Consumption Tendency Research Articles

Health orientation and individual tendencies of a sample of Italian genetic testing consumers.

BackgroundOver the last decade, genetic testing (GT) had markedly spread in European countries and struggled the debate concerning the psychological effects on the population. The aim of this study was to investigate the individual tendencies of GT consumers in a sample of Italian citizens.MethodsA total of 152 Italian clients from GenomaLab, a private genetic company, were enrolled from February 2016 to September 2018 and completed an ad hoc survey.ResultsResults showed that GT consumers were motivated to preserve their well‐being, they felt responsible for their health, they were neither pessimistic nor optimistic toward negative occurrences, and poorly inclined to take high risks in their lives. Participants who had suffered from a disease in the past appear to be less tolerant to the uncertainty for future negative events.ConclusionOur results depict Italian GT consumers as health‐oriented, focused on prevention, who do not have a pessimistic perception of their condition but do not like to “bet” on their health, and probably their intention (and belief) is to acquire genetic information in order to reduce uncertainty and increase their decision‐making “power” related to their health. Taken together, all these results contribute to describe the population of GT users in European countries, to regulate the provision of GT results and to entail the communication of genetic risk information based on a consumers’ personal profile.

Promoting Fashion Customer Relationship Management Dimensions Based On Customer Tendency to Outfit Matching: Mining Customer Orientation and Buying Behavior

The purpose of this study is to mining dimensions of customer relationship management (CRM) based on consumer tendency to outfit matching. Consumers are clustered into groups based on descriptive variables, consumer desire to outfit matching and customer relationship dimensions. According to the results of this research, female customers with the age 30 or younger, who have a bachelor degree and are single, are inspired to outfit matching and prefer customer involvement dimensions. Also, long-term partnership is the most significant dimensions of CRM for consumers who do not engage in outfit matching. Then, association rules were applied for extracting customer buying behaviour that influence customer tendency to outfit matching. These results can be useful for the fashion industry to apply more effective CRM systems and customise them with customer's preferences and behaviour analysis. Compared with traditional techniques, the data mining methods have great potential for investigating customers' preferences.

Role of Fashion Involvement and Hedonistic Consumption towards Fashion Apparel Industry

Fashion clothes industry is dependent on endless ideas and new opportunities. The apparel industry replicates people’s lifestyles and represents their social and economic status. The study aims on analyzing the impact of fashion involvement and hedonistic consumption tendency on purchase intention towards fashion apparel industry. The sample contained the representation of population from different cities between the age group 18 to 40. The purposive sampling technique, non-probability sampling techniques and 200 respondents had been selected to collect the data. The result specified that the data was highly reliable with the different values as reported by Cronbach’s Alpha test. Factor analysis, ANOVA, and regression analysis had been done to analyze the data. The regression analysis concluded and proved that there was a positive significant impact of fashion involvement and hedonistic consumption tendency on purchase intention.

China’s Food Revolution and Its Sustainability—Internal Environmental Costs, External Import Dependence and Ecological Impacts

After more than ten years of compensatory growth, the Chinese people’s dietary life has undergone a significant consumer revolution since the 1990s: there has been a major change in the quantity, structure, and consumption patterns of food, and animal food intake has increased significantly. The consumer revolution is underpinned not only by the “hidden agricultural revolution” in China, but also by the huge imports of agri-food and the hundreds of millions of acres of “virtual farmland,” which reached 200 million tonnes and one billion mu respectively in 2017. Given the tendency of food consumption to exceed the needs of maintaining health, the heavy ecological pressure on domestic agriculture, as well as the risks of the international situation and the external ecological impact associated with massive imports, the sustainability of this unfinished revolution is in question. At the national strategic level, advocating the moderation of consumption and the reduction of waste and reducing consumption expectations and consumption volume have become necessary choices.

