Sustainable Consumption Research Articles

Synergies and trade‐offs quantification from regional waste policy to sustainable development goals: The case of Kyoto City

AbstractWaste management policies introduced at regional levels can have a bearing effect on sustainable development goal (SDG) achievement at such levels, promoting certain SDG targets, while hindering other SDG targets. This work introduces an empirical methodology for estimating the synergies and trade‐offs for a city‐level waste management policy with SDG achievements, taking the case of Kyoto City's extensive waste management policy package and its interactions with renewable energy (RE) development (SDG 7), decent economic growth (SDG 9), reduced inequalities (SDG 10), and sustainable consumption (SDG 12). Similar interactions at the national‐level are also enumerated with the justified indicators at the city‐level being extended to the national‐level. Through pairwise correlation, multiple correlation, and regression, four hypotheses for circular economy compatibility with SDG achievement were tested. It was found that manufacturing value and small business growth is stunted by circular economy‐based waste policies, while resource efficiency is promoted. Cultural and social structures have trade‐offs with stringent waste management at city‐levels, but is neutral at aggregated levels. RE development is also synergetic with circular economy‐based waste management. This methodology shows a pathway as to how national‐ and city‐level policies can be integrated with each other in order to optimize waste management and overall sustainability.

Toward sustainable consumption: Exploring the role of environmental innovation and international trade on consumption‐based carbon emissions in OECD countries

AbstractEnvironmental degradation is a severe problem around the globe, which includes a range of worries such as weather extremes, biodiversity loss and heatwaves. The scientific community has widely recognized the urgent need to address these challenges and transition towards sustainable sustainability. One key aspect of sustainability is the concept of eco‐innovation, which involves the production processes that minimize ecological impact of productive activities. Businesses across the world are including eco innovation in their strategies, which have great impact on environmental performance. This study explores the linkage between eco innovation and environmental performance achieved by OECD nations over the period of 1990–2021. We investigate the impact that international trade, renewable energy consumption, and economic activity have on environmental performance. This study focuses on consumption‐based approach for measuring carbon emissions. Previous studies have focused on production‐based approach to measure carbon emissions. Using advanced econometric approaches, we find that eco innovation, exports and renewable energy consumption abate CO2 emissions, while imports and economic activities increase CO2 emissions.

Relationship between sustainable development indicators and SMEs’ development indicators: Evidence from the EU countries

This study aims to identify whether achieving sustainable development goals influences SMEs’ development and assess its degree. The dataset on SMEs’ development indicators and SDGs 2, 8, 9, 12, and 13 for the panel of EU-27 countries in 2011–2020 was collected using Eurostat and OECD datasets. Breusch and Pagan Lagrangian multiplier test for pooled OLS/panel data random effects and Hausman test for fixed/random effects were utilized. The results were in favor of random effect GLS regression for SDG2 models, SDG9 models, and SDG12-13 (Model 1) and fixed effect GLS regression for SDG8 models and SDG12-13 (Model 2), respectively. Based on bibliometric analyses using VOSViewer 14 and a comprehensive literature review, 19 independent variables have been selected from the “Sustainable development indicators” catalog covering five sustainable development goals; SMEs’ turnover and SMEs’ employees employed are used as the dependent variables to reflect SMEs’ development. The empirical evidence suggests a significant relationship between individual sustainable development and SMEs’ development indicators. It was found that all seven sustainable development indicators of SDG 2 (Zero hunger) and SDG 12 (Responsible consumption and production) have a significant relationship with the indicators of SMEs’ development. Instead, only a part (8 out of 13) of the sustainable development indicators of SDG 8 (Decent work and economic growth), SDG 9 (Industry, innovation and infrastructure), and SDG 13 (Climate action) have a significant relationship with two or one of the SMEs’ development indicators. Therefore, achieving sustainability goals stimulates the development of SMEs itself. AcknowledgmentThis study is supported by the British Academy’s Researchers at Risk Fellowships Program (Award Reference: RaR\100673).

