Sustainable Competitive Advantage Research Articles

Digitally transforming the organization through knowledge management: a socio-technical system (STS) perspective

PurposeIn today’s rapidly evolving business landscape, innovation is the cornerstone for every organization. Knowledge management (KM) is crucial for developing sustainable competitive advantage by fostering innovation. This study aims to identify the key drivers of KM in the context of digital transformation through qualitative research.Design/methodology/approachThis study employs a qualitative approach based on in-depth interviews with senior KM officers, including chief knowledge officers and directors who spearhead KM in their respective organizations. This research identifies four key dimensions, shedding new light on the drivers of KM in the context of digital transformation.FindingsThis study’s findings reveal that the integration of important drivers from the lens of social-technical system (STS) theory is categorized into the four dimensions of KM, namely, motivation, technology, people interaction and organizational drivers. These factors jointly impact and design the effectiveness of KM in the digital age.Originality/valueThis study makes a unique contribution to the field of digital transformation. It presents a conceptual framework from the lens of the STS theory that encompasses four critical dimensions of KM: motivation, technology, people interaction and organizational dimensions, each with sub-codes. This framework can be utilized by practitioners and scholars alike.

Exploring intrinsic factors that affect quality job and turnover intention in the Chinese educational services industry

Organizations must attain a sustainable competitive advantage via the workforce. Active employee engagement can foster motivation and provide intrinsic job satisfaction. This study aims to analyze the impact of prospective intrinsic factors on the turnover intention of academic staff in the educational service industry in Anhui, China. A quantitative study method was devised using the Daniel Pink’s theory with a survey questionnaire consisting of 51 items. The study used a 5-point Likert scale. Nonprobability sampling with the snowball method was exercised for 403 fully completed responses for data analysis using the SPSS program version 23. The Pearson correlation analysis revealed a significant and robust inverse relationship between employee turnover intention and all of the independent variables examined (r² = 55.06 for managerial behavior empowerment, r² = 54.76 for psychological empowerment, r² = 54.46 for career growth opportunity, r² = 63.84 for organizational commitment, and r² = 27.46 for compensation). The multiple regression analysis was subsequently implemented. The model evaluation yields an adjusted R² value of 0.685, signifying that the independent variables collectively account for approximately 69% of the variance in the dependent variable, except for compensation, which exhibits a significant positive correlation with turnover intention. However, it is impossible to disregard the impact of compensation as the silence factor. Appropriate delivery of this baseline reward is necessary to ensure that it satisfies the fundamental requirements of the employee and fosters intrinsic motivation. Acknowledgment This study received no specific grant from any funding agency in the public, commercial, or not-for-profit sectors.

The Impact of Soft Skills Training on the Behavior of Multinational Technology Company Employees

This research aims to evaluate the impact of soft skills training on the behaviour of multinational technology company employees - Intel Corporation. A survey questionnaire was designed to gather quantitative data regarding the employees' experiences with soft skills training at Intel Corporation Malaysia, covering various dimensions of communication, leadership, teamwork, and conflict resolution in the data collection. A sample of 150 employees of Intel Corporation in Malaysia responded to the study, providing diverse perspectives on how soft skills training can impact employees’ behavior. The data analysis employed both descriptive and inferential statistics, including correlational and regression analyses. The results indicated that soft skills training significantly enhances employee cooperation, leadership acumen, and communication proficiency. The findings have significant implications for Intel Corporation. Enhanced interpersonal skills from such training contribute to better conflict resolution, improved collaboration, and increased employee satisfaction, ultimately boosting productivity and reducing turnover rates. In conclusion, the study underscores the necessity for continuous investment in soft skills training to cultivate a resilient and adaptive workforce, thereby ensuring sustained organizational success and competitive advantage.

