Comic persona is a central term in both comedy scholarship and comedic practice, which is used to analyse the performance of self in stand-up comedy and the relationship between a comedian’s onstage and offstage self. In recent years, however, some comedians have played with and troubled the idea of a consistent comic persona. This article takes two such comedy shows, Bo Burnham’s Make Happy (2016) and Hannah Gadsby’s Nanette (2018), as case studies to argue that the notion of comic persona restricts discussions about stand-up comedy to metaphysical notions of self-expression, authenticity, and truth, and hampers our understanding of the comedy audience. Drawing on theories of spectatorship from the field of theatre and performance studies, the article proposes theatricality and absorption as helpful concepts to analyse the strategies employed by stand-up comedians to play with the perspectives of their audiences. While absorption refers to a strategy of playing into, and implicitly confirming, the cultural perspectives of an audience, theatricality denotes the critical strategy of deconstructing and making explicit these perspectives, and points to the spectatorial awareness that reality itself is socially scripted and staged in ways that resemble the theatre. While Burnham’s deconstruction of comic persona works to confuse audiences about the distinction between real and staged, and to present a critique of the late capitalist pressure to perform, Gadsby’s emancipatory politics holds on to the idea of stand-up as a mode of truth-telling so as to make room for their story about homophobia and sexual assault.
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