Sustainable Competitive Advantage Research Articles

The Strategic Role of Business Analytics Adoption, Knowledge Retention, and Dynamic Capability to Achieve Sustainable Competitive Advantage

The Strategic Role of Business Analytics Adoption, Knowledge Retention, and Dynamic Capability to Achieve Sustainable Competitive Advantage

Effect of sustainable competitive advantage on business excellence in the hotel industry

Effect of sustainable competitive advantage on business excellence in the hotel industry

The Interplay of Lean Six Sigma, Industry 4.0, and Dynamic Capabilities: Pathways to Sustainable Competitive Advantage in North African Context

The Interplay of Lean Six Sigma, Industry 4.0, and Dynamic Capabilities: Pathways to Sustainable Competitive Advantage in North African Context

Can Entrepreneurial Marketing Provide an Economic Moat for Small and Emerging Firms?

This study explores the economic moat concept, which has become increasingly relevant to modern-day businesses seeking a sustainable competitive advantage. Drawing upon Porter's Five Forces Model, we investigate the potential for economic moats in small companies and emerging entrepreneurial firms. By analyzing examples of narrow economic moats in small firms, we provide insights into the strategies that may help these firms build and maintain a competitive advantage in their respective markets. Our findings suggest that entrepreneurial firms can leverage various sources of competitive advantages, such as customer loyalty, low-cost structures, and network effects, to create narrow economic moats that protect against competitive threats. Case studies of Andy’s Hobby Headquarters and Laura Farms illustrate how small firms can successfully cultivate narrow economic moats aligned with Porter’s Forces. Andy’s strategic evolution from a local hobby shop to a national and international destination, coupled with a strong online presence and community engagement, demonstrates how management actions can foster customer loyalty and differentiation. Similarly, Laura Farms leverages social media to project company values and create emotional ties with viewers, establishing a narrow economic moat. This paper offers practical insights for entrepreneurs and small business owners seeking long-term success in today's highly competitive business environment. Finally, it concludes that deliberate management strategies, particularly in marketing, can facilitate the development of economic moats within competitive environments and substitution pressures. By adjusting traditional definitions of economic moats to accommodate the rapid pace of entrepreneurship, it advocates for further research into the relationship between economic moats and sustained profitability among entrepreneurial ventures.

Exploring the Digital Transformation Path of Small and Medium-sized Enterprises under the fsQCA Approach for Sustainable Competitive Advantage

Abstract This paper combines the DEA-Malmquist index model and the fsQCA method, and applies them together in studying the exploration of digital transformation paths of small and medium-sized enterprises. First, the data of a traditional company from 2018 to 2022 is selected as the initial research sample, and the data of the sample enterprise is organized. Then, according to the data type of each condition and result, the data were converted into affiliation scores by applying the direct calibration method. The calibrated data were entered into the fsQCA 3.0 software for the necessary conditions test, and the sufficiency antecedent group state analysis was performed for high-level digital transformation. Finally, the performance of enterprises after digital transformation was analyzed in terms of 2 aspects: profitability and operational capacity. The results show that there are 4 paths of high-level digital transformation for SMEs: aspiring firm-led, aspiring government-led, aspiring firm-against-against-against-government synergistic and aspiring firm-against-efficient-market synergistic. The operating margin of transformed enterprises is significantly higher than that of non-transformed and the industry average, with a minimum value of 6.51% in 2021, which is much higher than that of non-transformed. The operating cycle of pre-transformation firms stays at 100-240 days in 2018-2022, which is significantly higher than the level of 80-100 days in the post-transformation period.

