Sustainable Competitive Advantage Research Articles

Organizational purpose and employee motivation: an fsQCA analysis

PurposeOrganizational Purpose (OP) has become increasingly important in the organizational context. This research focuses on how OP can contribute to employee motivation, using personal and institutional OP factors and considering the importance of employee motivation toward organizational success.Design/methodology/approachTo conduct the research, we selected a branch of a leading multinational company in the chemical sector. Based on data collected through a questionnaire sent out to employees and using fuzzy-set Qualitative Comparative Analysis (fsQCA), we identified combinations of individual and institutional OP factors leading to high (or low) employee motivation.FindingsThe results reveal that individual and institutional OP factors synergistically promote high employee motivation. The employees' contribution to the OP and the integrity of the organization’s leadership are two key motivating factors.Practical implicationsOrganizations struggle to develop sustainable competitive advantages in an ever-competitive environment. Focusing on the “why” instead of the “how” may help organizations differentiate and achieve higher employee motivation. This research clarifies how to turn purpose into an asset to improve employee motivation.Originality/valueThe conclusions highlight the need to share the OP through leadership actions and the importance of helping workers recognize the OP and its values, integrate them into their actions and feel how they contribute to its achievement.

DIGITAL TRANSFORMATION AS A TRIGGER FOR MODIFICATION OF DEVELOPMENT STRATEGIES AND BUSINESS MODELS OF COMPANIES IN THE CONTEXT OF THE FORMATION OF GLOBAL DIGITAL PLATFORMS AND HYPERCOMPETITION

The article describes the problem that in the context of digital transformation enterprises, especially those with a traditional business model, face both great opportunities and challenges. The competition is intensifying, turning into hyper-competition, which implies the search for new tools to win customer loyalty and accelerate innovation processes. The article provides a generalization of adequate strategies for the development of enterprises based on the use of information technology, studying the effects of digital transformation on competition and on various forms of digital inequality at the micro and meso levels, including the background of the proliferation of global digital platforms. Digital transformation involves 3 stages - digitization, digitalization, digital transformation itself; it involves changes in enterprise strategies, organizational structure, information technology, supply chains, marketing, development of own digital platforms, market diversification, co-creation. For a successful digital transformation, companies need to build a fundamentally new set of assets, including IT infrastructure, Big Data, AI, IoT and blockchain, digital flexibility, digital network capabilities, cloud solutions, etc. Different types of companies have their own peculiarities of digital transformation. In a hypercompetitive environment, it is more difficult to maintain the company's performance trends due to the change in competition patterns to rivalry patterns, which are characterized by shorter product life cycles and an accelerated pace of innovation. This means that hypercompetition reduces the ability of firms to create sustainable competitive advantages, calling into question, if not the validity, then at least the usefulness of using a resource-based strategy. This thesis is especially important in the context of digital transformation, because it quickly depreciates the strategic assets of traditional companies. A global challenge for all businesses is the development of digital platforms that have evolved into global social and technical intermediaries and business organizations that not only connect users, but also provide the basic infrastructure for doing business. Their control over access to technology allows them to create global networks for the transfer of data and capital, controlling access to important resources, while strengthening their dominance through increased control over technology and data, which digital platforms turn into a key asset that drives the financialization process. Digital platforms are contributing to the globalization of competition between employees and governments and increasing hypercompetitive conditions, which is challenging companies with traditional business models to survive and grow, as the risks of massive bankruptcies increase, which in turn exacerbates digital inequality at both the micro and meso levels.

Strategic innovation in business models: Leveraging emerging technologies to gain a competitive advantage

This review paper critically examines the role of strategic innovation in business models, with a focus on how emerging technologies can be leveraged to gain a competitive advantage. By synthesizing existing literature, the paper explores the transformative potential of technologies such as artificial intelligence, blockchain, and the Internet of Things (IoT) on traditional and contemporary business models. The review identifies key patterns and trends in how businesses across various industries are integrating these technologies to enhance their value propositions, streamline operations, and create new revenue streams. The findings suggest that companies that successfully incorporate emerging technologies into their business models are better positioned to outpace competitors and adapt to the rapidly changing market landscape. The paper also discusses the challenges and barriers to technology adoption, such as high implementation costs, skill gaps, and organizational inertia, offering insights into strategies that can mitigate these obstacles. The paper underscores the importance of strategic innovation as a critical driver of sustained competitive advantage in the digital era. It highlights that leveraging emerging technologies is not merely an option but a strategic necessity for businesses aiming to thrive amidst ongoing technological disruption. By embracing these innovations, companies can significantly transform their business models, unlock new opportunities, and secure long-term success. Keywords: Business Model Innovation, Emerging Technologies, Sustainable Practices, Strategic Innovation, Partnerships, Open Innovation, Circular Economy, Organizational Agility, Continuous Improvement, Competitive Advantage, Digital Transformation, Market Adaptation, Technological Integration, Collaborative Innovation, Resilient Business Models.