Market Surveillance of Filtering Facepiece (FFP)of Respirator Protective Equipment (RPE): Malaysian Perspectives

Filtering Facepieces (FFPs) are commonly use as personal protective equipment (PPE). It is disposable Respiratory Protective Equipment (RPE). Basically it is used for protection against dusts, particles and aerosols. Available in 3 classes FFP1, FFP2 and FFP3. Various Respiratory Protective Equipment (RPE) offered in Malaysia’s market today are not being controlled and monitored by expert bodies and authorities. This has led to various perceptions among the users, especially on the quality and safety and health features of the products offered by different companies. This situation also makes it difficult for users to decide appropriate RPE based on quality and standard compliance. The tendency of consumers to choose RPE is mainly based on the price but not the technical aspect of RPE. Hence, the RPE they purchased not necessary enhance user protection, as there is no guidance available to assist user before they purchase the most appropriate RPE. This study describes market surveillance testing of FFP2 respirator from 30 different brand in Malaysia. The objective is to determine performance requirements required by the Malaysia standard. 3 types of testing were used on this study Filter Penetration, Breathing Resistance and Carbon Dioxide Content. All testing was carried out based on Malaysia Standard; MS 2323:2010 and MS2553:2014.All 30 sample were passed the breathing resistance and carbon dioxide content except 10 brand was failed the filter penetration testing. It is noticed that the user and consumer should aware with their PPE basic requirement.

골프장 소비가치가 소비성향, 스포츠태도 및 행동의도에 미치는 영향

Purpose: The purpose of this study is to figure out causal relationsph iamong golf course consumers’ consumption value, consumption tendency, sports attitude and behavior intention. Ways to manage and to improve were expected to be found through this study which can ehnance management effectiveness of golf course and increase competitiveness.BR Method: The subjects of this research were members of a golf courseo clated in Chungcheong area who have played golf for more than one year and played a round of golf at least ten times. In probability sampling, cluster & systematic sampling were chosen and used. 500 surveyp apers were distributed and 411 papers were used as valid samples except 89 papers which were insincere or had some missing content.BR Results: The results of this study are as follows. 1) It appeared th aftunctional value, social value and conditional value in golf course consumers’ consumption values sig nificantly influence conspicuous consumption tendency. 2) It appeared that only emotional value in golf course consumers’ consumption values significantly influences practical consumption tendency. 3) It appeared thatf unctional value, social value, emotional value and epistemic value in golf course consumers’ consumption valuse significantly influence sports attitude. 4) It appeared that conspicuous consumption tendency significantly influences sports attitude while practical consumption tendency does not significantly influence sports attitude. 5) It appeared that conspicuous consumption tendency, practical consumption tendency and sports attitude significantly influence behavior intention.BR Conclusion: Today, with the development of society, economy and technoloyg, the range of thinking and behavior of consumers is widened, and the desires are diversified accordingly. Therefore, if we establish marketing strategy considering various aspects such as empirical nad goal-oriented aspects that are appropriate for each golf course based on the results derived from this study and meet the values pursued by consumers, it will be possible to increase the efficiency of golf course management more efficiently. We believe it will be able to secure a competitive advantage too.

Tüketici Satın Alma Kararlarında Tüketici Etnosentrizmi ve SosyoPsikolojik Faktörlerin Etkisi

Günümüzde özellikle teknolojinin gelişmesi tüketicilerin yaşam kalitelerini arttırmakla birlikte, sadece pazarlama anlayışında değil aynı zamanda tüketicilerin ihtiyaçlarının ve taleplerinin karşılanmasında köklü değişikliklere neden olmaktadır. Bu sebeple, bir işletmenin tüketici davranışlarına etki eden faktörleri daha önceden belirlemesi, talep ve ihtiyaçların tam olarak karşılanmasını sağlamakla birlikte aynı ürünleri tedarik eden rakip işletmelere karşı da rekabet edebilmesini kolaylaştırmaktadır. Bu sayede günümüzdeki işletmelerin tüketicilere verdikleri değer gittikçe artmakta ve tüketici davranışlarına etki eden faktörler hem işletmeler hem de pazarlamacılar açısından büyük önem kazanmaktadır. Tüketiciler ürün ve hizmetleri satın alırken veya tüketirken, tüketiciler üzerinde kişisel, psikolojik, kültürel, sosyal vb. olmak üzere birçok faktörler etkili olmaktadır. Bu faktörler arasında giderek önem kazanmaya başlayan etmenlerden birisi de etnosentrizm kavramıdır. Etnosentrizm kavramının işletmeler ve tüketiciler açısından önemini belirlemeye yönelik yapılan bu çalışmada nicel araştırma yöntemlerinden anket tekniği kullanılmıştır. Çalışma üç temel bölümden oluşmaktadır. Çalışmanın ilk bölümünde tüketici, tüketici davranışları ve tüketici davranışlarına etki eden faktörlere değinilmiştir. Çalışmanın ikinci bölümünde etnosentrizm ve tüketici etnosentrizmi kavramları ele alınmıştır. Üçüncü bölümde ise, Antalya ve Isparta ili ile Bucak ilçesinde bulunan tüketiciler üzerinde yapılan uygulamaların sonuçlarına yer verilmiştir. Sonuç olarak, Antalya İli’nde bulunan tüketicilerin tercih eğilimlerinde daha çok etnosentrik kavramının etkili olduğu ortaya çıkmıştır.

