Purpose: The article is devoted to the formation of innovative technologies at enterprises of the hospitality industry. It is substantiated that innovative technologies will allow hoteliers and restaurateurs to a chieve certain advantages over competitors; innovation is a source of long-term economic growth, because those enterprises that constantly apply innovative approaches will always work successfully and obtain high results from their production and economic activities. The objective of the article is to generalize and systematize the formation of the main components of the innovative development of enterprises in the hospitality industry and their significance and use at the modern stage of management. Design / Methodology / Approach: To achieve the aim of the study, the following scientific methods were used: historiographical, comparative, analysis and synthesis methods. Findings: We are living in the most exciting time in human history. Technology is developing exponentially, not linearly as it used to be, and the use of modern technologies and innovations has become an integral part of the survival of businesses in a pandemic and martial law. Modern technologies allow maintaining a high level of service, expanding the range of services, improving the management system, strengthening control over the work of staff, and ensuring a high level of security for guests. Therefore, their study is an urgent task today. Today’s realities of life dictate working conditions for all enterprises of various forms of ownership. Businesses in the hospitality industry are the most vulnerable to these changes. Therefore, hotels and restaurants must focus on their audience, and their owners must do everything possible to expand the number of consumers and protect their business from risks and losses. An important condition for their implementation should be the ability of entrepreneurs to adapt to the new conditions that have developed at this stage of business and to be able to timely and effectively implement various types of innovations (technological, production, logistic, economic, social, informational), skilfully connect them in management activities. For many enterprises, the inability of managers to understand the need and achieve innovative renewal remains a problem, as there is a mis understanding of the role of information as a basic resource of enterprise management. Because innovative technologies today, more than ever before, are becoming a valuable resource for hotel and restaurant businesses. Originality / Value: It is proved that innovation is an integral element in the development of hospitality industry enterprises. Practical Meaning: A number of features of innovative activity in the hospitality industry are highlighted. Further Research: Development of methodological support for the analysing the effectiveness of innovations at enterprises of the hospitality industry.