Telecommunications Management Research Articles

User-Generated Content and Firm Generated Content: A Comparative Empirical Study of the Consumer Buying Process

This research determines the impact of content marketing (user-generated content (UGC) and firm-generated content (FGC)) on the consumer buying process for telecommunication products and services in the Kurdistan Region of Iraq (KRI). The study attempts to compare the impact of UGC and FGC on the consumer buying process. To achieve this aim, the study utilized a descriptive quantitative methodology. The population of interest for this research is all consumers of telecommunication products in the KRI. Primary data was collected from 402 online questionnaires from a convenience, snowball, sample from the main provinces of Kurdistan. The results indicate that all FGC marketing dimensions have a statistically significant positive direct effect on the consumer buying process, while only content valence and information richness of UGC dimensions have a statistically significant positive direct effect. FGC valence has the greatest impact on the consumer buying process, closely followed by FGC trustworthiness, and then FGC information richness. Between the two examined types of content, FGC has a greater impact than UGC on the consumer buying process for telecommunication products and services. Telecommunications marketers and management should thus prioritize the identified FGC dimensions in their marketing strategies for optimum resource allocation efficiency. Further discussion is provided.

Entrepreneurial Orientation and Competitiveness of Telecommunication Firms in Rivers State, Nigeria

This research investigated the connection between the entrepreneurial mindset of telecommunications companies in Rivers State, Nigeria, and their level of market competitiveness. In the state of Rivers, there were a total of 139 managers working for four different telecommunications companies: MTN, 9Mobile, Airtel, and Globacom. The researchers used a straightforward random selection method to choose 103 participants for their investigation. The delivery of a structured questionnaire was used to obtain the primary data for this study. Using Spearman's Rank Order Correlation Coefficient and the Statistical Package for the Social Sciences (SPSS) version 22.0, we examined whether or not the provided hypotheses were supported by the data. According to the findings of the research, the two aspects of entrepreneurial orientation that were chosen (innovativeness and proactiveness) have a substantial connection to an organization's level of competitiveness (quality and market share). According to the findings of the study, the management of telecommunications companies should have an innovative plan to fund innovative ideas, experimentation, and creative processes; they should also introduce new products and services; and they should invest significantly in research and development. Additionally, the management of companies that deal in telecommunications have to take the initiative in the launch of new goods and services whenever possible. When it comes to the current state of the telecommunications industry, they should be recognized as a reputable brand. They should also react more quickly than their rivals do to educational and research opportunities.

Polarisation-optical model of a controlled random number generator

The subject of the paper is an original model of a tunable optical random number generator. The purpose of the article is to analyse the possibilities of using the proposed model to ensure the protection of the control signals in the projected telecommunication management system of the robotized agro-industrial complex of the Republic of South Ossetia.The research was carried out by methods of mathematical and information-logical modeling. The main results of the study are the information-logical model of the hardware implementation prototype, the descriptive mathematical model of its functioning and the obtained dependences of the quantitative characteristics of the generated random numbers statistical distributions on the main control parameter of the experimental setup.These results can be used in the design and the operation of the remote production facilities monitoring and management telecommunication systems’ components. The possibilities of prototype creating and functioning were demonstrated by visualising the schematic chart of the experimental equipment and by the quantitative estimates of “one” and “zero” signals observation probabilities under the different polarisation rotator orientations relative to the plane of the optical signals detecting system.

Integration of security services in the architecture of telecommunications management systems

The main tasks of providing the security of the management system of telecommunication networks in Ukraine are considered. Standards and other regulatory documentation on information security of telecommunications and their management systems were analyzed. Special attention is paid to issues of security management as a component of the functional architecture of the telecommunications management system according to the concept of building a TMN telecommunications management network. The peculiarities of the implementation of security services for terminal or intermediate nodes of telecommunication networks are determined. The hierarchical model of providing security services is compared with the model of open systems interaction. A practical model of the security organization of the telecommunications network management system is proposed. The main advantages and disadvantages of the integration of security services at the lower and upper protocol levels are studied. The integration of security services and security mechanisms into the telecommunications architecture is determined by two main considerations: in which nodes should the security services be implemented; at what level each service should be implemented. Because there are a number of arguments for and against each of these levels, there is no single correct solution to this problem. It is advisable to find the optimal solution, depending on the specific security problem.

