Opportunity and Challenges in Transforming Agato Organic Plantation’s Agricultural Activities Into Agro-Edutourism

Abstract

Agato Plantation is managed by Bina Sarana Bakti Foundation. The Bina Sarana Bakti Foundation is a company that has many activities in the field of plantations and organic farming, which has been running and has had several visits, so it currently needs to develop its activities towards tourism. Educational tourism is a branch of tourism that combines recreation with learning. Edutourism or educational tourism is a form of tourist activity that involves learning experiences for tourists, which can consist of various forms, namely ecotourism, cultural tourism, rural tourism, and student exchanges between educational institutions. This research will develop the area of the community service foundation, which was initially focused on agricultural activities, and develop it towards educational tourism by utilizing local potential. In this case, local potential is all kinds of real potential owned in the form of natural potential, social, cultural, economic and institutional potential, including superior commodities and potential human resources worthy of development. Judging from the potential of agriculture and education, this company has potential in agriculture and education, which can be collaborated to become an agroedutourism tourism activity.