Tech Market Research Articles

International Law Protection in Cyberspace Against Ransomware and Experience of Vietnam

Abstract Amongst various cyberattacks, ransomware adversely affects the business operation as the malware locks the computer or data, and menaces to keep it locked unless a ransom is transferred. In a young tech market like Vietnam, cyberattacks, including ransomware, cause serious concerns for State and non-State actors. They can take place anywhere since cyberspace has no physical border to hold them back. This raises a query about the application of international law in cyberspace, especially when the ransomware hits non-State actors. In such cases, the sovereignty principle, having a significant relation with the jurisdiction, underpins the intervention of national authorities and regulation of ransomware. Vietnam’s government has intensified their efforts to stop the cyberattacks by cooperating with other countries and establishing a legal framework based on the international law principle.

High Tech Companies Continuously Innovate to Respond to Customer Needs: Market and Product Characteristics

In the 90s, with the birth of the information age, companies found themselves facing demanding challenges arising from requests from the market: more information, an increase in the quality offered, an increase in production and profits, market leadership and consumer orientation. Computers and high-tech products were created to be designed to meet this growing need for information on the part of businesses and society and consumers / users are looking today, as well as ten years ago, for the best way to select them. In the paper we will first focus on the concept of the High Tech market and then on the products that dominate this market

Hard Carbon Reprising Porous Morphology Derived from Coconut Sheath for Sodium-Ion Battery

Seeking effective energy technology has become a herculean task in today’s world. Sodium-ion batteries play a vital role in the present energy tech market due to their entrancing electrochemical properties and this work is a breakthrough for developing sodium-ion batteries. As per recent reports, the preparation of anode materials seems to be very tedious in the realm of sodium-ion batteries. To remedy these issues, this work enlightens the preparation of hard carbon (HC) derived from coconut sheath (CS) by a pyrolysis process with different activating agents (KOH, NaOH, ZnCl2) and employed as an anode material for Sodium-ion batteries (SIBs). The prepared anode material was characterized for its thermal, structural, functional, morphological, and electrochemical properties. Additionally, the surface area and pore diameter of the as-prepared anode material was studied by nitrogen adsorption and desorption isotherm methods. The coconut sheath-derived hard carbon (CSHC) anode material delivered an initial charge capacity of 141 mAh g−1, 153 mAh g−1, and 162 mAh g−1 at a 1 C rate with a coulombic efficiency over 98.8%, 99.3%, and 99.5%, even after 100 cycles, respectively.

Game-Based Proactive Learning with Augmented Reality(AR)

In this digital period in which we currently live, technology plays a vital role. With each passing day, new software or gadgets are being introduced in the tech market that improves our lives in one way or another and makes it much more comfortable. The mode of education was never the same, and it has changed continuously, today we have technology as our new mode of learning. Technology in education has the potential to drive pupils to learn more actively, resulting in a more effective learning process. Introducing enjoyable and interactive learning could capture the attention of young learners, hence improving teaching and learning. It improves one's ability to take in and grasp things. The application of Augmented Reality (AR) in the classroom has the potential to improve on traditional doctrine. This advanced technology enables users to interact with virtual environments and immerses them in realistic experiences. This application aims at teaching words by providing models of objects and tests the progress, resulting in a better learning experience for the user. This system increases the user’s degree of freedom by connecting with mobile devices because of the interface's usability, portability and general convenience.

Are data markets a solution to big tech market power? A competitive analysis

This paper explores whether the establishment of data markets based on individual data portability can result in better societal outcomes. The results suggest that markets where individuals can sell data generated through their online engagement to third parties, could result in pareto improving outcomes for subscribers to digital platforms and purchasers of targeted advertising services. Data markets would enable third parties to combine their own proprietary data with other individual level data and produce information for targeted advertising, reducing the market power of Big Tech firms. However, successful data markets require strong regulatory measures by governments that ensure privacy and that data collected by Big Tech firms are considered the property of individuals. Such policies have the potential to guarantee that the benefits of Big Data are not confined to a few large firms.