Risk management of telecommunications enterprises: essential aspects

The article clarifies the essential aspects of risk management of telecommunications enterprises, specifies that in the decision-making process it is advisable to take into account the peculiarities of the functioning of the enterprise itself (organizational design, scope of activity, form of ownership, degree of digitalization, influence of risk-forming factors, etc.), the feasibility of developing a risk profile of telecommunications enterprises is substantiated in the new realities of today, which take into account the turbulence of deformations of the economic space, the uniqueness of the competences of the telecommunications enterprise. It was determined that for preventive inhibition of the deployment of risky processes and phenomena in telecommunications enterprises, it is necessary to detect, identify and assess risks using the specification of a hierarchical multi-module risk map, which will make it possible to generate strategic competitive prospects and ensure the economic sustainability of the functioning of telecommunications enterprises to the aggressive influences of the external environment.

СИСТЕМА ІНДИКАТОРІВ ОЦІНКИ КЛЮЧОВИХ ФАКТОРІВ ВПЛИВУ НА РОЗВИТОК УПРАВЛІННЯ РИЗИКАМИ ТЕЛЕКОМУНІКАЦІЙНИХ ПІДПРИЄМСТВ

The article singles out the key factors influencing the development of risk management of telecommunications enterprises and develops a system of indicators for assessing their impact, which, unlike the existing ones, takes into account the specifics of the field of telecommunications by concepts (financial and economic factors, digitalization factors, environmental and energy factors, intellectualization factors activity) and allows, on the basis of the established level of internal riskiness of activity, to determine the internal capabilities of ensuring the development of risk management of telecommunications enterprises and the possibility of achieving high economic results of their activity. In view of the fact that we proposed to use a wide range of indicators that should be taken into account regarding the level of influence of factors on the development of risk management of telecommunications enterprises, it is proposed to use an integral indicator of the level of internal resistance to the influence of factors on the development of risk management (KFDR), which is formed taking into account of local integrated assessments for each parameter of the influence of factors, respectively, financial and economic factors, factors of digitization, environmental and energy factors, factors of intellectualization of activity. This approach will make it possible to determine the state of certain parameters of influence, with the aim of identifying "bottlenecks" in the company's activities, which will contribute to detailing the process of developing a set of measures of telecommunications enterprises to avoid risks according to certain parameters of the influence of factors on the development of risk management. It was concluded that in the modern development of telecommunications enterprises there is a rather large number of various problems related to ensuring a high level of risk management efficiency. Based on the results of the conducted research, it is proven that the development of risk management of telecommunications enterprises is a key aspect of their activity. Therefore, the use of the proposed system of indicators of the influence of factors on the development of risk management of telecommunications enterprises will allow enterprise managers to correctly determine the vector of management decisions regarding the state of risk management of telecommunications enterprises.

КОНЦЕПЦІЯ ІННОВАЦІЙНОГО УПРАВЛІННЯ ПЕРСОАЛОМ ТЕЛЕКОМУНІАЦІЙНИХ ПІДПИЄМСТВ В УМОВАХ ЦИФРОВОЇ ЕКОНОМІКИ

The article examines the concept of innovative personnel management of a telecommunications enterprise as a current trend of global management in the conditions of the digital economy. Digital transformations have a rapid nature of development and have touched practically all spheres of society. Digitization contributes to the development of the digital economy, the modernization of methods of organizational and managerial activity. All this creates prerequisites for the spread of the introduction of innovative personnel management methods at telecommunications enterprises. It was determined that the formation of the company's management strategy should be complex and should be aimed at the use of innovative management methods. The main priorities of the management strategy of the telecommunications enterprise in the conditions of the digital economy are outlined. It is noted that the activity of telecommunications enterprises is the basis of the digital economy. Telecommunication enterprises form the basis of the strategic field of communication and informatization, and are also of strategic importance for the country's defense and the functioning of the economy. It is shown that in view of the need for stable operation of telecommunications enterprises in the conditions of martial law, the task of developing and implementing innovative methods of personnel management at these enterprises is an urgent issue today. The main priorities of the personnel management strategy of the telecommunications enterprise are highlighted. It is noted that the modern management strategy should have a comprehensive nature and be aimed at the use of innovative management methods. The need to develop an updated concept of personnel management, which in today's conditions will allow telecommunications enterprises to work efficiently and provide vital communication and telecommunications services, has been revealed. Factors of qualitative changes in the concept of personnel management of telecommunication enterprises are outlined. It is substantiated that the personnel management of telecommunications enterprises based on innovations is the driving force of the socio-economic development of the enterprise, the basis of its stable work, which today ensures the country's defense capability in solving strategic tasks of both the enterprise itself and the state in general.

