Today's Developments Research Articles

Review of the Influence of Marketing Innovation on Consumer Behavior in Digital Economy

With the continuous development of technology, the digital economy is around us all the time. Under these changes, online advertising become more and more prevalent and they affects people’s behaviors imperceptibly, so the marketing plan in each company is also innovating ceaselessly to pursue consumers to purchase. This article begins by finding some literature on the digital economy, marketing innovation, and e-commerce media to understand today's marketing trends and developments. Then, it summarizes how marketing innovation affects consumer behavior by combing through existing research. The research results show that the digital economy has brought a lot of convenience to consumers' lives and enriched their lives, but it is also accompanied by some problems. At the same time, in addition to many social networks on the Internet, most stores will use the Internet and other social networks to increase the promotion of the products they sell, thereby attracting consumers. Finally, this paper summarizes several behaviors of consumers under marketing innovation, and puts forward some suggestions for marketing measures under the digital economy.

STUDI INTEGRATIF TEOLOGI DAN MEDIA SOSIAL

Today's technological developments have provided very easy access for the current generation or so-called generation Z to be able to get the information they need. However, the problem occurs when Generation Z misreads information, one of which is information related to the doctrines of the Christian faith. Therefore, it is necessary to formulate correct theological thinking with the development of today's social media. Through qualitative methods with an integrative study approach between theology and social media and phenomenological studies related to the problems that arise. So this research produces a combination of theology and social media that contributes in terms of social media content filled with true theology and theology that is open in general because it is bridged by social media. This research contributes so that Generation Z is not trapped in wrong doctrines in social media.

Arduino Based Automatic Curtains and Light Dependent Resistor (LDR) Sensors

Today's technological developments provide very real changes in human life. There are many tools made to facilitate human work. With advances in science and technology, innovations are developed that are better. Automatic control systems in the field of science and technology lately also growing rapidly. This can be seen from the range of applications ranging from household to sophisticated equipment. Automatic curtains using Arduino-based light sensors are an idea that arose to meet the needs of home automation systems. Automatic curtains work based on the intensity of light that is captured by the light sensor and is real to be processed by Arduino and gives the task of the driving motor to carry out orders to go up or down the curtain according to the light intensity settings that have been set to the system. Simply put, when the light intensity is 271 - 1000 lux then the curtain goes up, then if the light intensity is 1001 lux the curtain will go down, and if the light intensity is 270 lux then the curtain stays down or closed.

Fish Image Classification Using Adaptive Learning Rate In Transfer Learning Method

The existence of fish species diversity in coastal ecosystems which include mangrove forests, seagrass beds and coral reefs is one of the benchmarks in determining health in coastal ecosystems. It is certain that we must maintain, preserve and care for so that conservation efforts need to be carried out in water areas. Many experts at the Indonesian Fisheries and Marine Research and Development Agency often classify fish images manually, of course it will take a long time, therefore with today's developments they can use the latest technology. One of the reliable techniques in terms of image classification is Convolutional Neural Network (CNN). As time goes by, of course, many people want fast learning and solving new problems faster and better, so transfer learning appears, which adopts part of CNN, the name is modified convolution layer. Observing the needs of experts in the field of marine conservation, the researchers decided to solve this problem by using transfer learning modifications. The transfer learning used is an architectural model from the pre-trained Mobilenet V2, which is known for its light computing process and can be applied to our gadgets and other embedded tools. The research image data used is 49.281 data of various sizes and there are 18 types of fish, in the pre-processing data there is a resize of the image to a size of 224x224 pixels. testing with the modified transfer learning architectural model obtained an accuracy score of 99.54%, this model is quite reliable in classifying fish images.