Role of green awareness and green behaviour in fostering sustainable consumption in India

Purpose This study aims to determine the solutions to address the Indian attitude-behaviour inconsistency in the green purchasing context and provide the possible combinations of antecedents that aid Indian marketers in designing promotional and advertising strategies. Design/methodology/approach A non-probability criterion-based sampling technique was used in collecting the data across Hyderabad city of Telangana region through online survey technique. The respondents were the customers who were attracted towards green and eco-friendly products. A total of 129 responses were received. SPSS v26 software was used to conduct the descriptive analysis, and the two-step analysis approach of the measurement and structural model was conducted in SmartPLS. Findings Results indicate that interpersonal influence has a greater direct influence on green purchase behaviour (GPB); altruism’s influence on green purchase intention (GPI) and GPB is through environmental attitude (EA) and green awareness (GA). EA has a significant influence on GA and green behaviour (GB). The GA and GB individually act as potential mediators between EA and green consumption behaviour (GCB) variables. Perceived environmental knowledge (PEK) does not influence GPB directly or indirectly. Altruism still ranks at the fifth position among the six antecedents, indicating reciprocal determinism and not an altruistic purchase approach in the Telangana region. Social implications The results of this study may be used by government agencies and policymakers to launch awareness campaigns aimed at educating the public and encouraging green buying practices among broader societal segments. These kinds of programmes could lessen the harm that inconsiderate consumption habits do to the environment and to society, increase the green behaviour practices like planting trees, and recycling, and also increase the consumer’s PEK. Originality/value To the best of the authors’ knowledge, the present study is the first to apply reciprocal deterministic theory along with theory of planned behaviour to predict Indian GCB and address the attitude-behaviour gap. Moreover, to the best of the authors’ knowledge, this is the first study to investigate together the direct and indirect influence of altruism, interpersonal influence and perceived environmental knowledge on green purchase behaviour. Given the growing trend of consumers adopting an eco-friendly mind-set, a novel approach to empirically discuss the behavioural and personal factors will give research the much-needed boost it needs.

Enhancing the Identification of False News using Machine Learning Algorithms: A Comparative Study

In today's digital world filled with information overload, preventing the rampant spread of fake news has become an urgent task. Discover the Fake News Prediction System (FNPS), which uses advanced machine learning and technology to provide innovative solutions and powerful methodologies. Natural language processing methods. FNPS uses sophisticated feature engineering from diverse, curated datasets to identify underlying patterns in fraudulent content and significantly improves the ability to recognize authenticity. FNPS achieves outstanding performance using a combination of classifiers combining TF-IDF vectorization, deep learning architecture, and sentiment analysis, demonstrating its ability to accurately predict the legitimacy of news articles. Beyond simple forecasting, FNPS provides an intuitive user interface for evaluating news content in real time. This not only increases accessibility but also promotes media literacy and responsible consumption of information. Provides additional information and promotes robust public discourse. FNPS essentially demonstrates the revolutionary potential of advanced technology in ongoing combat. This will further the important public goal of ensuring the reliability and integrity of information in the digital age.

Model of Family and the Propensity to Build Sustainable Savings Attitudes in the Post-COVID World: A Case Study of Poland

This article investigates the role of the model of family and their savings as a support to growth and source of economic sustainability. The central objective of the present article was to determine the impact of the model of a family on the propensity to save money in the population of Poland. As indicated by independence tests, in most studied cases, the model of a family does not have a key role in sustainable consumption and saving behavior. The only exception are the forms of allocation of the saved capital. The study results suggest that households in Poland hold traditional views on the family model and the allocation of their savings. Decisions in everyday life are often reached together with the partner, which may attest to the growing egalitarian tendencies in Polish families. The research shows that the funds saved monthly by households are not planned in advance but constitute a financial surplus after all the expenses have been paid, which is then set aside as a reserve for the future. Partners usually prefer to have separate bank accounts with funds for day-to-day spending. However, the awareness concerning the forms of allocating capital is still poor, which is confirmed by the fact that most of the financial surplus is kept in the current account. The funds saved this way are spent to satisfy current needs, such as holidays or durable goods, and cover expenses in emergencies, which may be particularly important in the context of minimizing the risk of poverty and social exclusion, which should be prevented in line with the implementation of the UN Sustainable Development Goals 2030.