Innovative methods of personnel management of telecommunications enterprises in the digital economy

The article studies the theoretical and methodological provisions for identifying the risks of The article examines the theoretical and methodological provisions of innovative personnel management methods. The prerequisites for the development and implementation of innovative personnel management methods at telecommunications enterprises are outlined. It is noted that qualitative changes in personnel management methods are due to the need for rapid adaptation of enterprises to modern realities. The question of defining the term innovation was considered and it was proposed to expand the classification of innovation for the further development of the personnel management system of telecommunications enterprises in the conditions of the digital economy. It is noted that the sustainable development of telecommunications companies in the conditions of the digital economy depends on the use of an effective personnel management system. It was revealed that the problem of the need to develop innovative methods of personnel management, method selection and its implementation at telecommunications enterprises is promising for study. In addition, the relevance of this topic is growing in the context of events that determine the external environment of telecommunications enterprises of Ukraine and the whole world, as well as in the conditions of the digital economy.

TELEWORKING AS A BUSINESS SUSTAINABILITY AND CONTINUITY STRATEGY: AN ASSESSMENT OF THE ZIMBABWEAN TELECOMMUNICATIONS SECTOR UNDER COVID-19

The Covid-19 pandemic has seen unprecedented changes to the way people conduct business and work whilst striving to reduce downtime and maintain or even increase productivity (Belzunegui- Eraso and Erro-Garcés, 2020). Long lockdown periods and the need to meet World Health Organisation (WHO) regulations for social distancing have necessitated that organisations instruct their employees to telecommute or work remotely from home in an effort to maintain business sustainability and continuity (OECD, 2020). This research explored how Zimbabwean telecommunications companies implemented teleworking as a business sustainability and continuity strategy in the Covid-19 pandemic environment. This study was qualitative in nature, employing a phenomenology philosophy. Thirty knowledgeable telecommunications managers and business leaders were invited to complete a detailed online questionnaire that helped draw conclusions to the objectives. Based on these questionnaires and some secondary data review, this study determined that teleworking was widely adopted by 97% of the telecommunications sector during the Covid-19 pandemic era. The implementation of telework and BCM processes was the required antidote to the decrease in productivity and threats to job security and business continuity presented by lockdowns. Teleworking guaranteed retention of employees, real estate and administrative cost savings, continued business operations and service delivery. In addition, telework helped curb the potential spread of the virus amongst employees and customers who would have congregated at the work place. Inconsistent supply of electricity, inadequate communication and collaboration tools and platforms as well as lack of ergonomic chairs and desks were the major factors indicated to be deterring effective and productive telework. The study also revealed that there was an increased demand for telecommunications products and services during the pandemic particularly on lock down periods. This was confirmed by POTRAZ (2021) in their first quarter abridged postal and telecommunications sector performance report. Customers had a new need for reliable internet connections to use when working from home, learning online and for entertainment. The businesses made efforts to ensure that their services were adhering to availability, reliability and dependability standards. There is a great need for the establishment of standards and policies to govern telework and BCM process and policy implementation in telecommunications companies for successful business continuity and sustainability.

Job Satisfaction and Organizational Performance: A Study of Telecommunication Companies in Nigeria

This paper examined the impact of job satisfaction on organizational performance in telecommunication firms in Port Harcourt.The study used a survey research design and a population of one hundred and fifteen (115) management staff from four (4) telecommunication firms in Port Harcourt, Rivers State. The research using Taro Yamane sample size determination formula arrived at a sample size of eighty-eight which was adopted as the sample size and subsequently eighty-five (85) copies were retrieved and used for analysis.Pearson Product Moment Correlation Coefficient was used with the aid of Statistical Package for Social Sciences (Version 21). From the analysis of the study data, the result revealed that there is some level of job satisfaction among employees of the telecommunication firms and thattheir job satisfaction has apositive relationship with organizational performance in the telecommunication industry.As a result, the study indicated that work satisfaction is linked to organizational performance. Management of telecommunications enterprises should encourage employee involvement, teamwork, and an equal remuneration system, according to the study, to ensure development and productivity.

