Branch Of Tourism Research Articles

Impact of Agro-Tourism on Travel Experiences of Domestic Tourists in Sri Lanka

Agro-tourism as a branch of tourism refers to a form of commercial enterprise that links agricultural industries and tourism to attract visitors to a farm or other agricultural businesses with the objectives of generating income and entertaining or educating the visitors. As the research problem, it was identified that limited number of research has been done on agro-tourism and its impact on the experiences of domestic tourists to travel as a path to establish a sustainable tourism industry in Sri Lanka. Hence, this study aimed to study the impact of agro-tourism on travel experiences of Sri Lankan domestic tourists. A mixed research design method was used in the study. It was mainly based on the primary data and the sample in the study was 50 which was randomly selected out of the total population of 233. As the variables, general demographic variables, main source of finance, trip length, major reasons to travel, the most favourite experience in selecting the destination and willingness to travel again were used for the study. Cross tabulation in SPSS analysis was mainly used with the descriptive analysis to obtain the results. As per the findings of the study, seventy percent of females and thirty percent of males were recorded representing the whole sample. Eighty four percent of domestic tourists had the willingness to travel again while sixteen percent had not. From the Cross-tabulation results, it was determined that 82.85% females from 70% and 86.66% of males from 30% showed interest to travel again to the same place. Further results showed that both female and male domestic tourists were interested to pick fresh fruits/vegetables from the farm recording 57.14% and 66.66% respectively. Rest of the domestic tourists was also interested in visiting agricultural farms, petting and feeding animals, and other activities. It is an evident fact that most of the domestic tourists are willing to gain live experiences in engaging into certain types of agriculture sectorial practices. Hence, it is highly recommended to concern on the agricultural practices of tourists’ areas in Sri Lanka as both domestic and foreign tourists yearn to gain live experiences in current context. Further researchers are suggested to study on the foreign tourists and their travel experiences in connection with agro-tourism.
 
 Keywords: Agro-tourism, Domestic tourists, Sri Lanka, Travel experiences

THE ROLE OF ASTRONOMY TOURISM IN PROMOTING EGYPT

This study aims to increase the awareness about the astronomy tourism in Egypt which can be considered as a new and niche branch of tourism, as well as highlighting the potential resources of astronomy tourism in Egypt. The research used mixed methodology technique quantitative and qualitative methods, upon 535 questionnaire forms was distributed along with in-depth interviews with astronomy tourism participants’ then primary data was collected and analyze. The results confirmed that astronomy can be considered as a new type of tourism that have a positive and significant effect on promoting Egypt around the world, in addition results confirm that Egypt is one of the best destinations to go stargazing. This study investigates the importance of taking astronomy tourism into consideration by the ministries and companies and increase awareness about this special interest tourism.

Potential of state support in the creation of quality infrastructure in the Russian Federation for develop the tourism branch

Potential of state support in the creation of quality infrastructure in the Russian Federation for develop the tourism branch

Sustainable cultural heritage landscape: an imaginary journey inside the veins of deserts

IntroductionTravel narratives are very attractive sources that examine the destination from the point of view of tourists with different attitudes. A group of studies has been conducted on travel narratives, but this type of analysis has been done very little in Iran despite their potential.Methods11 Persian qanats (PQs) have been recognized as UNESCO World Heritage sites. Visitors who explore the qanats as conduits of the desert have extraordinary experiences that can seem like captivating fiction. The main focus of the current research is on the narratives of tourists who have visited these PQs. Qualitative and narrative analysis methods were used to avoid relying on numerical data.ResultsThe study includes 30 participants who had visited the qanats and shared their travel stories. The study findings show that Persian qanats are a distinctive draw for foreign tourists that can leave a lasting impression.DiscussionThe PQs listed as a UNESCO World Heritage property are one of the unique attractions of Iran’s tourism, so far its tourism potential has been less noticed, and qanat tourism is a nascent branch of tourism in Iran. The narratives of travelers can be instrumental in promoting this invaluable groundwater engineering heritage.