Achieving energy efficiency and sustainability in galvanization process: A case study on Indian tower manufacturing industry

Abstract There is a significant gap between India’s energy production and its demand. Dependency on energy imports to meet the energy requirement affects the economic growth & overall development. The manufacturing sector consumes a substantial portion of the country’s energy but also holds considerable potential for reducing consumption. This paper presents a case study on an Indian tower manufacturing industry, aiming to achieve energy efficiency and sustainability in the galvanization process through the application of the statistical tool Design of Experiments (DOE). By systematic implementation of 22 factorial model of DOE, the study identified that the excessive zinc coating thickness is the major cause of energy consumption in hot-dip batch galvanization process (HDBGP). It was found that average LPG consumption is minimized at moderate coating thickness. Applying DOE resulted in a 38.67% reduction in LPG consumption when the zinc coating thickness was maintained at a moderate level in HDBGP. DOE provides a systematic mechanism based on experimental data to identify potential causes of problems and offers statistical validation of results. This research focuses on creating an energy-efficient production system and demonstrates the practical application of statistical tools and techniques to achieve sustainable competitive advantages. Highlights Experimental work using the Design of Experiments tool identified excessive zinc coating thickness as the primary cause of high energy consumption in the hot-dip batch galvanization process. Validation of optimized parameters showed that average energy consumption is minimized at moderate coating thickness, resulting in a 38.67% reduction in energy usage. Design of experiments tool provides a systematic mechanism based on experimental data to identify potential causes of problems and offers successful validation of results. Discussion While the significant reduction in LPG consumption enhances energy efficiency and sustainability, excess reduction in coating thickness may compromise the quality and durability of galvanized products, potentially leading to higher long-term costs for maintenance and replacements. Additionally, the focus on statistical tools like DOE alone could divert attention from exploring alternative potential energy-saving technologies and methods that might offer greater benefits. Therefore, it is also essential to consider the broader implications and potential limitations of various approaches in the quest for sustainability and competitive advantage suitable for the existing manufacturing setups. Graphical abstract

Strategic Dimensions of Eco-Innovation Adoption in Manufacturing SMEs in the Context of Mexico City

This paper investigates the strategic dimensions influencing the adoption of environmental innovations (EIs) in small and medium-sized manufacturing enterprises (SMEs) in Mexico City. The study aims to understand the fundamental strategic dimensions defining eco-innovation and examine how SMEs manage the complexities of incorporating these practices. Employing a mixed-methods approach with documentary analysis and expert interviews, the study identifies key factors influencing EI adoption through causal maps and the viable system model. Findings highlight the significance of external and internal factors such as competitive pressure, economic constraints, technological capabilities, political support, and social influence. This integrative approach emphasizes the importance of adaptability and responsiveness, presenting eco-innovation as a source of sustainable competitive advantage for SMEs.

The role of organizational performance in sustaining competitive advantage through reverse logistics activities

PurposeReverse logistics (RL) activities are becoming crucial in today’s business environment because of their ability to enhance organizational capabilities to manage waste and resources effectively and efficiently as an approach for achieving sustainability. These capabilities can eventually create sustainable competitive advantage (SCA). Drawing on resource-based view (RBV), this study posits RL as a tool to develop capabilities gained from high performance (financial and nonfinancial) to enhance SCA.Design/methodology/approachCovariance-based structural equation modeling (SEM) was used to analyze 1,207 responses collected from manufacturing organizations operating in Egypt. Data were gathered through an online survey sent via email to manufacturing organizations operating in Egypt, particularly Cairo, Giza and Alexandria, as these governorates contain most business activities in Egypt and hence high a percentage of waste.FindingsResults indicated that RL activities (recycling, remanufacturing, repair, recondition and disposal) can fully mediate the relationship between organizational performance (financial and nonfinancial) and SCA. However, the remanufacturing and recycling mediating roles between financial performance and SCA were not significant.Research limitations/implicationsApplying this research in a developing country (Egypt) will help extend RBV and incentivize organizations to apply RL activities, which can potentially solve several environmental issues such as decreasing waste.Originality/valueUsing the research variables in combination will help in filling the literature gap as previous research focused on RL and only organizational operational performance, where RL was used as an independent variable with no illustration of how its dimensions affect performance or its mediating role between performance and SCA.

