Technologies In Ukraine Research Articles

PRINCIPLES OF FORMING THE OPTIMAL STRUCTURE OF THE ELECTRIC POWER SYSTEM WITH THE INTEGRATED USE OF DISTRIBUTED GENERATION SOURCES

Abstract. The article presents the results of developing the optimal configuration of a hybrid electric power system of distributed generation, taking into account the energy potential of alternative energy in Ukraine. The issues of further development of distributed energy based on the introduction of hybrid systems with renewable sources of distributed energy generation are considered. The potential of alternative energy technologies in Ukraine is analyzed. A comparison of the efficiency of implementation of different types of alternative energy sources by the method of hierarchy analysis is carried out in order to identify their level of prospects for use in complex systems of distributed generation. The general optimal structure of the electric power system of distributed generation is developed. A method for optimizing the composition of integrated distributed generation power systems with renewable energy sources based on expert analysis of energy efficiency and the potential for the development of modern alternative energy technologies in Ukraine is proposed. The application of the performed research will increase the reliability of distributed generation systems and their energy efficiency in the hybrid use of renewable energy sources, provided that the system control is fully automated and its structure is optimised.

ЕМПІРИЧНИЙ АНАЛІЗ ДІЯЛЬНОСТІ “ЗЕЛЕНИХ” ПІДПРИЄМСТВ І ПЕРСПЕКТИВИ РОЗВИТКУ ВІДНОВЛЮВАНОЇ ЕНЕРГЕТИКИ В УКРАЇНІ

Purpose. This paper comprehensively analyzes the performance of five prominent Ukrainian green enterprises spanning the period from 2016 to 2020. Specifically, it focuses on PJSC Myronivskyi Hliboprodukt and NJSC Naftogaz, recognized as top contributors to green technologies in Ukraine, and delves into the green metallurgy advancements of PJSC Interpipe Steel, PJSC Energomash-spetsstal, and PJSC Dniprospetsstal. The study not only evaluates their achievements but also formulates strategic recommendations, outlining a potential developmental roadmap for fostering positive transformations within the Ukrainian green economy. Design/Methodology/Approach. The problem of establishing an effective financial mechanism in Ukraine, aimed at the development of the green economy through green investment, and, therefore, the search for sources of funding for green business, is currently open for discussion. The study of the financial statements of five green enterprises in Ukraine as well as the currently existing approaches to solving the above-mentioned problems made it possible to determine the sources of financing the green economy, which embrace the state budget (through targeted state and regional investments), foreign (international) investments, commercial funds (funds of off-budget investment, environmental and other funds), own funds (funds of enterprises and organizations creating market infrastructure - environmental investment banks, natural resource exchanges, consulting agencies). Findings. Both social and economic benefits of the development of renewable energy sources are undeniable. However, no sector of the economy will be able to develop sustainably without appropriate state incentives and an attractive business climate in the country. Under current conditions, the Government of Ukraine faces the task of preserving those national and international investors in RES who have already invested in the economy of Ukraine, providing conditions for their further business activity in the post-war period. The financial mechanism for the formation of a green economy can function effectively if one understands the factors of a green financial system, which rely on environmentally determined transformations of the modern investment environment. These include:a) transformation of investors’ assessments of environmental investment results; b) growing needs for intermediary services of the financial sector as a result of the development of market mechanisms forensuring sustainable development (carbon markets, green technologies among others); c) representa-tiveness of market assessments of ecologically safe production; investment attractiveness of various financial instruments, peculiarities of their pricing. Practical implications. The results obtained during the analysis of the profitability indicators of the mentioned enterprises made it possible to set recommendations for the potential developmental vector for changes in the green economy in the Ukrainian market. The prospects for the development of renewable energy sources in Ukraine have been analyzed to prove that starting from 2019, investments in new renewable energy projects in Ukraine have been consistently higher than those in fossil fuel projects. Originality/Value. The paper not only contributes valuable data on sustainable practices of Ukrainian green enterprises but also formulates recommendations, outlining a potential developmental trajectory for advancing the green economy within the Ukrainian market. This dual focus on analysis and strategic recommendations enhances the originality and practical value of the paper.

