Technology Organization Environment Research Articles

Factors Affecting the Adoption of Digital Marketing in Non-Profit Organizations: An Empirical Study

The study aims to enhance the sustainability of non-profit organizations by analyzing factors contributing to the adoption of digital marketing by non-profit organizations. For this purpose, this study presented a research model on digital marketing adoption reflecting the characteristics of non-profit organizations based on the technology–organization–environment (TOE) framework. The research model was analyzed using structural equation modeling on a sample of 303 staff members of non-profit organizations in South Korea. The results of the study suggest that entrepreneurship, competitive pressures, digital environment change, compatibility, and lack of human resources have an effect on the adoption of digital marketing in non-profit organizations. The findings can contribute to helping non-profit organizations better engage in digital marketing activities and, therefore, strengthen their sustainability by being more efficient in obtaining the financial resources they need.

Instagram vs TikTok: Which Platform is More Effective for Enhancing SMEs Performance?

Digital transformation makes social media one of the infrastructures that introduces effective performance changes for MSMEs. Referring to the concept of the research model built based on the Technology Organization Environment (TOE) theory, tThere are three basic factors that need to be considered by MSMEs in adopting social media, namely compatibility, cost-effectiveness and interactivity. This study aims to compare the effects of compatibility, cost-effectiveness, and interactivity on SME performance between the social media platforms Instagram and TikTok. A comparative study was utilized in this research to examine the impact of variables on the Instagram and TikTok social media platforms. The sample consisted of 200 SMEs was selected through purposive sampling. The data were analyzed using Partial Least Squares Multigroup Analysis (PLS-MGA). The study's results indicate that compatibility and interactivity significantly influence the adoption of both Instagram and TikTok social media platforms. On the other hand, the cost-effectiveness variable only affects the adoption of the TikTok social media platform but does not significantly affect the adoption of Instagram. This study also found that only interactivity significantly differs in adopting social media platforms between Instagram and TikTok. The results showed that Instagram social media provides greater interactivity than TikTok. The other two variables, compatibility, and cost-effectiveness do not significantly differ. Furthermore, the study also found a positive influence of using both Instagram and TikTok social media platforms on SMEs' performance.

Readiness of Accountans in XBRL

The study aims to determine management's understanding of Extensible Business Reporting Language (XBRL) and investigate the extent to which companies are prepared to adopt Extensible Business Reporting Language (XBRL) as a form of internet-based financial reporting for internal and inter-organizational use of the Technological-Organizational-Environmental (TOE) Framework. This survey is for accountants in Indonesia, totalling 100 people. The data analysis technique in this study uses the structural equation model (SEM) to examine the contracts from the TOE Framework. This theory is used to describe a company's readiness to adopt XBRL as measured by relative usefulness (relative advantage), flexibility (compatibility), and complexity (complexity); organizational constructs, namely expertise (skills) and learning from external sources (learning from external sources); and environmental constructs that are influenced by mimetic pressure, coercive pressure, and normative pressure. The expected results of the TOE Framework can explain the company's readiness to adopt XBRL. The implications of this research provide an overview of the behaviour of accountants in Indonesia in adapting to technological changes.

Assessment of Factors for Blockchain Adoption Readiness in Tanzanian Public Healthcare Insurance Sectors: A Case Study of National Health Insurance Fund

Blockchain technology offers various benefits, including efficient and verified record keeping, transparency and tracking, and cost optimization. This article assesses factors that impact adoption readiness of blockchain technology by 106 public health insurance sectors (PHISs) in Tanzania. The study examined integrated technology adoption frameworks, including Diffusion of Innovation (DOI), Technology Readiness Index (TRI), and Technology-Organization-Environment (TOE). Using this integrated TOE-DOI-TRI framework, the study proposed nine hypotheses related to adoption readiness of blockchain technology. The study also proposes an integrated technology adoption framework that can be used for future studies. Confirmatory factor analysis and structural equation modeling were used to test the hypotheses. Results demonstrate that relative advantage, technology compatibility, data security, government support, competitive pressures, top management commitment, partnerships and collaboration with experts as well as employee engagement have a positive influence on the adoption readiness of blockchain technology by Tanzanian PHISs. However, technological complexity hinders PHIS's adoption of the technology. This study reveals a paucity of literature that have attempted to identify the factors of PHIS technology adoption in Tanzania. The results will enable PHIS stakeholders to understand important factors in adopting blockchain technology. Additionally, our results can assist developers of this promising technology to generate customized solutions.

