E-commerce Technology Research Articles

Pengaruh Persepsi Risiko dan Kepercayaan Terhadap Minat Beli Konsumen E-Commerce Blibli.com di Sidoarjo

This research intends to ascertain how perceived risk and trust affect Sidoarjo users of the Blibli.com e-commerce site's desire to make a transaction. Purposive sampling is a form of quantitative methodology that was utilized in this investigation. 104 respondents make up the study sample. Users who reside in Sidoarjo and Blibli.com e-commerce users were given questionnaires as part of this research's data collection. The answers of the questionnaire have been deemed valid and trustworthy, and the Partial Least Square (PLS) model was utilized as the study's analytical tool. The findings of this research show that perceived risk has a positive and large impact on the purchase intentions of Blibli.com e-commerce customers, and trust has a positive and significant impact as well. Constructive suggestions that can be considered in buying interest are that Blibli.com needs to focus on providing clear price information, price comparison features with competitors, special program discounts, lowest price guarantees, and loyalty programs to reduce consumer risk perceptions. In addition, Blibli.com must improve customer service, personalized experience, delivery process, transparency, product quality, ease of return, and e-commerce technology innovation to create sustainable trust in providing satisfaction to customers. Future research can consider other variable factors that can influence purchase intention so that research results become more comprehensive and better.
 
 Keywords: Purchase Intention, Perceived risk, Trust.

How is entrepreneurial marketing shaped by E-commerce technology: a case study of Chinese pure-play e-retailers

PurposeThe focus of this study is on how online-only retailers, known as pure-play e-retailers, leverage e-commerce platforms to identify and pursue market opportunities. Through the perspective of entrepreneurial marketing, this study aims to explore the influence of e-commerce technologies on the decision-making process of entrepreneurial marketing. This exploration is conducted via a case study of pure-play e-retailers based in China.Design/methodology/approachThis study utilised a qualitative case study methodology to examine the complex processes of entrepreneurial marketing in an online environment. The study gathered detailed insights from both owner-managers and staff members of eight pure-play e-retail businesses. Additionally, the research involved a careful review of the firms' webpages and social media pages. This holistic approach facilitated a comprehensive understanding of their marketing strategies and practices.FindingsThe case study findings indicate that while many core aspects of entrepreneurial marketing remain important, there are distinct factors influencing the entrepreneurial marketing decision-making in the online marketplace. The online EM framework can be visualised as follows: (1) trend-orientated as well as innovative-orientated (2) data-orientated and entrepreneur-orientated (3) innovative-driven customer stimulation (4) orientated towards both platforms and proactiveness.Originality/valueThe paper provides an initial understanding of how digitalisation is enabling and transforming entrepreneurship in companies with high level digitalisation but low level digital development. Building on current entrepreneurial marketing literature, this paper develops an online entrepreneurial marketing framework to enhance understanding of the interaction between e-commerce technology and entrepreneurial marketing decision making.

An investigation of cyber attack impact on consumers’ intention to purchase online

E-commerce technologies are increasingly adopted and used because they give companies a competitive edge and boost their profitability through access to international markets. Even though global e-commerce has grown over the past few years, many consumers lack confidence in e-commerce purchases. Several factors, including safety, trust, and use of technology, influence the users’ intent to purchase. This study uses the Theory of Planned Behavior (TPB), trust in e-commerce sellers, trust in the internet medium, and cyber-fraud perception to determine what factors influence customers’ intention to buy online. We surveyed 258 Thai customers of e-commerce websites via Google Forms. Cronbach’s alpha and correlation are used to verify the analysis’s reliability and validity analysis. Data analysis included simple linear and multiple linear regression. We show that attitude toward behaviour and perceived behavioural controls are ideal predictors of customers’ e-commerce purchasing intentions. Customers’ behaviour also depends on their trust in the internet medium and the vendor. We further demonstrate subjective norms, online vendor trust, cybercrime perception, and Internet trust do not affect users’ intent to purchase, and cybercrime does not change behaviour either. It also does not moderate the association between trust in e-commerce companies and clients’ disposition toward buying online.

Creating and Validating an Information Quality Scale for E-Commerce Platforms

The rise of e-commerce technology has transformed the traditional retail industry. This study proposes and validates an information quality scale suitable for e-commerce platforms. The scale consists of four dimensions—content validity, information scope, presentation quality, and hedonic quality—and 16 questions. Data analysis results support the second-order structure of information quality. The quality of information on e-commerce platforms has a significant positive impact on consumer behavioral intentions. Thus, operators of e-commerce platforms can improve the competitiveness and sustainability of these platforms by improving the quality of information.

