Semiotics Of Text Research Articles

Designing Dua Negeri (Two Countries) Batik Influenced by Indonesia and Thailand Shared Culture to Enrich the Batik Repertoire in Both Countries

The study aimed to explore knowledge about the shared culture between Thailand and Indonesia, the story of Garuda and batik traditions, and develop a new cultural product that represents the two cultures visually in the form of batik based on the findings. Samples were determined purposively from the Mother-Inlay-Pearl doors of the Emerald Buddha Temple at the Grand Palace Bangkok and the Semen Agung Sawat Garuda batik from the collection of King Chulalongkorn. This qualitative-descriptive and comparative study used a compositional interpretation approach to analyze the symbolic meaning of visual styles and text semiotics. The analysis could help develop batik with the Dua Negeri concept based on previous studies, batik expert interviews, and visual experiments. The idea is that one piece of batik displays visual styles from two countries. This study showed that Indonesia and Thailand have a shared culture influenced by Hindu Buddhism due to trade, culture, diplomacy, and kinship relations. Both countries have batik traditions, and each has a distinctive visual style. Therefore, the proposed new Dua Negeri batik design is expected to enrich the batik repertoire in both countries and strengthen cultural relations by respecting each other’s cultures.

The Language of Screen Culture: Semiotics of Texts and Rhetorical Possibilities

The Language of Screen Culture: Semiotics of Texts and Rhetorical Possibilities

Exploring the ‘augmented reality’ of ‘real’ texts: A Coserian perspective

The paper examines Eugenio Coseriu’s project of a “text linguistics as a hermeneutics of sense” on the backdrop of the wider – “integral” – map for the study of language / speaking as a cultural activity. The aims and objectual scope of this type of text linguistics, as well as its limitations and outer limits, i.e. its conceivable interfaces with other disciplines of textuality, in particular with text semiotics and poetics, are discussed from the viewpoint of a critical-constructive question: if / to what extent the conceptual construction envisaged by Coseriu in the latter part of the 20th century is still meaningful, feasible and productive today. The “critical-aesthetic perspective” in the study of speaking as a creative activity proposed by Ana Agud offers clarifying interpretations on several conceptual and methodological points which we hold to be directly relevant for text linguistics; these are used in the course of the discussion in order to shed light on the notion of ‘real (genuine) text’ as the legitimate focus of text-linguistic investigations in a Coserian framework.

Rüya Tâbirnâmesi Üzerine Düş Metaforu Temelinde Göstergebilimsel Bir Değerlendirme

Eski harfli eserler güncel Türk edebiyatının temelini oluşturan önemli metinlerdir. Bu eserler yazıldığı dönemin dil özelliklerini yansıttığı gibi anlam açısından da derinliği olan yapılar barındırmaktadır. Yazım imkânlarının da gelişmemiş olması az sözle çok şey anlatma ihtiyacını doğurmuştur. Bu durum eski eserlerin anlamsal derinliğini arttırmıştır. Rüya tabirnâmeleri ise Türkiye genelinde yazma eserler kütüphanelerinde birçok nüshası bulunan yaygın eserlerdir. Bu nüshaların birçoğu İbni Sîrîn’e ait olan Tâbirnâme’den tercüme yoluyla oluşturulmuş eserlerdir. Bu eserler yazarlarının da katkılarıyla telif hâlini almıştır. Tâbirnâmeler genellikle bab veya fasıl şeklinde bölümlere ayrılmış ve her bölümde rüya ile ilgili farklı konulara değinilmiştir. Temel metafor rüyadır. Dil ustaca kullanılarak rüya-düş metaforu etrafında eserler oluşturulmuştur. Göstergebilimsel bakış ise eserlerin anlam katmanlarını ortaya çıkararak asıl anlama ulaşmayı amaçlar. Metin göstergebilimi kullanılarak okurun okuma deneyimine odaklanılır. Çalışmamızda “Rüya Tâbirnâmesi” isimli eserin Kayseri Raşit Efendi Yazma Eser Kütüphanesi’nde 1374 demirbaş numarasıyla kayıtlı bulunan nüshası esas alınmıştır. Metin incelenirken “örnek okur” kavramı kullanılarak düş metaforu temel alınmış ve anlamsal yapı ortaya çıkarılmaya çalışılmıştır.