Gratitude as an antidote to materialism in young consumers.

Materialism has consistently been associated with mental health problems, such as depression and anxiety, and with a decline in overall wellbeing. This article seeks to deepen the understanding of whether or not the level of materialism is reduced when a sense of gratitude is instilled and, if so, how. After a thorough literature review, two empirical studies are presented. Study 1 has a quasi-experimental design and a sample of adolescent individuals in a major city in Brazil. Study 2 takes the form of a survey, completed by parents, in the same city. Study 1 demonstrates that a gratitude-based intervention can reduce the subjects' belief that material wealth brings happiness and signifies success. Study 2 suggests that parents who express gratitude have a perception of raising less materialistic children. These conclusions add to the theory and practice of consumer psychology and responsible consumption, particularly in relation to the behavior of young people, pointing toward ways to reduce excessive consumption through a simple and easily applied intervention: the stimulus of gratitude.

An exploration of drivers for small businesses to implement environmental actions in Victoria, Australia

AbstractThe adoption of environmental practices in small and medium scale businesses is increasing. Given the diverse environmental actions available to firms, it is important to understand the specific drivers for different actions to be taken. Based on managerial survey data from Victoria, Australia, this research uses modeling to determine how ethical conscience of managers drive different types of sustainable environmental actions. The results indicate that ethical conscience of managers drives waste, energy and water related actions, while external factors such as supply chain imperatives and customer demand drive circular business actions. New technology and industry guidelines were major barriers for most types of environmental actions while social barriers were significant for energy and water related actions. This implies that the increased ethical conscience of managers, especially while adopting new technology can increase the adoption of environmental actions in businesses. The results will have implications in crafting the corporate strategy and developing good and services that will aid to the achievement of Sustainable Development Goals (SDG 11 and 12), focusing on sustainable cities and communities, and responsible production and consumption.

Housing Market and Household Consumption in Urban China: A Debt Perspective

Urbanization precipitates substantial economic transformations, with housing markets playing a pivotal role. The expansion of cities escalates housing demand, subsequently increasing housing debt, which is a crucial factor influencing household consumption. This study utilizes data from six rounds of the China Family Panel Studies (CFPS) spanning 2010 to 2020 to investigate the impact of housing debt on household consumption in urban China. Given the dynamics changes in housing debt status, as well as the endogeneity problems caused by reverse causality and selection bias between households’ debt decisions and consumption behavior, this study employs both the difference-in differences with multiple periods and groups (DIDM) model and the two-way fixed effects model. The results show that the average consumption expenditure of households with housing debt is 14% higher than those without. A 1% increase in housing debt size correlates with a 0.011% rise in consumption. Moreover, this positive effect is more pronounced among low-income households and those with older household heads, as well as those owning multiple properties. Compared to non-durable consumption, the impact of housing debt is more substantial on durable consumption. Further mechanism analysis reveals that the effect of housing debt on household consumption is primarily driven by an increase in housing assets, spurred by the rising housing prices. This study underscores the importance of integrating housing debt management within the framework of sustainable urban development, which not only ensures equitable access to housing but also fosters the promotion of sustainable consumption.

