This article explores the intricate landscape of talent management in the context of digital transformation, highlighting the associated challenges and prospects that organizations face. Utilizing a qualitative approach, the study employs a comprehensive literature review and library research to synthesize existing knowledge on the evolving role of talent management in a rapidly changing digital environment. The findings reveal that digital transformation significantly impacts recruitment, retention, and development strategies, necessitating a shift in traditional talent management practices. Organizations must adapt to technological advancements and changing workforce expectations, embracing new tools and methodologies to effectively engage and develop talent. Key challenges identified include the skills gap, resistance to change, and the need for continuous learning and development. Conversely, the prospects for enhancing employee engagement and fostering innovation through strategic talent management practices are promising. The study concludes that organizations must adopt a proactive and adaptive approach to talent management, ensuring alignment with digital transformation initiatives to achieve sustained competitive advantage. This research contributes to the ongoing discourse on talent management by providing valuable insights into the interplay between digital transformation and effective talent strategies, offering practical recommendations for practitioners and scholars alike.
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