Quality Management Research in Tourism Literature: A Bibliometric Analysis Approach

Quality is an important indicator for the service sector. Currently, increasingly competitive conditions, technological development and changes in customer demands and needs bring importance to the concept of quality in the tourism sector, as in many other sectors. The key role of quality management in enabling sustainable competitive advantage has guided many researchers in the field of tourism science to focus on this issue. Nevertheless, there are limited bibliometric and systematic assessments, even though they are becoming increasingly popular in the tourism industry. To contribute to further research collaboration and expand knowledge in this subject area, a bibliometric study was conducted. This research examines quality management in the tourism literature, the growth trajectory and geographical distribution of studies, the distribution of publications according to WOS indexes, the most productive authors and countries, the authors and documents that have had the greatest impact, the intellectual structure of quality management, global academic collaboration, and the main themes of publications. This study aims to identify the key issues and gaps in the literature related to quality management in the context of tourism. For this purpose, the Web of Science (WoS) database was scanned. This paper conducts a bibliometric literature evaluation of 993 articles published between 2004 and 2023. Performance analysis and science mapping techniques were used in this study. Visualization of similarities (VOS) viewer software was used to create bibliometric maps. It is concluded that the concepts of service quality and quality of life (QoL) have become prominent in tourism. It is also determined that words related to sustainability and the environment have been used in recent years. According to the results of the study, 2021, 2022 and 2020 are the most productive years. China, the USA, and Spain are the countries that have contributed the most to the development of the literature. The United Kingdom has worked in cooperation with twenty-nine countries, China’s link strength is greater, as it has cooperated with twenty-seven countries. Conversely, the university that has made the greatest collaborative contributions to science is Hong Kong Polytechnic University. Thus, it is anticipated that this research will further scientific contributions to the examination of quality management in the literature related to tourism.

AI Integrated Product Development: Building Sustainable Competitive Advantage

AI Integrated Product Development: Building Sustainable Competitive Advantage

Діагностика особистісної креативності керівника закладу освіти: визначення та готовність до інноваційної управлінської діяльності

The article presents the results of the analysis of the phenomenon of creativity of managerial activity, which is objectively due to the change of the educational paradigm in the discourse of new challenges of civilization development. The authors state that in modern conditions it is important to substantiate the essential principles of the need to move to a new architectonics of economic reality, which is characterized by a change in the content and nature of managerial activity, transformation of management technologies and the very philosophy of management on the basis of recognizing the priority of the conception of creativity. Creative competence is considered as a managerial problematic issue, which is included in the top issues of scientific research in various spheres of society as generally recognized and extremely relevant. The necessity of comprehensive use of the creative potential of the individual and a holistic, fundamental, systematic, problem-based approach to the educational process is proved. The need to develop new theoretical, methodological, methodical and practical methods and approaches to activation, rational and effective use of creative and intellectual human potential as the main source, as a strategic tool for the effective use of the main productive force – people – in the post-industrial society is substantiated. The phenomenon of creative management activity is defined as an essential feature of the national economy, which reproduces specific forms of transformation of intellectual potential into dominant predictors of positive changes in socioeconomic processes of the educational system. It is stated that the theory of creative management activity and the analysis of its components have not become widespread in the educational sector due to the lack of skills and experience of creative management among the heads of educational institutions, also due to the lack of unified approaches to creative management in organizations in the educational sphere. Proving the importance of the scientific and practically-oriented problem of creativity determines the expediency of determining the criteria according to which the creative management activity of the head of an educational institution demonstrates an ability to generate sustainable competitive advantages, a high level of innovation activity. It is found that the diagnosis of creativity should be approached as a «miniature model of the creative act», while the choice of approaches to the problem of diagnosis can no longer be determined by «na?ve reflection». It is proposed, in the context of the problem field of diagnosing the creativity of the head of an educational institution, to actualize the phenomenon of «intellectual activity», as well as to apply a system of coefficients that characterize creative managerial activity.

The impact of franchisor resources, relational capital, and market responsiveness on franchisee performance: From the dynamic capability perspective

In today’s rapidly changing business environment, franchisees’ market responsiveness is a way to create a sustainable competitive advantage. Drawing on the resource-based view, dynamic capability perspective and relational view, this study examines the relationships between franchisor resources, relational capital, market responsiveness, and franchisee performance. Based on data collected from 152 franchisees in a convenience store chain in Taiwan, the analysis revealed that market responsiveness, franchisor resources and relational capital are all positively related to franchisee performance. Franchisor resources and relational capital positively affect franchisee performance both directly and indirectly through market responsiveness. Furthermore, relational capital has the strongest effect on franchisee performance.

