SWOT Approach Research Articles

Kompetensi Digital dan Manajemen SDM TNI pada Era Revolusi Industri 4.0

The main problem in managing TNI human resources in the Industrial Revolution 4.0 era is the skills gap in facing the demands of advanced technology. Many personnel are not fully ready to master technologies such as AI, big data, and IoT which are increasingly crucial in modern military operations. The purpose of this study is to analyze TNI Digital Competence and Human Resource Management in the Industrial Revolution 4.0 Era. The method used is qualitative descriptive using the SWOT approach. The results of the study show that digital transformation in human resource management and operations of the Indonesian National Army (TNI) in the Industrial Revolution 4.0 era is a crucial strategy to strengthen national defense. The use of technologies such as artificial intelligence (AI), big data, Internet of Things (IoT), and virtual simulation (VR) increases operational efficiency and the accuracy of TNI decision-making. This technology also facilitates more realistic and interactive personnel training and reduces the risks and costs of training. However, the success of this transformation is highly dependent on the readiness of infrastructure and budget. Cooperation with industry through public-private partnerships (PPP) is needed to accelerate infrastructure development such as 5G networks and cybersecurity systems. In addition, the development of competent human resources through continuous digital training is a key element in adapting to the dynamics of information-based global threats.

Formulation of Business Development Strategy Through SWOT Approach and Business Model Canvas (Case Study on MSMEs in Padamulya Village)

This study highlights the important role of micro, small, and medium enterprises (MSMEs) in the local and national economy, especially in developing countries. It focuses on Padamulya Village in Pasirwangi District, Garut Regency. MSMEs in this village are the driving force of the regional economy through their ability to create jobs and adapt to technological changes. This study uses a qualitative approach to analyze MSME development strategies in Padamulya through SWOT analysis and Business Model Canvas (BMC). The purpose of the study is to identify the challenges faced by MSMEs, including limited capital, technology, and market access, and to formulate effective development strategies in the era of globalization. The study results indicate that MSMEs in Padamulya are in a growth phase focusing on increasing short- and medium-term profitability and product and technology innovation. Through product diversification, quality improvement, and the development of distribution channels, MSMEs in this village can strengthen their competitiveness in domestic and international markets. This study guides policymakers and MSME actors in optimizing local potential and strengthening the regional economy. It also underscores the need for further studies on implementing BMC in other MSMEs, highlighting the importance of continuous learning and improvement in the field of business development.

Study of the Procurement of Landscape Plant Nurseries in Sukamantri Village Tamansari Sub-district Bogor Regency

Abstract Nurserymen play an important role in the landscape industry by producing and providing plants according to the required specifications. Sukamantri Village is one of the centers of landscape plant production and sales in Bogor Regency. The main problem faced by the nursery is the fluctuating demand for landscape plants, which can cause a shortage or excess of plant stock. This research was conducted in Sukamantri Village, Tamansari Sub-district, Bogor Regency, from November 2022 to February 2023. This study aims to obtain information on the variety of plants in the nurseries and analyze the problems in order to obtain recommendations for the development and sustainability of the nursery. Data obtained through surveys, interviews, and secondary data. They were analyzed quantitatively and qualitatively using the SWOT approach regarding internal and external factors in the procurement of landscape plants. The results show the variety of plants includes indoor and outdoor ornamental plants, herbal plants, and fruit plant seedlings. The problem faced is the decline in domestic and foreign sales. Some of the recommended strategies include developing human resource skills, improving production technology, better planning production, promoting on social media, and expanding the market by strengthening networks.

Business Development Strategy of Lumindai Palm Sugar Home Industry with BMC and SWOT Approach

Business Development Strategy of Lumindai Palm Sugar Home Industry with BMC and SWOT Approach

Scenario Planning of IP-Based Financing Scheme Implementation Study on the Animation Creative Industry

This research aims to conduct a strategic review for the future, describe the possibility of an IP-based financing scheme for the animation creative industry, and formulate alternative strategies to overcome the main problem of limited access to financing faced in developing IP-based businesses. The IP-based creative economy financing scheme in Government Regulation Number 24 of 2022 was a breakthrough and legal innovation in the creative economy sector. Providing access to financing credit from financial institutions for creative industries to develop their businesses, but its application has just been implemented. The SWOT approach and Delphi-based scenario planning were adopted to attempt the IP-Based Financing Scheme policy to become a concept that can be implemented in Indonesia and effectively anticipate problems in future policy implementation. Creating a scenario design matrix involves exploratory scenario planning, which begins with identifying two primary driving variables. The critical uncertainties that drive policy changes in future financing schemes for the creative animation industry were Government capacity and social factors. A 2 x 2 scenario matrix framework was built to describe possible future conditions and the implications of each condition so that strategic options are offered for the Government from each scenario implication.