Corporate Social Responsibility and SMEs’ Performance: Mediating Role of Sustainable Competitive Advantage

The main objective of this study was to examine the mediating effect of a sustainable competitive advantage on the relationship between corporate social responsibility (CSR) and organizational performance among Thai SMEs. A questionnaire survey was used to gather data from 336 small and medium-sized enterprises (SMEs) in Thailand. Investigation of the resulting data demonstrated that participating in CSR initiatives enhances the sustainable competitive advantage and organizational performance of Thai SMEs. Moreover, a sustainable competitive advantage was found to serve as a partial mediator between CSR and organizational performance. This research uses stakeholder theory and the resource-based view theory to explain the link between CSR and organizational success. A competitive advantage significantly influences both strategic management and organizational performance. CSR is a process of transforming a company’s sustainable initiatives into sustainable competitive advantages that impact the organization’s performance.

An improved game cross-efficiency approach with dual-role factors for measuring the efficiency of Chinese “985 project” universities

Evaluating the efficiency of universities is essential to gain sustained competitive advantage for regional/national development, especially from the long-run perspective. In this paper, we develop an improved game cross-efficiency (GCE) approach to assess Chinese “985 Project” universities considering dual-role factors. First, building on the concept of “joint technology” and the GCE approach, we provide a new approach for efficiency analysis with dual-role factors. In addition, we identify a potential inconsistency problem while searching the Nash equilibrium point from a computational perspective. Importantly, we propose an improved searching process that is consistent with the original GCE paradigm. Finally, we illustrate the proposed approach by applying it to “985 Project” universities in China. The findings validate the importance of adopting the proposed improved approach.

Unpacking the Impact of Asset Structure and Sales Growth on Capital Structure: The Moderating Influence of Profitability

This study explores the impact of asset structure and sales growth on capital structure, emphasizing the moderating influence of profitability. As firms navigate the complexities of financing decisions, understanding how these variables interact is crucial for optimizing capital structure. The findings reveal that asset structure and sales growth significantly affect capital structure, with profitability playing a critical role in moderating these relationships. Firms with substantial tangible assets are better positioned to leverage debt financing, while those demonstrating strong sales growth are viewed favorably by investors and creditors. However, the extent to which sales growth influences capital structure is contingent upon profitability; high profitability enables firms to capitalize on growth opportunities, whereas low profitability may inhibit their capacity to leverage growth potential. Empirical research supports these conclusions, indicating that asset structure, sales growth, and profitability significantly shape capital structure decisions across various industries. Ultimately, this study provides valuable insights for financial managers, highlighting the importance of balancing growth aspirations with profitability to achieve effective capital structure management. This, in turn, can lead to sustained competitive advantage, a state where a firm outperforms its competitors over a prolonged period in a dynamic economic environment.

Regulation effectivity to sustainable competitive advantage on rice mill industry evidence Indonesia

The purpose of this study is to analyse and prove the impact of regulatory effectiveness on the supply chain and its impact on sustainable competitive advantage for rice milling companies in Indonesia. The research method used was a quantitative analysis, employing a sample of 200 rice milling companies in East Java. The results of this research indicate that regulations do not have a significant effect on the supply chain, Regulations do not have a substantial effect on sustainability Competitive Advantage, Supply chain has a significant impact on sustainable competitive advantage, in addition, flexibility management can moderate the relationship between the supply chain and sustainable competitive advantage, but flexibility management is not able to moderate the regulatory relationship with sustainable competitive advantage.

Evaluation of the Effect of Commercialization of Technology in Creating Sustainable Competitive Advantage of Knowledge-based Companies Emphasizing the Moderating Role of Environmental Factors

The present study aimed at designing a structural equation model of the effect of technology commercialization performance on creating sustainable competitive advantage of knowledgeable companies with an emphasis on the moderating environmental factors.Research population includes 133 managers of knowledge based companies at the center for the growth and development of science and technology Park of East Azerbaijan University and based on the Cochran formula, the sample size was measured to be 99, and selection by stratified random sampling method, and the standard questionnaire is distributed among them. The research is applied in nature and the method is descriptive and survey. Then, the data were analyzed using smart pls software for partial least squares (PLS) path modeling. The results show that the technology commercialization performance has a positive effect on the competitive sustainable advantage of knowledge-based companies, as well as the role of variable moderating environmental factors (market turbulence, competitive intensity and technological turbulence) in the path between the technology commercialization performance and the sustainable competitive advantage of knowledge-based companies.