PENGARUH KUALITAS WEBSITE (WEBQUAL 4.0) DAN KUALITAS PELAYANAN (SERVQUAL) ONLINE TO OFFLINE (O2O) COMMERCE TERHADAP KEPUASAN PELANGGAN DAN MINAT PEMBELIAN ULANG

Perkembangan industri e-commerce di Indonesia belakangan ini melaju dengan pesat. Tetapi di balik semua itu, ada masalah yang terus membayangi yaitu permasalahan logistik dan infrastruktur Indonesia dalam memenuhi permintaan pasar, banyaknya konsumen yang unbanked, serta kecenderungan konsumen untuk melihat dulu barangnya sebelum berbelanja. Hal ini menjadi faktor keengganan konsumen untuk melakukan pembelian ulang di e-commerce. Oleh sebab itu, konsep O2O commerce yang menggabungkan antara saluran transaksi online dan offline diyakini dapat menjawab tantangan yang sedang dihadapi oleh e-commerce saat ini. Minat pembelian ulang pelanggan dan kepuasan pelanggan O2O commerce diyakini dipengaruhi oleh faktor kualitas website dan kualitas pelayanan oflline. Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh kualitas website (WebQual 4.0) dan kualitas pelayanan (ServQual) O2O commerce terhadap kepuasan pelanggan dan minat pembelian ulang. Teknik analisis yang digunakan dalam penelitian ini adalah SEM-PLS (Structural Equation Modeling – Partial Least Square) dengan sampel sebanyak 100 responden. Hasil penelitian menunjukkan bahwa kualitas website dan kualitas pelayanan O2O commerce berpengaruh positif signifikan terhadap kepuasan pelanggan dan minat pembelian ulang konsumen.

Urban Multi-Source Water Supply in China: Variation Tendency, Modeling Methods and Challenges

Urban water resources are the basis for the formation and development of cities and the source of urban water supply. However, with the acceleration of urbanization and the explosion of urban populations, the contradiction between water supply and demand in some areas, especially in big cities, has become increasingly prominent. It is simply not sufficient to rely on local conventional water resources to meet urban water demand, and a single source water supply mode has a higher vulnerability, resulting in greater safety risks in urban or regional water supply systems. Therefore, giving full play to the water supply capacity and carrying out multi-source water supplies are necessary and urgent. This paper gives an overview of the optimal allocation of multi-source for urban water supply concerning variation tendency, modeling methods and facing challenges. Based on the variation tendency of water consumption and water supply pattern in China, Tianjin is taken as a typical city for systematically outlining water supply changes and cause analysis. Subsequently, the modeling methods for proposing the optimal allocation scheme are summarized, which are composed of defining the topological relation, constructing the mathematical model and seeking the optimal solution. Ultimately, the current and emerging challenges are discussed including emergency operation of multi-source water supply and joint operation of water quality and quantity. These summaries and prospects provide a valuable reference for giving full play to the multi-source water supply capacity and carrying out relevant research so as to propose the optimal allocation scheme in urban multi-source water supply systems.

