The Role of Design Thinking in Driving Brand Innovation and Sustainable Competitive Advantage

Abstract

Questions of format, brand innovation and sustainable competitive advantage correlate with each other, according to the study. Using insights from various professionals working across a number of industries, this research explores this relationship. There is little familiarity with wonderful layout principles among individuals, according to records evaluation, indicating simple information. Despite this, most people say they may be nevertheless at a slight integration stage with regards to incorporating format wondering into their brand innovation strategy. The majority of companies argue that they have immoderate aggressive advantage on a sustainable foundation; this is in keeping with a strategic attitude that emphasizes non-stop innovation for long-term competitiveness. The results display how essential it's far to strategically align layout wondering with organizational desires. They also show that organizations have the potential to make their innovation techniques match the dynamic digital environment.