Theme Park Research Articles

Research on the Integrated Model of “Theme Park + Dramatic Art”—Taking “Only Dream of Red Mansions: Theatrical Fantasy City” as an Example

Research on the Integrated Model of “Theme Park + Dramatic Art”—Taking “Only Dream of Red Mansions: Theatrical Fantasy City” as an Example

Based on the theme packaging of the theme park

Based on the theme packaging of the theme park

Concept Planning and Design of “Clear Waters and Green Hills” Huanghekou Theme Park

Concept Planning and Design of “Clear Waters and Green Hills” Huanghekou Theme Park

Research on Urban Sports Theme Park Design—Taking the Concept Design of Rose Park in Pingyin County of Jinan as an Example

Research on Urban Sports Theme Park Design—Taking the Concept Design of Rose Park in Pingyin County of Jinan as an Example

Prospects for the development of ethnocultural parks in Kazakhstan

The article discusses the potential for the development of ethnocultural parks and ethnic tourism in Kazakhstan. The main directions and problems of development of this field of activity are revealed. The importance of the development of ethnocultural and geographical parks in ethnotourism is noted, as one of the decisive factors determining the prospects for the development of tourism in Kazakhstan, which occupies a special place in the field of internal and external tourism. The rich heritage, demonstration of cultural and everyday achievements, and the increasing high demand for traditions, characteristics and customs of the Kazakh people have a great influence on the development of ethnocultural tourism. Ethnic tourism is considered an integral part of cultural and educational tourism. In developed countries, ethnic parks are a highly profitable activity in the tourism industry. Therefore, further diversification of ethnic theme parks is considered a priority in ethnic tourism. It is ethnic parks that make it possible to discover, preserve and develop the traditions and customs of diverse ethnocultural groups by immersing themselves in the historical, national, geographical, sociocultural, human, legal and environmental environment.

디즈니랜드와 에버랜드의 브랜드 경험 비교 연구

This study aims to explore the direction of development of domestic theme parks by reflecting the trend of increasing utilization of storytelling-based brand experience strategies. To this end, the app of Everland, Korea's leading brand, was compared with the official app of Disneyland, a global brand. According to the results, Disneyland's app has built a brand experience through an immersive storytelling strategy that allows Disney contents to be experienced in a physical space. And Everland's app built a brand experience with a storytelling strategy that was later formed in the process of developing from a natural farm to a complex resort. Disneyland app's magical experience storytelling strategy focuses on smooth progress on special days, removing complaints that hinder immersion in the experience, and leaving memories. On the other hand, apart from providing storytelling content, Everland's app focuses on customized curation, economical, fast, and convenient services that reflect customers' preferences. In conclusion, the difference between the storytelling strategies of the two brand experiences is clear. Therefore, if Everland re-examines the difference, it will find another opportunity. And the results will also provide important implications for the domestic theme park industry.

The Impact of Theme Park Experience on Satisfaction and Loyalty

Theme parks have become more successful in recent years. Furthermore, theme parks have grown in popularity as urban leisure destinations and tourist attractions that offer visitors a variety of experiences. Understanding visitors' interactions in the theme park is important because customer satisfaction and loyalty are heavily influenced by their experiences. The study's goal was to determine the impact of theme park experience on satisfaction and loyalty. Specific objectives were to describe the respondents’ demographic profile, determine the respondents’ perceptions toward their theme park visit in terms of theme park experience, theme park satisfaction, and theme park loyalty, establish a significant difference between the respondents’ profile and their perception towards theme park experience, theme park satisfaction, and theme park loyalty, and establish a significant relationship between the respondents’ perception towards their theme park experience and their theme park satisfaction and theme park loyalty. This study adopted the descriptive-correlational method.The survey was completed by 389 visitors who had visited the three major theme parks in the Philippines during the past few years. The research used a combination of convenience and snowball sampling in order to reach all respondents during the pandemic. The statistical tools used were frequency counts, percentages, mean, chi-square, and Spearman’s rank correlation coefficient. It can be gleaned from the study that theme park visitors' satisfaction is based on their happiness with all their experiences in the theme park. The key findings demonstrated that theme park experience, theme park satisfaction, and theme park loyalty are significantly and positively related to respondents’ assessments when visiting theme parks. The results suggest that theme park operators and management should focus on maintaining a good physical setting that will entertain and satisfy theme park visitors.