Performance Analysis of the Brimob Training Unit (Satlat Brimob) Using a SWOT Approach

This research aims to analyze organizational performance measurements at the Brimob Training Unit (Satlat Brimob) using the SWOT method. The study employs a descriptive analysis with a qualitative approach. The findings reveal several strategies derived from the SWOT analysis. The Strengths-Opportunities strategy involves deploying trained resources to address security needs, collaborating with agencies for suitable and renewable equipment and weapons procurement, and conducting HR training with nationally and internationally accredited agencies. The Weaknesses-Opportunities strategy includes coordinating with the Indonesian National Police (INP) Headquarters to fulfill personnel requirements according to the Personnel and Equipment Composition List (DSPP) and seeking additional budget allocations and supporting facilities. The Strengths-Threats strategy focuses on positioning trained human resources in security areas to counter disturbances from radical groups and evolving crime modes, as well as utilizing adequate equipment to prevent security threats and detect sophisticated criminal activities. The Weaknesses-Threats strategy involves assigning the best personnel to maintain security against radical groups and implementing supporting facilities with information systems to detect crime routes. The research highlights the importance of strategic resource allocation, inter-agency collaboration, and continuous improvement in training and equipment to enhance the Brimob Training Unit's organizational performance and address security challenges effectively. These findings provide valuable insights for improving the operational efficiency and effectiveness of the Brimob Training Unit in maintaining public safety and security.

STRATEGI PENGURANGAN PENGGUNAAN KANTONG PLASTIK DI KABUPATEN BANYUWANGI; STUDI PADA SURAT EDARAN BUPATI BANYUWANGI NOMOR: 660/412/429.104/2019

Use of plastic bags in modern life looks very fast, causing a higher level of human dependence on plastic. This is due to the fact that plastic is a practical wrapper or container that looks clean, easy to get, durable, and is also cheap. In Banyuwangi, in terms of policies to reduce the use of plastic bags is BWI MEDATIK (Banyuwangi Merdeka of Plastic). But in this case, there are still many people who use plastic bags. That is due to the lack of equitable socialization, carried out by the DLH government (Department of the Environment) so that the presence of plastic is still circulating in Banyuwangi District. This research uses descriptive qualitative method, using observation data collection techniques, guided free interviews, and documentation. In conducting strategies to reduce the use of plastic offices, researchers used the POAC approach, namely: planning, organizing, actuating, and controlling, and using the SWOT approach, namely: strengths, weaknesses, opportunities, and threats. The results of the study are that the government does not provide evenly disseminated information about reducing the use of plastic bags to all communities in Banyuwangi District, so that many people still use plastic bags. That is because, the government has not issued an absolute policy on reducing the use of plastic bags, so the use of plastic bags is considered trivial by the people in Banyuwangi District.

Analisis Sarana Prasarana dan Fasilitas Pendukung untuk Memasarkan Destinasi Wisata di Kabupaten Nias Barat

Infrastructure facilities are everything that supports the ease of participants to take part in tourism activities starting from starting to the completion of the organization of these tourism activities. The purpose of this study was to determine the availability of infrastructure and supporting facilities to market tourist destinations in West Nias Regency. The research method used is descriptive qualitative with direct observation data collection to West Nias Regency. As well as conducting interviews with the Hotel and the Office of Youth Sports Culture and Tourism. The results obtained that the components of infrastructure and supporting facilities have all been fulfilled, only still need improvement from the aspects of accessibility, transportation equipment, security facilities, finance, health, information centers, venues, capacity, layout, atmosphere, service, security, availability. While tourist destinations in West Nias Regency have all been fulfilled, only still need improvement from the aspects of accessibility, attractions, amenity, and human resources (Human Resources). Based on the results of calculations using the SWOT approach, it can be concluded that the infrastructure and supporting facilities for marketing tourist destinations in West Nias Regency are in quadrant I position, thus showing a very favorable situation for West Nias Regency to carry out an aggressive/growth strategy. Keywords: Infrastructure, Tourism Destinations, SWOT.

