This paper studies the Bolshoi Theatre's digital transformation in cultural sustainability, focusing on innovation management and technology utilization, explores the critical need for cultural institutions to overcome hurdles and capitalize on opportunities provided by modern technologies, investigates the Bolshoi Theatres strategic ways of managing its digital transformation while preserving and improving its cultural history, its historical relevance and its digital projects, to reveal managerial obstacles, opportunities, and deep influences on both internal techniques and audience reviews. Key findings highlight the transformative significance of innovation management in changing market involvement via virtual performances, virtual reality reviews, and augmented reality programs. The study also emphasizes the need for knowing usage, as indicated by creating a centralized digital archive and combining device learning algorithms for customized target market interactions. This research contributes insights into managing cultural institutions in the digital age, with broader implications for strategic use of digital technology in cultural management.