Theological-Applicative Implications Of The Concept Of Creation

The doctrine of creation has become a focal point of debate between modern science and theologians. Thus we see that in today's developments, biblical theology has been confronted with theories that reject the historical and scientific value of the book of Genesis. Using descriptive qualitative methods, with a literature study approach, it can be concluded that evolutionism is contrary to the teachings of the Bible, it is based on the first, that there is no strong exegetical basis to make room for the evolutionary assumption that there is a measurable span of time in the process of creating the universe Second, the Bible's statement "In the beginning God created the heavens and the earth" ... within six days "(Genesis 1: 1, Exodus 20:20) is an indisputable biblical fact as an act of omnipotence and the majesty of God created the world from nothing. came into being by His word. Third, the doctrine of creation must be the foundation of Christian faith which is tested in the authority of the powerful Word of God (2 Tim. 3:16) and the world created by God and everything in it becomes an arena for scientific activity in the trajectory of human history that must be based on the Bible. Fourth, the creation statement Genesis 1: 1 is a refutation of various scientific theories and human philosophical views that contradict Bible truth (Gen. 1-2, Ps. 33: 4-9).

The prospects of strategic imagination in explaining international security challenges.

This paper will study the potential applicability of the strategic imagination method to international security analysis, which has been previously used to improve prognostic quality in business studies. The method should allow security experts to think about the future by considering “what if” situations, and creatively assess the probability of different threats, even those that appear as improbable to others. The components of the method include strategic fit (the actor’s competence between its abilities and the needs of market), structure (the degree of concentration and maturity), competitive advantages (the extent to which the resources denied to the competition can be gathered, for example, access to novel technology), and strategic focus (i.e., on cost advantages, a differentiated product or exploitation of a market niche), in which a strategic advantage can be obtained by changing rules or deliberately creating turbulence. Strategic imagination can promote an academic discussion on changing nature of global processes like the emergence of global security market and provide nonorthodox methods for advancing a qualitative security analysis. Educated forecasting by connecting today’s developments with strategic imagination offers an important component in building successful security strategies and supportive public policies, especially in what concerns psychological warfare. For example, in the current COVID-19 crisis, main efforts have been made to defend against its national consequences (e.g., various restrictions introduced by individual countries), and less attention has been paid to cooperative strategies that can significantly reduce the global spread of the virus.

Research Advances on Passive Knee Joints Rehabilitation Device

Background: After a smooth development of life expectancy per capita and fertility in the nineteenth century, the global population increased in size. Along with the demographic shift in the late nineteenth century, the phenomenon of population aging began to appear in developed countries. A survey from UN reports that by 2050, one in six people worldwide will be over 65 years old (16%), compared to 11 (9%) in 2019. According to another survey, 55% of people over the age of 60 suffer from joint diseases, and the number of people suffering from stroke, arthritis and other knee diseases will also increase accordingly. Objective: An overview of the classification and characteristics of today's knee rehabilitation devices and future developments. Methods: This review discusses the existing knee rehabilitation devices, including various products on the market, patents and some conceptual devices, in the context of the structural characteristics of the knee joint and the rehabilitation requirements of different knee conditions or after knee arthroplasty, and systematically introduces their structural features, differences and the rehabilitation effects achieved. Results: A comparative analysis of three types of passive knee rehabilitation devices according to their use was conducted to summarize the typical characteristics. The problems that exist in today's rehabilitation devices are also analyzed, and their development trends are looked forward to. Conclusion: Knee rehabilitation equipment has a high degree of structural richness, but it does not achieve a good balance of convenience, comfort and functionality, and there should be some room for improvement in the materials, volume of the power source and transmission form of the power system. There will be a good development in the future of knee joint recovery.

Aplikasi Pengenalan Identitas Gambar Dengan Menggunakan Metode Backpropagation

With today's technological developments, many types of identifier systems have been developed for the benefit of users of the technology. This recognition system is used for some objects or also on humans. Image recognition applications have great hopes for the future. Start with the introduction of sketch images or static photos in a certain format. Of course, this is supported by the development of science and technology in the fields of image processing, analysis, and image understanding. To recognize the identity of the image so far it is very rare, but in this study describes how to identify the identity of the image with human photos. The image (image) in question is an image or human image whose identity is not known. Currently, many manipulate images or photos with the same image. However, it is not known which one was manipulated and which one was genuine. Based on these problems, it is necessary to apply an identity recognition system so that it can be known which ones are manipulated and which ones are genuine, by applying the backpropagation method. According to previous research entitled facial recognition applications using the backpropagation algorithm and voila jones with the authors Sayuti Rahman, Emil Fitranhah, Andi Marwan Elhanafi stated that to be able to recognize a person's image with the backpropagation algorithm, one must go through several stages of training and testing stages. Image is a method found in artificial neural networks. Where the artificial neural network is an artificial representation of the human brain which always tries to simulate the learning process in the human brain. one of them is the backpropagation method, backpropagation is one of the artificial neural network models that has the ability to get a balance between the network's ability to recognize the patterns used during training and the network's ability to provide the correct response to input patterns that are similar (but not the same) with the same pattern. used during training.

