The presented review summarizes recent studies in the field of electro conductive textiles as an essential part of lightweight and flexible textile-based electronics (so called e-textiles), with the main focus on a relatively simple and low-cost dip-coating technique that can easily be integrated into an existing textile finishing plant. Herein, numerous electro conductive compounds are discussed, including intrinsically conductive polymers, carbon-based materials, metal, and metal-based nanomaterials, as well as their combinations, with their advantages and drawbacks in contributing to the sectors of healthcare, military, security, fitness, entertainment, environmental, and fashion, for applications such as energy harvesting, energy storage, real-time health and human motion monitoring, personal thermal management, Electromagnetic Interference (EMI) shielding, wireless communication, light emitting, tracking, etc. The greatest challenge is related to the wash and wear durability of the conductive compounds and their unreduced performance during the textiles' lifetimes, which includes the action of water, high temperature, detergents, mechanical forces, repeated bending, rubbing, sweat, etc. Besides electrical conductivity, the applied compounds also influence the physical-mechanical, optical, morphological, and comfort properties of textiles, depending on the type and concentration of the compound, the number of applied layers, the process parameters, as well as additional protective coatings. Finally, the sustainability and end-of-life of e-textiles are critically discussed in terms of the circular economy and eco-design, since these aspects are mainly neglected, although e-textile' waste could become a huge problem in the future when their mass production starts.