The Impact of Customer Relationship Management on Sustainable Competitive Advantage Mediator Brand Citizenship Behavior: An Analytical Study in a Sample of Iraqi Banks

The research aims to study the impact of customer relationship management on sustainable competitive advantage through brand Citizenship Behavior in a sample of Iraqi banks. The main problem of the research is summarized in the following questions: "have bank leaderships been able to employ customer relationship management in achieving sustainable competitive advantage? And have they been able to maximize this impact through the mediating role of brand Citizenship Behavior?" The comprehensive survey method was used to collect data, given the importance of the banking sector, both government and private banks in Baghdad were chosen as the focus of this study. Commercial and Islamic banks were considered for examination, and the researcher conducted field visits to six banks, including Rafidain Bank, Trade Bank of Iraq, Alnahrain Islamic Bank, Al Taif Islamic Bank, Iraqi Middle East Investment Bank, National Bank of Iraq. The research sample comprised 212 employees from these banks. Data analysis and hypothesis testing were conducted using appropriate statistical tools with the help of (SPSS and AMOS) software. The results revealed a significant impact of customer relationship management on sustainable competitive advantage through the mediating role of brand Citizenship Behavior.

Artificial Intelligence in Marketing

This thesis explores the application of artificial intelligence in marketing and the trends, challenges and opportunities of digital transformation. Firstly, it introduces the definition, development history and main technology and application areas of artificial intelligence. Then, it analyses the overview of the application of AI in the business field, including personalised recommendation, intelligent customer service and other aspects. Subsequently, how AI has changed marketing strategies and practices is explored and compared with traditional approaches. In terms of specific applications, the role and benefits of personalised recommendation systems, intelligent customer service systems, etc. are highlighted. In addition, the application of data-driven market trend analyses, intelligent predictive models, etc. in marketing is examined. Finally, the impact of AI and digital transformation on marketing is summarised, highlighting the need for companies to strengthen data security and management, and to grasp the opportunities of technological development to achieve sustainable development and competitive advantage.

Enhancing business performance: The role of data-driven analytics in strategic decision-making

In today’s highly competitive business landscape, organizations are increasingly turning to data-driven analytics to enhance performance and inform strategic decision-making. This approach leverages vast amounts of data, transforming it into actionable insights that drive efficiency, innovation, and growth. The role of data-driven analytics is multifaceted, encompassing predictive, prescriptive, and descriptive analytics, each contributing uniquely to the decision-making process. Predictive analytics forecasts future trends and behaviors, enabling proactive strategies. Prescriptive analytics provides recommendations for optimal actions based on various scenarios, while descriptive analytics offers a clear view of past performance, helping to identify patterns and opportunities for improvement. The integration of advanced data analytics tools and techniques has revolutionized how businesses operate, particularly in areas such as marketing, finance, supply chain management, and customer relationship management. By utilizing data analytics, companies can identify market trends, understand customer preferences, optimize operations, and reduce costs. For example, in marketing, data-driven insights allow for targeted campaigns and personalized customer experiences, leading to higher conversion rates and customer loyalty. In supply chain management, analytics improve demand forecasting and inventory management, enhancing overall efficiency. Furthermore, the adoption of data-driven analytics fosters a culture of evidence-based decision-making within organizations. Leaders can make informed decisions quickly, reducing the risks associated with gut-feel approaches and ensuring that strategies are aligned with market realities and organizational goals. This shift towards analytics-based decision-making is supported by advancements in artificial intelligence and machine learning, which enhance the accuracy and depth of insights generated from data. However, the journey to becoming a data-driven organization is not without challenges. It requires significant investments in technology, talent, and change management. Organizations must also address data privacy and security concerns to maintain stakeholder trust. Despite these challenges, the benefits of data-driven analytics in strategic decision-making are undeniable. It empowers businesses to navigate complexities, seize opportunities, and achieve sustainable competitive advantages. In conclusion, data-driven analytics is a critical enabler of enhanced business performance. Its strategic application in decision-making processes not only drives operational excellence but also positions organizations for long-term success in a dynamic market environment. Keywords: Decision-Making, Data-Driven, Analytics, Business Performance, Strategic.

