk.

The revisit intention of tourists is an important guarantee for the sustainable and healthy development of tourism destination, and has also received attention from the current academic community. However, there is still insufficient research on the antecedents of revisit intention from the perspectives of tourism destination, image and nostalgia emotion. This study takes China's ecological tourism scenic area (Guilin Lijiang Scenic Area) as a case study, and uses questionnaire survey method to obtain research data for empirical research. The results of this study confirm that tourism destination image has a positive impact on nostalgia emotions and local attachment, nostalgia emotion has a positive impact on local attachment, and local attachment has a positive impact on revisit intention. Perceived risk plays a negative moderating effect between local attachment and revisit intention. In addition, this study also examined the mediating effect of nostalgia emotion and local attachment. This study is beneficial for enriching the theory of the influence mechanism of revisit intention from the perspective of consumer psychology. It is an interdisciplinary research result of management and psychology, providing theoretical reference for improving revisit intention in tourism destinations and promoting their healthy development.

Analysis of Tourism Village Attraction Development Strategy as a Sustainable Tourism Destination

The goal of tourism development is to promote equity of opportunity for tourism actors so that they can attempt to benefit and be able to deal with the dynamic transformation of the tourism sector into a priority sector in encouraging community economic growth, increasing regional foreign exchange, empowering the community's economy, expanding employment and business opportunities, and introducing product marketing to realize community welfare and create sustainable tourism destinations. This research is carried out in Lahang Village, Sukabumi Regency, and employs a descriptive research with a qualitative methodology. Multiple interviews with pertinent informants served as the primary data source, while secondary data came from reading materials connected to the research issue. ways for gathering research data through observation and interviews. While the research instrument is researcher himself and auxiliary resources like interview guidance and other tools serve as the research instrument. Based on the research's findings, it was revealed that the local community first rejected Lahang Village, but that via discussion and socialization, the Management, Pokdarwis, and Village Government were able to settle the licensing concerns. In addition to increasing hospitality, improving and maintaining facilities and infrastructure, and enlisting the local community as a labor force for tourism management, Lahang Village Management has pursued and carried out a number of developments. The understanding and passion of some residents who want to see their village transformed is a supporting aspect. Keywords: Development, Tourism Village, Sustainable Tourism

System Construction, Tourism Empowerment, and Community Participation: The Sustainable Way of Rural Tourism Development

The development of rural tourism serves as a crucial strategy for achieving rural revitalization and common prosperity in China. However, the uneven distribution of interests caused by the imperfect tourism destination system is common, and its economic and social impacts have become a major problem and obstacle to the sustainable development of rural tourism. Tourism empowerment and community participation are important for balancing community interests and promoting the sustainable development of tourism. Therefore, from the perspective of tourism empowerment and community participation, this paper takes the Wuzhen scenic area as a case study and considers tourism empowerment as a mediating variable between system construction and community participation, with participation ability serving as a moderating variable. Employing a structural equation model, this paper investigates the interactions among system construction, tourism empowerment, community participation, and participation ability in a rural destination context. The results indicate that system construction significantly benefits tourism empowerment and community participation. Tourism empowerment exerts a significant positive impact on community participation while also serving as a partial mediator between system construction and community participation. Additionally, participation ability positively moderates the impact of system construction on tourism empowerment. This study recommends the creation of an interest linkage mechanism grounded in the property rights of tourism attractions, the introduction of oversight mechanisms for rural tourism enterprises, and the fortification of community participation through educational and informational support as strategies to ensure the sustainable development of rural tourism destinations.

