ABSTRACT Thanks to the forces of globalisation and localisation, televangelism has spread across the world and become so revolutionised that there presently exist a variety of televisual genres questionably classified under it. Indeed, the explosion and tropicalisation of televangelism have given birth to a myriad of televisual cultures relatable only nominally to the original American televangelism. This diversity and complexity raise definitional, epistemological and ethical questions, three of which include: what should genuine televangelism be? How ‘televangelical’ are the versions of the concept observed in African neo-Pentecostal and charismatic movements? And how are these African versions subtle perversions or entirely hybrid televisual genres? Using secondary sources and a critical exploration of Christian televisions in Cameroon and Nigeria, this paper attempts answers to the aforementioned under-researched questions. In the first place, the paper makes a brief incursion into the history of televangelism and its importation into Africa. In the second place, it examines how specific Nigerian and Cameroonian neo-Pentecostal movements have sought to revolutionise this televisual genre. In the last instance, the paper shows how specific Cameroonian and Nigerian church leaders’ apparent perversion of the concept has given birth to tele-exorcism which, besides being confused with televangelism, is questionable in a media ethics sense.
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