Language technologies impact on modern communication: analysis of new formats, challenges, and education

Updating modern communication requires the improvement of innovative language technologies to facilitate communication in remote conditions. The process of modern communication requires integration into the world and European space currently. Modern society faces more and more new communication challenges that need to be solved. Therefore, our research aimed to identify innovative language technologies that are often used by modern society and to determine their advantages and disadvantages. Moreover, the article deals with studying the peculiarities of modern communication. To achieve the purposes of the research, such methods were used: theoretical: analysis of scientific literature; empirical: questionnaires, interviews; graphics. The results of the study made it possible to define the most popular language technologies in Ukraine, and their pros and cons. Searching the problem provided the opportunities to determine the main formats and challenges that influence modern communication and the ways to improve innovative language technologies facilities for comfortable communication.

Prospects for the application of methanation technologies for the production of synthetic renewable methane in Ukraine

It is known that one of the most important and urgent problems of modern world energy has become the search and development of renewable energy sources as alternatives to traditional fossil fuels. Methanation, that is, the reaction of the transformation of carbon dioxide and hydrogen to produce synthetic renewable methane, is one of the areas of search and development of alternative energy sources as a substitute for scarce natural gas. The object of this study is synthetic renewable methane, as well as features of methanation technologies for its production. The purpose of the work is to review global experience in the development of methanation technologies for the production of synthetic renewable methane and to identify promising ways to introduce these technologies in Ukraine. Research methods include the study and analysis of literature and other data, in particular the results of the implementation of methanation projects. As studies have shown, methanation technologies with only renewable components are especially interesting for the conditions of Ukraine. It is these technologies that are analyzed in the article. The paper examines the technological possibilities of using catalytic and biological methanation methods for the effective use of renewable solar and wind electricity to generate hydrogen by electrolysis of water, as well as carbon dioxide of organic origin for the production of synthetic renewable methane. The technology of biological methanation is considered in most detail as a promising direction for introducing methanation technologies in Ukraine for the production of synthetic renewable methane. Aspects related to modern technologies, such as in situ, ex situ, are analyzed. The features of the concept of underground methanation, which is one of the areas of biological methanation, are shown. The work examines various designs of reactors for catalytic and biological methanation, and notes their advantages and disadvantages. Some measures that will make industrial production of synthetic renewable methane based on methanation technology profitable in the future are indicated.

DOING SOMETHING WORTHY. COURAGEOUS. HYDROGEN PEROXIDE. MISSING YOU. THE GREAT. THE SORROW. WE WALK UP. SHORES. PAIN. ABOUT THE AUTHOR BORYS GRYNYOV: OUR PAIN

Borys Grynyov — Ukrainian materials scientist, Academician of the National Academy of Sciences of Ukraine, Doctor in Technical Sciences, Professor, Director at the Institute for Scintillation Materials of the NAS of Ukraine — is a poet. Besides doing scientific research and searching for answers to the eternal questions, which uncontrollably arise in the subconsciousness of the talented multifaceted person (1997-1999 — Deputy Minister of Science and Technology of Ukraine, First Deputy Chairman of the State Committee on Science and Intellectual Property!), he writes poems every day. Borys Grynyov has been awarded the Order of Prince Yaroslav the Wise V degree in 2017 and the Order of Prince Yaroslav the Wise IV degree in 2021. He has been flourishing in the family harmony of the nourishing female energy of his wife and two daughters