Geosite database of the High Gerecse Hills (Hungary): with cartographic and GIS-based methodologies

Abstract. Geotourism is a branch of tourism that primarily presents the inanimate and spectacular objects of nature that sustainably have scientific and tourism significance. Although in Hungary, activities connected to it are not widely spread yet, the sector is dynamically developing. Dissemination of geotourism values is primarily concentrated in geoparks. The main goal of these institutions is to preserve and popularize geoscientific (geological, geomorphological, soil, landscape) values. We consider all inanimate geoscientific, social, cultural, or religious values as geosites, which carry scientific content in an easily interpretable and spectacular way for visitors. Geosites are the most important objects of these organizations. When founding a new geopark, the first step is to identify geosites by using cartographic and database materials and with some additional fieldwork. In our research, we conducted a survey of this kind in a geotouristically undiscovered, midmountain area in Hungary. After analogue and digital data collection, we identified all the geologically valuable objects in 16-day-long fieldwork. A digital Leaflet-based database has also been prepared encompassing the results of the field survey, which can be a basis for further research and infrastructural development.

Penggunaan Bahasa pada Perkembangan Industri Pariwisata di Surabaya: Studi Kasus Objek Wisata Museum Sepuluh Nopember

The tourism industry in Surabaya has had to adapt to the changing times marked by the entry of foreign languages into Indonesia. The phenomenon of the use of foreign languages in public spaces is often a problem. For that reason, this article was written based on research conducted to analyze the use of language and writing skills in Indonesian and foreign languages in one of the branches of tourism in Surabaya, namely Museum Sepuluh Nopember. This research is qualitative descriptive in nature using primary data from direct data sources, namely the utilization of indonesian in the tourism industry of Museum Sepuluh Nopember Surabaya. Data collection is done by documentation and observation method. In addition, the analytical method used is descriptive qualitative. Based on the analysis that has been done, the use of Indonesian in the Museum Sepuluh Nopember Surabaya tourism industry is not optimal. There are still several formats for the using and spelling of Indonesian and foreign languages that need to be corrected according to regulations of language institutions and the law on language use.

Inclusive Tourism Adopted to Geosites: A Study in the Ajodhya Hills of West Bengal in India

Inclusive tourism is a specialized branch of tourism emphasizing the inclusion of the disabled, who otherwise could not participate in tourism, despite having wealth to spend for leisure and recreation. There exists a research gap in analyzing scope of geotourism in this context. Disabilities affecting access to geosites affect geotourism since most of the geosites all over the world are situated in difficult terrain from the stand point of accessibility. It is inclusive tourism, also called accessible tourism, that facilities the consumers to reach the desired destinations. The present study assesses such destinations in Ajodhya hills, located in West Bengal, India, a geotourist’s paradise in terms of rarity and diversity, aesthetic appeal, and cultural value. The study derives an accessibility–attraction model to identify inclusive tourism planning priorities from tourism marketing perspectives. Extensive field work followed by the application of qualitative methods of data analysis yield results dedicated to sustainable geotourism development. The discussion reveals the scope of developing specific facilities, using GIS, which encourage physically challenged people to visit geosites and simultaneously fulfil the objective of guiding planners and policy makers to identify and develop more suitable sites for introducing inclusive tourism facilities.

Туризмът като средство за диверсификация икономиката на планинските селски райони (изследване на обектите на селския туризъм в някои селища на Смолянска област)

Smolyan district is characterized on one side by uneven development of the tourism branch with prevelance of mass tourism, which leads to toverconcentration of tourists flow only in two of the municipals – Chepelare and Smolyan and on one side over 99 % of the accommodations in the district are concentrated there and on the other – by incomplete utilization of the favourable premises for development of alternative tourism in the dirtrict’s small settlements. In this connection the objective of the research is to study and analyze the current state and the possibilities for development of alternative tourism as an efficient tool for diversification of the local rural economy. The research is based on direct inquiries to tourists and owners of tourism facilities in the settlement Momchilovtzi, Orehovo, Trigrad, Dospat, Banite, Devin and Shiroka Luka. Taking in consideration the gathered via system of indicators information, several conclusions regarding stability of the working places, level of income, qualifications of the employees, structure of the proprietorship and professionalization of the tourism business in the small settlements of the districts are provided.

