Swedish TV Research Articles

The revelation of TV memories in The Black Power Mixtape 1967–1975

The timely subject of revolutionary struggle and the exotic record of films intended for a Swedish TV audience propelled the recent success of The Black Power Mixtape 1967–1975 by Göran Hugo Olsson (2011). The film exemplifies the processes of selection and re-enactment that are immanent to compilation aesthetics, while drawing attention to the overlooked archive memory of public television.

Parents, expertise and identity work: the media conceptualised as a lifelong learning practice

Parenting is a recurring topic in books, newspapers, magazines and TV shows in Western societies. Often it involves experts giving advice to adults. Hence, parenting is made visible, categorised, evaluated and corrected in public. Judgements on what is desirable are demonstrated, and objectives to be achieved are pointed out. In the present study, norms and claims for parenting are investigated through the discourse analysis of a Swedish TV show. Drawing upon the notions of governmentality, power/knowledge relations and subject positioning, it will be argued that regularities are displayed, negotiated and established in the dialogue; first, to make childhood experience matter, second, to expose reproductive strategies, and third, to claim identity work in parenting activities. Located in the discourse of lifelong learning, parenting may be depicted as valid knowledge and competence. Norms for what is considered skilful parenting and positive progress reveal a pattern that appears to be more or less ‘fixed’. However, the process seems mutual rather than one-sided, and, moreover, whose interest this may serve is a main theme in the concluding discussion.

Managing Projects in the TV Production Industry: The Case of Sweden

Empirical evidence from some representative companies ofthe Swedish TV production industry shows the existence of conceptuallydifferent projects. Judging from the data, there are three types of projectswhich are indirectly but inherently related to each other, though they are essentially handled and managed in separation. The analysis suggests that the idea of a generic approach to run TV production projects is unfeasible. There is a need to take into account the nature of the tasks at hand, e. g. exploration or exploitation, and the contextual factors essential for successful project management. The factors are related tothe industrial wisdom in TV production and to different competencies. The paper introduces a tentative synthesis regarding different TV production industry competencies.

Who Is the Customer in the “Customer Value?” Inherent Problems in the Marketing of Advertising Media

Customer orientation has been suggested to create competitive advantage of firms (Kohli & Jaworski, 1990). Therefore, the recommendation to media managers has been to let the creation and delivery of customer value guide their strategies for advertising sales (Aris & Bughin, 2005). However, the concept of customer value, what it is, and how it is created remains unclear in many ways. This article explores the concept of customer value in advertising media purchasing from the media seller's perspective. Between December 2007 and February 2008, sales representatives from three Swedish TV networks were studied through in-depth interviews and observations as they progressed through a negotiation process with a large advertiser and its media agency. A qualitative analysis of the media sellers' experiences shows that they see advertiser and agency to perceiving the value of advertising media differently. Also, they see the customer side parties as diverging in the processes by which these value perceptions are formed. The article reveals the inherent problem of customer orientation on advertising markets—that within media purchasing practice, several actors have their own idea of value, and an advertiser's understanding of value is not always a decisive factor. The TV networks in the study have all chosen different strategies to deal with these dualities.

Marcimainstream? History in two contemporary Swedish TV series

The article analyzes the Swedish director Mikael Marcimain's two most recent TV-series, Lasermannen and Upp till Kamp, with an emphasis on the ways in which these two historical works use and relate to the archival material of Swedish Public Service Television.

Commentary

Commentary

TV travel shows — A pre-taste of the destination

This paper discusses what is communicated to the viewers through the content of TV travel shows. The concepts of destination image and travel motivation are focused on, and selected Swedish TV travel shows constitute the empirical basis for that discussion. The pictures could easily be used for many tourist destinations around the world — showing TV reporters and anonymous tourists taking part in various activities. However, the results indicate that the studied films are coloured by culture: not necessarily the culture signifying the destinations presented, rather that of the producers and the prospective tourists. It is concluded that new and different destinations are presented in a general way, while the films of established destinations are activity based.

A Little for My Heart and a Little for My God, produced by Grita Landoff for Lindberg Film, HB / Swedish TV, 1993. 60 minutes, VHS. Distributed by Filmakers Library, 124 East 40th Street, New York, NY 10016. Tel: (212)808-4980 Fax: (212)808-4983. [French with Arabic & English subtitles

A Little for My Heart and a Little for My God, produced by Grita Landoff for Lindberg Film, HB / Swedish TV, 1993. 60 minutes, VHS. Distributed by Filmakers Library, 124 East 40th Street, New York, NY 10016. Tel: (212)808-4980 Fax: (212)808-4983. [French with Arabic & English subtitles

Interview granted by Mr Huynh Tan Phat president of the provisional revolutionary government of the Republic of South Vietnam, to the Swedish TV

Interview granted by Mr Huynh Tan Phat president of the provisional revolutionary government of the Republic of South Vietnam, to the Swedish TV