Competitiveness Strategy Analysis With SWOT Approach Of Grocery Stores Islamic Business Perspective

The grocery store became one of the UMKMs that channeled everyday needs to the community. This research aims to identify strategies to improve the competitiveness of food enterprises with a SWOT analysis approach, with a case study of Rizqi Halwa Kelontong Shop in Negarayu Village, Tonjong District, Brebes District. This research uses qualitative descriptive methods. Data sources in this research include primary and secondary data. With the collection of primary data from interview and observation, Secondary data from library studies such as journals and relevant articles. The strategy to compete in enterprise is the most crucial thing in development process of enterprise, so it requires the right strategy by implementing the SWOT analyst approach. Besides, as Muslim, also need to pay attention to existence of Islamic business ethics. Islamic business ethics teaches businessmen tobe able to follow orders they are taught and avoid prohibitions in accordance with Islamic rules. SWOT analysis of grocery stores shows strength in product completeness, price flexibility, and good customer service. However, there are weaknesses such as space constraints and SDM, a less strategic location. Opportunities to expand the product sector and enhance cooperation with suppliers need to be exploited, while threats come from large-store competition and price fluctuations. Strategies that match the SWOT matrix should used to maximize strengths, minimize weaknesses, and improve the competitiveness and resilience of retail stores in the market. The owner of this store applies the principles of Islamic business ethics and always keeps practicing shiddiq, trust, fathonah, and tabligh attitudes.

Implementation Of Murabaha Financing In Baitul Maal Wat Tamwil: A SWOT Analysis

This research uses the SWOT approach to review Murabaha financing at Baitul Maal Wat Tamwil (BMT). This research is field research, with primary and secondary data sources, such as questionnaires, interviews, and literature. The research sample consisted of 20 people and three informants. Data analysis uses a mixed method approach, quantitatively and qualitatively, with the IFAS, EFAS and SWOT matrices. The research results found that several internal and external factors need to be evaluated, such as public trust, quality leadership, networks and partnerships, excellent and friendly service, practical procedures, and strategic location, which are assets that organizations can utilize to socialize Murabaha financing in the community. Meanwhile, external opportunities such as support from government agencies, a majority Muslim community, and local marketing strategies offer further growth and development potential. However, there are areas for improvement in education and awareness, product and service innovation, limited resources, and local marketing strategies that need to be overcome. Furthermore, threats from many competitors, the same target market, and a low public understanding of Islamic financing exist. This research can be helpful as a reference for future research and then become a reference for BMT in aligning organizational strategy with internal strengths and external opportunities, as well as overcoming existing weaknesses and threats.

Strategy For Achieving SDGs Targets In Bone Bolango Regency Through The SWOT Approach

Bone Bolango Regency is part of the Tomini Bay area which is included in the sustainable development targets based on the SDGs achievement targets. This research aims to determine the strategy for achieving SDGs which will be used as the basis for economic development in Bone Bolango Regency. The research is qualitative research that uses respondents from related agencies who are determined based on purposive sampling. There were 5 respondents who were willing and were representatives of related agencies in Bone Bolango Regency. Data analysis uses SWOT analysis based on data obtained through questionnaires. The research results show that regulatory support (0.432) and priority of the Regional Medium Term Development Plan (0.359) are strength factors, while the weakness factor is institutional support (0.120). The opportunity factor is budget support (.045), while the threat factor is partnership support (0.043), which is still very limited. The SWOT factors found in Bone Bolango district are the basis used to develop strategies for achieving SDGs. The strategy for achieving SDGs indicator targets is based on factors found in Bone Bolango Regency, sorted based on a priority scale, namely regulatory support, RPJMD priorities, institutional support, budget support and partnerships.

Artificial Intelligence Chatbots in Chemical Information Seeking: Narrative Educational Insights via a SWOT Analysis

Artificial intelligence (AI) chatbots are next-word predictors built on large language models (LLMs). There is great interest within the educational field for this new technology because AI chatbots can be used to generate information. In this theoretical article, we provide educational insights into the possibilities and challenges of using AI chatbots. These insights were produced by designing chemical information-seeking activities for chemistry teacher education which were analyzed via the SWOT approach. The analysis revealed several internal and external possibilities and challenges. The key insight is that AI chatbots will change the way learners interact with information. For example, they enable the building of personal learning environments with ubiquitous access to information and AI tutors. Their ability to support chemistry learning is impressive. However, the processing of chemical information reveals the limitations of current AI chatbots not being able to process multimodal chemical information. There are also ethical issues to address. Despite the benefits, wider educational adoption will take time. The diffusion can be supported by integrating LLMs into curricula, relying on open-source solutions, and training teachers with modern information literacy skills. This research presents theory-grounded examples of how to support the development of modern information literacy skills in the context of chemistry teacher education.

