Abstract
Abstract Nurserymen play an important role in the landscape industry by producing and providing plants according to the required specifications. Sukamantri Village is one of the centers of landscape plant production and sales in Bogor Regency. The main problem faced by the nursery is the fluctuating demand for landscape plants, which can cause a shortage or excess of plant stock. This research was conducted in Sukamantri Village, Tamansari Sub-district, Bogor Regency, from November 2022 to February 2023. This study aims to obtain information on the variety of plants in the nurseries and analyze the problems in order to obtain recommendations for the development and sustainability of the nursery. Data obtained through surveys, interviews, and secondary data. They were analyzed quantitatively and qualitatively using the SWOT approach regarding internal and external factors in the procurement of landscape plants. The results show the variety of plants includes indoor and outdoor ornamental plants, herbal plants, and fruit plant seedlings. The problem faced is the decline in domestic and foreign sales. Some of the recommended strategies include developing human resource skills, improving production technology, better planning production, promoting on social media, and expanding the market by strengthening networks.
Published Version
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