A CURRENT OVERVIEW OF PLANT BIOTECHNOLOGY

Hunger is defined as “the inability to reach the sufficient amount of food necessary for people to survive”, and the need for food is increasing day by day. Food that forms the basis of human nutrition, and agriculture, from the past to the present, threaten food security and agricultural practices with many problems such as excessive population growth released as a result of activities in today and negatively changing climate, environmental conditions and other compelling factors. The continuation of the current situation makes us think that the emerging/starting to emerge threat will increase and cause much bigger problems in the future. Considering today's developments, it is an undeniable fact that biotechnological methods, especially molecular techniques, provide advantages in increasing agricultural production. From this point of view, agricultural and plant biotechnology are a multidisciplinary field that can accelerate the developments in agriculture in line with the developments in the world and solve the problems in a short time by growing different perspectives by making use of different disciplinary areas. The aim of current biotechnological developments in this framework is to increase the yield of product by removing the restrictions of products (abiotic - biotic stress, diseases, economic factors, etc.). Also, an interdisciplinary process operates in this field, where the notion of sustainability gains importance. Sustainable agriculture is based on agricultural production practices and the efficient use of natural resources for the foodstuffs produced. In agricultural terms, it is of great importance that this notion is compatible with plant biotechnology. For this purpose, it is known that various technologies, starting from classical biotechnology under the name of biotechnology to modern biotechnological methods and increasing in complexity as time passes, are used in agriculture in different ways depending on the development status of countries in science and technology. In addition to all these, although biotechnological approaches have enormous potential to contribute to the world's food security, they have also brought several concerns that genetically modified crops pose a threat. Within the scope of this review, approaches have been made about biotechnology for plants, historical perspective from old to new, modern techniques of biotechnology, gene technologies, new food production technologies and food safety

Rancang Bangun Sistem Informasi Administrasi Tamu Menggunakan RUP (Rational Unified Process) Pada Losmen Wedy Jaya

Guest data processing at Wedy Jaya Inn is not in accordance with today's technological developments. In processing guest data, the receptionist still uses a notebook to record guest reservation data and to perform check-in and check-out transactions for inn guests. This research was conducted using the RUP (Rational Unified Process) model research method. Data collection techniques were carried out by means of observation and literature study. The problem is that the guest administration process and data processing are still manual, starting from guest data to storing other data related to transactions to making reports. So because it is possible during the process there is an error in recording, less accurate reports are made and delays in the required search. Then there is no online room availability checking system which makes guests have to come directly to the Wedy Jaya inn to check if there are still rooms available and this can take a lot of time. The solution is to create a website-based system for inn guest data processing that will make it easier for receptionists to collect reservation data, input check-in and check-out of inn guests. Designing a database that will accommodate all data related to reservations, check-in and check-out of inn guests. A website-based system for inn guest data processing can simplify and speed up the tasks of the receptionist in data collection of reservations, check-in and check-out of inn guests as well as in making reports needed by inn owners and employees as well as providing a system that can be used to check room availability using the RUP method. Rational Unified Process)

The field of applied mechanics: historical outlook from past to present and its implications for future applications

Abstract The focus of this paper is to look at the development of the field of Applied Mechanics from past to present. With a historical perspective, we can better understand the important contributions and achievements that the field of Applied Mechanics has played in our society. The paper will begin by reviewing the history of Applied Mechanics over the past 400 years, followed by looking at engineering education in the 19th and 20th centuries, and then examining the evolution of Applied Mechanics in society today. We will discuss some of today's interdisciplinary developments in Applied Mechanics such as the buckling of ferromagnetic materials in strong magnetic fields, mechanics-based nanoscale measurement instruments, radio frequency microelectromical systems, biochips and nanotechnology. Finally, we will conclude by looking at Maslow's Five-level Theory of Human Needs and provide several innovative examples to further implement innovative models of Applied Mechanics research to teach more advanced knowledge in today's artificial intelligence and information technology based society.