Enhancing Performance of Zimbabwean Service-based Firms through Digital Transformation and Sustainable Competitive Advantage: A Structural Equation Analysis

Enhancing Performance of Zimbabwean Service-based Firms through Digital Transformation and Sustainable Competitive Advantage: A Structural Equation Analysis

The Use of Project Management to Provide Technological Sovereig

The most important factors, which stipulate the development of any state, are the level of technological independence and availability of sustainable competitive advantages in innovation sphere. Achievement of technological sovereignty in the Russian Federation is a priority task, whose topicality in conditions of unprecedented sanctions pressure is self-evident. In the research the authors analyzed works by home and overseas experts in the field of technological sovereignty and described the problem of possible damage to ecology and human life in the process of developing the technological sphere. Proceed from it the authors put forward an assumption about the necessity of complex approach to reaching the level of critical and end-to-end technologies with regard to goals of sustainable development on the basis of project management. Findings of the research show that there is a certain mutual conformity of goals of sustainable development and national projects being implemented. However, today we have not got projects, whose goals combine achievements of technological independence and principles of sustainable development of the country. The article provides a conceptual scheme of project management use elaborated by the authors. Academic novelty of the scheme is demonstrated by complementarity of specific goals of technological sovereignty and principles of sustainable development.

Navigating organizational change: sequential vs simultaneous approaches to innovation management in modern enterprises

Purpose This study aims to explore the relationship between innovation and strategic management in contemporary enterprises, emphasizing the navigation of organizational change for sustainable competitive advantage. This study addresses the challenge of adapting to dynamic environments and the critical role of leadership, organizational culture and collaboration in successful innovation management. Design/methodology/approach The authors used the typology research design and comparative analysis to explore the principles and strategies underlying different innovation approaches. This study examines their impact on organizational structures, resource allocation and the integration of technological advancements with managerial practices. Findings The authors developed a typology of two innovation management models. The sequential approach emphasizes phased and incremental innovation, while the simultaneous approach advocates for dynamic and comprehensive integration of innovation across the organization. Each model presents distinct advantages and challenges, underscoring the need for a tailored approach based on the enterprise’s context and objectives. Mature companies may benefit from the sequential approach to gradually evolve their innovation, while new and high-tech-intensive companies can leverage the simultaneous approach for dynamic and continuous innovation. Research limitations/implications Future research should examine local bodies and trade unions’ perception on the energy crisis’ impact toward rural entrepreneurship. Practical implications The findings are useful to Greek and European policymakers and rural micro-entrepreneurs as the experience of dealing with several previous crises can be a useful tool when dealing with current and future crises. Originality/value This study enhances understanding of the complex interplay between organizational innovation and strategy. The authors recommend further exploration of emerging technologies, cultural values, collaboration, sustainable practices and changing customer behavior to boost innovation capabilities and achieve success.

Relationship between Leadership, Intangible and Tangible Resources, and Sustained Competitive Advantage in selected Adventist institutions in Zimbabwe

Abstract We investigated the effects of leadership and tangible and intangible resources on sustainable competitive advantage. A cross-sectional survey was conducted using the Seventh-day Adventist Church Institutions in Zimbabwe. A questionnaire was administered to 341 respondents. The results of the correlation analysis show that leadership (r = .57; p<.01), tangible resources (r =. 53; p< .0l), and intangible resources (r =. 43; p< .05) significantly correlate with sustainable competitive advantage. Furthermore, the regression analysis showed that all three variables combined had a significant effect on sustainable competitive advantage (adjusted R-square = .359) (F (3, 327) =62.61, p<0.05). Additionally, the analysis shows that leadership (β = .370; p < 0.05) and tangible resources (β = .273; p < 0.05) contributed the most to the institutions’ sustainable competitive advantage. However intangible resources, singly, do not significantly affect the competitive advantage. The results confirm the key role of leadership in creating a competitive advantage in organizations. Thus, the study highlights that without leaders’ willingness and effective engagement, those institutions cannot effectively compete in the marketplace despite the presence of resources.