Customer Engagement and the Corporate Sustainability Reputation of UNIQLO Impact Consumer’s Purchase Intention as Mediated by Customer Satisfaction

The ongoing debate on “fast fashion” and environmental impact has created a great divide amongst fashion industry players as well as consumers. The two sides of the narrative posits the upsides to retail manufacturing and consumer accessibility, whereas the other offers responsible consumption with long-term impact. Where fast fashion is defined as clothing manufactured at a rapid production cycle—from design to retail—-for the purpose of creating or leveraging trends. This innovation in the supply chain has enabled clothing companies to introduce capsule collections over a two-week period. The United Nations Environment Programme (2019) published an article citing the fashion industry as responsible for two to eight percent of global carbon emissions, and with implications expanding to a social context. With cognizance of the United Nation’s Sustainable Development Goal (UN SDG) 12, the conversation leads to a study on sustainable consumption and production patterns. One such company now participating in this conversation is UNIQLO. Considered among global players in the fast fashion sector, the company has decided to consciously depart from this approach towards a more sustainable model. This study focused on an investigation of the customer engagement and the corporate sustainability reputation of UNIQLO consumers as mediated by customer satisfaction. The main concepts include two independent variables of customer engagement, the dependent variable of purchase intention, and the mediator of customer satisfaction. The researchers intend to take a quantitative approach via survey questionnaire, adapting items from measurements scales in previous studies. A total of 449 responses will be obtained from students from Metro Manila, Philippines. The data obtained will undergo statistical tests, including Cronbach’s alpha, Pearson’s correlation, simple linear regression, multiple linear regression, and mediation analysis. The results highlighted, firstly, that the variables of customer engagement, corporate sustainability reputation, and customer satisfaction significantly correlate and impact purchase intention. Secondly, it indicated that customer engagement and corporate sustainability reputation can substantially influence purchase intention. And, thirdly, the observation on customer satisfaction partially mediating the relationship between customer engagement and corporate sustainability reputation on purchase intention. As we accelerate towards the United Nation’s call to action on the SDGs come 2030, this study may bear significance to fashion industry practitioners, consumers, the Academe, on legislation, and the UN Alliance for Sustainable Fashion towards shifting the narrative on the fashion sector.

Breaking Conventional Eating Habits: Perception and Acceptance of 3D-Printed Food among Taiwanese University Students.

Considering the prevalent strain on environmental resources imparted by existing food systems, prioritizing environmental sustainability is an imperative course of action. Subsequently, the shift towards sustainable production and consumption patterns engenders an escalating demand for environmentally conscious food systems. Thus, 3D-printed food technology surfaces are a promising solution noted for their efficacy in curtailing food waste, bolstering environmental sustainability, and imparting innovative strategies to the food supply chain. Herein, we amalgamate the theory of planned behavior (TPB) framework with several variables, namely 'sensory appeal', 'food neophobia', 'perceived health risk', and 'environmental friendliness' to probe the behavioral intentions of Taiwanese university students' perceptions about 3D-printed food. Employing the snowball sampling method, 370 questionnaires were disseminated, out of which 319, constituting an effective retrieval rate of 86.2%, were deemed valid. Statistical analysis produced intriguing findings. Consumers' inclination to purchase 3D-printed food is substantially determined by their attitudes, subjective norms, sensory appeal, food neophobia, perceived health risks, and environmental friendliness. Contrary to our initial hypothesis, perceived behavioral control did not exhibit a significant impact on consumers' propensity to purchase 3D-printed food. Therefore, businesses should focus on magnifying the sensory appeal of 3D-printed food, coupled with precise nutritional labeling, to bolster consumer interest, enhance acceptance, and augment behavioral intentions. This study sheds light on the potential for the development of 3D-printed food in Taiwan, providing an indispensable reference for future endeavors in Taiwan's 3D-printed food industry.

Effects of public policy interventions for environmentally sustainable food consumption: a systematic map of available evidence