ЦИФРОВІЗАЦІЯ ЕКОНОМІКИ ЯК НОВА РЕАЛЬНІСТЬ УКРАЇНИ В УМОВАХ СЬОГОДЕННЯ

The article provides a theoretical overview of the emergence of a new economic era – the digital economy. The features and prerequisites for the development of the digital economy are highlighted. The concept of the digital economy, its characteristics and features are revealed. The author substantiates the transition to the digital economy, which is a "fingerprint" of the transition from the third to the fourth industrial revolution, while the third industrial revolution represented the transition from analog electronic and mechanical devices to digital ones, and the fourth industrial revolution is digital. The author analyzes the peculiarities of economic modernization from the end of the 20th century to the beginning of the 21st century, namely, the large-scale replacement of assembly lines and tools with automated mechanisms. Different approaches to the definition of the digital economy, as well as prospects and trends of its development in Ukraine are presented. The institutional and economic prerequisites for the transformation of the world economy on the basis of digital technologies are considered. The author of the 1995 book "Digital", Nicholas Negroponte, who was the founder of the One Laptop per Child Association and described the digital economy as "bits instead of atoms", is analyzed. The article analyzes the concept of digital economy formulated by Nicholas Negroponte, within the framework of such a metaphor as "the transition from processing atoms to processing bits". Based on Thomas Mesenburg, the author identifies three key components of the concept of "Digital Economy", namely: e-commerce infrastructure, including hardware, software, telecommunications, networks, and human capital; e-business, which is a business model where business processes, information exchange and commercial transactions are automated in the form of information systems; and e-commerce – a type of economy where the key factors and means of production are digital data (binary, information, etc.) The concept of e-business is explained. The key technologies of digital transformation are listed. It is substantiated that digital technologies change the operating model of enterprises, namely, the methods and procedures for implementing corporate strategy in everyday activities, especially in the banking and telecommunications sectors, which increases the efficiency of investments and identifies new opportunities in the market. The author characterizes that the digital economy is characterized by several features that distinguish it from the traditional economy. The author studies the world experience which shows that the level of development of digital information technologies is becoming one of the key factors of economic competitiveness. The average annual values of the additional contribution of growth factors to the added value of economic sectors as a result of digitalization for the period 2019-2030 are analyzed. The contribution of the digital economy to GDP and its components, % of GDP in 2023, is analyzed. The challenges and threats to the development of society in the context of the digital economy are summarized. The economic effects of the digitalization of the economy are identified. The problems and prospects for the use of digital technologies in Ukraine are identified.

Impact of artificial intelligence on the activities of financial institutions and state security

The article examines peculiarities of the development of artificial intelligence technologies in various fields of application. The field of application of the artificial intelligence technologies in Ukraine has been studied. Based on the analysis of the road map of the artificial intelligence development, the key areas of the implementation of such technologies were formed. Areas of use of artificial intelligence in the activities of financial institutions are highlighted. Based on the analysis of strengths and weaknesses, positive and negative aspects of the use of the artificial intelligence technologies were formed. Based on the experience of using the artificial intelligence technologies in the activities of financial institutions of the EU countries, software products that allow detecting threats, dangers and financial crimes have been identified. The peculiarities of the use of artificial intelligence in ensuring the security of the state have been studied. It is substantiated that when ensuring the security of the state, an important aspect when using the artificial intelligence technologies is the ability to analyze large volumes of data, which include open sources of information, social networks, which allows predicting possible threats and dangers.

НОРМАТИВНЕ РЕГУЛЮВАННЯ ТЕХНОЛОГІЙ ШІ ТА ВПЛИВ НА БІЗНЕС

The functioning of business today is unimaginable without the use of artificial intelligence (AI) tools. The issue of regulating AI technologies in Ukraine and the impact of such algorithms on the development of business structures is relevant. The impact of AI on the digitalization of business can be observed in the following: automation of routine tasks; the ability to process large amounts of data and provide analytical reports; providing clients with personalized offers; the ability to predict future market trends. In Ukraine, AI regulation procedures began in December 2020 with the approval of the «Concept of Artificial Intelligence Development». The next step in regulation was the presentation of the «Roadmap for AI Regulation» document by the Ministry of Digital Transformation in October 2023. The document aimed to help Ukrainian businesses prepare for the adoption of a law that would be analogous to the European Union's EU AI Act. The adoption of the law was preceded by the publication of the European Strategy for AI in 2018, from which the Recommendations for Trustworthy AI were formed in 2019, and the Assessment of AI Trustworthiness in 2020. In parallel, the first Coordinated Plan on AI was published in 2018 as a joint commitment by EU member states. In February 2020, the European Commission approved a White Paper on AI. In April 2021, the European Commission began work on a full-fledged Regulation, which was finalized in March 2024 with the adoption of the EU AI Act, approved by the EU Council on May 21. The latest government document is the White Paper on AI Regulation in Ukraine: Vision of the Ministry of Digital Transformation. The main goals of the White Paper are: supporting businesses to increase competitiveness, protecting human rights from possible violations, and adapting Ukrainian legislation to EU standards. The White Paper describes the following prerequisites for developing a BOTTOM-UP approach: balancing interests; prudence and timeliness in implementing regulation; challenges in AI regulation; European integration «Brussels effect»; service function and product orientation. The starting tools are: regulatory sandbox, methodology for assessing the impact of AI on human rights, AI labeling tools, soft law tools (voluntary codes of conduct, general and sectoral recommendations), creation of a responsible AI web portal, and the final version of the White Paper. The logical continuation of Phase I is Phase II BOTTOM-UP – the adoption of the law analogous to the EU AI Regulation and the implementation of mandatory regulation through implementation. The White Paper proposes a path for AI regulation in Ukraine.

