SWOT-AHP Analysis Research Articles

Empowering High-Quality Development of the Chinese Sports Education Market in Light of the “Double Reduction” Policy: A Hybrid SWOT-AHP Analysis

Background: The “Double Reduction” policy changed the education market landscape overnight in China. This study aimed to develop a strategic development model for the sports education market within the context of the “Double Reduction” policy. Methods: This study employed a hybrid model of SWOT (strengths, weaknesses, opportunities, and threats) and AHP (analytic hierarchy process). First, SWOT factors were identified by a literature review and survey. In 2022, 30 managers and 251 parents from Changsha and Tianjin were surveyed regarding the sports education market. Second, five decision-makers from the Changsha sports education market performed a pairwise comparison of the AHP analysis, which was used to determine weights, consistency ratios, and intensities of SWOT factors. Third, the strategic vector method was used to develop the strategic development model. Results: Sixteen SWOT factors were determined. The strategic quadrilateral’s center of gravity is positioned in quadrant II (−0.0595, 0.0246). The strategic azimuth is 157.5°, and the strategic coefficient is 0.49. The strategic vector is located at the striving zone of the adjustment type. Conclusions: A conservative business strategy should be implemented in the current sports education market. Four novel strategies were proposed to support the high-quality development of the Chinese sports education market.

SWOT-AHP 분석을 이용한 중국 뮤지컬산업의 발전전략에 관한 연구

In this study, in order to find development strategies for musical industry of China, the SWOT method was used to analyse internal and external environment. In addition, the analytical hierarchy process(AHP) was used to fine strategic priority among SWOT based development strategies. As a method of utilizing the research results, when establishing policies and strategies with limited resources such as the government, musical-related organizations, and companies, SWOT-AHP analysis results can be used to easily determine policy priorities.

Assessment of Factors on Assimilation of Climate Smart Agricultural Practices in the North Eastern Hill Region of India: A SWOT-AHP Analysis

Aims: To appraise the factors for smooth assimilation of Climate Smart Agriculture (CSA) practices in the North Eastern Hill Region (NEHR) of India.
 Study Design: Exploratory Research Design was followed for the study.
 Place and Duration of Study: The study was conducted in the three states Arunachal Pradesh, Manipur and Meghalaya representing the Tropical, Sub-Tropical and Temperate Agro-Climatic Zone respectively in the region. The study was conducted during 2020-21.
 Methodology: A Total of twenty-six (26) Extension agents including the Scientist of Indian Council of Agricultural Research (ICAR) centres, faculty of Colleges under Central Agricultural University, Imphal, and Subject Matter Specialists (SMS) in the KVKs who are working for more than three years in Climate change were selected purposively for the study. The study employed Delphi technique. On the subsequent three (3) iterations only seventeen (17) subject matter experts/specialists, scientist and faculties had responded for the study. To identify the factors of assimilation, Strengths, Weaknesses, Opportunities, Threats- Analytic Hierarchy Process (SWOT- AHP) analysis was employed in the study.
 Results: The study uncovered that ‘Crop and Livestock Diversification due to existence of different Agro-Climatic Zones’; ‘Overly long Return on Investment span of CSA technologies on Adaptation and mitigation of Climate Change Consequences’; ‘Successful Market-aligned supply chain infrastructure from farm to fork’; and ‘Food insecurity & unsustainable livelihood due to negative impact of Climate Change on agriculture & allied enterprises’ were the most important Strengths, Weaknesses, Opportunities and Threats, respectively determining the assimilation of CSA practices in the region. The judgement given by the extension agents were found acceptable with inconsistency ratio below 10%.
 Conclusion: Reflecting the reliable judgement amongst the experts, it shows a helpful scope for modifying the CSA practices that are developed in the region and need to focus on the bottleneck that need to be tackle for successful dissemination of CSA practices in the region.

