Exploring Consumer Perceptions in Online Shopping for Sustainable Economic Development

Abstract

This research investigates consumer perceptions of online shopping and their implications for sustainable economic development. The study identifies key factors influencing consumer perceptions, including trust, convenience, environmental consciousness, and social influences, and explores how these perceptions translate into actual behaviors in the digital marketplace. Through a mixed-methods approach combining qualitative and quantitative techniques, data is gathered from diverse participants. A SWOT analysis examines internal strengths and weaknesses, as well as external opportunities and threats, while a PESTEL analysis examines external factors impacting the industry. Empirical findings highlight the significance of trust, convenience, environmental consciousness, and social influences in shaping consumer behavior. Additionally, the role of emerging technologies and regulatory frameworks in influencing perceptions and sustainable development is discussed. The study concludes with recommendations for enhancing consumer trust, promoting sustainable consumption practices, and fostering inclusive economic growth in the digital economy. By addressing these recommendations, stakeholders can leverage digital tools to drive sustainable economic development in online shopping while overcoming challenges and seizing opportunities in the evolving digital landscape.