ІННОВАЦІЙНИЙ РОЗВИТОК ПІДПРИЄМСТВА: СУТНІСТЬ, ЗНАЧЕННЯ ТА ВІЗУАЛІЗАЦІЯ СКЛАДОВИХ

In order to revive innovative processes, which in the post-war period should be directed to ensuring the revitalization of the economic system on an innovative basis, restoring infrastructure and ensuring the primacy of promising technologies in Ukraine, the article examines the theoretical foundations of the development of innovative activity. The structural and logical model of the study consisted in identifying approaches to the definition of the concept of "innovative development of the enterprise" and the keywords inherent in them, graphical visualization of the obtained results using the Sankey diagram and their use as basic components that outline the meaning of innovative development for enterprises. The article uses the methods of scientific research, theoretical generalization, systematization, and statistical analysis, which were carried out to construct the Sankey diagram. The basic components outlining the meaning of innovative development for enterprises are defined as: ensuring the enterprise's ability to use innovative ideas and realizing its innovative potential (23,8%); formation of conditions that accompany a change in the state of the enterprise based on innovations with the aim of achieving positive changes (30,9%); renewal and implementation of reforms based on innovations (7,1%); guaranteeing changes in the enterprise based on innovation and realization of growth-oriented potential (11,9%); activities implemented for comprehensive development of the enterprise and management of innovative potential with the aim of achieving a state of effective functioning (2,3%); ensuring the company's response to the threats of the innovative environment and responding to changes in the market situation (2,3%); achieving a balanced state and an appropriate level of implementation of innovative processes in the market environment (2,3%); updating the system components of enterprise management by implementing reforms on an innovative basis (7,1%); increasing the level of competitiveness based on the growth of the economic efficiency of economic activity based on innovations, etc (2,3%).

Вплив генезису інформаційно-комунікаційних систем на технології дистанційного навчання в Україні

This article presents the analysis of scientific publications dedicated to the study of the impact of information and communication systems on distance education technologies in Ukraine. The study uses a number of philosophical (dialectical, phenomenological), general research (analysis, synthesis, event analysis, content analysis, generalization) and specific research (bibliometric) methods of exploration. It describes the genesis of the use of information and communication systems in education starting from the computer presentation design, educational games, or simple programs for testing to the use of artificial intelligence. It has been identified that modern digital technologies are the important prerequisites for the success of both the educational process in general and distance learning in particular. The authors of the article emphasize that the use of information and communication systems in education process has a large number of drawbacks, and to address them, it is necessary to apply information technologies, which are methodologically justified and supplied with appropriate methodological recommendations. It is noted that advantages and disadvantages are potential factors for improving distance education, which significantly contribute to the achievement of learning outcomes. It was determined that distance education technologies significantly affected the quality of the educational process through the formation of educational competencies of specialists in various fields of knowledge. Attention is paid to the insufficient number of studies of the impact of the development of information and communication systems on distance learning technologies and, at the same time, to ensuring the quality of the educational process (achievement of program learning outcomes). The foundations for further scholarly research on the impact of information technology on the formation of general and professional competencies of specialists in various fields of knowledge during distance learning are outlined. Keywords: distance education; distance learning systems; quality of education; Information Technology; educational competences.