Research of Influence Factors on Disney Movies

Disney movies have consistently proven to be a leader in the entertainment industry, not only because of their ability to resonate emotionally with audiences but also because of their outstanding contribution to the economy. At the heart of this economic impact is the exceptional production quality of Disney movies. The dedication to high-quality filmmaking ensures that Disney movies capture the hearts and minds of a wide range of audiences, thus guaranteeing consistent and substantial box office returns. As a giant in the movie industry, Disney does not rely solely on ticket sales; their movies are the starting point for countless other sources of revenue. For example, the demand for related merchandise tends to spike at the same time after each Disney movie is released. From action figures and costumes to bedding and school supplies, Disney-branded products go off the shelves. These merchandise not only boost Disney's profits, but also contribute to the growth of the manufacturing, retail, and distribution industries, which in turn stimulates broader economic growth. In addition, Disney's movies play a pivotal role in the success and expansion of its world-renowned theme parks. Characters and stories from Disney movies come to life in these parks, making them irresistible attractions for children and adults alike. As these parks thrive, so do their neighboring tourism and service industries, contributing greatly to the local economy. On the global front, the universal appeal of Disney movies has ensured the continued health of the worldwide theater industry.

PENDAMPINGAN DENGAN PENDEKATAN KDEPE DALAM PENGEMBANGAN TAMAN TEMATIK LIANA DI KEBUN RAYA GIANYAR

Since its soft opening on July 17 2017, the Gianyar Botanical Gardens has built several thematic parks, namely the upakara thematic park, liana thematic park, and other parks currently under construction. The liana thematic park is one of the thematic parks that is being developed based on the potential diversity of liana plant types that already exist in the KRG. The main problems addressed in mentoring activities in the development of liana thematic gardens are lack of access arrangements to liana thematic park, minimal collection of plant types, minimal information about liana thematic park, and lack of supporting hardscape facilities to increase liana thematic park capacity. Implementation of activities from 29 September to 1 October 2022, by applying the KDEPE approach (Coordination, Documentation, Evaluation, Common Perception and Execution). The results achieved are (a) entry access to the liana thematic park is more organized, making it easier for visitors; (b) there was an increase in the number of liana plant collections based on their types (initial 12 after assistance became 21 types). (c) There is information regarding collection of liana plants with scientific name labels and the writing of a book entitled Liana Botanical Gardens Gianyar.

Safe Performance of an Industrial Autonomous Ground Vehicle in the Supervisory Control Framework

A Cyberphysical system, being an autonomous guided vehicle (AGV) and having diverse applications such as thematic parks and product transfer in manufacturing units, is modeled and controlled. The models of all subsystems of the AGV are provided in discrete event systems (DES) form following the Ramadge–Wonham (R–W) framework. The safe performance of the AGV, being the desired behavior of the system, is presented in the form of desired rules and translated into a set of regular languages. Then, the regular languages are realized as supervisory automata in the framework of Supervisory Control Theory (SCT). To ease implementation and coordination of the control architecture, the supervisors are designed to be in two-state automata forms. The controllability of the regular languages, regarding the AGV, will be proved, using the physical realizability (PR) of the synchronous product of the automata of the system and the supervisors. Also, the nonblocking property of all the controlled automata will be proven to be satisfied. Simulation of the controlled AGV will validate the proposed method.

Value-Added Impact of Dramatic Space Design On Theme Parks

Value-Added Impact of Dramatic Space Design On Theme Parks

Research on the Marketing Model of Disneyland and Its Impact on the Chinese Market -- Taking Shanghai and Hong Kong Disneyland as Examples

There are countless themed amusement parks around the world, but there are only six Disney theme parks worldwide. Each of these six themed parks is unique, and since the construction of the first park, Disneyland has continued to attract travellers from all over the world to hit the parks. So why are Disney theme parks so attractive? Why is the Chinese market the only one with two world-class Disneyland parks? Based on the explanation of the marketing model for Disneyland and the analysis of the marketing model, this paper finds that Disneyland and the Chinese market have common points, and the strong development potential of Chinas theme park market creates the conditions for Disneyland; at the same time, the special location of the city creates the radiation power of the tourism market that will be available after the opening of the park.