인공지능 시대의 직업담론에 따른 사회과교육의 실천전략 탐색

Objectives This study aims to find a practical strategies for social-studies based on the job discourse in the rapidly changing artificial intelligence era. Methods In this study, SWOT-AHP analysis technique was applied to achieve the objective, and the research process for this is as follows. First, opinions of various scholars on changes in job discourse based on artificial intelligence era were summarized, and general people's perceptions were analyzed through big data analysis. Next, the SWOT-Matrix was constructed by conducting the first survey conducted for experts in social-studies. In addition, a second survey of experts was conducted to present an effective strategy for social-studies that is timely and effective, and the results were quantified by analyzing the importance and priority of the AHP (Analytic Hierarchy Process). Finally, through this, a practical strategy for social-studies according to the change of job discourse in the age of artificial intelligence was derived and the direction to be taken was presented. Results Summarizing the study, experts in social-studies believe that social-studies according to job discourse in the age of artificial intelligence strengthens and utilizes strengths in the four SWOT attributes, reduces or eliminates threats, and compensates for weaknesses. and the importance of opportunity was recognized in the order of use. In addition, as for the practical strategy of social-studies that can be presented centering on the SWOT-Matrix element, which was evaluated as particularly important, the ST strategy, which should strengthen strength and reduce threats, was found to be the most effective. Conclusions As a result, as a practical strategy for social-studies according to the job discourse in the artificial intelligence era according to the ST strategy, the composition of a curriculum that can be organically linked with students' daily experiences and knowledge, selection of highly transferable knowledge, and the artificial intelligence era In addition to sufficient teacher competency education to prepare for, infrastructure expansion can be suggested.

Appraisal of coexistence and interdependence of forest and tribes in Jhargram District of West Bengal, India using SWOT–AHP analysis

Appraisal of coexistence and interdependence of forest and tribes in Jhargram District of West Bengal, India using SWOT–AHP analysis

The SWOT AHP Analysis of Mitra Utama Kepabeanan Policy in Directorate General of Customs and Excise

The Mitra Utama (MITA) Kepabeanan Policy implemented in the Directorate General of Customs and Excise aims to reduce logistics costs in order to improve Indonesia's economic competitiveness, as well as give appreciation to compliant importers and exporters. However, the implementation of the policy has not been optimal because of the high logistics costs, and lagging ranking of Indonesia's Logistic Performance Index in the Southeast Asia region, as well as policies that have not been able to reduce the overall dwell time for imported goods. Recommendations for improving policy performance will be drawn up using a mixed method of exploratory sequential models. Qualitative data collection techniques are carried out through literature studies, observations, interviews, while quantitative data collected through questionnaire filling. Qualitative data analysis uses a hierarchical linear approach, while quantitative data analysis uses a combined method of SWOT and AHP. Policy recommendations will be selected based on the highest-score strategy. Based on the results of the study, the strength factor is considered the most important thing of this policy. The main recommendation is encouraging the integration of risks between government agencies involved in the import and export process.

Research on the Economic Development Path of Changbai Mountain Forest Mushroom Based on SWOT-AHP Analysis

Based on the questionnaire survey and interview at the site of 2021 China (Changbai) Forest Economy and Ganoderma Industry High-Quality Development Conference, this research used SWOT-AHP analysis method to sort out 15 indicators from four systems, such as strengths, weaknesses, opportunities and threats of the development of Changbai Mountain forest mushroom, and analyzed the path selection for the development of Changbai Mountain forest mushroom economy. The results show that the strategic path for the development of the undergrowth mushroom economy in Changbai Mountain region is in the polar coordinates of: . It indicates that the economic development strength of the forest mushroom in the region is dominant, and it is appropriate to adopt the S-O development strategy to actively integrate internal development advantages and external market opportunities, and finally, specific suggestions are made for the realization of this path.

Strategi Bisnis Perusahaan Perdagangan di Indonesia: Studi Kasus Pada PT Robotaqua Indonesia

Trading companies concentrate heavily on profiting from the way the company operates. PT Robotaqua Indonesia is one of the air purifier traders in Indonesia. Since the last two years, business performance has decreased. The purpose of this research is to evaluate the strengths, weaknesses, opportunities, and threats that exist in the business environment of PT Robotaqua Indonesia, to formulate a business strategy that can be carried out by PT Robotaqua Indonesia, to determine recommendation of strategic priorities based on key criteria made by the company. The research was conducted descriptively with the SWOT analysis method and AHP analysis. The results showed 11 alternative strategies based on the condition of the relationship between strengths, weaknesses, opportunities, and threats. As a strategic priority that must be carried out by the company, there are 5 strategies which include increasing the efficiency and effectiveness of inventory management, continuously updating import licensing, increasing sales incentives, developing market segments, and improving after-sales service. Keywords: SWOT Analysis, competitiveness, trading companies, business strategy, AHP