ПСИХОЛОГІЧНИЙ АНАЛІЗ ТОЛЕРАНТНОСТІ ОСОБИСТОСТІДО НЕВИЗНАЧЕНОСТІ В СУЧАСНОМУ ІНФОРМАЦІЙНОМУ СУСПІЛЬСТВІ

Purpose. Modern information society has a high degree of information to all processes of social life, which causes the average person to constantly process a large amount of information and be in constant communication with the information network. The purpose of the paper is to determine how stable and predictable is the perception of the future by members of the information society and how the duration of interaction with the information environment influences personal tolerance for uncertainty. Researchers who are not oriented towards a socially acceptable life path program are expected to have low levels of uncertainty tolerance and an unstructured perception of the future. Methods. The study used standardized survey methods that were processed using descriptive statistics. Diagnosis of personal uncertainty tolerance was conducted using the D. McLane “Indefinite Tolerance Scale” questionnaire. The binding between the duration of consumption and the level of personal tolerance for uncertainty was determined by correlative research methods. Results. According to the results of the study, we found that the researchers, who are oriented to the public development program have a structured perception of the future, holistically imagine their own life path. The subjects of this category have a high tolerance for uncertainty about the lowest, compared to other, indicators of the duration of consumption of information content. Researchers who have a unique life course program have a low level of uncertainty tolerance, a tendency for long-term consumption of information content. The life path is perceived in the context of the near future and there is no complete structure. Conclusions. Personality in modern information society has a low level of uncertainty tolerance, forcing it to stay in constant touch with the information network. This leads to the need to inform the social life of society and to form a high level of information dependence of its member.

Introduction to Special Issue: Trust in Doubt: Consuming in a Post-Truth World

Introduction to Special Issue: Trust in Doubt: Consuming in a Post-Truth World

Analisis Pola Pembelian Obat di Apotek Sekar Adi Menggunakan Metode Algoritma Apriori Depok

By using data mining methods can be processed to obtain information and assist in decision making, the amount of data on sales transactions in each drug purchase can cause a data accumulation and various problems, such as drug stock inventory, and sales transaction data, with Data mining techniques, the behavior of consumers in making transactions of drug purchase patterns can be analyzed, It can be known what drugs are commonly purchased by mostly people, the application of Apriori Algorithm is expected to help in forming a combination of itemset. The process of determining drug purchase patterns can be carried out by applying the Appriori algorithm method, determination of drug purchase patterns can be done by looking at the results of the consumer's tendency to buy drugs based on a combination of 3 itemset. By calculating the Analysis of High Frequency Patterns and the Formation of Association Rules, with a minimum of 30% support, there is a combination of 3 itemsset namely MOLAGIT PER TAB (M1), VIT C TABLET (V2), and PARACETAMOL 500 MG TABLET (P2) with 33.33 % support results obtained, and with minimum confidence of 65% there are 6 final association rules.

Tüketici Etnosentrizminin Turistik Satın Alma Tercihine Etkisi (The Effect of Consumer Ethnocentrism on Touristic Purchasing Preferences)

Purpose – Nowadays, tourism industry offers more destination alternatives compared to previous periods due to globalization and especially the travel costs which decreased as a result of technological developments. There are many factors that influence the choice of destinations among these alternatives for tourists. One of these factors is the tendency of consumers to ethnocentrism. The basis of consumer ethnocentrism is the idea that consumers believe in the excellence of their own country's products. Consumer ethnocentrism is the behavior of consumers to prefer domestic products/services instead of foreign products/services. In this study, the relationship between the demographic variables and ethnocentrism tendencies of the participants and the effect of ethnocentrism levels on the intention of choosing local destinations within the scope of tourist purchase were investigated. Design/methodology/approach – In the study, a conceptual framework was formed by searching the literature and a questionnaire was prepared by using Cetscale and local destination selection intention scales. Within the scope of construct validity, necessary corrections were made after the pilot implementation and the questionnaire was finalized and sent to the participants via social networks and e-mail. 661 survey forms that have been fully answered have been evaluated. The data obtained from the survey forms were analyzed with SPSS 22.0 program, reliability analysis, Anova, t test, correlation and regression analysis were performed and hypotheses were tested. Findings – As a result of the study, a significant relationship was found between consumer ethnocentrism and the intention of choosing domestic destinations for holidays. The results of the regression analysis show that consumer ethnocentrism positively affects the intention of choosing domestic destination. Furthermore, a significant relationship was found between the demographic variables and ethnocentrism levels of the participants. Discussion – In line with the results of this study, it can be stated that having the knowledge of destination and tourism enterprises managers about consumer ethnocentrism and touristic purchasing decision processes can help them make effective decisions in tourism marketing.