Current state and development trends of the Foodnet market in Russia

The article considers the prerequisites for creating a new high – tech market for food production and consumption-FoodNet; examines the possibilities of intellectualization, automation and robotics of technological processes of food production and delivery (FoodTech), and also identifies the main objectives of the roadmap – systematization of Russian business projects, implementation of measures to create conditions for rapid growth and scaling of such projects.

THE USE OF THE US DOCTRINE «WORK MADE FOR HIRE» IN THE FIELD OF INFIRMATION AND COMMUNICATION TECHNOLOGIES IN UKRAINE

The Use of the US doctrine . The global information technology industry is on pace to reach $5.2 trillion in 2020. The United States is the largest tech market in the world, the majority of technology spending (68%) occurs beyond its borders. Ukrainian developers create big part of the intellectual property objects for US.The article touches upon basic issues for the application of US doctrine «work made for hire» in the field of information and communication technologies(ICT) in Ukraine. Many conflicts arise in legislation during the relationship between private law rules of several states. Therefore, the historical conditions of the doctrine, its concept and content, the main elements, and the possibility of its application to IPR in the field of ICT are analyzed.US law guarantees the protection of the author's rights. But doctrine is an exception to that rule. However, in the field of ICT, when concluding contracts, the jurisdiction and law of the country are always consistent. That is why the application of the doctrine of «work made for hire» in the terms of the contract will result in a «proper violation» of peremptory norms, which will deprive the author of the entire volume of rights to the work and make it impossible to defend in court. Due to the fact thatthere is no reliable source of information, new cases arise that require new decisions that are not provided for by law.Particular attention is devoted to comparing the American doctrine of «work made for hire» in contracts with the Ukrainian executor of works. There is no doubt that such conformity is an evaluation concept and requires expertise in ICT.In conclusion, it was proved that the full application of the concept of «work made for hire» in the conditions of the current Ukrainian legislation is impossible. Because it contradicts the peremptory norms of Ukrainian law, allows the interested party to circumvent these norms, without any consequences, depriving the author of legal rights, difficulties arise when trying to recognize copyright in court. Conversely, it is possible to prevent the resolution of conflicts of law under the condition of proper andconsistent conclusion of contracts.

Legal Technologies in Action: The Future of the Legal Market in Light of Disruptive Innovations

Legal technologies (digital solutions to providing legal services) have turned into the essential element of competition among legal-market stakeholders. This study highlights the competitive superiority of legal services based on the concept of innovative disruptive technologies in comparison to traditional firms. For this purpose, the present study identified several trends in the evolution of the legal tech market (i.e., changing landscapes of legal business, delivery models, legal-market segments, and disruptive technologies); moreover, qualitative content analysis has been conducted to provide sound grounds for cost-benefit analysis. Furthermore, cost-benefit analysis makes a comparison of the monetary, social and psychological costs, benefits of legal technologies and traditional firms from clients’ and lawyers’ viewpoints. This has been, in fact, neglected by extant research. Based on these analyses, a new model for legal business has developed to highlight how potential advancements can take place in legal practices. Our findings reveal that legal technologies make legal services more affordable and easily accessible, while helping lawyers to develop innovative solutions and a relaxed working environment. In addition, this study contributes to the literature on service innovation with a focus on how new services and business models have been developed in the legal market as a result of digital technologies. Eventually, this study adds theoretical and practical implications to the research discussing the advent of legal technologies.

Decrypting Google’s Search Engine Bias Case: Anti-Trust Enforcement in the Digital Age

For a long time, there has been uncertainty and uneasiness regarding the application of competition law in the digital ecosystem. It is only recently that the evolving Indian competition regime has started facing some of these concerns. In the light of the Competition Commission of India’s (CCI) recent encounter with the search-technology giant Google, the paper provides a much needed analysis of the watershed judgment, considering the likely effects it will have on future competition law jurisprudence. CCI has for the first time, by comprehensively analysing the interplay of antitrust laws and tech market, laid down the basic ground work for subsequent cases. The paper begins with probing into the logic and rationale given by CCI in assessing the relevant market, and Google’s dominant position in such relevant market. Later, the paper examines if the unique features of digital markets have been incorporated, while analyzing Google’s specialized search designs, namely Universal Results, OneBoxes and Commercial Units. Drawing attention to some key concerns like the lack of evidence-based analysis by CCI, the paper concludes by suggesting a suitable remedy and summarizing the key takeaways from the discourse.