Innovations in Internet of Medical Things, Artificial Intelligence, and Readiness of the Healthcare Sector Towards Health 4.0 Adoption

Recent years witnessed lots of advancements in Internet of Medical Things, Innovations in Artificial Intelligence and Big Data Analytics based health care practices. Further, recent pandemic has compelled health care institutions to adopt remote patient care practices throughout the world and India is not an exception. Growth in mobile infrastructure and cheap mobile data packages also encouraged adoption of telemedicine and m-health care practices in India which eventually supports attempts of health care policy makers for transition of traditional health care systems to Health 4.0 in the lines of industry4.0. However, success of Health 4.0 depends upon the coordinated efforts from all the stakeholders. In this regard this research has been conducted to investigate the current status of Health 4.0 implementation in India and readiness of Indian health care sector towards its adoption. This paper further employs the SWOT-AHP analysis to identify the current areas that need immediate improvement to facilitate Health 4.0 adoption.

코로나19 팬데믹 이후 호텔경영전략에 대한 SWOT-AHP 분석: 제주지역 5성급 호텔을 중심으로

The purpose of this study was to identify the management strategy of the five-star hotels in Jeju after COVID-19 pandemic. The study proposed a hierarchical structure for estimating the priority among the factors of management strategy by applying SWOT-AHP analysis. From several studies, internal and external environment factors were extracted and the SWOT matrix reflected updated details through an expert survey. Data were collected from 15 experts in the area of hotel business. As a result of SWOT-AHP, four strategies were worked out as follows; SO strategy is an aggressive strategy that utilizes the opportunity for increasing domestic travel demand after COVID-19 by promoting the brand power of the hotel. ST strategy is a differentiation strategy that targets new markets by strengthening the brand power of the hotel in consideration of the spread and regulation of COVID-19. WO strategy is a recovery strategy that targets the growing demand for domestic travel after COVID-19 while minimizing the weaknesses of hotel

Stakeholders’ Perceptions of New Digital Energy Management Platform in Municipality of Loulé, Southern Portugal: A SWOT-AHP Analysis

This study aimed to develop a multi-stakeholder analysis to identify the best strategies for the integration of a new Digital Energy Management Platform (DEMP). The municipality of Loulé (South of Portugal) was used as a case study. A Strengths, Weaknesses, Opportunities, and Threats (SWOT) framework combined with an Analytical Hierarchy Process (AHP) framework and a TOWS Matrix was employed to analyse the stakeholder’s perceptions to propose strategies for integrating the DEMP. Five focus stakeholder groups were involved. Results showed that stakeholders considered that the positive aspects of DEMP outweigh the negative aspects by approximately 36%. Strengths were ranked with 34.4%, Opportunities with 33.8%, Weaknesses with 20.2%, and Threats with 11.6%. The sequence of factors with the highest overall score by stakeholders was O1(12.7%) > S2(11.1%) > W2(7.4%) > T3(4.1%). Based on stakeholder perceptions, the most suitable strategies were those that use Strengths and Opportunities of the system (SO strategies), and strategies that take advantage of Opportunities while dealing with Weaknesses (WO strategies), achieving a prevalence compared with the other strategies of 34% and 27%, respectively. Therefore, the participation process involving stakeholders’ groups in the implementation and monitoring of the DEMP provided an action plan and consensus capable of meeting the environmental and municipal energy management challenges.

Assessing the Insights of Community Forest Users on Scientific Forest Management in Community Forest of Nepal: A SWOT-AHP Analysis

Assessing the Insights of Community Forest Users on Scientific Forest Management in Community Forest of Nepal: A SWOT-AHP Analysis

Geotourism Potentiality of the Rarh Region of West Bengal: A Geographical Outlook

Geotourism is currently being considered as one of the most promising sectors of tourism and is being practiced by many countries rich in this kind of tourism resource. India, as well as one of its easternmost states- West Bengal is blessed with hundreds of such tourism resources. It is being considered as a bright name in the geotourism map of India, drawing few domestic and international visitors. Through the present study, the author has attempted to make an inventory of notable geotourism destinations of Rarh region of West Bengal while assessing their tourism potentiality, strength, opportunity and threat applying the SWOT-AHP analysis of Saaty (1990). It has been inferred that this region has great potential to become a geotourism hotspot in the near future if sustainable planning measures are taken.

