Research on the Marketing Model of Disneyland and Its Impact on the Chinese Market -- Taking Shanghai and Hong Kong Disneyland as Examples

Abstract

There are countless themed amusement parks around the world, but there are only six Disney theme parks worldwide. Each of these six themed parks is unique, and since the construction of the first park, Disneyland has continued to attract travellers from all over the world to hit the parks. So why are Disney theme parks so attractive? Why is the Chinese market the only one with two world-class Disneyland parks? Based on the explanation of the marketing model for Disneyland and the analysis of the marketing model, this paper finds that Disneyland and the Chinese market have common points, and the strong development potential of Chinas theme park market creates the conditions for Disneyland; at the same time, the special location of the city creates the radiation power of the tourism market that will be available after the opening of the park.