Investigating the factors affecting the acceptance of blockchain in telemedicine through an integrated model approach

Purpose As a little research has been conducted to understand the factors influencing users’ intentions to adopt blockchain-based telemedicine (BBT), it is important to investigate BBT acceptance as incorporation of blockchain technology can solve telemedicine-related issues. Accordingly, this study aims to investigate the factors influencing behavioral intentions (BI) to adopt BBT. Design/methodology/approach An integrated model comprising the constructs taken from technology–organization–environment framework, technology acceptance model, unified theory of acceptance and use of technology and theory of planned behavior based on their relevance to the context and the objectives of the study has been used for this research. A quantitative approach has been used to test the hypotheses, for which the data was collected from 324 respondents through a self-administered questionnaire. Partial least squares structural equation modeling has been used to test the hypotheses. Findings The results of the study show that relative advantage, perceived usefulness, trust and perceived ease of use have a significant impact on BI to adopt BBT, whereas regulatory support, subjective norms and facilitating conditions do not have any significant impact on the same. Research limitations/implications As the concept of BCT in Pakistan is at its nascent stage and literature regarding this technology’s adoption is also limited, researchers and scholars can apply it to several other fields in Pakistan. For example, this study can be extended to explore the factors influencing blockchain adoption in areas such as education, logistics, transportation, finances and management. This research only considers the direct effects of constructs on BI to adopt BBT and does not consider any mediation and moderations constructs. Future researchers can also study the influence of mediation and moderation constructs on BI to adopt BCT. Originality/value Although studies on the acceptance of telemedicine exist, there is a gap concerning the acceptance of BBT, which the current study helps to bridge. From a practical standpoint, the current study makes a highly valuable contribution toward understanding acceptance factors for BBT projects, leading to help policymakers devise policies to promote telemedicine.

E-Commerce Adoption Among Businesses in Indonesia

Despite the substantial engagement of Indonesian consumers in e-commerce, there remains a noteworthy disparity in the adoption of e-commerce among businesses. By integrating the Technology Acceptance Model (TAM) and the Technology-Organisation-Environment (TOE) framework, the aim of this research was to identify the direct and indirect influences of selected factors on e-commerce adoption intention among businesses in Indonesia. Selfadministered questionnaires were distributed to respondents from the manufacturing and service industries for data collection. The results of structural equation modelling analysis revealed that TOE factors directly influence the TAM factors of perceived usefulness, perceived ease of use, and adoption intention towards e-commerce in Indonesia. Additionally, perceived ease of use was found to mediate the effect of the TOE factors on businesses’ adoption intention

Research on the evaluation and configuration path of China's rural common Prosperity—NCA and fsQCA based on provincial panel data

Based on 2013–2019 panel data covering 31 provinces and cities in China, this paper uses the entropy weight technique for order of preference by similarity to ideal solution (TOPSIS) method to measure rural common prosperity (CP). Based on the global and local Moran's I methods, we analyze the dynamic evolutionary characteristics of China's rural CP and the regional differences. Additionally, we use the necessary condition analysis (NCA) and fuzzy-set qualitative comparative analysis (fsQCA) methods to explore how six antecedents at the technology-organization-environment (TOE) level interact to affect CP. This research finds that, first, China's rural CP showed a fluctuating upward trend, with the highest level of CP in rural areas in the eastern region, followed by the central and western regions. Additionally, the gap between the three gradually narrowed. Second, China's rural CP had "high-high" and "low-low" agglomeration characteristics, with positive spatial autocorrelation, no transition changes, and strong spatial stability. Third, individual digital economic elements and organizational and environmental elements were not necessary conditions for promoting rural CP. Fourth, the multiple concurrent factors of the digital economy, organizations and the environment constituted three diversified configurations of rural CP, showing that the driving path of rural CP was characterized by "different paths that lead to the same goal”. Moreover, "perfect digital facilities" and "high entrepreneurial activity" had a universal role in promoting rural CP. The conclusions of this research hold important theoretical and practical significance for improving China's rural CP.

Analyzing ChatGPT adoption drivers with the TOEK framework

With the rapid advancements in AI technology and its growing impact on various aspects of daily life, understanding the factors that influence users' adoption intention becomes essential. This study focuses on the determinants affecting the adoption intention of ChatGPT, an AI-driven language model, among university students. The research extends the Technology-Organization-Environment (TOE) framework by integrating the concept of knowledge application. A cross-sectional research design was employed, gathering data through a survey conducted to university students. Structural equation modeling was used to analyze the data, aimed at examining the relationships between key determinants influencing adoption intention. The findings of this research indicate that factors such as network quality, accessibility, and system responsiveness contribute to satisfaction. Furthermore, satisfaction, organizational culture, social influence, and knowledge application significantly affect adoption intention. These findings offer both theoretical and practical implications.