Comida como Atração Turística:

Food tourism is one of the creative branches of tourism which plays a substantial role in sustainable development. Iran’s capacities for developing food tourism have attracted the attention of tourism stakeholders towards this field. Policies were formed in line with its improvement. This paper aims to analyze the food tourism policy in Iran. The policy triangle was used to conduct a qualitative analysis on policy. The total population under the study included various stakeholders of food tourism policy as well as the policy documents. The entire credible documents were analyzed at the first stage rather than carrying out sampling. In the second stage, semi-structured in-depth interviews were conducted with food tourism stakeholders. Results show that factors such as food culture and decreased national income have paved the way for focusing on food tourism. Policies such as global registration of Iranian foods and branding certain cities as creative food cities were implemented to develop food tourism in Iran. Despite preparing a set of strategies to develop food tourism, a unified approach to involve this branch of tourism in the agenda there has never been tried. Given the rich culture of Iranian foods' great ability, it is proposed that associated officials carry out coordinated and comprehensive planning to develop food tourism in Iran.

Opportunity and Challenges in Transforming Agato Organic Plantation’s Agricultural Activities Into Agro-Edutourism

Agato Plantation is managed by Bina Sarana Bakti Foundation. The Bina Sarana Bakti Foundation is a company that has many activities in the field of plantations and organic farming, which has been running and has had several visits, so it currently needs to develop its activities towards tourism. Educational tourism is a branch of tourism that combines recreation with learning. Edutourism or educational tourism is a form of tourist activity that involves learning experiences for tourists, which can consist of various forms, namely ecotourism, cultural tourism, rural tourism, and student exchanges between educational institutions. This research will develop the area of the community service foundation, which was initially focused on agricultural activities, and develop it towards educational tourism by utilizing local potential. In this case, local potential is all kinds of real potential owned in the form of natural potential, social, cultural, economic and institutional potential, including superior commodities and potential human resources worthy of development. Judging from the potential of agriculture and education, this company has potential in agriculture and education, which can be collaborated to become an agroedutourism tourism activity.

The Impact of the Covid-19 Pandemic Threat on Purchase Decisions of Travel Agency Customers in Poland

Abstract Introduction. The dynamic increase in world tourism demand was interrupted by the COVID-19 pandemic. The package holidays market is one of the tourism branches affected by the crisis the most. The study aimed at identifying the direction of changes in purchase behaviors regarding package holidays caused by the COVID-19 pandemic. Material and methods. The research on tourists purchasing package holidays during the COVID-19 pandemic was quantitative and covered a nationwide online panel of respondents characterized by a representative distribution for the general population of Poles (n = 1502). At the data analysis stage, logit models of buyers’ behaviors were used. In the estimation process, GLM in R (R Core Team 2022) was applied. Results. The situation related to the COVID-19 pandemic significantly affected how tourists traveled. The conducted analysis made it possible to distinguish four segments of buyers during the pandemic and to identify factors determining the choice of one of the purchase patterns. Compared to the pre-pandemic period, a significant increase in the number of tourists who needed personal contact with sellers at brick-and-mortar travel offices was observed. Conclusions. The study presented a meaningful contribution to understanding purchase behaviors of tourists who prefer package holidays. It is one of the few studies that compared behavior patterns of holiday package buyers in the period before and during the pandemic. The knowledge of changes in package holiday purchase behaviors is essential for travel agencies to design effective marketing strategies.

Geotrails as a Medium for Education and Geotourism: Recommendations for Quality Improvement Based on the Results of a Research Project in the Swabian Alb UNESCO Global Geopark

Geotourism is one of the fastest growing tourism branches. Geoparks feature prominently in geotourism as well as geoeducation. Well-designed geotrails link local geology, geoheritage and geoeducation. Unfortunately many trails do not consider or insufficiently acknowledge recent didactic and touristic findings. As a result, they fail to interest a lay audience in geological phenomena, convey relevant information, and attract tourists to the region. A catalogue of state-of-the-art criteria for the evaluation of existing geotrails based on a case study of the UNESCO Global Geopark Swabian Alb (Germany) was elaborated by a comprehensive literature research and subsequently verified on the basis of selected model trails. Finally, recommendations for model geotrails were derived. The term “model” refers in this case to aspects of geoeducation as well as geotourism. Results showed considerable enhancements, but also the further necessity of improvements such as a stronger consideration of Education for sustainable Development (ESD), a better integration of the criteria of geo-interpretation as well as the opportunities and potentials offered by the to-date too scarcely used new technologies. Our surveys in the UGGp Swabian Alb largely coincide with the results of national and international research. Often it is merely small factors that differentiate an adequate and a model geotrail. Our checklist of criteria offers a good basis for these factors.