Traversing the Macroeconomic Terrain: An Exploration of South Korea’s Economic Responsiveness to Cross-Border E-Commerce Production Technology Alterations in the Global Arena

The principal aim of this study is to discern the implications of technology shocks in the sphere of cross-border e-commerce on the macroeconomic indices of South Korea. Leveraging Bayesian estimation techniques, we scrutinized quarterly data from the inaugural quarter of 2000 through to the first quarter of 2022 to perform an empirical exploration. Deductions drawn from the impulse response function indicate that a positive perturbation in the technology of sustainable cross-border e-commerce production instigated a swell in output and investment for both non-tradable and cross-border e-commerce goods producers. Conversely, the sector of traditional tradable goods exhibited a decrease in output and investment. Additionally, this favorable technology shock appears to have amplified household consumption and employment, along with wages in the non-tradable and sustainable cross-border e-commerce goods sectors. In stark contrast, the traditional tradable sector demonstrated a decline in household consumption, employment, and wages. Intriguingly, the technology shock also exerted an influence on the pricing system, causing a rise in the prices of non-tradable goods and cross-border e-commerce goods. On the other hand, the prices of traditional tradable goods experienced a downward turn. These insights provide a pathway to an understanding of how advancements in sustainable e-commerce technology can mold an array of macroeconomic factors in a digitally evolved economy such as South Korea.

Assessing the Customer Behaviour in Relation to Electronic Payment Systems (EPS) in Some Ghanaian Banks in the Kumasi Metropolitan Assembly- Kumasi, Ghana

Although other payment methods are available, like card, cheque, mobile, and online payments, most Ghanaians still use the cash payment system. The study examined how Ghanaian customers felt about using electronic payments. These included determining thesector andctors that influence consumer adoption and use of electronic payment services in Ghanaian banks, examining customer satisfaction with e-payment in the banking sector, and preventing fraud. A sample size of 100 participants was chosen for the study using purposive sampling to select participants from the banks and systematic sampling to select participants from the customers. According to the research’s findings, factors such as usability, security, privacy, the caliber of the after-sales support, marketing mix, and reputation affect consumers’ opinions of electronic payment systems. According to the study, customers are satisfied with the value offered for their banking requirements and the opportunity to experiment with e-payments in the banking sector. The study also found that while customers’ top concerns are trust and security, barriers to e-commerce include a low internet penetration rate, fewer users, expensive and challenging e-commerce technology, and a lack of progress in other supporting industries. Trust and security are significant deterrents against using electronic payment systems. The ability of consumers and banks to reach a larger market and participate in the world payment system is another way that technology can help the economy. Stakeholders should offer the unbanked sufficient assurances of security for utilizing electronic payment systems on their privacy without requiring them to maintain accounts with them. Keywords: Electronic Payment Systems (EPS), Automated Teller Machines (ATMs), Kumasi Metropolitan Assembly (KMA)Payment Portal Services (PPS), Information and Communication Technologies (ICTs), and Central Business District (CBD).

An empirical evaluation of technology acceptance model for Artificial Intelligence in E-commerce

Artificial Intelligence (AI) has become essential to Electronic-Commerce technology over the past decades. Its fast growth has changed the way consumers do online shopping. Using the Technology Acceptance Model (TAM) as a theoretical framework, this research examines how AI can be made more effective and profitable in e-commerce and how entrepreneurs can make AI technology to assist in achieving their business goals. In this regard, an online survey was conducted from the online purchasers of e-commerce firms. The Partial Least Square (PLS) Smart was used to examine the data. The broadly used TAM was identified as an appropriate hypothetical model for studying the acceptance of AI technology in e-commerce. The findings of this study show that Subjective Norms positively impact Perceived Usefulness (PU) and Pursued Ease of Use (PEU), trust has a positive effect on PEU, and PEU positively impacts PU and attitudes toward use. Similarly, PU also has a positive effect on attitudes toward use and intention to use. Furthermore, the findings do not support the impact of Trust on PU and attitudes towards behavioural intention to use. Lastly, behavioural intention to use positively impacted the actual use of AI technology. This study adds theoretical and practical knowledge for adopting the TAM model in the E-commerce sector. It helps entrepreneurs to implement the TAM model in their business to use AI in a better and more appropriate way.