PROFESSIONAL DEVELOPMENT OF TEACHERS OF NATURAL AND MATHEMATICAL EDUCATION AND TECHNOLOGIES IN THE DIGITAL EDUCATIONAL ENVIRONMENT

The article is devoted to the consideration of the problem of teachers’ professional development in the fields of natural, mathematics, technology, and informatics. The purpose of the article is to substantiate the information and educational environment as a condition for the professional development of teachers of science and mathematics education and technology in Ukraine. Research methods: theoretical (analysis, synthesis, systematization; generalization, comparison); empirical (observation, online questionnaires); methods of mathematical statistics. Special attention is paid to the results of the online survey of teachers on the topic «The using of information and educational environment». 64 teachers took part in the survey. It was established that teachers consider «quality of content» and «availability of resources» to be the factors affecting the effectiveness of the information and educational environment of postgraduate pedagogical education. The main functions of the informational and educational environment of postgraduate education for teachers include providing access to relevant educational and methodological resources, creating distance learning programs, and providing examples of lessons and master classes. It was found that the content of the informational and educational environment reflects the ideas of people-centeredness, ensures the realization of the paradigm of equal access to quality education, and is based on the principles of accessibility, openness and continuity of education. It has been established that the effective integration of methodological concepts into the informational and educational environment of postgraduate pedagogical education significantly contributes to the professional growth and success of teachers.

IN BRIGHT MEMORY OF OLEKSANDR GRIGOROVYCH TOPCHIEV

Life of Oleksandr Grigorovych Topchiev, the world-famous Ukrainian scientist, professor, Honored worker of science and technology of Ukraine, unexpectedly interrupted on October, 20, 2023. Most of the O.G. Topchiev’s working life is associated with the Odesa I.I. Mechnikov National University, in which Oleksandr Grigorovych headed the Department of Economic and Social Geography for 43 years. The bright memory of Oleksandr Grigorovych will forever remain in the hearts of friends, colleagues and everyone who communicated with this wonderful person.

Presentation of the Book "Viktor Glushkov – Creator of New Worlds"

The impression of the author on participation in the presentation of the book “Victor Glushkov – creator of the new worlds” is described in the message. The book is issued by publishing house “Summit-book” for 100th anniversary of the birth of academician V. Glushkov. The presentation is held on 15th of November 2023 in the National Library named after Yaroslav the Wise. The author of the book, the editors of the publishing house and their numeral guests shared the memories about the prominent scientist, remembered his creative achievements in cybernetics, and analyzed the impact of Glushkov’s ideas on the modern directions of information technologies development and digitalization of economic, social, educational and defense activities in the country. The purpose of the message is to familiarize the readers of the journal with new book about outstanding personality, the founder of information technologies in Ukraine, the genius, who by far outranged his time. The author of the book narrated in the interesting, accessible and delighted way about the complex inventions and works in the field of IT technologies. This became the deserving contribution in popularization not only the scientific legacy of Viktor Glushkov, but the modern works of his successors in cybernetics and IT technologies as well. Publication of the book became possible thanks to the program of the Ukrainian Institute of Book with the funds of the Ministry of Culture and Information policy of Ukraine. Just similar programs give the opportunity to make popular the information about the prominent personalities, who’s activity determined the establishment and the development of scientific ideas of world level. Keywords: Viktor Glushkov, cybernetics, Institute of Cybernetics, information technology.