PERLINDUNGAN HUKUM TERHADAP MONETISASI KARYA SENI MUSIK UNTUK KONTEN VIDEO YANG DIUNGGAH KE YOUTUBE DITINJAU UNDANG-UNDANG NOMOR 28 TAHUN 2014 TENTANG HAK CIPTA

In today's rapid technological developments, many people are involved in the world of electronic entertainment and one of them is being a content creator on Youtube. However, in practice there are still many people who use other people's copyrighted works for their video content without having the approval or license of the related parties. This research focuses on circulating literature sources and the result is that every activity that uses the copyrighted work of others must have permission from the creator and/or copyright holder in accordance with Law Number 28 of 2014, besides that Youtube itself has regulated the Copyright Matching Tool. or plagiarism checking tools owned by Youtube.

Image Processing Application for Lipa Saqbe Mandar

Seeing from today's technological developments, it is growing rapidly, but there are still many people, especially the younger generation today, whose understanding is still very lacking, in recognizing any motifs or patterns in Lipa Saqbe Mandar. From these problems, an image processing application is needed to recognize the Lipa Saqbe pattern that can be used to help facilitate the community or the younger generation, where the camera application will be directed to Lipa Saqbe and will then provide information or identify the name of the Lipa Saqbe pattern or motif. This system uses the template matching method, which functions to match each part of an image with the image that becomes the template (reference). One of the applied methods of the convolution technique. This method is often used to identify character images of letters, numbers, fingerprints, and other image matching applications. This application is built using the Java programming language, and database. The image management process uses the template matching method through a scanning process so that it can identify the name of the motif or pattern in Lipa Saqbe

Cyber Espionage in National and Global Perspective: How Indonesia Deal with this issue?

Cyber Crime is the most frightening crime in today's technological developments. Attacks that do not know the target and time for a particular purpose. The privacy of a person or institution can be threatened by cyber crime. Mobile technology and supported by adequate communication network facilities turn a positive image into a dilemma. Someone should in dealing with it keep thinking positive. Increasing self-awareness and acting ethically will not result in something fatal. Any excessive action can backfire. Increasing knowledge in the use of technology is very necessary. Mobilization that is too widespread makes it easier to access information. Cyber crime will not happen if we do not do strange and disturbing things.

Sosyal Ağlarda Çokkültürlülük Üzerine İnceleme: Youtube Tepki Videoları

Sosyal Ağlarda Çokkültürlülük Üzerine İnceleme: Youtube Tepki Videoları

PENGARUH EFIKASI DIRI TERHADAP MOTIF BERWIRAUSAHA SISWA SMK NUSANTARA INDAH SINTANG

Today's economic developments open access to global markets as opportunities as well as threats that must be faced with the readiness of competitive human resources. In fact, there are still many open unemployed and underemployed people from elementary school, junior high school and high school /vocational school. Students as immature beings still have to be helped, assisted, guided, trained, and directed to be able to develop their potential optimally, especially in increasing their self-efficacy and being able to become independent as one of the entrepreneurs. This study aims to determine the effect of Self-Efficacy on Entrepreneurial Motives for SMK Nusantara Indah Sintang students. The method used is a quantitative method. The population as well as the sample in this study amounted to 85 people. The data collection tool used is a questionnaire. The results showed that there was a positive and significant effect of self-efficacy on the Entrepreneurial Motives of SMK Nusantara Indah Sintang students. Evidenced by the value of the hypothesis test t arithmetic 8.740 > t table 1.667 means Ho is rejected and Ha is accepted.