Do Underlying Physical Specifications of a Servicescape Matter? The Case of the Cruise Industry

Understanding customer satisfaction in the cruise industry has mainly focused on intangible attributes like dining and spa experiences. This study explores the impact of cruise-ship servicescape, shaped by physical characteristics such as size and width. Our research confirms the impact of servicescape on passenger satisfaction within the cruise industry. Specifically, passengers typically prefer newer, stable, and less crowded ships. We advocate for greater attention to servicescape design for a distinct, sustainable competitive advantage. Recognizing its significance can enhance customer experiences and market positioning. In addition to contributing to the research on the cruise industry and servicescape literature, this study provides valuable insights for industry stakeholders to enhance their understanding and management of customer satisfaction.

Strategic Human Resource Management Practices for Enhancing Employee Engagement and Organizational Performance

This research investigates the role of strategic human resource management (SHRM) practices in enhancing employee engagement and organizational performance. The primary objective is to qualitatively explore how SHRM practices contribute to fostering a highly engaged workforce and driving superior organizational outcomes. The study employs a qualitative methodology, incorporating case studies, in-depth interviews with HR professionals, and thematic analysis to understand the impact of SHRM on employee engagement and organizational performance. The research involves detailed case studies of organizations recognized for their exemplary HR practices, along with interviews with HR managers, executives, and employees. These qualitative data collection methods provide insights into the specific SHRM practices implemented, such as talent management, performance appraisal systems, employee development programs, and inclusive workplace policies. The thematic analysis identifies key themes and patterns in how these practices influence employee motivation, job satisfaction, and overall performance. The findings reveal that organizations that integrate SHRM practices, such as continuous learning opportunities, clear performance feedback mechanisms, and a supportive work environment, significantly enhance employee engagement. The qualitative data suggest that engaged employees are more likely to exhibit higher levels of productivity, creativity, and loyalty, which in turn contributes to improved organizational performance. Case studies highlight that companies with a strategic focus on HR management are better positioned to adapt to changing market conditions and achieve sustained competitive advantage.

The impact of Business Process Outsourcing on Sustainable Competitive Advantage in the Financial Services Industry in Zimbabwe

Business process outsourcing (BPO) is a fairly new field within research in Zimbabwe. Most companies are in a bid to remain competitive within the financial services industry. The study sought to investigate the impact of BPO on sustainable competitive advantage in the financial services industry. The research adopted the positivism research philosophy which resulted in a quantitative research design. The data was analyzed using IBM SPSS bivariate correlation analysis. Raosoft calculator was used to determine the sample of 148 units from the target population of 240. The findings were that business process outsourcing has a direct relationship with sustainable competitive advantage. According to the results, innovation, highly capable IT teams and cost reduction were all a result of outsourcing of IT services. Accounting outsourcing, through the study, showed that it allowed companies to have access to expertise which are not available internally. It also showed that companies can focus on their core competencies whilst they outsource processes that can be done externally. The study suggested that the factors considered for sustainable competitive advantage are directly affected or impacted by outsourcing of services and processes. The study recommended that due diligence should be taken when implementing BPO. It also recommended that cost-benefit analysis and risk assessment be carried out before deciding on whether to outsource or not.