Ciberseguridad en las redes móviles de telecomunicaciones y su gestión de riesgos

Ciberseguridad en las redes móviles de telecomunicaciones y su gestión de riesgos

ІДЕНТИФІКАЦІЯ РИЗИКІВ СТРАТЕГІЧНОГО УПРАВЛІННЯ ТЕЛЕКОМУНІКАЦІЙНИМИ ПІДПРИЄМСТВАМИ В УМОВАХ ЦИФРОВОЇ ЕКОНОМІКИ

All the world's leading telecommunications companies are constantly improving the quality of planning and strategic management, and in recent years have begun to pay more attention to risk accounting. Risk management comes to the fore in virtually every telecommunications company, because in today's digitalization, telecommunications companies provide a physical platform for the implementation and development of the digital economy. Currently, domestic telecommunications companies are actively implementing risk management, with the greatest activity being shown by cellular operators, 70% of which have already implemented risk management elements, and the other 30% are ready to start this process in the near future. But in the new realities of risk identification, assessment and forecasting are so complicated that the generation of decisions in the strategic management of telecommunications companies updates the training of specialists and requires the latest scientific developments in this area. Given the ever-increasing cost of the risks faced by both large and small telecommunications companies, there is a need to improve existing and develop new relevant methods for identifying the risks of strategic management of telecommunications companies in the digital economy. The aim of the article is to study the theoretical and methodological provisions for identifying the risks of telecommunications enterprises for the further development of the system of strategic management of telecommunications enterprises in the development of the digital economy of Ukraine. The article states that the identification of risks of strategic management of telecommunications companies, as well as measures to identify, interpret, personalize responsible persons, choose risk assessment criteria and choose alternatives is the main factor determining the stable development of telecommunications companies in the digital economy. Thus, the problem of identifying the risk of strategic management, the choice of assessment method and responsibility in the modern management of telecommunications enterprises is very promising to study. In addition, its relevance grows over time. There are all new issues for consideration, which are of interest to representatives of many sciences and are important for the practical application of telecommunications enterprises in the digital economy in Ukraine.

Current problems of strategic governance in the digital economy

The article studies the theoretical and methodological provisions for identifying the risks of communications enterprises for the further development of the system of strategic management of communications enterprises in the context of the development of the digital economy of Ukraine. The article indicates that the identification of risks of strategic management of telecommunications companies, as well as measures to identify, interpret, personalize responsible persons, select risk assessment criteria and select alternatives are the main factor determining the sustainable development of telecommunications companies in the digital economy. It was revealed that the problem of identifying the risk of strategic management, choosing the method of assessment and responsibility in the modern management of telecommunications enterprises is very promising for study. In addition, its relevance increases over time. More and more new questions appear for consideration that are of interest to representatives of many sciences and are important for the practical application of telecommunications enterprises in the digital economy of Ukraine.

Modelling a transport-level telecommunication management service of thermoelectric systems in agro-industrial complex based on Petri nets

A promising direction for the organisation of cooling systems in the agro-industrial complex is thermoelectric complexes built on the basis of thermoelectric modules. When developing and operating them, it is necessary to provide precise adjustment and correction of the operating modes of all distributed parts of the thermoelectric system for maintaining the microclimate in real time. This task can be solved by distributed telecommunication control systems. Based on the apparatus of Petri nets, a model of transport-level service for telecommunication management of thermoelectric systems has been developed. The interface of the transport layer and the scheme of the transport service data conversion module, including procedures for converting socket library data formats, have been developed. This ensures the integrity of the description of processes for establishing connections between environment objects and data exchange, as well as the compatibility of private models corresponding to subsystems with different levels of service services. A scheme for dispatching messages circulating in an ad hoc environment has been developed, which operates on the principle of priority queue. This scheme allows to deliver urgent messages in the most efficient and cost-effective way.

Modelling a transport-level telecommunication management service of thermoelectric systems in agro-industrial complex based on Petri nets

Modelling a transport-level telecommunication management service of thermoelectric systems in agro-industrial complex based on Petri nets

Strategic Entrepreneurial and its impact on the strategic success: field research to the opinions of a sample of Zane Mobile Telecommunications managers in Iraq

Strategic Entrepreneurial and its impact on the strategic success: field research to the opinions of a sample of Zane Mobile Telecommunications managers in Iraq

Sustainable development of the field of information technologies through management of integrated systems

Sustainable development is applicable in various sectors of the economy, including the sphere of IT-technologies and telecommunications.The features of this sphere are the territorial organization of the information space, landscape configurations, and service tools.The innovative environment at the enterprises of IT-technologies and telecommunications allows solving customer problems by transforming methods and technologies in difficult cases.Currently, the problem of telecommunication coverage of remote and inaccessible areas is being addressed through integrated management systems both in Russia and abroad.The authors offer a number of recommendations to solve the problems of obtaining telecommunication services in difficult conditions. The latest technologies in the field of communications are considered, the principles of managing enterprises in the telecommunications sector are derived. It is concluded that in the Russian regions and the mountainous terrain of Tajikistan, the system integration of innovative solutions in the field of security and IT technologies creates the possibility of creating “the Internet where it does not exist”.It is concluded that it is necessary to create an integrated telecommunications management system in combination with the flexibility of applying technologies for effective management and increasing competitiveness, as well as for maintaining the sustainable development of enterprises in the field of IT technologies and telecommunications.