A Model towards Achieving Sustainable Competitive Advantage through Human Resource Empowerment in the Banking Industry in Iraq: Explaining Antecedents and Consequences

A Model towards Achieving Sustainable Competitive Advantage through Human Resource Empowerment in the Banking Industry in Iraq: Explaining Antecedents and Consequences

The effect of the comprehensive quality management strategies on environmentally responsible activities and the performance of the organizations

The objective of this research is to investigate the impact of Total Quality Management (TQM) principles on the effectiveness of sustainable practices, as well as the effects of these practices on the entire performance of firms that operate within this industry. The study will look at how these practices have become more efficient. It is still necessary to conduct additional research to fill the information gap concerning the effect of TQM approaches on sustainable practices and overall organizational performance in the Jordan Tourism sector. The study will place a particular emphasis on the significance of TQM methodologies and sustainable practices in enhancing organizational dynamics and competitiveness. The research chose the following TQM practices: supplier partnership, leadership commitment, quality management system, and teamwork and collaboration to measure their impacts on building sustainable practices and improving organizational performance through distributed 221 research questionnaires and retrieved 187 valid data. The Jordanian tourism industry will serve as the setting for an examination into the relationship between TQM methodologies, sustainable practices, and organizational outcomes. The analysis will be carried out through the utilization of a case study technique in the Jordan tourism board which is considered the largest tourism institution in Jordan's tourism sector. The research endeavors to provide significant insights into the effectiveness of TQM implementation and provides information concerning the impact that TQM has on sustainable practices and the overall performance of organizations. The findings of the research are intended to provide practical consequences for businesses that cater to tourists in Jordan in the goal of achieving a sustained competitive advantage and improving overall performance. The significance of adopting TQM principles into sustainable operations will be brought into crystal clearer focus. Businesses in the tourist industry can intentionally implement and make use of TQM techniques to improve their sustainable practices, improve the quality of their services, and ultimately boost their competitiveness in the market and increase their chances of success. This research aims to present empirical data on the impact of TQM approaches on sustainable practices and overall organizational performance in the Jordanian tourism industry.

Enablers for Implementing Big Data Analytics in the Healthcare Industry: Prioritization, Classification, and Implications for Sustainable Competitive Advantages

Enablers for Implementing Big Data Analytics in the Healthcare Industry: Prioritization, Classification, and Implications for Sustainable Competitive Advantages

Customer pressure and environmental stewardship: The moderator role of perceived benefit by managers.

Nowadays, environmental issues and cleaner products are interest to many customers, considering whether to buy or continue using a product. This will affect the perception, attitude of upper managers in the process of strategic choices and operational management behavior. This study is based on the Upper Echelon Theory, research under the influence of customer pressure to attitude toward the environmental, decision choices for cleaner production strategies, implementation of environmental management accounting towards achieving green competitive advantage of Vietnamese manufacturing enterprises. In addition, the role of two moderator variables: (1) perceived benefit of cleaner production strategies and (2) perceived benefit of environmental management accounting in the research model is also considered. This study surveyed 234 CEOs of Vietnamese manufacturing enterprises. This study employed PLS-SEM, version 3 for data analysis. Results have shown that all relationships are statistically significant. Moderator variables have a statistically significant and positive impact in relationships in which they play a moderator role. This study helps CEOs realize the importance of producing products that are customer-oriented, environmentally friendly, and the implementation of environmental management accounting will have a strong impact on achieving a sustainable competitive advantage.

LOGISTICS PROCESSES’ OPTIMIZATION IN INTERNATIONAL TRADE

Scientific article devoted to the main principles’ and tasks’ substantiation for logistics activities in international trade. In the research has been determined the functional components of international logistics in terms of the study of key threats, risks of the logistics companies’ operation in the field of international trade. It have been identified the fundamental goals and tools of logistics systems optimization, which are used by modern enterprises to reduce costs, increase the level of efficiency and improve the quality of customer service. It was determined that the global economy provides a huge number of opportunities for business strategic development, whereas international trade and exporting are becoming increasingly important components of successful entrepreneurship in the modern world. In order to successfully conduct international trade, in the article have been taken into account the practical recommendations related to international supply and logistics. International trade and logistics has been defined as the main factor, which plays an important role in the successful of the global economy functioning and then requires specific knowledge and skills to achieve success. In turn, international business requires special attention to logistics and supply and it is positioned as a number of complex challenges for companies in moving goods and services between different countries. Summarizing, it worth to noting that international trade and logistics are interconnected and jointly determine the success of global business. They enable companies to expand their market and reach new heights by ensuring efficient sourcing and international distribution of goods and services, and accordingly, the components optimal combination of this interconnected process allows companies to expand their own shares of the target market and, as a result, achieve sustainable competitive advantages, ensuring the effective distribution of goods and services at the national and global levels.