The Process of Visionary Leadership Increases Innovative Performance among IT Industry 4.0 for SMEs for Organizational Sustainability: Testing the Moderated Mediation Model

In the era of the fourth industrial revolution, competition among IT industries is becoming increasingly fierce. If a company is weak in its competitive advantage, it can have a huge negative impact on its organizational sustainability and ultimately lead to organizational failure. In such a research background, we highlighted that employees’ innovative performance via creativity acts as an alternative lubricant to increase the sustainable competitive advantage and promote overall organizational sustainability. In particular, employees’ innovative performance has a great relationship with organizational culture and types of leadership. Hence, we focused on exploring the ways in which visionary leadership increases employees’ innovative performance, presenting and verifying a moderated mediation research model related to the innovative performance. To verify our research model, this study conducted a survey of 303 employees from the information technology (IT) industry of SMEs in China. According to the results, visionary leadership was found to have a positive influence on both psychological empowerment and employees’ innovative performance. In addition, psychological empowerment partially mediated the impact of visionary leadership on the innovation performance. Finally, the organizational learning culture moderated the effects of psychological empowerment and the innovation performance. Overall, this study contributes to revealing the process that leads to employees’ innovative performance and contributes to expanding the research field by verifying the moderated mediation model for a sustainable competitive advantage and organizational sustainability in IT Industry 4.0 for SMEs.

Building Sustainable Competitive Advantage In the Academic Environment of Private Higher Education In Bali

Building Sustainable Competitive Advantage In the Academic Environment of Private Higher Education In Bali

Integrating Human Resource Development and Halal Tourism Strategies for Sustainable Development in Indonesia

This research aims to explore the integration of human resource development (HRD) into the growth of the halal tourism industry in Indonesia. Using a literature review method, the study examines strategies to enhance the sector's sustainable competitive advantage by focusing on HRD initiatives, including employee training, cultural competence, and service quality improvement in accordance with sharia principles. The findings indicate that while Indonesia has great potential in halal tourism, several barriers such as institutional readiness, inadequate infrastructure, and regulatory gaps hinder its full development. The study emphasizes the importance of continuous innovation, strategic marketing, and regulatory alignment to overcome these challenges. Recommendations include investing in human capital and fostering innovation to ensure Indonesia’s positioning as a global leader in halal tourism.

Optimalisasi Perencanaan dan Penjadwalan Produksi: Kunci Meningkatkan Efisiensi Operasional

Optimizing production planning and scheduling is a crucial aspect in improving operational efficiency in the competitive industrial era. This article discusses the importance of proper production planning and scheduling strategies to forecast demand and efficiently manage resource allocation, as well as effective scheduling to minimize downtime and increase throughput. The company has the possibility of not only providing better services to customers, but also reducing costs, and increasing efficiency, thus achieving a sustainable competitive advantage. This research uses a qualitative approach with a literature study method. The research was conducted by collecting information, then analyzed, and synthesized from various sources, including, journals, articles, and online publications.

The Influence of Strategic Human Resource Practices and Ethical Leadership on Organizational Performance of Star Hotels: Mediated by Intellectual Capital and Sustainable Competitive Advantage

The study aims to analyze the influence of strategic human resource practices and ethical leadership on organizational performance in star-rated hotels in Jakarta, mediated by intellectual capital and sustainable competitive advantage. It addresses gaps in previous studies by examining both factors simultaneously and introducing decision making based on HR metrics. A quantitative method was employed, collecting data from HR supervisor level in star-rated hotels in Jakarta, with 255 respondents. Hypotheses were tested using PLS-SEM analysis. Results indicate that strategic human resource practices and ethical leadership positively impact organizational performance. Intellectual capital and sustainable competitive advantage mediate this effect. These findings underscore the importance of investing in intellectual capital and sustainable competitive advantage to enhance hotel performance. The study provides a reference for hotel management to develop effective HR and leadership strategies, emphasizing the importance of intellectual capital and competitive advantage. Regular monitoring and evaluation of these strategies are recommended to ensure alignment and positive impacts on hotel performance. Future research should consider adding variables such as technological readiness and innovation capability, given the rapid technological advancements and intense competition in the hospitality industry, which affect hotel performance and competitive advantage.