Exploring the Relationship between Sustainability Performance, Sustainable Competitive Advantages, and Firm Performance in Small and Medium-sized Enterprises of Pakistan

Small and medium-sized firms (SMEs) play a critical role in every economy, contributing significantly to gross domestic product (GDP) and employment creation. However, tackling the negative environmental effect of SMEs is critical to their overall performance. Achieving sustained success necessitates a mix of elements that create a competitive advantage and assist the accomplishment of triple-bottom-line objectives. While previous research has explored business performance and sustainability individually, there is minimal understanding of how sustainability performance impacts firm performance, with sustainable competitive advantages serving as a mediator. Our continuing research aims to fill this knowledge gap by investigating the influence of sustainability performance on firm performance, particularly in SMEs businesses, and by investigating the possible mediating role of sustainable competitive advantages. We assess sustainability performance across three dimensions: economic, environmental, and social. Financial and market performance, quality performance, and innovation performance are used to evaluate firm performance. We use partial least squares structural equation modeling (PLS-SEM) to analyze data from 370 SMEs firms in Pakistan. Our findings give empirical support for the Resource-Based Theory stressing dynamic capacities and provide useful insights for SMEs on effective resource allocation and the implementation of sustainable practices. However, this study has limitations, including its focus on SMEs in Pakistan, which may limit the generalizability of the findings to other regions and sectors. Future research should consider broader geographic and industry contexts to validate these results. This work makes a theoretical and managerial contribution to improving corporate performance.

Dampak Integrasi Perilaku TMT dan Kualitas Pengambilan Keputusan Terhadap Transformasi Digital, Keunggulan Bersaing yang Berkelanjutan dan Kinerja Perusahaan

Digital transformation is essential for businesses in the digital age, but many struggle due to cultural barriers. This study examines the impact of Top Management Team on firm performance in the context of digital transformation. Through a survey of 140 professionals in Indonesian firms, the study finds that digital transformation encourages the development of Top Management Team Behaviour integration and Decision-Making Quality, which in turn leads to improved Firm Performance. The study also highlights the mediation effect of digital transformation and Sustained Competitive Advantage on this relationship.

Research on pricing strategies for competitive green supply chain based on corporate social responsibility

With the increasing public awareness of environmental protection, corporate social responsibility has become an important component of sustainable development and competitive advantage for many enterprises. Although there are many studies on corporate social responsibility in the supply chain, there is still a lack of research on the impact of corporate social responsibility on various decision-makers in the competitive green supply chain dominated by upstream enterprises. Therefore, taking into account the greenness and corporate social responsibility, the paper proposes three Stackelberg game models with the two-echelon supply chain consisting of two competing manufacturers and one socially responsible retailer. We develop a series of propositions and corollaries to determine the optimal solutions and offer some managerial insights. The main novelties and contributions of the paper can be demonstrated in two aspects. First, the paper simultaneously considers the impact of competition intensity and CSR level on wholesale prices, retail prices and greenness level. Second, the paper discusses the impact of two manufacturers with different market positions investing in green products on the profits and utility of supply chain members. Numerical illustrations prove that the level of corporate social responsibility is negatively correlated with retailer profitability and the retailer achieve the highest profits when sub-dominant manufacturer produces green products.

Green innovation drives globalization: a longitudinal case study of Angel Yeast’s evolution from a start-up to a world-class manufacturer

In the increasingly competitive global market, emerging market companies, represented by China, have shown mixed performance during their development process. Many companies grow rapidly in the early stages of development but cannot maintain long-term growth. How to achieve sustainable development has become a major challenge for emerging market companies, and green innovation is considered an effective way to address this issue. Based on the resource-based view, this paper conducts a longitudinal case study on Angel Yeast as the research subject, dividing the development process of Angel Yeast into three stages: the start-up period (1986-2000), the growth period (2000-2010), and the maturity period (2010-present), discussing how Angel Yeast has grown from a small start-up company to a world-class manufacturer. The study finds that Angel Yeast has utilized its unique resources at different stages of development for green technology innovation, green product innovation, green management innovation, green marketing innovation, green supply chain management, and green organizational culture construction, enabling Angel Yeast to gain a sustained competitive advantage and grow into a global leader in the yeast industry. This paper expands the research on the evolution of emerging market companies under the resource-based view theory and enriches the understanding of the role of green innovation in the growth process of enterprises.