Developing a new tariff plan of a telecommunications company taking into account subscribers’ and investors’ preferences

Tatiana K. Bogdanova - Associate Professor, Department of Business Analytics, National Research University Higher School of EconomicsAddress: 20, Myasnitskaya Street, Moscow, 101000, Russian FederationE-mail: tanbog@hse.ruDmitry Y. Neklyudov - Data Analyst, Department of Big Data, StandardProject Ltd.; Senior Lecturer, Department of Business Analytics, National Research University Higher School of EconomicsAddress: 20, Myasnitskaya Street, Moscow, 101000, Russian FederationE-mail: dyuneklyudov@hse.ruOlga M. Uvarova - Leading Expert, Laboratory of Enterprise Competitiveness Problems Analysis, Senior Lecturer, Department of Business Analytics, National Research University Higher School of EconomicsAddress: 20, Myasnitskaya Street, Moscow, 101000, Russian FederationE-mail: ouvarova@hse.ru The market of telecommunications services is one of the most important and promising sectors of Russian economics, and its evolution has an essential impact on development strategies of all industries. In recent times, we observe a tendency for the operators’ business to shift from providing communications services to supplying integrated ICT services. A positive trend line of market growth is predicted for the coming five years. However, the problem of keeping and even expanding the subscriber base is an ongoing task of all telecom companies. One of the possible solutions to this problem is developing a rational tariff policy, which may take into consideration not only the interests of the company and its investors, but also the subscribers’ preferences. One of the main components of the tariff policy is developing new tariff plans, which meet the afore-mentioned requirements. In the paper, a new concept of tariff plan development is proposed. It is based on identifying stable groups of existing tariff plans and subscribers’ preferences that are non-linearly related with tariff plan characteristics. The proposed method is based on the concept of client lifetime value (CLV) that characterizes discounted profit received from a customer during all the time he consumes services from the company. This approach gives us an opportunity to build-up a CLV forming model, relying on subscriber’s consumption of mobile services and price characteristics of tariff plans. This seems quite important in the conditions of volatility of the high tech market and intensive changes in patterns of subscribers’ consumption of services. Within the proposed concept, an info-logical model for developing and evaluating a new tariff plan is developed. The model is based on the synthesis of neural networks and genetic algorithm. The proposed model allows us to make assessment of combinations of tariff plans’ price characteristics created by telecom company specialists, and to determine an optimal combination representing local or global maximum of CLV in the given time interval. This may be done for each subscriber’s consumption profile and for the given period. The approach gives us an opportunity to choose a tariff plan (from existing and newly created tariffs) for every subscriber cluster, which satisfies subscribers and investor preferences while providing maximum company profit.

The ‘assolutamente improfanabile’ software

In this essay, I intend to focus on De Certeau’s ideas of use as consumption, as well as his theory of play, and then to place them both in conversation with Agamben’s conception of the ‘ assolutamente improfanabile’ (hereafter ‘AI’) – the absolute impossibility of profaning. I intend to apply De Certeau’s and Agamben’s ideas to an exploration of some recent trends in the high tech market regarding the creation of goods (not commodities) to which the notion of ‘AI’ may be particularly salient. I hope to show, in contrast to Agamben’s overall deeply disillusioned analyses of late capitalism, that in such a market populated by various forms of ‘AI’ there are indeed new resources for resistance and nodes of creativity, as high tech consumers play with, and thus reconceptualize, both products and their use in terms helpfully articulated by De Certeau.