Could the Implementation of Augmented Reality Influence Consumers’ Purchase Intention in E-Commerce?

Augmented reality in e-commerce has become the latest trend in the world of online shopping. The purpose of this study is to empirically prove the influence of perceived of usefulness and the perceived ease of use towards behavioral intentions through attitudes. The urgency of this research is the new phenomenon of online shopping experience in Indonesia using augmented reality technology in e-commerce. This study used primary data by distributing questionnaires to 200 users of AR application in e-commerce with random sampling techniques. This study used Path analysis with SPSS. The results of the study prove that the perceived of usefulness and the perceived ease of use have a significant effect on online purchase intentions through attitudes. The perceived ease of use has more influence than the perceived of usefulness.

Design and Implementation of Campus Maintenance and System Repair with Integration of Mobile Technology for E-commerce

The Android mobile application terminal operating system is constantly updated and developed, as well as the continuous optimization, promotion and application of Android smart phones and continuous updating of software technology, coupled with the continuous promotion of digital information engineering construction in various industries, the widespread use of smart phones, Android has gradually been hailed as a mobile application terminal and operating system with the largest number of users in the world. This system studies the design and implementation of the campus maintenance and system repair based on mobile technology. The purpose is to help the schools manage better and it allows students to participate more actively in the construction of the campus, and at the same time it provides teachers and students with a relaxed and happy lifestyle on campus. This article describes UI design and operations that can be used to maintain and repair Android phones on campus, including implementing the main interface, using controls, program operation, and resolving abnormal situations. The development of this system can bring more enthusiasm and good experience to users.

A Resilient Shipping Industry in the Wave of the Digital Economy during the Post Pandemic Era: Based on Maersk's Approach

The purpose of this essay is to focus on how Maersk made choices about its career development and to analyze and explain it using a set of "addition and subtraction" principles. Two distinct aspects of e-commerce are highlighted: "simplification" and "supplementation". Faced with cyclical shipping demand, the impact of the COVID-19 pandemic, and inherent industry shortcomings, Maersk entered the shipping e-commerce market by developing a series of platform products for online booking services. This helped simplify and connect the supply chain through subtraction. In addition, Maersk built a terminal delivery network to support B2B and B2C electronic fulfillment with powerful and flexible e-commerce technology. This promotes the integration of technology and consumption modes, extends the supply chain through addition, and complies with the digital economy. In the pursuit of green development and decarbonization in the shipping industry, Maersk has made subtractions by controlling carbon emissions and making efforts in ship and fuel development and manufacturing. This essay also considers the future management implications and direction of Maersk and the shipping industry it represents.

E-Commerce Technologies Adoption Strategy Selection in Indonesian SMEs Using the Decision-Makers, Technological, Organizational and Environmental (DTOE) Framework

Small and Medium-sized Enterprises (SMEs) are key contributors to Indonesia’s economy. E-commerce can assist SMEs in gaining a competitive edge and is expected to be the largest contributor to the country’s digital economy by 2030. However, only 22% of SMEs in Indonesia have adopted E-commerce. Hence this study aims to investigate the criteria that influence E-commerce adoption by Indonesian retail SMEs and select the best strategy using the Decision-Makers, Technological, Organizational, and Environmental (DTOE) Framework and the Diffusion of Innovation (DOI) theory. This study aims to fill the research gap by examining the essential factors in E-commerce adoption by Indonesian SMEs in the retail industry and their key strategy to increase utilization. The influence and priorities between criteria were calculated using the Decision-Making Trial and Evaluation Laboratory (DEMATEL) based Analytic Network Process (ANP) method. Furthermore, an E-commerce adoption strategy was selected using Complex Proportional Assessment (COPRAS) method. This research showed critical criteria for adopting E-commerce technology in retail SMEs, Decision Maker’s IT Knowledge, Innovativeness, and Complexity. In addition, developing or training Information Technology (IT) and E-commerce skills were identified as the best strategy to increase E-commerce adoption. This study can help raise the understanding of policymakers, E-commerce service providers, and retail SME decision-makers on influencing criteria in adopting the best strategy to be applied to increase this technology adoption.