Analysis of Community-Based Tourism Potential and Management Strategies for the Destination of Community Care Tourism in Kedung Sahong Ciliwung

This research discusses the potential of community-based tourism and management strategies for the Komunitas Peduli Ciliwung Kedung Sahong (KPC Kedung Sahong) tourist destination. The destination was established during the COVID-19 pandemic and focuses on environmental conservation, community empowerment, and sustainable services to tourists. Despite achieving significant progress, challenges such as the lack of facilities and government support persist. The research aims to understand the participation of the local community in destination development, environmental sustainability, and local economic empowerment. The concept of potential for community-based tourism is applied in developing the KPC Kedung Sahong tourist destination in South Jakarta. The potential includes local resources, tourist attraction development, community participation, and sustainable improvement and development. Community-based tourism allows active participation of the local community in destination management and development. The research uses a qualitative method with a SWOT approach to evaluate destination development's strengths, weaknesses, opportunities, and threats. The article discusses the implementation of Community Based Tourism (CBT) in the KPC Kedung Sahong Tourist Destination in South Jakarta, emphasizing the involvement of the local community. The research also highlights the importance of periodic evaluations to ensure the sustainability and success of the community-based tourism concept. The article also includes a SWOT analysis to evaluate the strengths, weaknesses, opportunities, and threats in destination development

SWOT ANALYSIS IN PRODUCTIVE MANAGEMENT OF CASH WAQF FUNDING AT MICRO WAQF BANK OF ALMUNA BERKAH MANDIRI KRAPYAK YOGYAKARTA

The role of institutions in managing cash waqf provided security guarantees and wider investment of funds. Here, the question arises of how to manage cash waqf funding at Bank Wakaf Mikro (BWM) using the SWOT approach. This research aimed to determine the strength factors, weakness factors, opportunity factors, and threat factors in the implementation of cash waqf fund management by BWM Almuna Berkah Mandiri Krapyak. This research was a type of field research using qualitative descriptive methods. Data collection techniques were observation, interviews, and documentation. Meanwhile, the data analysis technique was obtained from various sources through triangulation and carried out continuously until saturation. The results of this research could conclude that the strength factors in managing cash waqf funding at BWM Almuna Berkah Mandiri were good human resources and infrastructure. Meanwhile, the weak factor was that social media management was not running well, so promoting customer products was less than optimal. The opportunity factor was the ease of technology, where customers would find it easy to get information from the Micro Waqf Bank. Finally, the threat factor in managing cash waqf funding was the existence of customers who were in trouble, where customers needed to make installment payments at the agreed time.

The Role of Influencers in Bali Tourism Public Relations Bali: SWOT Analysis

Bali's tourism industry is a crucial economic pillar for the island, celebrated for its stunning natural landscapes, rich cultural heritage, and warm hospitality. However, the rapid growth of tourism has resulted in adverse environmental impacts, placing immense pressure on Bali's resources, environment, and local traditions. Amidst the global evolution of economic development, tourism continues to burgeon, driven by technological advancements and evolving consumer behaviours. In this digital age, public relations (PR) plays an increasingly pivotal role in shaping and safeguarding a destination's image, further accentuated by the emergence of influencers reshaping tourism marketing dynamics. Utilising social media platforms for sharing travel experiences has revolutionised marketing strategies, with influencer collaborations amplifying destination exposure and appeal. This paper aims to comprehensively analyse the role of influencers in tourism PR through a SWOT approach, exploring their significance, strengths, weaknesses, opportunities, and threats. By addressing critical questions and research objectives, this study aims to provide strategic insights into leveraging influencers effectively in Bali's tourism PR.

Analisis Resiko Pada UMKM XYZ Menggunakan Analisa Swot

This research aims to conduct risk analysis on Micro, Small and Medium Enterprises (MSMEs) with a case study on XYZ MSMEs using the SWOT analysis method. Risk analysis is crucial in identifying internal and external factors that can affect business continuity. By applying the SWOT approach, this research evaluates the strengths, weaknesses, opportunities and threats faced by XYZ MSMEs. By identifying these factors, this research provides a holistic picture of the internal and external conditions of XYZ MSMEs and the risks that may arise. The SWOT method is used as a tool to formulate an effective risk management strategy to increase the competitiveness and resilience of XYZ MSMEs in the market. The results of this analysis can be the basis for more targeted strategic decision making and risk planning in supporting the growth of MSMEs in a dynamic business environment.