The problem of drinking alcoholic and low-alcoholic drinks in the teenage

Purpose of the study. To investigate and analyze the prevalence of alcohol and low alcohol drinking among adolescents and to propose preventive measures to prevent this phenomenon.
 Materials and methods. Used bibliographical, sociological and medical-statistical methods of research. The annual report of the State Statistics Service of Ukraine for 2019 and statistics of sociological surveys served as research materials.
 Results. The study found that more than 90% of 15–17 year-old students have alcohol, nearly 60% of teens have been repeatedly intoxicated. The most common alcoholic beverages used by 15–17 year-old students recently are beer (57,3%) for boys, and girls – industrial beverages (43,7%). Almost 40% of wine has been consumed recently, champagne and spirits more than a fifth of boys and girls (21,8% and 22,4% respectively). The most common alcoholic beverage consumed by 15–17 year old student youth in any entertainment establishment is beer − it is consumed by 45,4% of boys and 30,9% of girls. Low in alcoholic beverages of industrial production are second in popularity – 28,8% of boys and 35,9% of girls consumed them.
 Conclusion. Thus, the overall tendency for adolescent alcohol and low alcohol consumption to be prevalent is disappointing. The main factors that have a negative impact on the situation are: tolerant attitude of the family to adolescent alcohol, cultural traditions of communication in the company, insufficiently formed outlook of a young person to understand a healthy lifestyle.

Arousal enhances herding tendencies when decision making

AbstractThis research examines how arousal enhances consumer tendencies to be influenced by the majority when decision making, also known as “herding.” Physiological arousal was manipulated in three controlled experiments, using discrete choice decisions as the dependent variable. The results suggest that arousal enhances tendencies to choose more popular options and that deindividuation mediates the effect of arousal on choice. This research enriches our understanding of the theoretical relationship between arousal and consumer decision making, by suggesting that arousal increases herding. The practical relevance of our findings suggests that strategies to increase herding effects, such as “popular choice” stickers and social media metrics, may be enhanced by making the experience more arousing.

Planlı Davranış Kuramına Özel Bir Atıfla Faizsiz Finansmana Yönelik Tüketici Davranışı Üzerine Bir Araştırma: Ampirik Analiz

This study seeks to empirically analyze the validity of consumer tendency/ behavior towards the interest-free financing models with reference to the planned behavior theory (PBT). Additionally, the research further tests the validity of the hypotheses on the consumer tendencies towards interest-free financing via PBT in Turkey and other predominantly Muslim countries. To this end, the main variables of the theory, attitude, subjective norm, and perceived behavioral control, have been redefined through certain factors spelled out in the literature. Subsequently, they have been analyzed through the Cronbach Alpha test in the relevant parts of the survey done with the participation of 235 persons. The study concludes that the attitude variable, redefined through the factors of desire for a fair financial system and cost advantage, determines the consumer behavior towards interest-free financial models. Additionally, it has also been observed that the avoidance from interest, one of the factors that define the subjective norm variable, underscores the consumer behavior towards these financial methods. However, the chi-square test results suggest that the subjective norm and perceived behavioral control variables do not provide consistent outcomes. Also, it can be said that the work is original due to a special reference to PBT in the sample of Turkey, even though it is similar to interest-free finance studies made with PBT.

Testing local bias in food consumption: The case of fluid milk

AbstractThis article provides the first set of estimates of the degree of local bias in food consumption, by adapting the international trade notion of home bias, or consumers' tendency to favor domestic over imported goods, to local bias, which describes the tendency of consumers to favor local over nonlocal food. Using state boundaries to define local and household data on cow milk purchases from 2007 until 2016 in the New England region, estimates from the Armington model confirm a bias for fluid milk brands identified as local. [EconLit classifications: D12, L6, Q18].