Transformasi Teknologi E-Commerce Sebagai Upaya Meningkatkan Daya Saing UMKM Di Kota Palangka Raya: Faktor Pendorong Dan Penghambat Adopsi

Micro, Small, and Medium Enterprises (MSMEs) play an essential role in justice, increase people's income and encourage Indonesia's economic growth. However, in Palangkaraya City, especially during the Covid-19 pandemic, the contribution of MSMEs to improving the economy and people's income has not been proportional to the number. Therefore, this study aims to identify the factors driving and inhibiting the adoption of e-commerce technology among MSMEs in Palangkaraya City. In this study, researchers cite relevant literature and research sources to reveal the factors supporting or hindering e-commerce adoption among MSMEs. Consumer Support, Organizational Support, Knowledge Support, Technical Barriers, Financial Barriers, Legal Barriers, and Regulatory Barriers. The findings of this study can provide insights and recommendations to stakeholders to increase the competitiveness and market access of MSMEs in the digital era.

Grinting Fried Onion: Empowerment of Grinting Youth Enterpreneur based Digital Village

The purpose of devotion is to provide knowledge and skills of online marketing to the younger generation by utilizing e-commerce technology to develop youth Small and Medium Enterprises (SMEs) in Grinting Village. The participants consisted of 25 member SMEs of fried onions specifically for the people of Grinting Village. The materials provided include the creation of an online shop account, product uploads, marketing up to the online financial system. This service was carried out in Grinting Village, Bulakamba District, Brebes Regency, Central Java with the target of the community and the younger generation, especially the entire management of Karang Taruna Garuda Jaya Grinting Village. This cooperation is based on the cooperation between Universitas Muhammadiyah Yogyakarta and grinting village government. The method used is to provide training materials through presentations accompanied by e-commerce implementation training. The achievement of this devotion is the implementation of the service activities in accordance with the expected number of participants as many as 25 administrators and members of Karangtaruna Garuda Jaya Grinting Village independently can develop SMEs for economic independence. Participants gain knowledge and skills about e-commerce implementation to capture developing and mentoring SMEs in local villages. 
 Keywords: SMEs, Grinting, empowerment, e-commerce, training

PELATIHAN PENGENALAN E-COMMERCE BAGI PELAKU UMKM DI DESA BANDAR AJI KABUPATEN LAHAT

Bandar Aji hamlet is a hamlet that has banana chips and cassava chips which have the potential to be improved in marketing, but in reality marketing is only for certain groups so that the business carried out is not optimal and sometimes suffers considerable losses. The purpose of this study is to assist micro, small and medium enterprises (UMKM) in increasing the marketing of UMKM products in the Bandar Aji hamlet. This e-commerce software development was built using a prototype software development model. The development stage begins with communication, rapid planning, rapid design models, prototyping, submission and providing feedback on development. e-commerce is built using a website-based application, so that business actors can easily promote their business results. The main target for the use of e-commerce technology is UMKM in the Bandar Aji village. Users of this application are administrators who have full rights to application processing, UMKM are admins who have the right to enter product data, consumers who have the right to choose and order products. The results of trials and evaluations conducted on UMKM in Bandar Aji hamlet, showed that using e-commerce software could increase the marketing of UMKM products

The development dilemma and countermeasures of Chinese cross-border e-commerce enterprises under the background of big data

Cross-border e-commerce has gradually emerged with the popularity of the Internet in the world. It represents a new business model of e-commerce. The public is still the same as the daily shopping model on e-commerce platforms. However, cross-border e-commerce can be divided into two parts at home and abroad. With the continuous emergence of new social models such as the Metaverse, the data generated by online social networking is becoming larger and larger, and data science has developed accordingly, and the effective use of data has become the key to the rapid development of various industries. Big data technology is the key to data science. A data processing and analysis technology generated in the development process, its use in the development of cross-border e-commerce enterprises will help enterprises to create products that are more in line with the actual requirements of the masses, increase the profits of enterprise operations, and allow enterprises to complete the era of data science smooth transition. This paper first describes the big data technology and related theories of cross-border e-commerce, and then takes Alibaba as an example to describe the SWOT analysis of my country’s cross-border e-commerce enterprises, and then analyzes the development dilemma of China’s cross-border e-commerce enterprises, and finally designs The development strategy of my country’s cross-border e-commerce enterprises based on big data is presented. Through a questionnaire survey of cross-border e-commerce enterprises that use big data technology in my country, it is found that cross-border e-commerce enterprises that combine big data technology have a greater understanding of overseas customers’ consumption psychology, integration of warehousing and logistics resources, and talent training. promote.