Analisis Semiotik Komunikasi Tekstual Studi Kasus #2019GantiPresiden dan #DiaTetapKerja

Text semiotics is a branch of semiotics, which specifically examines texts in various forms and levels. Text analysis is a branch of text semiotics, which specifically examines the text as a ‘product of language use’ in the form of a collection or combination of signs. Text is defined as messages — both using verbal and visual signs; and more specifically, it is written messages, namely language products in written form. Signs are part of social life. Through social conventions, it has social meaning and value. According to Saussure, ‘sign’ is an inseparable unity of two fields, namely the signifier to explain ‘form’ or ‘expression’; and the signified field, to explain ‘concept’ or ‘meaning’. Meanwhile, Charles Sander Peirce classified the sign types into three types, namely indexes, icons, and symbols. Index is a sign where the signifier relationship and signified in it are causal, such as the relationship between smoke and fire; the icon is a sign where the relationship between the marker and the marker is similar; and the symbol is a sign that the marker and marker relationship are arbitrary or conventional. Text analysis operates at two levels: First, the analysis of individual signs, such as the type of sign, mechanism or sign structure, and the meaning of the sign individually. Second, the analysis of signs as a group or combination, which is a collection of signs that form what is called ‘text’. Text analysis, according to Roland Barthes, will produce denotative meaning, namely the meaning of an explicit sign, and connotative meaning, namely the meaning of an implicit second tier. The conclusion is that there are differences in ideology, writing of the thesis as a political medium so as to create myths to influence and build public awareness.

Sosiologi Lingkungan Dalam Lontar Taru Pramana: Manusia, Lingkungan, Dan Pengobatan Tradisional Bali

<p><em>Lontar Taru Pramana is a lontar containing many types of plants that can be used in traditional medicine. Through the contents of Taru Pramana's lontar text, it is possible to trace the types of plants that have lived and are still growing in Bali's natural ecosystem, of course, with an environmental sociology perspective. The relationship between environmental sociology and Taru Pramana's lontar text semiotics explains the meaning of the relationship between humans and the environment. Three conceptions view nature in environmental sociology, namely: 1) Sustainable use of natural resources; 2) "arcadian" approach to the interpretation of nature; 3) natural social construction approach. This conception of nature as a resource has three main characteristics. First, nature is instrumental, which means that nature has value when other values can be manifested through it. Both realms function as a supplier of human material needs, such as food production, health, the availability of space for life, and a supplier of energy and materials. The three definitions of nature are generally closely related to natural science. The preservation of Taru Pramana plants is very important in addition to environmental harmony and as a form of human relations with palemahan (environment). Four types of rationality for human development. First, traditional rationality. The Second, effective rationality. Third, value-oriented rationality. Fourth, instrumental rationality. The ideology of Taru Pramana's text is the preservation and planting of medicinal plants in the ecosystem of traditional Balinese medicine.</em></p>

Relationship concept ‘autoimage’ and ‘heteroimage’ (Perception of the sociocultural aspects of novels)

The paper aims to introduce research in the field of the literary imagology and text semiotics. It focuses on the analysis of the creation of “autoimage”, or rather a self-image, and “hereroimage”, or a counter-mage, the image of otherness, as a means of shaping national identity, by interpreting the artistic texts written by the Czech writer Jáchym Topol and the Russian writer Vladimir Sorokin. It pays attention particularly to their novels from the first decade of the 21st century. The texts will be compared in a broader context of social discourse. Moreover, it will address the issue of the disproportion between the intensity of attention of one nation to another (Czech-Russian and Russian-Czech) and the differences in the perception of cultural distance.

Egīla Ventera fenomens latviešu literatūrā

The article aims to study Egīls Venters’s latest works from the point of view of text semiotics and interpretation to make conclusions about the possibilities of interpretation of texts written by this author and his place in Latvian literature. In this article, a semiotic analysis of Venters’s fiction is applied as well as research of the book reviews on his recent prose texts. The present paper deals with the factors determining the popularity of a work of fiction; these factors may be related to the text itself or the readers’ ability and desire to read such texts. The most innovative work of Venters, “Mainīgā intervence” (2012), which received Dzintars Sodums Prize for Innovation in Literature, has been semiotically analysed in terms of its literary form. This work of fiction is a complex, multi-layered message, although outwardly it seems laconic and aphoristic. The possibilities of interpreting fiction depend on the language used by the author to express the content and the language available to the reader for decoding the text. Thus, the reader needs the experience of reading texts, a desire to gain new unprecedented experience, and the ability to evaluate the language and form of the work of fiction. Venters’s writing does not belong to the popular literature of easy reading; it has fewer readers who can accept the world created by Venters’s texts and are open to the unpredictable in literature.