Brand Experience: How Does It Affect Brand Personality and Brand Loyalty in the Egyptian Telecommunications Industry?

Brand experience has received a lot of attention within the business industry. Customers are looking for not only valuable brand benefits but also, emotional skills as well as brand experience theory. In this regard, the Egyptian Telecommunications Industry tries, also, to provide answers on how to measure brand experience and how it affects customers’ behaviors. This research examines in the context of the Egyptian telecommunications market the relationship between Brakus et al.’s (2009) four whole experience dimensions (sensory, affective, intellectual, and behavioral), brand personality, and brand loyalty. The author produced an online questionnaire, which, based on a simple sampling method, was distributed to and collected from the Egyptian telecommunications industry (Vodafone Egypt, Orange Egypt, Etisalat Egypt, and We Egypt). Four hundred fifty questionnaires were distributed and, excluding those that were incomplete, the author obtained 392 samples. This represented an 87% response rate.
 
 The results indicate that brand experience has a positive impact on the brand’s personality. Brand experience has, also, a strong positive effect on brand loyalty and, ultimately, brand personality has a strong positive effect on brand loyalty. Besides the brand experience’s direct effect on brand loyalty, it has a significant indirect effect on brand loyalty by impacting on brand personality. 
 
 Among the relationships between the variables, the relationship between brand personality and brand loyalty is the strongest. More particularly, it is noteworthy that the correlation with the findings shows that the relationship between brand experience and brand loyalty is greater than the direct relationship. Therefore, in order to strengthen customer brand loyalty, telecommunications managers should pay more attention to customer brand personality.

ТРАНСФОРМАЦИЯ ПОДХОДОВ К УПРАВЛЕНИЮ СОВРЕМЕННЫМИ СЕТЯМИ СВЯЗИ

Modern communication networks for special purposes —communication networks designed for the needs of state authorities, the needs of the country's defense, state security and law enforcement - these are complex decentralized network structures that use the resources of public communication networks and commercial communication protocols. The management of such structures requires a transition to new management models, since hierarchical and distributed static network management systems, such as TMN and OSS/BSS, no longer fully meet the requirements for managing state and military networks. These systems provide only partial automation of decision-making in network management. They are still not ready for constant changes and are not able to adapt to them because of their rigidly static nature. Also, over time, control systems will encounter such a problem as the heterogeneity and mobility of a huge number of network devices in the - mobile control and managed devices, drones, wearable networks, etc. As a result of all of the above, it becomes necessary to search for new models and methods for building telecommunication management systems. From the point of view of managing such infrastructures, the transition to distributed cognitive management models, as well as models that take into account the volume and context of data generated by control systems in the process of their functioning, is gaining importance. In this paper, the authors considered the evolution of networks control models: starting with traditional approaches and moving on to modern models and methods for managing telecommunications of the future. In the course of the study, in addition to studying traditional approaches to telecommunication management, a cognitive model based on multi-agent self-organization was identified and the relevance of this approach to managing post-NGN networks was examined.

Methodology for modeling information­processing processes of a telecommunication system based on chains of functional converters of traffic volumes

Achievement of the modern level of development of society and the state is impossible without the use of computer systems, information transportation systems, telecommunication systems (TS) — telecommunication networks and communication network management. The widespread adoption of telecommunication systems is determined by the availability of financial, human and software and hardware resources. The availability of these resources in public, industrial and state entities is limited. Therefore, the search for rational components of telecommunication systems as a whole is an urgent task of new developments and research, which allows achieving a predetermined level of information processing quality with minimal expenses for creating and operating by redistributing their parameter values, and making the telecommunication system construction process focused, organized. The purpose of telecommunication management in general and automation of management in particular is to ensure the optimal functioning of telecommunication networks in accordance with their purpose, in which telecommunications perform the necessary tasks with a minimum of material, financial, physical, intellectual costs. The article proposes a general statement of the problem of formalized selection of a set of technical tools for information processing systems and a methodology for solving this mathematical programming problem; it allows you to build a telecommunication system by isolating and forming a multitude of traffic volume functional converter circuits in the telecommunication network structure and managing the telecommunication network, and further modeling in their subsystems, phases of information processing processes.