Marketing Management System Research Articles

FORMATION OF THE RELATIONSHIP MARKETING MANAGEMENT SYSTEM BASED ON THE CONCEPT OF VIABLE SYSTEMS

The article deals with the main tools for managing the marketing interaction of the enterprise with different partners. The research of relationship marketing management at enterprises is important both in the theoretical and in practical terms. The purpose of the research is to improve the theoretical foundations of the formation of a general management system for relationship marketing for the enterprise and the main groups of subjects of the relationship, which takes into account the relationship with all groups of partners of the enterprise. The model of the relationship marketing management system of the enterprise is proposed based on the metodynamic apparatus of cybernetic modeling of viable systems. The management system for the enterprise’s marketing relationships is presented as a subject (metasystem) and an object of management (operating element), which is proposed as a management process of marketing interaction with major groups of partners. The system of inter-firm interaction, which reflects the formation of individual relationships with a specific partner, is presented. It allows us to coordinate the relationship between the company and each partner group, it also provides viable means of development and helps support long-term business relations and obtain synergistic effects from cooperation with partners. The system of total management of relationship marketing can be applied to any enterprises and organizations. This allows us to coordinate the relationship between the company and each partner group, it also provides viable means of development and helps support long-term business relations and obtain synergistic effects from cooperation with partners.

The conceptual bases of implementation of the controlling system of marketing communication management in pharmaceutical organizations

The conceptual bases of implementation of the controlling system of marketing communication management in pharmaceutical organizations

Trends of Market and Approval Management System for in vitro Diagnostic Veterinary Medical Reagents in Korea

Trends of Market and Approval Management System for in vitro Diagnostic Veterinary Medical Reagents in Korea

Developing Regional Market Based on Local Commodity: (Case Study on Regional Market in Pasuruan Regency)

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КОМПЛЕМЕНТАРНІСТЬ СТРАТЕГІЙ МАРКЕТИНГУ ТА ЛОГІСТИКИ В ЛАНЦЮГУ ПОСТАВОК ТОВАРІВ ПОВСЯКДЕННОГО ПОПИТУ

КОМПЛЕМЕНТАРНІСТЬ СТРАТЕГІЙ МАРКЕТИНГУ ТА ЛОГІСТИКИ В ЛАНЦЮГУ ПОСТАВОК ТОВАРІВ ПОВСЯКДЕННОГО ПОПИТУ

PENGARUH EXPERIENTIAL MARKETING DAN CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP LOYALITAS PELANGGAN PT. PAL INDONESIA (PERSERO)

PT. PAL Indonesia (Persero) as one of the strategic industries engaged in the construction of ships, nonship construction and ships/non-ship repair & maintenance. Less optimal the company in implementing marketing approaches and marketing management system planning demand-oriented and customer satisfaction to customer loyalty towards the company still needs improvement. This study aims to analyze and prove Experiential Marketing and Customer Relationship Management effect significantly to Customer Loyalty PT. PAL Indonesia. Type of research is explanatory researchs, research approach uses quantitative approach. Research location at PT. PAL Indonesia and sample in this research is 60 customer companies. The result of the research show that Experiential Marketing and CRM simultaneously and partially influence on customer loyalty PT. PAL Indonesia (Persero).

FORMATION OF MARKETING MANAGEMENT SYSTEM OF THE ENTERPRISE

In order to find out the level of effectiveness of marketing management and create an effective system, it becomes evident that a more in-depth study of the management of marketing activity as a process that occurs under the influence of a set of factors, which consideration can enable to better detect and solve existing problems, is necessary. The subject of the study is the theoretical and methodological foundations of management of the marketing activities of an enterprise and methods for evaluating its effectiveness. The purpose of the study is to build a system for managing marketing activities of an enterprise. In order to achieve the purpose of the study, the following tasks are set and solved: to substantiate theoretical and methodological foundations of the formation of the management system of marketing activity of enterprise, to specify components of this system, and to identify types of links between the components of the management system of marketing activity of enterprise and the factors influencing it and its efficiency, to determine composition of indicators of efficiency of marketing management system of enterprise. Methodology. The paper uses the following methods and approaches to research: marketing approach, abstract-logical approach used in the study of theoretical and methodological foundations of interaction management, analysis of theoretical approaches to the formation of a management system for marketing activities of enterprise, inductive and deductive (used in determining factors influencing the formation of a management system for marketing activities of enterprise), systematization and generalization (to clarify the concept of “marketing management”), methods of science abstraction (to form a system of indicators characterizing the efficiency of enterprise marketing management). Results. Most approaches to the formation of marketing management systems are of a procedural nature, that is, they focus only on the implementation of basic functions of marketing management, and in order to determine the effectiveness of marketing activities of enterprise, the indicator that characterizes the ratio of costs to marketing activities of a company and financial result is used most often. Thus it is impossible to track achievements of certain processes of marketing activity of enterprise and the efficiency of the operation of relevant divisions of the enterprise. However, the consideration of approaches to the management of marketing activities of enterprise made it possible to determine the need for the formation of such a marketing management system that takes into account types of connections of system components and considers the influence of factors of the enterprise marketing environment, and the methodology for evaluating its effectiveness made it possible to determine the appropriateness of the enterprise’s efforts. The practical significance and originality of the results obtained is the improvement of the management system of marketing activities of the enterprise, which allows, taking into account the influence of factors of the marketing environment, not only controlling the basic processes of marketing activity of the enterprise but also assessing the impact of these processes on the efficiency of marketing activities of the enterprise as a whole on the basis of “contributions/performance” principle.

