Abstract
Empirical evidence from some representative companies ofthe Swedish TV production industry shows the existence of conceptuallydifferent projects. Judging from the data, there are three types of projectswhich are indirectly but inherently related to each other, though they are essentially handled and managed in separation. The analysis suggests that the idea of a generic approach to run TV production projects is unfeasible. There is a need to take into account the nature of the tasks at hand, e. g. exploration or exploitation, and the contextual factors essential for successful project management. The factors are related tothe industrial wisdom in TV production and to different competencies. The paper introduces a tentative synthesis regarding different TV production industry competencies.
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