COMPETITIVE MODEL PROPOSAL FOR THE AZERBAIJAN WINE INDUSTRY: TALENT-BASED ORGANIZATIONAL MODEL

The main aim of this study is to develop a talent-based model proposition in line with the resource-based approach by assessing the strategic position of Azerbaijan's wine industry, which is globally recognized as an important wine producing country. It is noted that in the context of very important changes and events taking place in the world today, the phenomenon of competition expresses competition in all spheres of life and day by day increases its intensity and challenges modern business. The article widely uses methods of comparative analysis of the experience of foreign countries, analysis of statistical dynamics, and in-depth analyzes of economic growth in a competitive environment. The author notes that in order for businesses to compete and, moreover, achieve sustainable competitive advantage, they need to understand that the basis of competition has changed, and accordingly everyone must reconsider their approaches and define a new road map for themselves as strategic support with new methods in management. This new understanding of strategy allows companies to be unique, inimitable and responsive to define their strategy and prepare action plans to meet changing customer needs, create customer value and provide quality and low-cost products and services. The author emphasizes that businesses now realize that it is impossible to compete and survive using old methods. It is noted that the resource-based view is used as a new approach, which involves the harmonization of resources and business capabilities with their external environment to produce unique products and services. Azerbaijani wine industry businesses that can redefine their boundaries and develop external relationships using a talent-based model can expand their reach and influence to new groups of employees and entrepreneurs. In this way, Azerbaijani wine industry enterprises can create great new opportunities and offer these groups opportunities to participate in the global economy. This perspective, which sheds light on the dominant organizational logic of powerful players who influence or share the behavior of others, includes foreign competitors, suppliers and employees in the global economy. In this regard, it is very important for the Azerbaijani wine industry to have a good understanding of the interaction between global and local dynamics.

«Зелёный» маркетинг как инструмент создания устойчивого конкурентного преимущества компании

The article is devoted to the study of the concept of “green” marketing, the need to change marketing tools in accordance with the principles of sustainable development in the marketing plan of companies. The article discusses the formation of environmental marketing strategies and changes in the marketing mix (4Ps) in accordance with these strategies. In addition, it analyzes the possibilities and benefits of introducing environmental marketing tools in companies for creating a sustainable competitive advantage.

Strategic agility and sustainable competitive advantage of licensed television stations in Kenya: The moderating role of disruptive innovation

This study examined the effect of disruptive innovation on the association between strategic agility and sustainable competitive advantage of licensed television stations in Kenya. A comprehensive scrutiny of literature revealed that the effect of disruptive innovation on the nexus between strategic agility and sustainable competitive advantage had not been been empirically tested within the context of licensed television stations in Kenya. The study was anchored on the positivist philosophy and adopted a cross-sectional descriptive research design. 210 television stations that were in operation at the time of the study were surveyed. Research hypotheses were tested using structural equation modelling (SEM), and the findings confirmed that disruptive innovation moderated the relationship between strategic agility and sustainable competitive advantage of licensed television stations in Kenya. While strategic agility had a significant and direct positive influence on sustainable competitive advantage, disruptive innovation enhanced that relationship. The results of this study contribute to literature on strategic agility and some of the contingency conditions necessary for sustainable competitive advantage. The findings have also enhanced the understanding of the competitive forces at play within the television sub sector of the media industry in Kenya. It is recommended that licensed television stations in Kenya pay keen attention to disruptive technologies and strategies such as entry into new markets, acquisition/partnerships with digital start-ups, focusing on underserved or overshot market segments, and experimentation with new business models.

Pengaruh Intellectual Capital dan Hedging Terhadap Nilai Perusahaan dengan Profitabilitas Sebagai Variabel Intervening

In a modern economy full of knowledge and technological developments, intellectual capital is seen as a source of value creation and sustainable competitive advantage. This research aims to analyze the influence of human capital, capital employed, structural capital and hedging on the value of banking companies in Indonesia with profitability as an intervening variable. This research uses secondary data obtained from company financial reports for 2014- 2021. The analysis technique used is multiple linear regression, path analysis and Sobel test with the help of the Eviews 12 program. The research results show that human capital, capital employed, structural capital have a positive effect on profitability but have no effect on company value. Other results show that hedging has no effect on profitability and company value. Research also shows that profitability is able to mediate the relationship between capital employed and structural capital on company value. However, profitability is not able to mediate the relationship between human capital and hedging on company value. A limitation in this research is that some companies do not include the notional value of derivatives as a hedging measurement in their financial reports.