EDUCATIONAL TOURISM AND LOCAL DEVELOPMENT

Educational tourism is a new branch of tourism, which has experienced a significant increase in recent times, due to the important benefits it brings to the local communities. Universities and other educational specialized institutions may highly contribute, support and encourage local development through educational tourism. Students who benefit from studying abroad can be considered as symbolic educational tourists, and their stay is considered to have a high potential to generate benefits. The host university may facilitate the development of better relationships between tourists and local communities in order to contribute to the development of the local economy in a sustainable and resilient way. Education tourism has to be taken into account by all educational institutions due to the different learning opportunities that might be better exploited. This paper focuses on some indicators considered to be relevant for educational tourism.

Impact of the COVID-19 pandemic on religious tourism amongst Muslims in Iraq

Tourism, as an industry, has become one of the most dynamic sectors of the world economy these days and has specific features that are different from other industries. In the tourism industry, production and consumption points occur spatially at the same time. In addition, the tourism industry contributes to the economic growth of developed regions and can simultaneously distribute the wealth created geographically. It is notable that the coronavirus disease 2019 (COVID-19) pandemic has caused many challenges in the tourism industry regarding the presence of tourists in tourism centres and the closing of all tourism service chains, including food, entertainment, transportation and travel services worldwide. Tourism-related businesses, which are considered as invisible export and one of the engines of development and occupation, have been rendered obsolete. In other words, the businesses, as well as multiple units and activities in the related chain, have been damaged and employees of this industry have lost their jobs. This has led to the recession and regressive course of the developing and large industry of tourism in the world. It is worth noting that the tourism industry includes various sections, the most important of which is religious tourism. All religions in the world have different religious places, works, traditions and customs, which have become amongst the most important tourist attractions. Meanwhile, Muslims and the religion of Islam play a significant role in this branch of tourism. The Hajj, pilgrimage to holy places and the existence of mourning ceremonies or religious celebrations of Muslims are amongst the largest religious tourism events in the world. Given the importance of this issue, the present study aimed to evaluate the impact of the COVID-19 pandemic on religious tourism in Iraq in 2021. This field study was conducted on 4500 Muslim managers and staff of restaurants, hotels, grocery stores, clothing stores and souvenir shops around the holy shrines of imams and religious places in Karbala, Najaf, Kufa, Samarra and Kazemi. According to the results, the tourism of Iraq, which is mainly limited to Muslim religious sites in several major Iraqi cities, has also seen a decline in the number of religious tourists. The negative effects of COVID-19 on religious tourism have also been proved statistically by the Statistical Package for the Social Sciences (SPSS), as µ ≥ 3 has been counted in all indices.Contribution: Our findings offered new insights into the impact of COVID-19 on tourism, based on statistical analysis. In this study, the authors showed how COVID-19 affects various aspects of religious tourism, which has not been addressed in previous researches.

Marketing Strategy of Rural Tourism Based on Big Data and Artificial Intelligence

In recent years, with the rapid development of artificial intelligence technology and big data application and the continuous optimization of algorithms such as deep learning algorithms and reinforcement learning algorithms, tourist attractions using “smart tourism” technology can obtain more accurate and in-depth knowledge from tourism big data and mine the value behind the data. As an important branch of tourism, the rise of rural tourism has inspired rural areas to protect the local environment, inherit characteristic culture, develop tourism resources, develop tourism economy, and increase rural income, which has well responded to the call of the rural revitalization strategy. However, due to lack of information resources and technology, some rural scenic spots still adopt traditional marketing methods without the support of big data and artificial intelligence technology. This paper proposes a research work on the marketing strategy of rural tourist attractions based on big data and artificial intelligence, analyzes current application of big data and artificial intelligence in rural tourism, and discusses the transformation of rural tourism marketing to a new fusion model with the support of big data and artificial intelligence, aiming to study every step involved and supported deeply by big data and artificial intelligence, from the awakening of intentions before the travel to the analysis of behaviors and preferences during the travel and the collection of evaluation after the travel. The research results of this paper show that more sufficient and deep integration between rural tourism and artificial intelligence/big data are needed to make tourists get better tour experience and marketing strategy of rural scenic spots to get better effects and income.