Dan Shen's Rhetorical Narratology and Umberto Eco's Semiotic Theory of Interpretation

Dan Shen's Rhetorical Narratology and Umberto Eco's Semiotic Theory of Interpretation

Multimodality in German and Turkish TV-Commercials: A Comparative Analysis of Ritter Sport and Eti Commercials

Today, with the advance of technology, our communication types have gained a multimodal characteristic. Therefore, nowadays texts are no longer seen as monomodal structures, which only include verbal information, but as multimodal structures, that combine different semiotic codes such as language (written and/or spoken), image (still and/or moving), music (jingle and/or song and/or instrumental) and sound (natural and/or artificial). These structures are called multimodal texts in linguistics and semiotics. Multimodal texts have a great potential for meaning making. In linguistics and semiotics, TV-Commercials are defined as multimodal texts, which use verbal, visual and auditory resources to convince a specific target group of buying a specific product or service. TV-Commercials are considered as one of the most analyzed multimodal text types in these two fields. The aim of this study is to analyze German and Turkish TV-Commercials with a multimodal oriented approach. This paper also presents the similarities and differences between the multimodal structures of the analyzed TVCommercials, respectively, multimodal texts, in two different languages. The corpus is comprised of TV-Commercials of chocolate and/or chocolate containing products which are produced by the German brand Ritter Sport and the Turkish brand Eti between 2010-2016. The analysis criteria have been defined moving towards a multimodal oriented method, that is based on text linguistics and text semiotics. The analysis focuses on the following modalities which are used in the selected corpus such as language, image, music and sound, as well as their submodalities and the intermodal relations between them. 

Ethos and its modalities in advertising

This study focuses on the status of ethos in contemporary advertising strategies and aims to understand, using examples, how brands present themselves and manage their credibility from a discourse perspective. The research is composed of three parts, each discussing different aspects related to this topic, from a rhetoric and text semiotics standpoint.The first part answers the question of what the Aristotelian ethos is. To what extent this concept concept includes two major features: one concerning a sender’s character based on tradition, and another referring to a charismatic reputation connected to the sender’s ability to project an appropriate (persuasive) subjectivity?The second part aims to further develop these ideas, answering the following questions: what form do those features of ethos take in advertising? How can advertising discourse centred on ethos management connect with brand image strategies?The last part puts forward the position that it is in some advertising utterances that is possible to attest to how the advertising ethos is managed, namely among those by which the advertising sender is explicitly or implicitly presented as an enunciator. How is this management embodied in some textual markers?This study reviews epistemological contributions from Aristotelian rhetoric, textual and advertising semiotics to complement and deepen ideas already developed in other studies.

유아그림책 『우리 할아버지』에 나타난 삶과 죽음에 대한 고찰: 텍스트 기호학을 중심으로

유아그림책 『우리 할아버지』에 나타난 삶과 죽음에 대한 고찰: 텍스트 기호학을 중심으로

L'analisi semiotica come ricerca empirica sul testo

Empirical research on texts has become a central issue for contemporary semiotics ever since its theorists shifted their methodological approach from signs, codes or languages to texts. The former Saussurian approach implied an atomistic perspective tending to discover grammmars regulating combinations of separate units. On the contrary, the semiotics of texts focuses on the complexity of its object. Text is meant as a syntagmatic cut-out of any socially meaningful phenomenon. How does one decide how wide a text’s boundaries may be? What are the criteria one is to employ to decide about its pertinence? Studying texts empirically should concentrate on how they are construed and chosen, relying on reader/consumer’s response, trying to understand readers’ interpretive work. Reception theory may help only in so far as it is modified by time transformations, by the change in reading models, and by becoming a public reception theory, which always yields a further text, and always implies a comparison between the original text and the one produced by the audience.

