Rock avalanche disasters in alpine and gorge regions are frequent and large in scale and cause severe damage. The movement of a rock avalanche is complex and has not been fully studied. The deposits of a rock avalanche can provide valuable insights into its movement process, which is crucial in understanding the rock fragmentation mechanism and predicting disaster-affected areas. Taking the Wangjiapo rock avalanche in Yunnan Province of China as an example, the size, shape and distribution characteristics of the deposit were analyzed based on field surveys, unmanned aerial vehicle (UAV) photography and image recognition technology. Initially, 3062 deposited rock blocks were manually measured in the field. Subsequently, the Particles/Pores and Cracks Analysis System (PCAS) was employed to identify 11,357 rock blocks with an area greater than 0.1 m2 from UAV orthophotos. By comparing the characteristics of the rock blocks obtained through image recognition and manual measurement, the statistical analysis of UAV aerial imagery combined with PACS proved feasible in studying the Wangjiapo rock avalanche. The results showed that the rock block movement was accompanied by fragmentation and sorting processes; furthermore, the roundness increased with the migration distance. Small blocks were more prevalent at the foot of the slope, while irregularly shaped, large blocks dominated in source areas. The movement of huge blocks was characterized by significant potential energy-driven features and inertia advantages, allowing them to travel farther than smaller blocks, and they tended to be concentrated in the central area of the deposit. Additionally, affected by the cementation degree of breccia and the topography, the blocks in the eastern and western deposit areas exhibited different fragmentation and deposition characteristics.