A Study on the Factors Influencing Tourism Intention and Behavior of Chinese Theme Park Tourists

A Study on the Factors Influencing Tourism Intention and Behavior of Chinese Theme Park Tourists

Of Other Dreamlands: Vernacular Adaptation, Urban Exploration, and Alternative Spectacles in China's Abandoned Themed Spaces

AbstractThis article studies social meanings and practices emerging from two abandoned themed spaces in China: disused theme parks and mega‐event sites. Theme parks first appeared in the late 1980s–early 1990s, in the emerging leisure economy and society. In the 1990s–early 2000s, mega‐event urbanism became a driver of China's urban development and a strategy of national and international legitimacy. Since their abandonment and disuse by official owners, themed spaces have become ruinscapes where workers and visitors produce agency through rubble and ruination. These spaces constitute sites of vernacular occupation through farming, urban exploration, or wedding photography. Abandoned mega‐event sites create alternative spectacles of dereliction forming a critique of the original spectacle. Based on urban exploration as an ethnographic method and on fieldwork in Chinese abandoned themed spaces between 2015 and 2019, this article analyses the spatial and social dimensions of abandoned themed spaces in their afterlives as ruins and rubble.

Heritage, resistance and dissonance: reconstructing Pentridge in a prison tourism theme park

ABSTRACT Pentridge Prison was established in 1851 in the Melbourne outer suburb of Coburg in the state of Victoria, Australia. Decommissioned in 1999, the site is marked by 150 years of white colonial violence, trauma, incarceration and death. Twenty-four years on, it has been repurposed to include a mix of residential and commercial developments. More recently, Art Processors have been contracted by the developers to curate new Pentridge tours and visitor experiences. This article will observe how the institutional histories of Pentridge have been curated and represented through the on-site redevelopments and tours. Autoethnographic methods are deployed to document representations of social memory at the site. The framework of hauntology assists to elucidate the affective consequences of erasing landscapes marked by trauma and state-sanctioned violence. The result is a site defined by a deep sense of dissonance, where attempts to memorialise traumatic events, violence and death, are undermined by proximity to what can only be characterised as a prison tourism theme park. Ultimately, Pentridge Prison highlights the highly political process of repurposing penal sites and memorialising difficult histories carry profound implications for addressing contemporary injustices associated with imprisonment.

How Disney Plus Helped Disney out of Financial Crisis

This paper examines the impact of the COVID-19 on The Walt Disney Company and the measures taken by the company, particularly the launch of the streaming service Disney Plus, to mitigate the economic crisis. The pandemic led to the closure of Disney's theme parks worldwide, resulting in significant revenue losses. The film industry also suffered as movie theaters closed and production was disrupted. As a result, Disney's stock price fell, and the company faced financial difficulties. However, the launch of Disney Plus in November 2019 provided a new source of income and profit opportunities. When people had to stay home, the demand for streaming services surged, and Disney Plus capitalized on this trend. As a result, the success of Disney Plus exceeded expectations, surpassing 60 million subscribers by August 2020. The paper analyzes the strategies employed by Disney to promote Disney Plus, including releasing blockbuster films directly on the platform and extensive advertising campaigns across various media channels. The company's public statements emphasizing its commitment to streaming media and its confidence in Disney Plus further contributed to its success. Overall, Disney Plus played a crucial role in mitigating the financial impact of the COVID-19 on The Walt Disney Company.