Entrepreneurs' dynamic managerial capabilities as a source of sustained competitive advantage for small and medium enterprises

Entrepreneurs' dynamic managerial capabilities as a source of sustained competitive advantage for small and medium enterprises

МЕТОДОЛОГІЧНІ АСПЕКТИ ФОРМУВАННЯ ЦІНОВОЇ ПОЛІТИКИ НА ПІДПРИЄМСТВІ

The article studies and systematizes the theoretical and methodological aspects of price policy management in the modern market environment, emphasizing its importance for maintaining competitiveness, profitability, and overall financial stability. It examines various definitions of "pricing policy" and proposes its interpretation as a set of managerial actions aimed at optimizing prices to meet both strategic and tactical business objectives. The study defines the methodology of pricing policy as a system of interconnected rules, principles, and procedures, that account for internal and external factors, ensuring price flexibility, adaptability, and overall effectiveness in a dynamic market environment. This research aims to enhance the existing approaches to pricing policy by introducing a cyclical methodology that allows for continuous analysis, fine-tuning, and adjustment of pricing strategies over time. The proposed model integrates key stages such as comprehensive market analysis, decision-making processes, pricing implementation, and consistent post-implementation monitoring. The study employs an analytical method, reviewing a wide range of existing literature on pricing strategies, market dynamics, and price management to identify current gaps and propose concrete improvements. The results highlight the growing importance of a flexible, adaptive pricing strategy that not only reacts to market changes but anticipates shifts, ensuring sustained competitive advantage and long-term financial stability. It has been firmly established that enterprises today require a more dynamic pricing approach, which involves regular and strategic price adjustments based on evolving competitive conditions, consumer behaviors, and fluctuating market demands. The theoretical contribution of the article lies in the refinement and further development of pricing policy management, while the practical implications provide enterprises with actionable tools and frameworks for implementing adaptive pricing strategies in real-world scenarios. The originality of the research is evident in the development of a cyclical model that enhances the responsiveness of businesses to market fluctuations and varying consumer needs. Future research may explore the application of this model in specific industries or test its efficacy across different market environments.

КОНКУРЕНЦІЯ: ГЕНЕЗИС ІСТОРИЧНИХ ПІДХОДІВ ТА СУЧАСНІ ФОРМИ КОНКУРЕНТНИХ ВІДНОСИН МІЖ СУБ’ЄКТАМИ ГОСПОДАРЮВАННЯ

Competition is one of the key categories and an integral attribute of a market economy. The ambiguity of this phenomenon forms many of its definitions, various concepts and methods of its research. Despite the general development of economic science and improved understanding of the functioning mechanism of the market economic system, there is still no generally accepted theory of competition. At the same time, the need to create such a theory is constantly growing due to profound changes taking place in the economic systems of states. These transformations provoke the emergence of new forms of competitive relations between subjects of the world market, which are related to the impact of scientific and technological progress on economic development. The article examines and summarizes various concepts of prominent scientists regarding the interpretation of the "competition" category, examines the evolution of the theory of competition, and identifies the features of modern competition. In general, competition is considered in the article as: rivalry between subjects on the market; the mechanism of regulation of supply and demand in the market, competition between the traditional and the innovative. There are three main levels of competition between market entities. Much attention is also focused on the examination of this category, based on three approaches to its interpretation (behavioral, structural and functional). The behavioral approach to the concept of "competition" involves the struggle of enterprises among themselves, which is conducted for the most favorable conditions for the sale of goods. According to the structural approach, the concept of competition has strengthened its position due to its consideration as a competition rather than a rivalry. The functional approach outlines the place and meaning of competition in the economy. On the basis of this study, it was concluded that the implementation of innovations is the main mechanism for achieving sustainable competitive advantages, and more and more modern companies are reorienting their strategies based on cooperation in business instead of competition.