Strategies for Increasing the Competitiveness of Krakatau Steel Company in The Free Trade Area of Batam to Support the Defense Equipment

The steel plate market in the Batam Free Trade Zone is very large, namely 75% of the Indonesian market share. PT Krakatau Steel's steel plate products are not competitive in the Batam Free Trade Area, especially in terms of price and long delivery times. So, a strategy is needed to increase competitiveness. This type of research is a quasi-qualitative research method with interviews, questionnaires, observation, and literature study. In this study, there are two problem formulations, namely how to determine the criteria for competitiveness and how to improve the strategy for increasing the competitiveness of PT Krakatau Steel's steel plate in the Batam Free Trade Area. In determining the criteria for competitiveness, AHP analysis is used. For strategies to increase competitiveness using the SWOT-AHP analysis. The results showed that the criteria affecting the competitiveness of steel were Manufacture Strategy with a weighting value of 0.526 with sub-criteria for cost, quality, delivery, and flexibility. The SWOT analysis shows that the strategy currently used by PT Krakatau Steel is SO. Based on the results of the SWOT-AHP analysis research, it was found that the competitiveness of PT Krakatau Steel could still be improved with the ST strategy which was more relevant to the situation in the Batam Free Trade Area.

Crisis Management Strategy for the Korean MICE Industry Using SWOT-AHP-TOWS Analysis

Purpose – This study presents strategies to overcome the COVID-19-induced crisis in Korea’s meetings, incentives, conferences, and exhibitions (MICE) industry. It aims to quantitatively identify the environmental factors affecting the industry and their degree of influence, and derive optimal countermeasures. Design/methodology – The study applied the SWOT-AHP-TOWS framework. An AHP analysis was first performed within the SWOT frame, and then a TOWS analysis was conducted using the results of the SWOT-AHP analysis. In the AHP analysis, the number of pairwise comparison questions was limited to four for each SWOT factor to increase the consistency of responses by reducing the burden on respondents. Findings – The plunge in demand (threats factor) has had an overwhelming impact on the MICE industry, more than any other environmental factor. To overcome the crisis, the ST alternative that takes advantage of dynamic pop culture to minimize the business damage caused by the plunge in demand was the top priority measure. Based on the results, this study presents suggestions for overcoming the crisis in the MICE industry. First, the industry should develop profitable business models to supplement scarce financial resources by exploiting Korea’s success with quarantine management. Second, the government must provide emergency relief funds or bailout support to protect MICE facilities and employees. Originality/value – Unlike previous work on the MICE industry, this study utilized the SWOT-AHPTOWS framework to derive quick research results in an abnormal situation. This approach can be expanded to other countries with different industrial environments and situations. Additionally, when applying this method to MICE sub-sectors, countermeasures should be tailored to each field.

Developing Sustainable Competitive Strategies in the Beauty Service Industry: A SWOT-AHP Approach

The purpose of this study is to provide concrete growth strategies and practical development methods in the beauty service industry. This study consists of a SWOT (Strength, Weakness, Opportunity, Threat) analysis from the literature review and in-depth interviews with experts of the beauty service industry in South Korea. The Analytic Hierarchy Process (AHP) is applied to the finalized SWOT matrix to incorporate experts’ ideas. The combined high priority factors present four types of strategic alternatives: Strength–Opportunity (SO), Strength–Threat (ST), Weakness–Opportunity (WO), and Weakness–Threat (WT). This study applies an environmental analysis framework from the management strategy field to construct a sophisticated SWOT matrix. Furthermore, this study quantifies the importance of SWOT components through AHP to determine priorities to lay the groundwork for timely and sustainable strategy development in the beauty service industry. Based on the SWOT-AHP analysis, this study suggests that beauty service companies should pay attention to the lack of profitability and employee stress with high turnover rates caused by poor working conditions and emotional labor. In addition, the Korean government should gradually shift away from the lack of an effective legal system to grow the beauty industry.