Application of Integrated Marketing Communication in Mobile Phone Marketing Management System Based on Fault Tree Analysis

Application of Integrated Marketing Communication in Mobile Phone Marketing Management System Based on Fault Tree Analysis

Mongodb Vs Mysql: A Comparative Study of Performance in Super Market Management System

A database is information collection that is organized in tables so that it can easily be accessed, managed, and updated. It is the collection of tables, schemas, queries , reports, views and other objects. The data are typically organized to model in a way that supports processes requiring information, such as modelling to find a hotel with availability of rooms, thus the people can easily locate the hotels with vacancies . There are many databases commonly, relational and non relational databases. Relational databases usually work with structured data and non relational databases are work with semi structured data. In this paper, the performance evaluation of MySQL and MongoDB is performed where MySQL is an example of relational database and MongoDB is an example of non relational databases. A relational database is a data structure that allows you to connect information from different 'tables', or different types of data buckets. Non-relational database stores data without explicit and structured mechanisms to link data from different buckets to one another. This paper discuss about the performance of MongoDB and MySQL in the field of Super Market Management System. A supermarket is a large form of the traditional grocery store also a self-service shop offering a wide variety of food and household products, organized in systematic manner. It is larger and has a open selection than a traditional grocery store.

Share Market Management System Based Keyword Query Processing on XML Data

Nowadays, many research has been focused on XML database systems. In share market, the value of a share changes over time. For managing market values of a share, traditional databases are commonly used. Main such example is relational database. But use of such databases are not efficient since it cannot handle more complex applications and do not have the ability to be scalable. In this paper we implement a Share Market Management System using an XML database. The main function of Share Market Management System ( SMMS ) is to store, retrieve and update the information about share market values. Keyword-based query solution is implemented to obtain the results. Then its performance is evaluated by considering the compilation, parsing and execution metric as total time.

Мультиагентная система управления рынком инвестиционных проектов в энергетике

Мультиагентная система управления рынком инвестиционных проектов в энергетике

FEATURES OF MARKETING PLANNING IN DIFFERENT MARKETING CONCEPTS AND SPHERES OF USE

Risky decisions, bold goals, aggressive competitive behaviour are justified only at systemic, not situational use of tools, methods and techniques of marketing. Indeed, marketing techniques, and especially marketing planning, provide with possibilities to develop adequate and realistic plans and programs of the development, based on researching and considering needs of target audiences. The role of marketing planning increases, obtains new content due to the influence of transformation of marketing concept. Moreover, the level of its implementation influences the effectiveness of marketing activity of institutions with different sectors and industries of national economy, each of which requires an adequate system of marketing planning. Article's aim is to identify the location of marketing planning in marketing management system, to study its features within various marketing concepts and applications, to clarify the nature and objectives of operational, tactical and strategic marketing planning. Marketing in modern organization has a number of features that allow to optimize management processes in various fields. Governance function of marketing management integrates with functions of planning, organizing, motivation and control. Marketing planning as a subsystem of marketing management system is associated with systematic search for opportunities to act and to predict the consequences of actions in defined conditions, along with the development of strategies and tactics laid down in particular areas of marketing policies of the organization. The author's approach to strategy development technology is based on marketing planning and involves the differentiation of three blocks – operational, tactical and strategic marketing planning. Notably, modern strategic marketing concepts (marketing, social, ethical, affiliated) establish new requirements for levels of procedures and risk, mobility, flexibility, variability of marketing plans, and, thus, of technology of marketing planning, which are currently based on databases, CRM-systems, optimization, stochastic and simulation models, budgeting, strategic analysis, etc. The complexity of the tasks of modern marketing concepts leads to the formation of business entities of specific marketing planning, where priority is given to considering characteristics, parameters of techniques for each concept and objects of specific marketing impact. The algorithm, structure, levels, formalization, methods, and tools of marketing planning are specific, depending on marketing concept in which the organization and the scope of its activities are developing. Strategic objectives of development programs are oriented on long-term cooperation with stakeholders, partnerships, forming an effective feedback system, an effective system of monitoring and adjustment purposes. The proposed scheme of strategy development is based on technology marketing planning and involves the differentiation of three blocks – operational, tactical and strategic marketing planning. This approach allows to select adequate marketing tools and integrate them in municipal management