Циркулярна економіка: особливості та перспективи впровадження в Україні в умовах війни

The circular economy is a prerequisite for the new industrial revolution, because it contributes to achieving maximum economic efficiency in industry and reducing the negative impact on the environment. Its implementation involves a set of measures aimed at the sustainable development of enterprises, the country and society. Introducing the concept of circular economy is an important and necessary step for the development of our country, its integration into the European Union and post-war recovery. The purpose of the study is to identify problems on the path of reorientation of Ukrainian enterprises to the principles of circularity and sustainable development and to develop methods for their rapid adaptation, in particular, taking into account the consequences of European integration and full-scale war. The goals of the research: analysis of the current state of waste management in Ukraine, clarification of the essence and key principles of circularity and sustainable development, identification of the main strategies for the implementation of the circular economy, analysis of the peculiarities of the implementation of circular business models in Ukraine, taking into account the experience of the EU, development of recommendations for rapid adaptation circular business models in conditions of war. The peculiarities of waste management in Ukraine, in particular in the conditions of war, the readiness of companies and resource provision for the introduction of new circular business models are analyzed. The advantages and weaknesses of the implementation of circular principles, the opportunities that open up to enterprises, the positive impact on the economic, social, technological spheres, etc. are characterized. Before the full-scale invasion into Ukraine, most of the factors of the external environment were generally favorable for the implementation of circular economy business models by Ukrainian enterprises: accelerated accession to the EU, commitment to Ukrainian business in the world market, attraction of foreign investments, development of innovative technologies in Ukraine, gradual change in the culture of consumption , increasing consumer trust in "green" brands, increasing the level of social responsibility of enterprises. The amount of waste in Ukraine as a result of military operations as of June 2023 was 12 million tons (excluding temporarily occupied territories): destruction of administrative buildings, private houses, agricultural lands, etc. At the same time, it was stated that the pre-war methods of waste management, which were already ineffective, cannot be used in principle today. Therefore, now more than ever, it is important to promptly and effectively eliminate its consequences, which, on the other hand, is also a potential for the development of the circular economy and the post-war reconstruction of Ukraine.

Some aspects of the application of artificial intelligence for the recovery and development of Ukraine

The relevance of the study lies in the fact that in the current conditions of geopolitical instability and rapid technological advancement, the use of artificial intelligence becomes an integral part of the country's development strategy. These technologies offer new opportunities for enhancing the defense, education, industry, science, medicine, and social welfare sectors. Considering this potential is crucial for implementing effective strategies for the recovery and development of Ukraine amidst modern challenges. Therefore, the aim of the study is a systemic analysis of the possibilities of applying artificial intelligence in key societal areas to identify strategic directions that will contribute to the recovery and further development of Ukraine. In particular, the research encompasses the realms of defense, education, industry, science, medicine, and social sphere. The results of this analysis serve as a basis for developing specific recommendations for the optimal implementation of artificial intelligence technologies in Ukraine, taking into account the specific conditions and needs of the country. The paper proposes concrete strategies and recommendations aimed at the optimal integration of these technologies into Ukrainian practice. Furthermore, the research considers the specific conditions and needs of Ukraine, making it practically applicable. These are important aspects in ensuring the reliability and security of artificial intelligence utilization in Ukraine. Overall, this work opens new horizons for the use of artificial intelligence in modern Ukraine, offering specific ways to improve the defense, education, industry, science, medicine, and social welfare sectors through the effective utilization of these technologies

AN INDIVIDUAL OF CALLING, NOT OF TITLES: STAGES IN THE FORMATION OF I.YUSCHUK’S PEDAGOGICAL HERITAGE

The article aim ‒ to highlight the stages that illustrate I. Yushchuk’s pedagogical heritage. I. Yushchuk is an outstanding Ukrainian linguist, literary critic, teacher, translator of works by Serbian, Croatian, Lusatian and Slovenian writers, professor, author of more than thirty textbooks and thirty teaching aids on the Ukrainian language, author of the grammar-fantasy story «Three on the Moon» and stories for children «Somewhere in the Morning», Honored Worker of Science and Technology of Ukraine, one of the founders of Ukrainian «Prosvita» named after Taras Shevchenko, researcher of the Holodomor-genocide of 1932–1933, member of the National Union of Writers of Ukraine, laureate of the Borys Grinchenko All-Ukrainian Prize, Ivan Ohienko All-Ukrainian Prize, Dmytro Nytchenko award. Although I. Yuschchuk was a distinguished scholar, the impact that he had on education in Ukraine, his role in promoting the Ukrainian language requires further studies. The purpose of the article is to highlight the stages in I. Yushchuk’s career. Methods applied: bibliographic, biographical, phenomenological. Besides, the general theoretical methods help to analyze and synthesize, compare, systematize, describe, explain, and generalize the research material. Analyzing I. Yushchuk’s biography, the IV stages in his pedagogical heritage are distinguished. The Ist stage (1957–1959) is the period of I. Yushchuk’s pedagogical activity in the Ludyn secondary school. The IInd stage (1967–1969) reflected his activity as a linguist at the Soviet School publishing house. The IIId stage (1969–1996) is the longest period, so called high solstice in the teacher's activity. The Ivth stage (1996–2021) is the final and lasted 25 years. The end of this stage coincides in time with the teacher’s earthly life. It is concluded that these stages are not homogeneous in terms of time, each being extremely important forming a cornerstone for the subsequent stages.

