Abstract In recent years, the development of artificial intelligence has led to the growing influence of new media on society. The creators of digital images no longer play the role of exporters of art and culture but gradually delegate power to the audience, who are no longer passive recipients of information but are more involved in the interactive experience of video works, better engaged in the background of artworks and the emotional exchange of art and culture that occurs with artworks. Dunhuang murals, as a representative of the excellent traditional Chinese culture, have formed a wide range of cultural expressions with the help of new media technologies with different characteristics, effectively attracting audiences to participate in dissemination activities such as knowledge learning, cultural experience, and artistic exchange of Dunhuang culture. This paper provides an overview of interactive perceptual video design methods, the impact of interactive perceptual design on the narrative line of the video, and the features of the interactive perceptual invention, such as immersion, immersion, and fun. Firstly, a comparative analysis of interactive perceptual image design cases is conducted to summarize the differences between interactive perceptual image design and traditional images and outline the advantages of the former. Finally, a complete augmented reality display work is formed through the organic combination of the interactive perceptual design in three dimensions: user experience, visual guidance, and content narrative. The results of this paper show that 80% of the 120 people believe that the interactive perceptual presentation has made Dunhuang murals more vivid and exciting; 91% believe that the production of Dunhuang murals with perceptual machine technology gives visitors an immersive experience; among them, it is found through the research that visitors are 85% satisfied with this design, which exceeds the expected guesses. This paper, as a new exploration of future cases of digital communication of cultural heritage based on enhanced interactive perception technology, also argues the feasibility and effectiveness of its design in terms of results and provides new ideas for the communication of traditional culture.