Factors Influencing Technological Adoption in the Slovak Insurance Market

The global insurance sector has undergone significant transformation due to the widespread integration of digital technologies. E-insurance, which involves the provision of insurance and related financial services through digital platforms, represents a significant advancement in this context. Digital innovation has not only increased profits to insurance companies but also facilitated the development of effective business strategies, enhancing their market share. The objective of this analysis is to uncover the determinants influencing the adoption of innovative technological solutions in the Slovak insurance landscape between 2011 and 2021. Utilizing the Technology-Organization-Environment (TOE) framework, the study categorizes the factors affecting the incorporation of IT in e-insurance into three groups: technological, organizational, and environmental. The findings reveal that the environmental factor exerts the most substantial influence on technological adoption in insurance market. Moreover, the study highlights the ample opportunities for insurance companies in the Slovak market to enhance their position through digitalization. Particularly noteworthy is the positive impact of an insurance company's market share on the likelihood of e-insurance adoption.

The nexus between success factors and adoption of Agile project management framework: A moderated perceived compatibility paradox from the Omani oil and gas industry

Recently, Agile project management has received significant academic and industry attention from due to its advantages, such as decreased costs and time, increased effectiveness, and adaptiveness towards challenging business environments. This study primarily aims to investigate the relationship between the success factors and Agile project management methodology adoption and examine the moderating effect of perceived compatibility. The technology-organization-environment (TOE) framework and technology acceptance theories (UTAUT, IDT, and TAM) were applied as the theoretical foundation of the current study. A survey questionnaire method was employed to achieve the study objectives, while quantitative primary data were gathered using a carefully designed methodological approach focusing on Omani oil and gas industry. The PLS-SEM technique and SmartPLS software were used for hypotheses testing and data analysis. Resultantly, readiness, technology utilization, organizational factors, and perceived compatibility were the significant factors that promoted Agile methodology adoption in the oil and gas industry. Perceived compatibility moderated the relationship between success factors and Agile methodology. The findings suggested that people, technology, and organizational factors facilitate the Agile methodology under the technology acceptance theories and frameworks. Relevant stakeholders should adopt the study outcomes to improve Agile methodology adoption.

Enablers, barriers and strategies for adopting new technology in accounting

Although the benefits of technological innovation are widely recognised, the accounting profession continues to undervalue and inadequately leverage technologies such as artificial intelligence, robotic process automation and blockchain. This study builds on earlier work on the antecedents and barriers to technology adoption and considers the role of technological, organisational and environmental factors in the accounting context. The mixed methods design involved surveying 585 accounting managers in Australia and parts of South-East Asia and interviewing 20 Australian accounting managers. Using the Technology–Organisation–Environment model, the study explored differences in the importance of factors by region and organisational type and investigated manager perspectives on strategies to support adoption. Findings indicated that security and privacy concerns are paramount to decision-making, while environment-related factors were of less importance. Prioritised strategies included staying informed of technological innovation, encouraging staff engagement and support, and implementing effective project management. The study illuminates the critical role of professional associations and industry bodies in providing tailored support for members to foster greater technological orientation and advance in the accounting profession, including advocating for high-level, technology-related strategies to drive organisational transformation.

The Readiness of Minang Weaving Towards Halal Fashion Adoption: A Clustering Analysis of Toe Framework

This research focuses on clustering the readiness of halal practice implementation in Minang weaving businesses, then based on the clusters that are very ready, it is then carried out the identification of the determinant factors of the readiness to implement the Halal Assurance System in Minang weaving businesses. Sampling was conducted using the non-probability sampling technique through purposive sampling from 103MSMEs of weaving in West Sumatra. The results of this research through K-means cluster analysis show that the grouping of Technology, Organization, Environment (TOE ) halal adoption in weaving MSMEs consists of 6 readiness groups, namely termination (15 MSMEs), maintenance (43 MSMEs), action (23 MSMEs), preparation (13 MSMEs), contemplation ( 2 MSMEs), pre-contemplation (7 MSMEs) spread across five cities/regencies in West Sumatra (Sawahlunto City and 50 Cities Regency which consists of 34 MSMEs respectively, 30 MSMEs from Tanah Datar Regency, 3 MSMEs from Sijunjung Regency, and 2 MSMEs from Payakumbuh City). Of the three determinants of TOE adoption tested, MSMEs' perceptions of technology readiness through the dimensions of compatibility and perceived benefits are higher than organizational and environmental factors. This research has theoretical and practical implications through exploration of the TOE model so that the results of this study can become a further research agenda in encouraging halal certification through developing a halal adoption strategy based on HAS 23000 in weaving MSMEs in West Sumatra.