On-screen tourism and destination development: a sociocognitive approach

ABSTRACT This study develops a new conceptual framework, called the “sociocultural market wheel” of tourism destinations, to establish on-screen tourism as an integrated part of destination development, rather than a peripheral voice or an ad-hoc niche element. To do so, this study applies the sociocognitive product market theory, which has been well established in the field of management in the recent years. This study argues that on-screen place-making representations impact tourism destination development through a continuous, mutual and two-way sensemaking and sensegiving process between film industry storytellers and internal and external destination shared conceptual systems, which is grounded around the exchange of multi-level stories, what has been also described as “serial narratives” that contain destination-related myths. The main aims of the study are, first, to build on recent literature on on-screen tourism that is taking a popular culture, rather than a destination or tourist, perspective and, second, to inform destination practitioners and DMOs that they need to monitor, interpret and analyse the stories and serial narratives that the film industry produces about the destination, to be able to proactively drive sustainable destination development and avoid the risks of touristification.

Development of Integrated Tourism Destinations Based on Contextual Marketing vis-à-vis Digital Marketing

The tourism sector has experienced expansion, diversification, and intensification of sustainable management as one of the largest and fastest growing economic sectors in the world because it is developed in an integrated manner based on contextual or conventional marketing and virtual marketing, called digital marketing at once. This research article analyzes and explains the importance of contextual marketing as the basis of the value creation process for the development of integrated tourism destinations. The data, information, and knowledge regarding the focus on the research locus in the Province of South Sulawesi Indonesia were obtained through observations of several leading tourism destinations along with the author’s experience of visiting tourist destinations in the country and abroad as benchmarking. In addition, interviews and focus group discussions were conducted with stakeholders on tourism destinations. Qualitative descriptive analysis was carried out following an interactive model which included data collection, data condensation, data presentation, and verification or concluding. The results of the study found that the development of integrated tourism destinations based on contextual marketing strategies is related to generic marketing functions that are applied to strengthen tourism functions as a leading sector of sustainable multi-dimensional development. The development is carried out contextually or conventionally and virtually or referred to as tourism marketing in the air while still revitalizing the content, context, and infrastructure of tourism marketing. The success of integrated tourism development in the eyes of the public can be seen from the existence of social learning and knowledge creation processes that form a harmonious partnership-collaborative relationship in a Hexa-helix pattern. The basic values and value orientation of integrated tourism destination development both contextually and virtually or digitally marketing can be achieved when togetherness has become a necessity that is practiced. The effectiveness of its implementation is carried out - at least - through the 7-C’s public relations communication (PRC) approach which consists of credibility, context, content, clarity, continuity and consistency, channels, and capability of the audience as the basis of digital marketing.
 Keywords: tourism destinations, marketing mix, contextual marketing, digital marketing, hexa-helix

The Belt and Road Initiative's impact on tourism and heritage along the Silk Roads: A systematic literature review and future research agenda.

This is a systematic review of the literature on the Belt and Road Initiative (BRI) and its impact on tourism and heritage in participating countries along the Silk Roads. China launched the BRI in 2013 with the aim of promoting global trade and stimulating economic growth through the development of infrastructure and cultural cooperation. This review examines studies for the period from 2013 to 2023, focusing on key themes such as tourist flows, destination development, urban renewal, heritage preservation, and cultural route revival. The systematic review follows the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines, incorporating 56 relevant documents that cover both tourism and heritage domains. The findings highlight substantial potential for the development of new tourism products and destinations, improved urban renewal, and the preservation of cultural heritage, provided that integrated policies, public-private collaboration, and equitable community participation frameworks are implemented with attention to ecological limits. However, the review also identifies significant challenges, including financial imbalances, uneven access to benefits, social disruption, cultural commodification, and environmental degradation. Addressing these issues requires careful, context-specific planning. The study concludes with a proposal for a future research agenda that includes exploring underrepresented regions, developing sustainable tourism models, and fostering interdisciplinary research to ensure a balanced approach to economic development and heritage preservation. This review's findings provide valuable insight for policymakers, tourism officials, and cultural heritage managers, guiding the development of policies that balance economic growth with the preservation of cultural and natural heritage sites. This research contributes to the academic discourse by elucidating the complex interplay between the BRI and the Silk Roads' tourism and heritage, offering a pathway for sustainable and inclusive growth.