Consumer skepticism towards cause related marketing: exploring the consumer tendency to question from emerging market perspective

There has been an increase in number of skeptical consumers who do not trust the actions of the marketers. Cause related marketing (CRM) is primarily being used by companies to position themselves on a social platform to develop a positive image in the mind of their customers. It is being increasingly used in several countries to build long term relation between the company and the consumer. The growth of CRM is not restricted to developed countries but has been gaining increased attention in several emerging countries. Knowledge and awareness are necessary ingredients to increase effectiveness of CRM, lack of which may result in consumer skepticism. This study explores consumer awareness and skepticism towards CRM which so far has received little attention from researchers. Statistical analysis was employed to examine the role of socio-demographic variables on both these variables. Data was collected through a survey of 500 consumers from five cites. The findings suggest that higher awareness could lead to higher skepticism. Younger consumers and females were found to less skeptical about CRM. Important implications for researchers are drawn in this study in the area of consumer skepticism towards CRM pertaining to emerging markets like India.

Penerapan Data Mining Terhadap Data Penjualan Lapis Bogor Sangkuriang Dengan Metode Algoritma Apriori

Determination of the pattern of purchasing goods and layout of goods based on the tendency of consumers to buy goods canbe one solution for the Bogor Sangkuriang Lapis Shop in developing marketing strategies so as to increase sales of Lapis Bogor Sangkuriang products. The algorithm that can be used to determine the pattern of purchasing goods and this layout is the Apriori Algorithm which is one of the data mining algorithms in the formation of rule mining associations. With frequent items in a priori algorithm by producing a small frequent, without doing candidate generation and minimizing the completion stages starting at k-1 items or the first stage in the a priori algorithm then used with the FP-Growth method where this method is very significant with the a priori algorithm , efficient in terms of time, the completion stage is faster, produces less frequent items and is more detailed in describing frequent item results because frequent results with a value <1 are still shown, not deleted. This research produced the most sold products for layer cakes are Original Cheese, Cheese Brownies, Full Talas. Based on the rules of the final association, it is known that if you buy the Bogor Sangkuriang Lapis Original Cheese cake layer, you will buy the Lapis Bogor Sangkuriang Brownies Cheese and Full Talas Cheese with a support value of 30% and a confidence value of 70%. Based on these results the company can make the decision to develop a strategy that is done next

Emergence of social inequality in the spatial harvesting of renewable public goods

Spatially extended ecological public goods, such as forests, grasslands, and fish stocks, are at risk of being overexploited by selfish consumers–a phenomenon widely recognized as the ‘tragedy of the commons.’ The interplay of spatial and ecological dimensions introduces new features absent in non-spatial ecological contexts, such as consumer mobility, local information availability, and strategy evolution through social learning in neighborhoods. It is unclear how these features interact to influence the harvesting and dispersal strategies of consumers. To answer these questions, we develop and analyze an individual-based, spatially structured, eco-evolutionary model with explicit resource dynamics. We report the following findings. (1) When harvesting efficiency is low, consumers evolve a sedentary consumption strategy, through which the resource is harvested sustainably, but with harvesting rates far below their maximum sustainable value. (2) As harvesting efficiency increases, consumers adopt a mobile ‘consume-and-disperse’ strategy, which is sustainable, equitable, and gives maximum sustainable yield. (3) A further increase in harvesting efficiency leads to large-scale overexploitation. (4) If costs of dispersal are significant, increased harvesting efficiency also leads to social inequality between frugal sedentary consumers and overexploitative mobile consumers. Whereas overexploitation can occur without social inequality, social inequality always leads to overexploitation. Thus, we identify four conditions that–while being characteristic of technological progress in modern societies–risk social inequality and overexploitation: high harvesting efficiency, moderately low costs of dispersal, high consumer density, and the tendency of consumers to adopt new strategies rapidly. We also show how access to global information–another feature widespread in modern societies–helps mitigate these risks.