Legal Considerations in the Development and Commercialization of Corporate Intellectual Property

With the exploitation of the internet and societal innovations and legislative shifts, it is repeatedly being raised as to whether and to what degree businesses and individuals can protect their intellectual property and in economic terms the worth of doing so. To date, how to capture value from IP and what can be considered an effective IP strategy are subjects for which there is no definitive answer as the solution is very much industry and firm-specific. Therefore, the primary goal of this paper is to provide a strategic perspective on intellectual property exploitation and management in a manner that is relevant to the business objectives of today's corporations. In doing this, this paper will argue that the effective management of IP is a complex process requiring a synthesis of insight from several disciplines ranging from strategy to finance and law. The argument underlying this is that in the same way that today's corporation has changed the way to strategy and management of other business assets, there too is a need to change how IP is both managed and exploited. This theme is prevalent throughout the following analysis, however, these two opening sections aim to provide a comprehensive framework that links and articulates the various aspects of corporate IP. This framework will be of most use to managers and decision-makers with responsibility for IP who are seeking to maximize the value of their property to use it as leverage to gain sustainable competitive advantage. A second audience for this paper is the academically minded. A sign of changes to come is that IP is now a topic of academic research in various fields that encompass PhD and other advanced studies. In addressing the wide disciplinary audience, the following analysis draws evidence from a mix of academic and business sources.

The Roles of Strategic Leadership in Ensuring Sustainable Competitive Advantage: Empirical Evidence from Pharmaceutical Distribution in Emerging Markets

This research addresses the crucial yet underexplored area of strategic leadership roles in enhancing sustainable competitive advantage in the pharmaceutical distribution sector of emerging markets, particularly focusing on South Africa. The relevance of this study lies in its exploration of strategic leadership within a sector experiencing significant growth and global competition, specifically in the context of emerging markets where such investigations are scarce. The primary aim is to delineate strategic leadership roles crucial for fostering sustainable competitive advantage in this sector. The choice of the pharmaceutical distribution sector in South Africa as the research object is due to its dynamic nature and the unique challenges it presents in emerging markets. This study covers a significant period that reflects the evolving dynamics of the industry. Utilising a qualitative research methodology, the study involves in-depth interviews with 10 strategic leaders in South African pharmaceutical distribution firms. This approach provides a robust informational and statistical basis for the research. Through thematic analyses, the research uncovers five key strategic leadership roles: setting strategic direction, managing business complexity, promoting organisational structure, managing organisational culture, and developing human resources. These roles are pivotal in establishing and maintaining a sustainable competitive advantage in the pharmaceutical distribution industry in emerging markets. The study confirms the hypothesis that effective strategic leadership is vital for achieving sustainable competitive advantage. It reveals specific trends and quantitative regularities in leadership strategies that contribute to this goal. This research offers substantial practical significance for managerial decision-making in the pharmaceutical distribution industry, particularly in emerging markets. Its insights are crucial for leaders aiming to create and sustain competitive advantage, thereby contributing to the industry’s growth and stability. Furthermore, it lays a foundation for future investigations across various contexts within the pharmaceutical sector and different leadership perspectives.

The Role of Design Thinking in Driving Brand Innovation and Sustainable Competitive Advantage

Questions of format, brand innovation and sustainable competitive advantage correlate with each other, according to the study. Using insights from various professionals working across a number of industries, this research explores this relationship. There is little familiarity with wonderful layout principles among individuals, according to records evaluation, indicating simple information. Despite this, most people say they may be nevertheless at a slight integration stage with regards to incorporating format wondering into their brand innovation strategy. The majority of companies argue that they have immoderate aggressive advantage on a sustainable foundation; this is in keeping with a strategic attitude that emphasizes non-stop innovation for long-term competitiveness. The results display how essential it's far to strategically align layout wondering with organizational desires. They also show that organizations have the potential to make their innovation techniques match the dynamic digital environment.