A Study on Patent Disputes Strategy in Virtual Reality Technology area, Focused on NPE Litigation

Background/Objectives: The companies concentrate in M&A or investment for leading a VR technology, which is the one of the biggest issues in ICT industry. As VR market gets bigger, the patent litigation of NPE comes to a threatening issue. This litigation consumes a lot of money and time, so for that it has a purpose to suggest the way to minimize a company’s damage. Methods/Statistical analysis: We will search whether the VR tech market develops or not, through the trend of patent application. As VR market gets bigger, we suggest the way to correspond to the litigation of NPE, which is the one of threatening issues. At first, by making a NPE list that is threatening for, monitoring patents that NPE is gathering with. Second, by monitoring VR tech patents, analyzes the related patents if there’s a patent gathered from NPE for the cases of changed authority. Third, acquiring a date of issue to correspond for patent litigation when submitted a VR tech application. Findings: As VR market gets bigger, companies are spending on research and development to secure a share of the market with the better technology. Applies for patent to exercise the right of this technology, there are some NPE which makes profit from the litigation between companies without spending on research and development. This is a way to correspond the litigation with these NPE, the company suggested the way to protect this right by monitoring a status of patent purchase in the area of research and development. Patents to continuous purchased and technologies with a potential source of litigation prevent by designing around a patent or reinforcing. And above all, the patent grant a right to the person who submit patent application first uses the provisional application that can preoccupy a filing date of patent. So for that, company may protect the final result, which researched and developed by spent time and expense, moreover expect to minimize the damage of company from the patent litigation t. Improvements/Applications: When the advanced patent was applied to the market retained VR technology, the company may minimize the damage from the patent litigation by securing the filing date of patent and corresponding of litigation through the NPE monitoring.

Order Flow, Liquidity and Price Leadership: The Curious Case of High-Tech Entrant Markets

We study price leadership between an established national exchange (London Stock Exchange) and an entrant high tech market (BATS Chi-X) with inferior order flow. We show intraday variations in price leadership such that LSE narrowly leads price discovery for most of the trading day, while BATS Chi-X overtakes it towards the close. This pattern is consistent with increased informed trading on BATS Chi-X and the effects of institutional trading arrangements on LSE, which confound the price discovery-trading activity link. We also find that prices are inextricably linked across both markets, hence trading fragmentation in Europe has not impaired price discovery.

Lead-generating social media strategies using the social media performance model: The B2B connection

Over the last decade, using social media has become an everyday activity for consumers around the world. Companies like Facebook have transformed the way brands and businesses develop and execute marketing strategies. This paper reviews the framework used to create a successful social media engagement strategy in a business-to-business (B2B) environment resulting in sales through new leads and conversions. In addition to the measurement process, it describes the results of a targeted content marketing strategy designed to generate sales through qualified lead generation for an already saturated B2B tech market using a predictive multivariate statistical model known as the social media performance model. The direct correlation between social media output and behaviour resulting in new customer acquisition sets the model apart from other measurement tools and helps make the return on social media investment more efficient for marketers. Brand strategists can use information from the model’s results to offer better messaging and encourage desired actions while becoming more efficient to meet defined goals and sought-after results.

The Earning Persistence of High Tech Enterprise and Market Efficiency of China Capital Market

The paper investigates the extent to which current earnings performance persists into future is depended on the components of earnings and try to find out whether stock price reflects the information of earnings. Comparing to accrued components of earnings, cash flow components of earnings substantially has more explanatory ability for abnormal returns and with higher persistence, especially for high tech industry. Eventually we find that investors’ inability to distinguish correctly between the components of earnings. Constructing a portfolio based on the magnitudes of accrued components of earnings, we can earn 4% and 13% of excess returns for high tech industry and general industry.

A Strategic Assessment of the European High-Tech Equipment Service Market in the 1990s

Much has been said about the issues and problems in the high- tech service market, but few facts are available on the economic size, structure, and potential growth of the European service industry. This paper, based on extensive market research, focuses on the market in terms of market opportunity, competition, and emerging requirements.