ПРОБЛЕМИ РОЗВИТКУ В’ЇЗНОГО ТУРИЗМУ В УКРАЇНІ

Abstract.The article analyzed most recent meaning and problems of the entry tourism in Ukraine, were mentioned the main obstacles, that could cause problems for tourism industry in Ukraine and its negative impact on the development of the branch as opposed to the world standards. It analyzed the main indicators in the activity of collective means, indicated a tendency to their reduction in numbers and shortage in foreigner fraction, which remained there before. The modern problems of tourism branch as well as overall tendency of change in the interaction between causes of regulations of tourism industry were defined, stated the reasons of decrease of touristic flows. Modern tourism pays a significant part in stimulations of the economical development of not only separate branches but also country’s economics as well. Development of the tourism stimulates consumers’ demand, increases the level of the currency income, impacts the employment, boosts the living conditions of thepopulation, activates relations between the countries of the touristic process, provides constant development of the certain regions and is considered a great way in protection of the cultural, historical and environmental heritage. The involvement of the foreign tourists brings significant income for the country, however, also requires big investments in the branch for the modernization of the service sector. Tourism in-dustry provides more and more income to the budget of the world countries every yearand that is why the market became highly competitive as every country tries to be the most attractive one for the potential traveler and, consequently, lead in the promotion of touristic goods. Tourism potentiality of Ukraine is embraced in a very few ways. With the proper attitude, tourism can bring significant economical benefits to the county, without causing any social and environmental problems. There are few factors affecting the development of entry tourism: political and economical stability of the country, safety and comfort of the tourists, the overall state of the touristic infrastructure, evidence of the cultural and historical heritage, special recreational zones, tourist destinations or either cultural or sport events. Tourism branch brings high income to the countries that cultivate it and also the countries of the European Union. In the conditions of euro integration, the development of the tou-rism activity in Ukraine, especially the entry tourism, becomes the one of the significant importance. The main point of the research is highlighting the problems that occurred in native tourism branch. Keywords: tourism, entry tourism, collective placement meanings.

The perceptions turned chaff at the destination – experience effect on cultural tourists' satisfaction

Cultural tourism as a branch of tourism has acquired dimensions of immense significance in the economic development of destinations, across the globe, enriched with a plethora of art-forms, folklores and rich cultural heritage. The promotion of such destinations in terms of induced perceptions and the experiences matching the expectations of tourists has been predominantly the marketers' visualisations of the means and measures of consumer satisfaction. The focus of this research is on destinations of cultural importance, in Kerala, an Indian state acclaimed to be one of the ten paradises of the world by the National Geographic Traveler. It aims to redefine pull motivators as pre-visit destination perceptions and probe how such perceived expectations and the post-visit destination experiences predict the tourists' satisfaction, which in turn reflects customer loyalty. The PLS path model results show that while destination perceptions and experiences significantly predict tourists' satisfaction, such satisfaction fails to predict loyalty.

Сучасний стан та перспективи розвитку «темного» туризму в Україні

"Dark" tourism can be considered one of the leading branches of tourism, which is gaining more and more popularity every year. With changing human preferences and new trends, "dark tourism" provides customers with new and unique experiences. The main reasons that encourage tourists to travel to "dark" places are the desire to get new experiences; familiarize yourself with the history of your country or any other country; patriotism; adventurism; memory. In general, among Ukrainian scientists, "dark" tourism remains an understudied field. At the same time, it is clear that Ukraine has a high resource potential for the development of this type of tourism, and we are observing an increase in tourist flows to visit objects of "dark" tourism, which was confirmed by the SWOT analysis. However, despite the positive prerequisites, there remain a number of problems that inhibit its development, but can be eliminated in the future with state support. In the future, the sector of "dark" tourism can contribute to the restoration of destroyed territories by selling a specific tourism product to supporters from other countries. Therefore, demand research, sentiment analysis and risk analysis regarding the development of tourism are vital to help the recovery of the Ukrainian economy and determine the role of tourism in this process, after the cessation of hostilities.

