The growing volatility of the exogenous and endogenous environment in which economic agents operate causes increased competition for limited investment resources. A further challenge today is the need to stimulate socioeconomic development in Ukraine and strengthen the capacity of its regions to fulfill their social and infrastructural burden in the context of relations with key stakeholders, primarily local communities and businesses. The meaning of key in this context is to set up an adequate system at the micro and macro levels to support the post-war reconstruction of Ukraine’s regions. This situation actualizes the problematics of building an adequately functioning complex of investment attractiveness of the regions. The article is aimed at analyzing the essence of investment attractiveness of regions in the plane of identifying the main drivers of influence on this economic category and forming proposals for its strengthening both on the short and long term time horizon. The article studies the essence of the economic category of «investment attractiveness of region» as a key component of stimulating socioeconomic development. A set of key factors influencing the status and prospective dynamics of investment attractiveness of the region is studied. An analysis of analytical approaches to measuring the investment attractiveness of the region in the context of current challenges for Ukraine and the needs of post-war reconstruction is carried out. Proposals for the development of a complex of investment attractiveness of the regions of Ukraine in the context of post-war reconstruction are formed. The proposed research may be valuable for specialists and researchers in the analyzed sphere, be useful for private and public companies, business associations, international financial institutions, public authorities. A promising direction of future research is to expand the analysis of drivers influencing the state of investment attractiveness in the context of motivations and needs of the main groups of stakeholders.
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