How Digital Technology Enhances Hotel Experience? Examining Experiential Marketing of Two Four-Star Hotels in Yogyakarta

This study intends to understand how digital technology in particular digital marketing and e-commerce enhance hotel experience. There are few studies discussing how these aspects of technology enhances hotel experience through adoption of the sensory elements of experiential marketing. This is a qualitative study conducted through observation and authors’ individual experience of digital and e-commerce channels of the two four-star hotels in Yogyakarta. Content analysis was used to draw conclusion about the data obtained from observation, individual experience and electronic media of professional publications. The results suggest that stimulating and enhancing hotel experience with digital marketing and e-commerce was inseparable with involving the sensory elements. Moreover, the two hotels not only optimized the sensory elements, but also presented these elements interestingly, creatively, uniquely and thoughtfully. Those sensory elements were designed to communicate, persuade and impact users of the hotels whilst observing consistency and clear purpose. This study extends the hotel sector digital and experiential marketing literature. Moreover, the study’s results assist hotel service providers in understanding the importance of involving experiential aspects in their marketing. Thus, the paper relieves hotel managers for more added values especially in marketing plans. However, this study focuses exclusively on four-star hotels in Yogyakarta Region in Indonesia.

The Rise of Skywalker: The Critical Vehemence of Customer Loyalty inside the E-commerce Platform

The electronic commerce is considered as a new concept, which is described as the process of product and service exchange in world-wide web, as well as, online information web. The use of e-commerce technology through internet helps people to expand the costumer’s need on offered product or service that eventually the customer does not have to go directly to the store (offline visiting). The objective of this research is to explore the impact of satisfaction, trust, and commitment on the customer loyalty in e-commerce, particularly Tokopedia online store. Through the approach of quantitative research method, this study collects the data from people who are from Makassar, Indonesia, especially those who are as the undergraduate students. The collection data phase of this study also distributes 150 questionnaires to the said students and there are 87 filled and returned questionnaires that meet the requirement to be analyzed further. For theoretical implication, this study denotes that the customer satisfaction, trust, and commitment simultaneously play important role on customer loyalty with the score is 25.3%, however, this study interestingly finds that there is insignificant effect and negative role of customer trust on customer loyalty through the partial statistical test. The managerial contribution is also described in the particular section of this study.

Application of data elements in the coupling of finance and technology on the digital electronic platform

With the continuous development of Internet technology, all areas of social economy have undergone profound changes. The circulation and application of data elements can significantly promote the construction of infrastructure such as big data centers and mobile base stations, and stimulate the market demand for digital consumption such as digital production, e-commerce and digital trade. Data mining technology will provide sustainable impetus for economic development. There is a clearer analysis of the role of data elements in the platform economy, but there is a lack of research in macroeconomics, especially in the coupling of finance and technology. This paper developed a coupling coordination and a coupling efficiency index system, using different methods to measure outcomes and outline the path to achieving high "quantity" and "quality" of finance-technology coupling development. Based on the data mining technology in e-commerce, the fuzzy set qualitative comparative analysis method is used to analyze the complex mechanisms and driving paths of data elements affecting the coordination degree and coupling efficiency of finance-technology coupling performance of China. We empirically document that data mining and data management are necessary to improve coupling coordination; in the absence of other conditions, data mining or data management can produce high coupling coordination, but not sufficient to improve coupling efficiency.

Blockchain Implementation in E-Commerce to Improve The Security Online Transactions

The implementation of blockchain technology in E-commerce has become an increasingly important topic in recent years. Blockchain can bring big changes in the E-commerce industry, especially in increasing customer security and trust in online transactions. In this article, it is explained how blockchain technology can be used in E-commerce, such as in increasing the security of online transactions, product tracking, use of smart contracts, and digital identities. Nonetheless, the implementation of blockchain technology also has challenges and obstacles that need to be overcome, such as the considerable cost and time involved in system development and integration, as well as regulatory and legal issues related to the use of cryptocurrencies and digital identities. Therefore, the implementation of blockchain technology in E-commerce requires careful strategy and planning to maximize the benefits that this technology can provide.

E-Commerce Technology Usage in Business Processes in Tanzania: Is There a Significant Gap in Perceived Value and Perceived Risk?

E-Commerce Technology Usage in Business Processes in Tanzania: Is There a Significant Gap in Perceived Value and Perceived Risk?