IBMMS Decision Support Tool for Management of Bank Telemarketing Campaign

Although direct marketing is a good method for banks to utilize in the face of global competition and the financial crisis, it has been shown to exhibit poor performance. However, there are some drawbacks to direct campaigns, such as those related to improving the negative attributes that customers ascribe to banks. To overcome these problems, attractive long-term deposit campaigns should be organized and managed more effectively. The aim of this study is to develop an Intelligent Bank Market Management System (IBMMS) for bank managers who want to manage efficient marketing campaigns. IBMMS is the first system developed by combining the power of data mining with the capabilities of expert systems in this area. Moreover, IBMMS includes important features that enable it to be intelligent: a knowledge base, an inference engine and an advisor. Using this system, a manager can successfully direct marketing campaigns and follow the decision schemas of customers both as individuals and as a group; moreover, a manager can make decisions that lead to the desired response by customers.

КОНЦЕПТУАЛЬНАЯ МОДЕЛЬ ИССЛЕДОВАНИЯ МАРКЕТИНГОВОЙ ОРИЕНТАЦИИ РОССИЙСКИХ КОМПАНИЙ

This paper provides a theoretical study and an empirical study of the nature and the specifics of market orientation of St. Petersburg companies. According to the results of the theoretical literature review on the topic “market orientation” the author offers the classification of conceptual approaches to the interpretation and evaluation of market orientation with the selection of nine areas of research. The author’s approach to determining the market orientation of the company is presented in the paper; a conceptual model of research is developed and tested. In the course of empirical research the characteristic features of the formation of market orientation of companies in Russia are revealed: 1) a significant effect of market orientation on the level of characteristics of the marketing management system and the level of marketing competency of the company; 2) a minor effect of the environment on the formation of the company’s marketing orientation; 3) a large dependence of the financial results of the company on the external environment than on the level of market orientation of the company. Further research is planned to expand the sample by including other large cities of Russia, as well as the expansion of factors characterizing the state of external and internal environment of the company.

Research on the Marketing Management System Based on ASP.NET Technology

The rapid development of computer technology and the popularization of the progress of each trade have promoted the development of e-government. Business management system is the establishment and development of the national economy important players, managers and a service provider, which plays a role in information and a decisive role. In this paper, it first introduces the Definition and Characteristics of ASP NET, and then it talks about the problems of marketing management, finally it puts forward some suggestions for the establishment of Asp.net marketing management system.

Design and Implementation of the Automobile Network Marketing Management System

This paper builds an automobile network marketing management system, this system can help enterprises to realize informationization, improve work efficiency. Through the analysis of the principles of establishing system, system architecture design and implementation, and the test proved that this system reduced the workload of the sales staff, and the management of working pressure. At last it reaches the expected design purpose.

Proposal of system for work with innovative ideas, opportunities and innovations in the company

The paper is based on a detailed analysis of literature and conducted research to create a system for work with innovative ideas, opportunities and innovations in company. This paper reports the main results of the research that authors conducted on a sample of 318 respondents. Main purpose of the research was to identify the key elements of the use of innovation in marketing management system for work with innovation, opportunities, knowledge and application of lateral thinking. This paper deals with the identification of the main preconditions for successful use of the proposed system for work with innovative ideas, opportunities and innovations in business. Attention is also paid to the identification of the most common problems in the use of innovation and innovative ideas in business. The paper presents a series of recommendations to minimize the described problems and serves valuable tool for marketing manager for the efficient use of labour with innovative ideas, opportunities, innovation and expertise in the company. Following methods were used for research: comparative method of qualitative evaluation method, the method of structured and structured interviews, observation method, the method of document analysis (method of content analysis) and questionnaire method.

Research of The Requirement of Labor Market Management System of Qinhuangdao

Research of The Requirement of Labor Market Management System of Qinhuangdao

Corporate Brand Values Perception Gap Analysis as an Internal Marketing Management System Assessment Tool

One of the major problems facing Russian companies is the problem of differences between brand promises and the experience of actual consumer interaction with that brand, resulting in image destruction and the customers’ refusal from repeat purchases. Having taken as the basis the idea of gap analysis in perception of corporate brand values by different stakeholder groups (owners/top managers, personnel and customers), we have developed and tested a methodology of internal marketing management system assessment, assuming that a significant gap between declared, shared, and perceived brand values is a consequence of absence or inefficient functioning of this system.

Clean Development Mechanism and Carbon Trading Market Construction in China

The Clean Development Mechanism (CDM) is one of the three “flexibility” mechanisms defined in the Kyoto Protocol. Chinese government implements the CDM projects as the only way and most important means to participate in the global carbon trading market, and provides a lot of policy support; however, there are still many problems and risks during the operation of CDM projects in China: the lack of legal system, Carbon leakage, the insufficient transfer of technology and the passive market position of Chinese enterprises. Starting from the strict GHG reduction target and pilot projects of carbon trading in China, this paper constructs domestic carbon trading market on the basis of experiences and lessons of CDM projects in China; then it puts forward the basic thinking of legal system, market management and supervision system in the process of China’s carbon trading market establishment.