SWOT-Analytic Hierarchy Process (AHP) of Agriclinics and Agribusiness Center (ACABC) Scheme

Agriclinics and Agribusiness Center (ACABC) scheme was launched by the Government of India in 2003 as a strategy for boosting agribusiness in the country through agriculture graduates. Since its inception, a substantial number of agribusiness of different kinds started in the country, and hence expanded the agribusiness environment in the country, employed a vast population, and stretched extension services to the needy farmers even in remote villages. Therefore, it was essential to understand the panoramas of the scheme from its stakeholders. Hence the perception of the agripreneurs about the ACABC scheme was examined by measuring the strengths, weaknesses, opportunities, and threats quantitatively by combining SWOT with the analytical hierarchy process (AHP). A one-day interaction meet consisting of successful agripreneurs under the Nodal Training Institute (NTI)-Varanasi was held in Varanasi (UP), in October 2018 to administer the SWOT-AHP analysis. The results revealed that ACABC scheme had high positive (84.7%) features, and act as a suitable plan for promoting agribusinesses. The most significant positive features were the potentiality of employment generation under the scheme and the favourable attitude of self-employment among agriculture graduates. Delays in subsidy release under the scheme and less practical exposure of successful agribusiness to trainees under the scheme were the areas that need improvement which impedes the success of the scheme. The greater success of the scheme will enhance self-employment among agriculture graduates who will supplement the efforts of public extension by necessarily providing extension and other services to the farmers and, hence ACABC scheme can support the efforts of the Government for doubling the incomes of farmers.

Sustainable development goals assessment of Erzurum province with SWOT-AHP analysis.

Sustainable development is one of the issues that many developed and developing countries focus on in the world. The sustainability of human and natural resources is of great importance for securing the world and humanity's common future. In this context, this study aims to evaluate the socio-economic structure of Erzurum with analytical hierarchy process (AHP) and digitized strengths, weaknesses, opportunities and threats analysis considering sustainable development goals (SDGs). The items included in the Agenda 21 report of the United Nations and 17 SDGs determined by the United Nations were taken into consideration in this endeavour. In line with expert opinions, the strengths, weaknesses, opportunities and threats created by the sustainable development goals for Erzurum province were analysed statistically with the AHP. Priority and weighted values of each sub-criterion were calculated. According to this analysis, “the richness of natural, cultural and historical resources for tourism potential” ranks first among the strengths of the province regarding sustainable development goals. Weaknesses include “insufficient investment and entrepreneurial culture”. However, “priority region status for development” criterion stands out as the most important opportunity. Threats include “loss of labour force due to migration from agricultural areas” criterion. After the statistical analysis, the quantitative results of made for the best realization of sustainable development for the area were assessed to specify new goals and strategies. Suggestions were offered to define opportunities and strengths, threats and weaknesses with new-build strategies and to make the plans accordingly.

Production and utilization aspects of waste cooking oil based biodiesel in Pakistan

Excessive fuel demand thrusts the Pakistani government to import large volumes of fuel from foreign sources, creating adverse effects on the country’s economy. Therefore, exploring an alternative to fossil fuels is unavoidable. The option of environmentally friendly fuel like biodiesel produced from indigenous waste is an additional bonus for the populous developing country like Pakistan where likelihood of waste generation is huge. There exists a potential option for sustainable biodiesel production utilizing excessive waste cooking oil available in the country which otherwise is an ecological burden. The present work is focused to sturdily vindicate the appropriateness of waste cooking oil-based biodiesel generation and utilization in Pakistan through SWOT-AHP, TOWS and PESTLE analysis. The prioritization of SWOT through AHP in view of experts’ perception displayed the strengths and opportunities in highest group priority values (Strengths: 0.51, Opportunities: 0.29). Furthermore, TOWS analysis suggests promising strategies for the sustainable implementation of commercial aspect of waste oil-based biodiesel in Pakistan. Political, Economic, Social, Technological, Legal and Environmental (PESTLE) analysis favors the strengths and opportunities factors of SWOT and TOWS strategies for the application of waste cooking oil based biodiesel in country. At the end, regional recommendations have been provided for the implementation of biodiesel production scenario in country.

Alternative Water Heating Technologies Replaced Instantaneous Water Heater in Hotel Sector – a SWOT-AHP Analysis

In pursue of energy-efficient alternative water heating options, a SWOT-AHP analysis was accomplished for Solar Water Heater (SWH) and Heat Pumps (HP) against instantaneous water heaters (IWH). The results show that the energy consumption and bills saving are dominant in strength of both HP and SWH. Financial and technological aspects seem to play a relatively significant role. Additionally, HP and SWH are more convenient for the energy consumption in water heating technology in hotel sector of Thailand. Finally, we can say that HP and SWH are more convenient for water heating system as compare to IWH.