THE TRAINING OF PUBLIC SPEAKING AND PROFESSIONAL ETHICS AT WORK FOR VOCATIONAL STUDENTS OF AL KAUTSAR, JAKARTA

Seeing today's developments, young Indonesians are not just children who grow up and gain knowledge in the classroom. There are many ways so that they can upgrade their knowledge, for example by watching Youtube channels, taking online courses for free and so on. In addition to the methods mentioned above, schools can actually partner with other parties such as universities, where lecturers on campus provide training and tutorials related to appropriate materials for school children. Lecturers do not need to teach theoretical anymore but are able to provide training such as honing public speaking skills and understanding professional ethics at work. Why is it important for vocational students to learn this? No wonder there are still many young people who stutter and get nervous when speaking in front of many people. Then how will they face the world of work if they have graduated from school but this ability has not been honed? Apart from this, students also do not understand what the basic ethics are when working professionally. Therefore, this training is expected to be able to make students practice their public speaking skills in real terms, not only behind the training stage. Students are convinced to be able to deal with audiences or interlocutors well and confidently and of course demonstrate ethical values ​​when working in an agency, both with the environment within the company and outside. This training is part of community service activities from Lecturers of the Faculty of Communication, Sahid University, Jakarta. The activity was held by online in August 2021.

Penguatan Kesadaran Bela Negara Pada Remaja Milenial Menuju Indonesia Emas

Defending the state is not only the obligation of the TNI and Polri but the responsibility of all people, especially the millennial generation. As the nation's next generation, millennial youth have a great responsibility to determine the nation's future. State defense is an attitude and behavior that must be possessed by millennial youth to ensure the survival of the nation and state. Awareness and inculcation of the values ​​of defending the country are considered the best preventive concepts to fortify millennial youth to always have a sense of love, pride and loyalty to NKRI in the midst of today's developments. The purpose of this study includes how to strengthen awareness of defending the country in the millennial generation. This research is a qualitative research with a descriptive approach. The results of this study are that it is necessary to inculcate the values ​​of defending the state for millennial youth through formal and informal school facilities, lectures or examples by involving religious leaders or fighters, state defense training, seminars and FGDs, communication and information media/social media/internet media. by using struggle films, short videos, national songs, educational programs. In addition, awareness of defending the country can be raised by building national insight.

Penerapan Algoritma VLBE Pada Aplikasi Penyimpanan File Secara Online

In today's technological developments, information can be quickly found through increasingly rapidly developing technologies, such as the internet. Many people have files or data that they want to save into online applications. However, the large size of the data results in waste in the use of storage media and the process of sending data. To save those two things, data compression is needed. Data compression is the process of reducing the size of a data to produce a digital representation that is dense or compact but can still represent the quantity of information contained in the data. There are so many algorithms to compress existing data, but none of these algorithms is optimal in compressing text data. This research was conducted to reduce a file size before uploading it to the application using the VLBE (Variable Length Binary Encoding) algorithm. Variable Length Binary Encoding Algorithm is a data compression algorithm that encodes each character by sorting the characters by frequency and sorting stably to form a series of bits. The advantage of this VLBE algorithm is that the variable-length code can allow the source to be compressed with zero error and can be read back by Solomon symbols.

PENERAPAN E-COMMERCE DALAM PENGUATAN DAYA SAING USAHA MELALUI STARTUP (STUDI KASUS PERUSAHAAN GPS MEDAN)

The rapid advancement of technology in Indonesia creates opportunities for the business world to be supported and supported by government programs so that many business actors take advantage of e-commerce to continue to be able to compete in today's technological developments. However, this is inversely proportional to the public's interest in implementing e-commerce in their business. This study aims to see the application of e-commerce through startups that can strengthen the business competitiveness of GPS Medan, then see what the motives of GPS Medan players in implementing e-commerce through startups and see how the impact of the application of e-commerce in strengthening business competitiveness. Terrain GPS via startup. The method used in this research is a comparative method that is descriptive qualitative with in-depth interviews which is supported by a documentation study of sthe company and consumers of the Medan GPS company. The results showed that the application of e-commerce through the startup GPS Medan was able to increase the market, increase the ability to innovate and facilitate consumer transactions so as to increase the business competitiveness of the GPS Medan company. In addition, the motive that encourages business actors to implement e-commerce through startups is that businesses will be more trusted and increase credibility, startup businesses also do not need a strategic office, increase market news, and can build strong branding and identity, and have a positive impact in increasing number of consumers, sales, income, creating jobs, and the opportunity to add new business services as a result of understanding technology.