This paper introduces a new method for generating nanoscale coatings in a continuous roll-to-roll process at normal pressure. Nanostructured and transparent coating, based on titanium dioxide nanoparticles, was successfully deposited on-line at atmospheric conditions on pigment coated paperboard using a thermal spray method called the Liquid Flame Spray (LFS). The LFS coating process is described and the influences of process parameters on coating quality are discussed. Nanocoating was investigated by a field emission gun scanning electron microscope (FEG-SEM), an atomic force microscope (AFM), an X-ray photoelectron spectroscopy (XPS) and a water contact angle measurement. The highest measured water contact angles on the nanocoated paperboard surface were over 160°. Falling water droplets were able to bounce off the surface, which is illustrated by high speed video system images. Regardless of the high hydrophobicity, the coating showed sticky nature, creating a high adhesion to water droplets immediately as the motion of the droplets stopped. Nanocoating with full coverage of the substrate was produced at line speeds up to 150 m/min. Therefore, the LFS coating has scale up potential to industrial level as an affordable and efficient method for coating large volumes at high line speeds.