Organizational fashion and trend setting in the hospitality industry

PurposeThis study aims to use organizational fashion to underscore a novel phenomenon in which products, services and practices fade in and out of the tourism/hospitality setting within a specific time frame. Drawing from the fashion theoretical strands in organization research, this paper studies how fashion has been conceptualized, operationalized and then diffused among tourism/hospitality enterprises.Design/methodology/approachA qualitative case design was used. A total of 37 semistructured in-depth interviews with executives of innovative tourism/hospitality companies (e.g. restaurants, hotels, theme parks and travel agencies) were conducted. This paper focuses on the organizational fashion phenomenon in which organizational trendsetters with creative, “hot” products/services have emerged prominently in the marketplace.FindingsThis inquiry illustrates a social phenomenon concerning the organizational fashion setting process by integrating existing production practices among different organizational suppliers in the hospitality sector. Different cases in the study show that fashion consists of a series of hybrid, paradoxical processes. These include conceptualization (conventionalization vs novelty, and personalization vs conformity), operationalization (bundling vs unbundling, and learning vs relearning) and diffusion (framing vs co-framing, and adaptation vs alteration).Research limitations/implicationsThroughout the three continuous processes, service design and identity development for consumption, as well as value creation and knowledge transformation for production, are carried out according to the decision of what is “hot” and what is “out” at a particular time. In essence, fashion helps to explain why hospitality institutions imitate specific innovations to take advantage of popular trends in the consumer market, as well as how such trends vanish eventually.Originality/valueThis research contributes the insight that organizations use fashion as a managerial initiative to translate their organizational goals and improvise nascent products and services. The fashion processes can be triggered by microlevel individual organizations and are spread through a series of social interactions to become macrolevel phenomena in a recurring manner.

Framework Models for Theme Park Design: Incorporating Transportability Models and Visitor Preferences

Analyzing human movement is crucial for evaluating designs in transportation and urban planning. Our expertise lies in the realm of designing and assessing wireless networks and services tailored for cutting-edge theme park experiences. The effectiveness of specific wireless networks, such as mobile ad hoc networks, is significantly impacted by human mobility. In response to this challenge, we've developed an advanced program known as ParkSim, dedicated to replicating the intricate motion patterns of guests within a theme park environment. ParkSim utilizes an activity-based mobility model, influenced by the diverse activities guests engage in throughout the park. The calibration of this tool is based on GPS data collected from an amusement theme park, ensuring its accuracy and reliability. It has undergone rigorous verification against various performance metrics relevant to wireless ad hoc networks. Our primary goal is to enhance ParkSim further, enabling it to evaluate innovative strategies for equitably distributing visitors across different sections of the theme park. This expansion will provide valuable insights into optimizing wireless network performance and enhancing the overall theme park experience for guests.

Factors Explaining Resident Stakeholders’ Perception and Support for Wineries and Wine Tourism in Florida

Although resident support for tourism is accepted as an important determinant of tourism success, knowledge of resident support for wineries/wine tourism has not been substantiated with academic research. This study investigates resident stakeholders’ support towards wineries/wine tourism in a non-traditional wine tourism destination, more popular for its theme parks, and identifies determinants of support. Online survey data from Florida residents living close to wineries were analyzed using a two-step analysis procedure. T-tests and one-way ANOVA were used to test the categorical variables’ relationship with resident support, followed by OLS multiple regression analysis to identify the relative influence of all relevant variables. Results did not support the influence of personal benefits from tourism based on Social Exchange Theory; instead, they indicated that the wine consumer typology identified as Loyal Florida Wine Consumer Type and Occasional Wine Consumer Type had a positive influence on resident stakeholders’ support for wineries/wine tourism in Florida.

Online versus offline tourism emotion: uncovering the bias pattern in online tourism emotion within theme parks

ABSTRACT Online texts and images have become an important data source for investigating tourism emotion. However, tourism emotion extracted from online data cannot reflect the emotions in the real world. Few scholarly attempts have focused on the complex biases in tourism emotion based on online data. By comparing online and offline emotion, this study quantified biases in tourism emotion and explored patterns among biases. Facial expressions and texts within Disney Resort were collected. Based on facial expression recognition and text mining, several indices were proposed to measure tourism emotion and biases. Our results reveal that tourists tend to share stronger happiness, increased anger in commerce areas and exaggerated disgust in waiting areas. In addition, males show “surprise-suppress”; while females show “surprise-exaggeration” in recreation areas. Our research can help scholars reexamine previous conclusions based on online tourism emotion and provides a theoretical basis for improving the quality of online tourism emotion.