Optimization of Village Tourism Development Strategy in Tulungagung: SWOT Approach

Tulungagung Regency is an area in which each village has tourism potential. Mbalong Kawuk, for example, was created as a tourist attraction and family leisure by Village- Owned Enterprises (BUMDes) Sumbermulyo, in collaboration with the administration of Sumberejo Kulon Village. Due to the high level of competition for tourist attractions and family recreation in Tulungagung, the management and village government must be able to devise strategies and innovations in the development of tourist attractions in order to compete for new market spaces where other attractions do not exist. The purpose of this research is to uncover internal and external elements in Mbalong Kawuk and to build tourist development plans in the face of commercial rivalry. The SWOT data analysis approach was applied in the case study. According to the findings of this study, Mbalong Kawuk is in quadrant I, indicating that the market has both strength and potential.
 Keywords: tourism development strategy, BUMDes, SWOT analysis

1985 Understanding the Perceptions of Caregivers of Older People in Residential Homes in Cairo

Abstract Introduction Institutional care for older people is a relatively new social phenomenon in Egypt that is associated with societal stigma. Traditionally dependent older people are looked after by family members at home. There are currently 145 care homes in Egypt, mostly based in Cairo serving 2% of the older population. The aim of this study was to understand the perspectives of paid caregivers on the strengths, weaknesses, opportunities, and threats (SWOT) associated with their professional roles. This knowledge is crucial to deliver a culturally sensitive training program for caregivers, and enhance their job satisfaction, ultimately leading to person-centred high-quality care. Method Two focus group meetings, 90 minutes each, were conducted with 39 caregivers in a private care home in Cairo. Each group was further divided into four working sub-groups using a SWOT approach to guide the discussion. Generic themes were identified, analysed, and agreed on by the group participants. Results Thirty-nine caregivers (31 % males), age range 18-50 years, were interviewed including undergraduate and qualified nurses and social workers. Five themes were identified: administration, team values, training, place and equipment, and residents and families. SWOT findings related to each theme are summarised below: Theme Strength Weakness Opportunities Threats Administration Support and flexibility Poor incentives Access to healthcare services Lack of rest facilities Team values Peer support Mixed qualities in different leaders Outdoor recreational activities Lone working Training Mentoring programme Unfulfilled training needs Regular updates on CGA No medical cover Place & Equipment Resident accommodation Not always fit for purpose Health and safety compliance Cost of accommodation Residents and families Sharing knowledge Discriminatory attitudes toward staff Documentation of resident’s priorities Unfounded complaints Conclusion Reflecting on the views of paid caregivers provided valuable insight that could enhance the quality of institutional care for older people in Cairo.

Design of the INARA (Inclusive and Gender Responsive Historia) Application: Accentuating Inclusive and Gender-Responsive History Learning

This article aims to elaborate on the initial development of the historical learning application design, INARA (Inclusive and Gender Responsive Historia). The authors gathered data from literature reviews, including journal articles and online media, which were analyzed using a SWOT approach. The study's results showcase examples of inclusive and gender-responsive features in this application, such as games, quizzes, QR codes, and comics focusing on female heroes in Indonesia. The application is also designed with specific features to support differently-abled students in learning history. It is hoped that INARA can become a creative, engaging, and critical medium for history learning at school levels. Its innovative design and inclusive features make a valuable contribution to the scholarly discourse in education. This article is expected to enrich the understanding of utilizing technology to support inclusive and gender-responsive history learning. As part of further development efforts, INARA is anticipated to become a progressive educational solution supporting various learning needs.
 Keywords: history, application, learning, inclusive, gender responsive

Formulasi Strategi Pemasaran Sebagai Upaya Meningkatkan Penjualan Pada Masa Pandemi Di Hp Mart Kota Sampang

The problems identified in this study began with the declining level of sales as a result of the COVID-19 pandemic. This condition is contradictory, during the pandemic all activities are carried out online. Should require gadgets such as mobile phones to support daily activities. This study intends to design a marketing strategy formulation through a SWOT and AHP analysis approach. This is done so that marketing strategies can be found that can increase sales of HP Mart stores. Research resource persons were determined by purposive sampling related to the management of the Hp Mart business. The results of the SWOT analysis obtained the IFAS value of 2 while the EFAS value of 1,02. Thus, if drawn using a SWOT Analysis Diagram, HP Mart is in a very profitable situation. The result of choosing a competitive strategy using the Analytical Hierarchy Process (AHP) is to utilize its strengths, namely a strategic location, many HP Mart branches, a fairly complete cellphone and cellphone accessories store, good store security, good service to customers, as well as relationships with customers. good distributors to minimize the declining purchasing power of the people.