BackgroundThe global food system is inflicting substantial environmental harm, necessitating a shift towards more environmentally sustainable food consumption practices. Policy interventions, for example, information campaigns, taxes and subsidies and changes in the choice context are essential to stimulate sustainable change, but their effectiveness in achieving environmental goals remains inadequately understood. Existing literature lacks a comprehensive synthesis of evidence on the role of public policies in promoting sustainable food consumption. Our systematic map addressed this gap by collecting and categorising research evidence on public policy interventions aimed at establishing environmentally sustainable food consumption patterns, in order to answer the primary research question: What evidence exists on the effects of public policy interventions for achieving environmentally sustainable food consumption?MethodsSearches for relevant records (in English) were performed in WoS, Scopus, ASSIA, ProQuest Dissertation and Theses, EconLit, Google Scholar and in bibliographies of relevant reviews. A grey literature search was also performed on 28 specialist websites (searches were made in the original language of the webpages and publications in English, Swedish, Danish and Norwegian were eligible) and Google Scholar (search in English). Screening was performed at title/abstract and full-text levels, with machine learning-aided priority screening at title/abstract level. Eligibility criteria encompassed settings, interventions (public policies on sustainable food consumption), target groups and outcomes. No critical appraisal of study validity was conducted. Data coding covered bibliographic details, study characteristics, intervention types and outcomes. Evidence was categorised into intervention types and subcategories. Visual representation utilised bar plots, diagrams, heatmaps and an evidence atlas. This produced a comprehensive overview of effects of public policy interventions on sustainable food consumption patterns.Review findingsThe evidence base included 227 articles (267 interventions), with 92% of studies in high-income countries and only 4% in low-income countries. Quantitative studies dominated (83%), followed by mixed methods (16%) and qualitative studies (1%). Most interventions were information-based and 50% of reviewed studies looked at labels. Information campaigns/education interventions constituted 10% of the sample, and menu design changes and restriction/editing of choice context 8% each. Market-based interventions represented 13% of total interventions, of which two-thirds were taxes. Administrative interventions were rare (< 1%). Proxies for environmental impact (85%) were more frequent outcome measures than direct impacts (15%). Animal-source food consumption was commonly used (19%) for effects of interventions on, for example, greenhouse gas emissions. Most studies used stated preferences (61%) to evaluate interventions.ConclusionsThe literature assessing policies for sustainable food consumption is dominated by studies on non-intrusive policy instruments; labels, information campaigns, menu design changes and editing choice contexts. There is a strong need for research on sustainable food policies to leave the lab and enter the real world, which will require support and cooperation of public and private sector stakeholders. Impact evaluations of large-scale interventions require scaling-up of available research funding and stronger multidisciplinary research, including collaborations with industry and other societal actors. Future research in this field should also go beyond the European and North American context, to obtain evidence on how to counteract increasing environmental pressures from food consumption worldwide.

Smart life and sustainable development: a comparative analysis on energy and water efficiency in China and the EU

Smart life relies on huge volumes of data analysis, which makes data centers become important infrastructure in smart city areas. Nowadays, data centers are constructed in many countries and have become increasingly large electricity consumers. The consumption of electricity is caused not only by the servers of data centers but also by the cooling systems. Meanwhile, data centers also demand water - cooling methods, which result in water consumption. As for sustainable development, water and energy consumption are huge challenges. Laws and rules are necessary for utilizing efficiently relevant sources. This paper will analyze China and the European Union (EU) as two examples of jurisdictions to compare how the governments regulate the construction of data centers to implement the thrift of electricity and water. In China, provinces and cities established diverse regulations based on their different natural and climate conditions, thus there is not a uniform model for the implementation in the country. In the EU, the amendment of Energy Efficiency Directive seeks to establish common policies. The difference of rules in these two jurisdictions reflects that China and the EU have their own principles and objectives: China attempts to balance the demand of developing smart city infrastructures and the consumption on natural resources, but the EU has strong ambition on low carbon emission in the whole Union. However, the two jurisdictions still have a common goal to maximize the efficiency of water and electricity consumption which is a fundamental issue for accelerating the transition towards sustainability.

