A range of honeycomb-lattice compounds has been proposed and investigated in the search for a topological Kitaev spin liquid. However, sizable Heisenberg interactions and additional symmetry-allowed exchange anisotropies in the magnetic Hamiltonian of these potential Kitaev materials push them away from the pure Kitaev spin-liquid state. Particularly the Kitaev-to-Heisenberg coupling ratio is essential in this respect. With the help of advanced quantum-chemistry methods, we explore how the magnetic coupling ratios depend on pressure in several honeycomb compounds (Na$_2$IrO$_3$, $\beta$-Li$_2$IrO$_3$, and $\alpha$-RuCl$_3$). We find that the Heisenberg and Kitaev terms are affected differently by uniform pressure or strain: the Kitaev component increases more rapidly than the Heisenberg counterpart. This provides a scenario where applying pressure or strain can stabilize a spin liquid in such materials.