Current approaches of health technologies introduction in Ukrainian hospitals

The study aimed to gather insights regarding current decision-making approaches and identify challenges and opportunities related to health technology implementation in Ukrainian hospitals. Materials and methods. A total of 28 respondents from three public hospitals across different regions of Ukraine participated in online semi-structured interviews conducted between September 2022 and March 2023. The respondents for this study encompassed a diverse range of stakeholders, including general managers, medical directors, economists, representatives from procurement departments, heads of clinical and diagnostic departments, clinicians, and pharmacists. To effectively guide the interview process, a comprehensive questionnaire was developed. The data collected from the respondents were analyzed and synthesized to results and conclusions. Results. The semi-structured interview study consistently revealed a common pattern in all the interviewed hospitals regarding the adoption of new health technologies. The process of introducing these technologies entails several stages, each demanding meticulous planning, coordination, and active engagement from various stakeholders. What stood out was that stakeholders from the same speciality were consistently involved in the same decision-making stage across all the hospitals we studied. The technical stages of implementing new health technologies, as outlined by the Law of Ukraine "On Public Procurement," are well-established in Ukrainian hospitals. However, there is room for improvement in selecting which type of health technology to procure. The current assessment process often relies on limited sources of information, lacking comprehensive literature reviews or robust comparisons with existing practices or placebos. This information gap hampers the ability to make well-informed decisions that account for all relevant factors. The study also identifies specific challenges for the future implementation of the Hospital Health Thechnology Assessment (HB-HTA) in Ukraine. These challenges necessitate investment in building HTA expertise at the hospital level, cultivating strong leadership support, providing professional staff training, and establishing robust data collection and management systems. Overcoming these obstacles is crucial for hospitals to bolster their capacity to effectively implement new health technologies and make informed decisions about their utilization. Conclusions. Our study has revealed that all the technical stages involved in implementing new health technologies in Ukraine are well established. It was observed that there is room for improvement in the process of selecting which new health technology to purchase. This stage, known as the decision-making process based on HTA, requires implementation at the hospital level. Our study highlights the evident interest and potential benefits associated with adopting HB-HTA in the hospitals under investigation. By integrating HB-HTA into existing practices and approaches, hospitals can significantly enhance their decision-making processes when introducing new health technologies. There is an urgent need to introduce the term "hospital-based HTA" into Ukrainian legislation, as well as to activate the training of HTA experts at the hospital level

ВПРОВАДЖЕННЯ СИСТЕМ РЕСУРСОЗБЕРЕЖЕННЯ НА ПІДПРИЄМСТВАХ ГОТЕЛЬНОГО ГОСПОДАРСТВА УКРАЇНИ

The article deals with the implementation of resource saving systems at hotel enterprises. The main obstacles on the way to the introduction of resource-saving technologies in Ukraine are indicated and actual ways to solve them are proposed. The problems of resource conservation and ensuring energy efficiency are relevant for Ukrainian hotels in connection with a significant increase in the cost of hotel services due to a significant volume of electricity use and a rapid increase in energy prices. In Ukraine, resource-saving technologies are just beginning their development. Basically, resource saving systems are implemented by hotels belonging to international hotel chains. Currently, the majority of foreign hotel enterprises strive to participate in international environmental programs, which make the use of non-traditional sources of heat and energy relevant. In addition, in recent years, the population, especially within the framework of the European space, has become more environmentally responsible. Therefore, environmental responsibility in business also serves as an effective tool for creating a positive image of the enterprise, increasing the occupancy of the number pool and, as a result, increasing profits. Proposed important measures that can be implemented in hotel enterprises for the purpose of saving resources, which will make it possible to accelerate the scientific search for new mechanisms for reforming the industry, to develop new concepts and management methods, because in the conditions of constant variability of both the internal and external environment, the hotel business is always faced with new problems and challenges. The effectiveness of implementation of scientific developments will provide Ukrainian business with a worthy place in the world market of the hospitality industry, will increase its significance for the growth of the national economy and international integration, in particular in the European direction.