Unlocking the potential of quality as a core marketing strategy in remanufactured circular products: A machine learning enabled multi-theoretical perspective

Remanufacturing processes are inevitably associated with sustainable development. To unleash the potential of remanufacturing for circular economy transition, practitioners have introduced several strategies. Despite the important role of remanufacturing in circular economy, the final sales of remanufactured products are often less than anticipated targets. While several challenges may impact smaller sales, a primary challenge is a lack of focus on marketing strategies. Accordingly, only a small number of published studies explore marketing in the remanufacturing field. This study explores potential marketing opportunities in remanufacturing and focuses on improving warranty management; one approach is through increasing the reliability of quality by integrating smart technologies and, specifically, machine learning (ML). To achieve effective integration of machine learning in a new application, such as remanufacturing, more primary assessments are required. This study is the first to explore critical success factors (CSF) of machine learning with the integration of remanufacturing. A Danish case context has been chosen to explore the CSFs on machine learning integration in the quality process, especially with inspection of end-of-life (EoL) brake calipers. The study employs various theories, including CSF theory, Technology-Organization-Environment (ToE) theory, and stakeholder theory to analyze problem. 22 common CSFs were collected from existing studies, and they are validated and categorized based on ToE theory. The results show that 'expand the reach of algorithms' (T5), ‘scalability’ (O2), and ‘inspection policy’ (E2) are the most important success factors under these three dimensions, respectively. Several contributions were drawn from the results obtained that could directly help industrial leaders with the effective integration of ML in remanufacturing.

Faktor Penggunaan E-Commerce dalam Meningkatan Kinerja Usaha Travel di Kabupaten Pangkep

The travel industry has experienced rapid development due to the utilization of e-commerce, and marketing technologies such as e-commerce serve as tools in managing business resources. Therefore, this research aims to examine the factors influencing the use of e-commerce in enhancing the performance of travel businesses. This study adopts an explanatory research approach, intending to elucidate the relationships between various variables through hypothesis testing. The unit of analysis in this research is businesses in the Pangkep Regency, South Sulawesi, specifically those engaged in travel ticketing services. The research findings reveal three main factors affecting the use of e-commerce for business performance improvement: integrated information systems, networking, and technological innovation. Additionally, this study is supported by the Technology Organization Environment (TOE) theory to assess companies' decisions in adopting new technologies such as e-commerce. The research findings contribute to enhancing the understanding of travel industry practitioners in utilizing e-commerce technology

A Study of Barriers to Initial and Post E-Commerce Adoption among Small Businesses in Sri Lanka

Small businesses in Sri Lanka are considered the backbone of the economy, and e-commerce can be viewed as a ladder for business growth. However, Sri Lankan Small businesses are not adopting e-commerce to its full potential. This research examines potential barriers within the Technology-Organization-Environment (TOE) framework that affect the decision to adopt electronic commerce and post e-commerce adoption within small businesses in the Sri Lanka. The study employed a quantitative research approach, proportion-ate stratified random sampling procedures were used to select a sample of 453 firms in Hambantota District, Sri Lanka. Primary data were collected using a pre-designed and tested questionnaire. For analyzing the data derived from multiple regression. According to statistical analysis in this research the results indicates that, initial and post adoption by these businesses were found to be hindered by some of barriers existing within individual, technological, organizational, and environmental context including lack of knowledge and awareness of e-commerce, fear to change, lack of qualified personnel to develop and support ecom-merce, lack of popularity for online marketing and inadequate delivery networks, higher competition and indirect or hidden cost associated with e-commerce. The research findings will aid in developing more effective government policies and planning decisions to foster a more vibrant small business ecosystem in developing countries.