Investigating the switch from sanitary napkins to menstrual cups

The rise in environmental awareness and personal well-being has led to a shift in menstrual product preferences. This research, focusing on women from India, utilizes a mixed-methods approach underpinned by the Push-Pull-Mooring (PPM) framework to investigate the transition from sanitary napkins to menstrual cups. Data from 894 menstrual product users from India were analyzed utilizing PLS-SEM. The study found that health concerns and perceived costs were significant push factors, while minimalism and environmental considerations acted as pull factors. However, social stigma and perceived complexity served as mooring factors. This study extends its practicality to product manufacturers, marketers, and health educators, providing actionable strategies to promote menstrual cups with the aim of surmounting prevailing hindrances. The outcomes underscore the importance of this transition in supporting Sustainable Development Goals (SDGs) — particularly SDG 3 (Good Health and Well-being), SDG 5 (Gender Equality), and SDG 12 (Responsible Consumption and Production) — thereby underlining its contribution to the environmental sustainability narrative and cleaner production ethos.

Enhancing Operational Efficiency and Cash Flow through Supply Chain Optimization in the Oil and Gas Sector

The oil and gas industry continues to play a vital role in meeting the world&amp;#39;s energy needs. As renewable energy sources gain traction, there is an imperative to refine operational models, prioritizing sustainability, and cost-effectiveness. This study employs a comprehensive conceptual framework integrating critical analysis of business scenarios, product positioning, and market segmentation. The study adopts supply network optimization, encompassing demand forecasting, inventory management, transportation, production scheduling, cash flow management, and data analytics. The research evaluates three supply models: Satellite Manufacturing, Hub Manufacturing, and Contract Manufacturing. It employs scenario analysis to assess the impact of supply chain strategies on operating and cash cycles. The analysis reveals that Hub- based contract manufacturing is the most effective model. The research demonstrates that optimizing supply networks directly influences the operating and cash cycles of companies in the Oil and Gas industry. By reducing inventory levels, optimizing supplier payment terms, and streamlining production processes, organizations can achieve cost savings, improve efficiency, and enhance cash flow management. The study underscores the importance of thorough analysis and strategic decision-making in selecting supply chain models to enhance cost efficiency, operational effectiveness, and cash flow management. The study is limited to midstream and downstream services and may vary based on industry contexts. Future research could explore additional supply chain strategies across different sectors. This research contributes to the sustainable consumption and value co-creation literature by offering practical insights for businesses operating in the oil and gas industry or similar contexts. It provides a framework for optimizing supply chain models to improve cost efficiency and cash flow management, thereby enhancing overall business performance.

Exploring Consumer Perceptions in Online Shopping for Sustainable Economic Development

This research investigates consumer perceptions of online shopping and their implications for sustainable economic development. The study identifies key factors influencing consumer perceptions, including trust, convenience, environmental consciousness, and social influences, and explores how these perceptions translate into actual behaviors in the digital marketplace. Through a mixed-methods approach combining qualitative and quantitative techniques, data is gathered from diverse participants. A SWOT analysis examines internal strengths and weaknesses, as well as external opportunities and threats, while a PESTEL analysis examines external factors impacting the industry. Empirical findings highlight the significance of trust, convenience, environmental consciousness, and social influences in shaping consumer behavior. Additionally, the role of emerging technologies and regulatory frameworks in influencing perceptions and sustainable development is discussed. The study concludes with recommendations for enhancing consumer trust, promoting sustainable consumption practices, and fostering inclusive economic growth in the digital economy. By addressing these recommendations, stakeholders can leverage digital tools to drive sustainable economic development in online shopping while overcoming challenges and seizing opportunities in the evolving digital landscape.

Re-investigating the Impact of Economic Growth, Energy Consumption, Financial Development, Institutional Quality, and Globalization on Environmental Degradation in OECD Countries

Abstract This study attempts to quantify various macroeconomic variables’ influences on environmental quality. Being significantly negative in character, the impacts of economic growth (EG), energy consumption (EC) levels, financial development (FD) tools, changes in institutional qualities (IQUs), and globalization (GLO) on environmental degradation are regarded worthy of research. The dynamic panel model reports robust results using quantile regression and generalized moment method approaches. Renewable EC, GLO, and IQU significantly reduce the negative impacts on the natural environment across all quantiles. In contrast, electricity consumption has a significant deleterious impact across all quantiles, except at the 95% level, where the impact is not detrimental. EG and FD produce significantly positive injurious effects on the environment across all quantiles. Our findings reveal that callous indifference to global environmental degradation should not be tolerated for economic and ethical reasons, and it falls on the OECD countries to show leadership and take the initiative. OECD countries can mitigate environmental degradation by sharing knowledge and experience of balancing growth to promote sustainable development and responsible consumption globally.