ГЕНСІРУК СТЕПАН АНТОНОВИЧ – ВИДАТНА ПОСТАТЬ У ЛІСІВНИЧІЙ НАУЦІ ТА ФІТОСОЗОЛОГІЇ (до 100-річчя від дня народження: 6.01.1923 – 23.10.2014 рр.)

On January 6, 2023, we commemorated the centenary since the birth of the eminent figure in agricultural science, Professor Stepan Antonovych Hensiruk, associated with the National Forestry University of Ukraine.
 S. A. Hensiruk was a distinguished Ukrainian scientist with renowned contributions in forestry science, ecology, phytosozology, and forest protection. He held the titles of Doctor of Agricultural Sciences and Professor. His accomplishments include being a laureate of the State Prize of Ukraine in the field of science and technology, recipient of the O. Schlichter Prize from the Academy of Sciences of the Ukrainian SSR, the V. Vernadskyi Prize from the Russian Academy of Sciences, and the esteemed title of “Honored Worker of Science and Technology of Ukraine.” Notably, he was a respected member of four branch academies: engineering, environmental, forestry, and technological cybernetics. He was also an esteemed member of the Scientific Society named after T. Shevchenko. Remarkably, Stepan Antonovych continued to serve as a professor in the Forestry Department of the National Forestry University of Ukraine until his final days.
 The scholarly legacy of this remarkable scientist encompasses a total of 498 scientific works, including 28 monographs. His monographic contributions left a profound impact on the development of both domestic and global forestry and environmental science.
 In addition to his academic prowess, Stepan Antonovych Hensiruk possessed a unique and extraordinary talenta captivating opera voice. During his time at Lviv Conservatory, he had the privilege of being a student of the renowned opera singer Solomiia Krushelnytska.
 This tribute celebrates the life and enduring contributions of Professor S. A. Hensiruk to the fields of science and music.

5G-Digital marketing strategy of global company in the field of telecommunication

Object: The purpose of the study is to form the methodological foundations of the 5G marketing strategy of the leading enterprises in the field of telecommunications on the example of the global company Huawei. Justification of the methodology for determining the competitive advantages of using the 5G marketing strategy. The object of the study is the marketing activity of global companies in the telecommunications market in conditions of digitalization.Methods: System-structural method, diagnostic method, logical-comparative, comparative analysis, statistical analysis, factor analysis, methods of grouping and classification.Findings: The theoretical and methodological foundations of the Huawei company's development of marketing strategy are summarized. Strategies for standardization and adaptation are considered, including innovative smartphones and 5G devicesbased on strategic partnerships in developed countries, as well as examples of successful adaptation to legal, technological and political issues. The conducted analysis determined the advantages of implementing the marketing strategy ofHuawei 5G promotion in Ukraine, standardization of 5G technologies and solutions, the study made it possible to develop proposals for the development of the company's brand and promotion strategy within the framework of the study of the process of developing the company's marketing strategy. Conducted SWOT analysis of Huawei's activities in Ukraine. The article analyses and conducts a comparative analysis of the marketing strategies of Huawei's main competitors (Samsung, Apple), and proposes priority strategic growth vectors.Conclusions: The article substantiates and systematizes the theoretical and methodological approaches to researching the process of developing the company's marketing strategy, defines the main means, methods and technologies for the formation and justification of Huawei's marketing strategy; practical recommendations were developed to strengthen the company's marketing strategy in the field of telecommunications technologies in Ukraine.