Effects of corporate social responsibility on sustained competitive advantage: a moderated mediation model

PurposeThis study aims more than just assess the direct relationship between corporate social responsibility (CSR) and sustained competitive advantage (SCA). It explores the subtleties of how these impacts might be amplified or altered by socially responsible leadership (SRL). The study emphasizes how important community service (CS) is mediating this complicated connection.Design/methodology/approachIn this study, a survey instrument tailored for employees of Indian private multinational corporations (MNCs) and public sector undertakings/government organizations (PSU/Govt. Orgn.) was used. A total of 517 questionnaires were used for subsequent analysis. Confirmatory factor analysis (CFA) was then carried out on four self-reported scales to assess the discriminant validity of both samples. Subsequently, regression analysis was performed to check the effect of CSR on SCA, with CS acting as a mediator and SRL serving as a moderator.FindingsThe findings affirm that CS mediates the relationship between CSR and SCA. Simultaneously, SRL is identified as a moderator in the association between CS and SCA. The mediating role of CS in connecting CSR to SCA holds for both private and public sectors, highlighting the importance of community engagement. A notable observation is the limited prevalence of SRL among PSU/Govt. Orgn. respondents.Research limitations/implicationsThis study emphasizes the pivotal role of CSR in transforming companies into socially responsible entities, thereby augmenting corporate reputation and goodwill. Furthermore, the influence of SRL is highlighted as a moderator in the CSR−SCA relationship, impacting both private and public organizations. This research presents a conceptual framework of moderated mediation, shedding light on the complex relationship between CSR and SCA.Originality/valueThis study illuminates the importance of CS and SRL as critical elements in achieving SCA by recognizing a gap in current research. This distinctive perspective enhances the study's originality, providing novel insights into the intricate interplay between CSR, CS, SRL and SCA.

The Effect of Strategic Vigilance in Achieving Sustainable Competitive Advantage: Analytical Research at Ashur International Bank

This research aims to know the interest of Ashur International Bank management in the role played by strategic vigilance in achieving sustainable competitive advantage by providing decision-makers with proactive and important information about internal and external environmental variables, so the intellectual cover of the problem stems from the extent of the bank's management ability to achieve sustainable competitive advantage in light of the multiple markets of the Iraqi private commercial banks, as well as governmental banks. Hence the importance of the research lies in presenting the accumulation of knowledge for strategic vigilance, which is one of the modern approaches in the field of strategic management, while the sustainable competitive advantage is the most influential in the work of banks due to its connection with their future and their business. The sample consists of (125) individuals (department heads, division and unit officials, and employees) in the surveyed bank. A questionnaire was used to collect data and distributed to a sample of (60) individuals, from which (50) valid forms were retrieved for analysis. The most important conclusion was the bank's management focuses in its strategic thinking on the dimensions of strategic vigilance in different ways according to the vigilance sequence (commercial, environmental, technological, and finally competitive vigilance)

Transforming Corporate Social Responsibility through Green Supply Chain Practices: Unlocking Sustainable Growth and Competitive Advantage

This study investigates the revolutionary possibilities of combining Green Supply Chain Practices (GSCP) with Corporate Social Responsibility (CSR) to give businesses a competitive edge and sustainable growth. In a time, when social responsibility and environmental issues are of the utmost importance, companies looking to improve their sustainability efforts must comprehend how CSR and GSCP interact. Investigating how the combination of these two areas may enhance stakeholder interactions, promote innovation, and increase operational efficiency is the fundamental goal of this research. The research approach used in this study is qualitative and is based on secondary data analysis. It makes use of a thorough review of previous research, industry reports, and pertinent publications. A strong basis for analysis is provided by the dataset, which includes recent research and ideas from a variety of industries. Organizations that successfully combine CSR and GSCP report notable operational gains, improved reputations, and heightened stakeholder trust, according to key findings. However, problems like change aversion and the lack of defined frameworks for measurement are still common. Overall, this research adds to the expanding body of knowledge on sustainability in business practices and offers practical recommendations for organizations looking to improve their CSR and GSCP initiatives. The implications of this research are both theoretical and practical, emphasizing the necessity for organizations to adopt integrated strategies that align CSR with GSCP. Although the study provides insightful information about the advantages and difficulties of this integration, it also acknowledges limitations related to the generalizability of findings across different cultural contexts and sectors.