ВПРОВАДЖЕННЯ СВІТОВОГО ДОСВІДУ РЕГУЛЮВАННЯ РИНКУ ТУРИСТИЧНИХ ПОСЛУГ

In the article the problems of functioning of tourist market of Ukraine are reflected in the context of co-operation of tour operators and travel agents. Certainly, that instability of tourist market requires the revision of not only base aspects of forming and advancement of tour product with the purpose of minimization of possible risks for all participants of tourist market but also creation of the reliable system of communications between the subjects of tourist market with the purpose of providing the rapid reacting on the calls of present time and forming of clear legislatively-normative basis for realization such activity. Taking into account activation of euro integration processes research of co-operation features of tourist market subjects is conducted in the countries of Europe and the USA. The case of tourism branch frames are analyzed, their advantages and defects and possibility of their introduction are considered in Ukraine. Certain differences in organization of work of tour operators and travel agents, that provide stability of functioning of tourism industry in the world. Basic tendencies are investigational in relation to advancement of tourist product in the countries of Europe and the USA. Offered measures on forming of transparent market of tourist services, namely an improvement of financial arrangements; upgrading of tours searching; providing of additional defense of tourists in the case of trip cancellation; increase of threshold of tour operators responsibility; providing of transparency of travel enterprises activity; differentiation of tour operators license tipes , assistance to development of internal tourism. The of offered measures foresee more clear differentiation of plenary powers between tour operators and travel agents, forming of the transparent system of account of activity of travel enterprises, to the increase of financial discipline, increase of receipts to the budget, to the increase of knowledge level and protected of tourists. In of addition, introduction of new standards in work of organizers of tourism is sent to adaptation of their activity under the of European of standards in the context of activation of integration processes.

THE PROBLEM OF USAGE OF ELEMENTS OF NATURAL RESERVE AND MUSEUM HERITAGE IN TOURISM (ON THE EXAMPLE OF IVANO-FRANKIVSK REGION)

In terms of pandemics, tourism gained a huge loss. However, the background for a qualitatively new restoration of the branch has appeared. One of the actual scientific and practical problems is an estimation of the condition of usage of elements of natural and historical-cultural heritage in tourism in terms of probable growth of domestic tourism during quarantine.
 In the article was analyzed the potential of natural heritage and museums as elements of the historical-cultural heritage of the Ivano-Frankivsk region in the context of their usage in tourism and dynamics of tourism visits of these objects which testify about the existence of the number of barriers of growth. As of 26.01.2020 region`s natural reserve fund counts of 482 territories and objects of the total area of 218,9 thousand hectares which is 15.7% of the total region`s area. It can be stated that the Ivano-Frankivsk region is a popular tourist destination due to the tourist visits of the territories of the national parks. On the background of national parks visit increase, the problem of the statistic visits data collection and low park`s service commercialization because of an absence of fee collection mechanism on the whole park`s territory. Was observed uneven distribution of tourist flow in national parks. Various institutional affiliations of the natural reserve establishments and the absence of tourism branch specialists in establishments, and the fact that tourism is only one of the different branches of these establishments complicates the organization of tourism activities. The level of national park`s promotion as tourism destinations stays low.
 None of the nature reserves of the region has a marketing strategy to promote them in the tourism market, so the level of advertising activity of the parks is reduced to printing booklets. Park sites focus the attention of park visitors, mainly on the results of their activities, and little attention is paid to tourist information. Most sites do not have a comprehensive section for tourists with the full range of tourist services and the possibilities of the park to provide them.
 Excursion activities are one of the main activities of museums as elements of cultural heritage. Every year the museums of Ivano-Frankivsk region are visited by more than 400 thousand people, however, there is a negative dynamics of attendance, the vast majority of visitors (in 2017 – 277, 5 thousand people) are local students, ie not tourists. The decrease in attendance may be due to an increase in the number of non-state and other public museums, which are mainly collections of private collections (more than 210 in the region), as well as the emergence of other tourist attractions of this type. The problems of tourist use of museums as tourist objects of cultural heritage are the low promotional activity of museums, the lack of additional services for tourists and outdated, of little interest to the average tourist exhibitions, the lack of additional hospitality infrastructure. Improving museum expositions, updating existing ones and creating modern expositions – providing material and technical equipment (premises, music, multimedia centers, purchase of modern office equipment) will increase the attractiveness of museums as tourist attractions. Lack of marketing strategies, experience of cooperation with all stakeholders of the tourist process also significantly slow down the development of tourism based on the use of elements of natural and historical and cultural heritage of the studied region. Promotion of museum services in the market of tourist services – creation of an informative catalog about museums, which is periodically updated, distribution of information publications, booklets, holding various events that will promote museums, such as exhibitions, celebrations, coverage of museums in the media, organization of a series films for television, creation of museum websites and targeted advertising, involvement of educational institutions, tourism specialists in the promotion of museums.
 The measures proposed by the authors for more effective use of elements of natural and historical and cultural heritage in tourism can be successfully applied in other tourist destinations of environmental nature and museum institutions of the country.
 Keywords: nature reserves, elements of museum heritage, tourism, tourist destinations.