The role of environmental knowledge, policies and regulations toward water resource management: A mediated‐moderation of attitudes, perception, and sustainable consumption patterns

AbstractWater is the lifeblood of our Earth, and sustainable water consumption is the key to preserving this scarce resource for future generations and upholding environmental sustainability. In this study, we investigate the relationship between environmental knowledge (EK), environmental policies and regulations (EPR), attitudes toward water resource management programs (APWRMP), perceived water quality (PWQ), and sustainable consumption (SC), enriching the existing literature by integrating the theoretical framework of the theory of planned behavior (TPB) alongside water management program (WMP) concepts. This integration forms a comprehensive model clarifying the influences on SC. Furthermore, this study investigates these relationships within the specific context of select regions in China, addressing a geographical gap in the current literature. With a sample size of (N = 336) participants, we employ partial least squares structural equation modeling (PLS‐SEM) to explore the complex relationships within the proposed model. The finding confirms the hypothesized associations, validating the substantial positive impact of EK and EPR on APWRMP and SC. Additionally, we observe that PWQ notably strengthens the link between the perception and attitude of villagers toward SC of water. Our study explains the multifaceted dynamics underlying individuals' behavior and attitude in making decisions concerning sustainable water consumption.

Sustainable Fashion in New Era: Exploring Consumer Resilience and Goals in the Post-Pandemic

This study examines the underlying mechanisms that lead to sustainable fashion consumption in the post-COVID-19 pandemic era. Particularly, this study explores the complex relations between resilient coping mechanisms, consumer life goals, and sustainable fashion consumption, combining Goal Content Theory and the Consumer Sustainability Orientation framework. The findings obtained from partial least squares structural equation modeling analysis using 503 responses confirm that resilient coping positively influenced both intrinsic and extrinsic life goals. While intrinsic goals reinforce all aspects of sustainability orientation (ecological, social, and economic), extrinsic goals show a contrasting effect—positively affecting economic orientation but negatively impacting ecological and social dimensions. Among sustainability orientations, the ecological dimension had a significant positive effect on sustainable fashion consumption behavior. The research also reveals that resilient coping directly improves social and economic dimensions of sustainability orientations, but it does not significantly influence ecological orientation. This study offers insight into differentiated marketing communication strategies for retailers depending on consumers’ goals—intrinsic or extrinsic—and implies the importance of the dynamic impact of each dimension of sustainability orientation on consumers’ sustainable fashion consumption choices.

Oceanic Pollution and Its Influence on Global Climate Variability in India

Purpose: The aim of the study was to analyze oceanic pollution and its influence on global climate variability. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: Oceanic pollution, including plastics, oil spills, heavy metals, and chemical contaminants, significantly impacts global climate variability. These pollutants harm marine ecosystems, disrupt food webs, and contribute to climate change. Plastic debris poses a severe threat to marine life, while oil spills devastate coastal environments. Heavy metals and chemical contaminants bio accumulate in marine organisms, posing risks to human health and altering biogeochemical processes essential for climate regulation. Unique Contribution to Theory, Practice and Policy: Ocean-atmosphere interaction theory, pollutants as climate forcers theory &amp; feedback loop theory of oceanic pollution may be used to anchor future studies on oceanic pollution and its influence on global climate variability. Implement practical measures to reduce oceanic pollution, including stricter regulations on waste disposal, improved waste management infrastructure, and the promotion of sustainable consumption practices. Foster collaboration among nations to address oceanic pollution on a global scale.