The griot and the renku: Interactive generative media and algorithmic imagetext in the work of D. Fox Harrell

Abstract An interactive generative system is a computational system for creating artworks that produces new versions or sequences of a text, image or sound each time it is activated. It interrogates ideas of authorship and the stable, monolithic, text. This article argues that interactive generative media can result in a new approach to imagetext as algorithmic imagetext. In algorithmic imagetext, text and image are not necessarily juxtaposed but share the same or similar algorithms. The essay focuses on interactive generative media and algorithmic imagetext in the work of ‘post-black’ African American multimedia artist and writer D. Fox Harrell. It explicates his programming of algorithmic processes to generate both verbal and visual texts through the interactive generative GRIOT system, and suggests how programming relates to the semiotics of text and image. The essay examines Harrell’s adaptation of the GRIOT system to generate the polypoem ‘The Girl with Skin of Haints and Seraphs’ and then, in collaboration with Kenny Chow, to create the generative visual renku – a transformation of the traditional verbal Japanese renku into interactive image tiles. In addition, it looks briefly at the way Harrell combines the verbal and visual in multimedia work. The article also analyses how Harrell attempts to employ algorithmic imagetext to overturn stereotypes of racial and gender identity, and to problematize the tensions and interactions that occur through globalization.

From "silent generation" to cyber-psy-site, story and history: The 14th Tank Brigade battles on public collective memory and official recognition

This audience research case study focuses on the Israeli 14th Tank Brigade veterans, who were involved in the 1973 Yom Kippur War horrific battles against the Egyptians in the Sinai Desert. In 2007, this offline traumatised remembrance community constructed an online commemorative and historical website to advance their unrelenting struggle on public recognition in the Israeli national collective memory and military history. The theoretical framework combines diverse perspectives: the Yom Kippur War and its consequences on Israeli society; theories of generations and media generations, war and trauma, war and remembrance; and Israel's collective memory and culture of remembrance. An integrated methodology offline and online was conducted: multi-sited and multimodal "Thick Description" ethnography and netnography; critical discourse analysis and semiotics of texts and artifacts; and in-depth interviews with veterans and historians. Findings are constructed on three levels: first - analysis of veterans’ interrelations with common Israeli culture of memory, and their active participation as a "remembrance community" in creating cultural artifacts offline and online; second – interpretation of Israeli cultural codes in battlefield "actuality", even under the most traumatic conditions; and third - the universal state level, analysis of the deep conflict impelling the remembrance community to write the Yom Kippur War battles also as history in their cybersite, thus attaining public recognition. This case study demonstrates the war veterans’ ability of "Breaking the Silence", empowering their traumatised community by bridging the "generation gap" of their "actual" "media generation", by merging their comradeship and high cultural capital, towards official affirmation within Israeli military history.

Text semiotics: Between philology and hermeneutics – from the document to the work

For over a century, the increasing separation between philosophical hermeneutics, which has moved away from texts, and philology, tempted by positivism, may have caused regret. Formal and cognitive linguistics have developed partial models, thus abandoning the historical comparative methodology characteristic of cultural studies to such an extent that they have lost contact with philological and hermeneutical issues. In contrast, corpus linguistics has developed a digital philology, and is confronted with the hermeneutics of software output. But a text model must still be developed that reflects not only textual semiosis (as a normed pairing between content and expression) but also the poles of Viewpoint (genetic and hermeneutic) and Guarantee (as much for content, in terms of legitimacy, as for expression, in terms of authenticity). This will allow the articulation of internal and external linguistics (as pragmatics cannot), and also the reconciliation of philology and hermeneutics, mediated by text semiotics. As the document is a philological concept, the text a linguistic concept, and the complete work the object of hermeneutics, textual semiosis is the ideal way to understand and describe the articulation between these levels of objectivity and the disciplines attached to them.

Participation Cartography: The Presentation of Self in Spatio-Temporal Terms

In this paper, I focus on disclosures by one participant as enabled by a kind of artistic practice that I term “participation cartography.” By using “participation cartography” as a framework for the analysis of Running Stitch (2006), a piece by Jen Southern (U.K.) and Jen Hamilton (Canada), I demonstrate that disclosures by participants in this practice are to be seen as a form of self-mapping that positions the self in relation to a given performance space. These self-positionings present the self in spatio-temporal terms and by means of performative narratives that re-define the subject from an isolated individual into a participant within an unfolding live process.

Transgressive Women, Transworld Women

Transgressive Women, Transworld Women

The Social Semiotics of Text and Image in Japanese and English Software Manuals and Other Procedures

This paper presents a comparative analysis of text and images in Japanese and English software manuals, recipes and other procedures. The Japanese procedures are found to be more elaborate in the extent to which they engage the reader/viewer, in the degree of detail with which they represent the portrayed action, and in the explicitness of marking the procedures' stages. An attempt is made to account for these differences by reference to differences in the socio-cultural context between the two countries.

Studies in Organisational Semiotics: an introduction

Studies in Organisational Semiotics: an introduction