HRA adoption via organizational analytics maturity: examining the role of institutional theory, resource-based view and diffusion of innovation

PurposeThis study aims to develop and test an original conceptual framework that examines the role of various factors borrowed from three theories (i.e. Institutional Theory, Resource-Based View and Diffusion of Innovation) in adopting Human Resource Analytics (HRA).Design/methodology/approachA new conceptual framework (research model) is developed based on previous research and coherent theoretical arguments. Its factors are classified using the Technology–Organization–Environment (TOE) framework. Research hypotheses are tested using primary data collected from 152 managers of Greek organizations. Empirical data are analyzed using the “Structural Equation Modelling” (SEM) technique.FindingsThe technological and organizational context proved extremely important in enhancing Organizational Analytics Maturity (OAM) and HRA adoption, while the environmental context did not. Relative advantage and top management support were found to significantly impact the adoption of HRA, while Information Technology (IT) infrastructure, human resource capabilities and top management support are crucial for increasing OAM. Overall, the latter is the most important factor in enhancing HRA adoption.Originality/valueThis study contributes to the limited published research on HRA adoption while at the same time it can be used as a guideline for future research. The novel findings offer insights into the factors impacting OAM and HRA adoption.

The Relationship between the Technology- Organization- Environment (TOE) Framework and Start-up’s Performance: The Mediating Role of Digital Marketing Adoption

The Relationship between the Technology- Organization- Environment (TOE) Framework and Start-up’s Performance: The Mediating Role of Digital Marketing Adoption

Improving Open Government Data Performance of Local Governments: A Configurational Analysis Based on TOE Framework

Open Government Data (OGD) is leading the way towards digitization, intelligence, and transparency of public services and government decision-making. Aiming at elucidating the configurational path of OGD performance of local governments, this paper employs the technology-organization-environment (TOE) framework and the fuzzy set qualitative comparative analysis (fsQCA) to explore the key factors and configuration paths of OGD performance from the cases of 31 provincial OGD practice in China. Results indicate that OGD performance depends on the combination of technical, organizational, and external environment conditions, and that there exist substitution relationships among the various preconditions for the improvement of OGD performance, including information infrastructure, technology application capability, data resources, economic strength, policy regulations, and inter-government competition, as discussed in previous TOE based research. Specifically, seven configuration paths are identified to achieve high-level OGD performance, namely, Technology-Organization-Environment combined driven, Economy-Talent-Demand driven, Institution-Data-Policies driven, Institution-Economy-Demand driven, Organization-Policies-Competition driven, Data-Economy-Demand driven, and Data-Policies-Competition driven. This research is of particular significance to achieve high-level OGD performance for local governments with different resources and environments.

Enhancing smart tourism and smart city development: evidence from Taoyuan smart aviation city in Taiwan

PurposeThis study aims to investigate tourists’ impressions of the smart destinations model from the socio-technical systems and the technology–organization–environment (TOE) perspectives. Specifically, it aims to explore how information source credibility and cloud infrastructure influence tourists’ use of intelligent technology.Design/methodology/approachThis measurement development is based on prior literature; after being evaluated for face and content validity, the authors used random sampling to collect data and conducted a field survey of tourists through Taoyuan Airport and using the airport MRT between December 2022 and March 2023. After confirming that tourists knew the destination information and had experience using travel-related mobile applications to plan their itinerary, the authors further invited tourists to participate in the survey, and 512 valid questionnaires were analyzed by the structural equation modeling approach.FindingsThe finding pointed out that source credibility and intelligent technology were innovative technologies that benefitted tourists, as were mobile travel planning apps, which created a relational context based on interests and activities from the socio-technical and TOE perspectives.Originality/valueTechnological innovation is closely related to the development of smart cities; tourists who used travel itineraries successfully understood travel-related actions and significantly had more positive affective images of the city.

BUILDING THE ASSESSMENT SCALE ON STAKEHOLDERS’ READINESS LEVEL TO APPLY BLOCKCHAIN TECHNOLOGY TO THE AGRICULTURAL SUPPLY CHAIN

This study is conducted to build an assessment scale on stakeholders' readiness level to apply blockchain technology to the agricultural supply chain. By referencing the theoretical model of Technology - Organization - Environment (TOE) combined with the qualitative research step, the study proposed a new scale with 65 observed items and 18 factors. Next, the study carries out a quantitative research step based on the case of the pork supply chain in Hue. The sample consists of 365 individual/organizational stakeholders. The analysis results shortened the proposed scale to 62 observed items, 18 factors, and 4 second-order factors – including readiness on technological conditions (TEC), readiness on inter-organizational conditions (INTER), readiness on intra-organizational conditions (INTRA), and readiness on environmental conditions (ENV). Further analyzing the importance of the factors, the results reveal that relative advantage (RA), trust (TRU), trading partner pressure (TPP), firm size (FS), top management support (TMS), and competitive pressure (CP) are considered the essential foundations for the adoption of blockchain technology to the agricultural supply chain.