Summary The concept of mindfulness, derived from psychology, refers to the cognitive state of an individual who actively processes information, is attentive to the surrounding environment, and is open to new information. Mindfulness has attracted a great deal of interest in a variety of fields, but it has only been incorporated into tourism research in a relatively limited way. This case explores how the concept of mindfulness can connect visitors to the environment in protected areas, with a focus on the Dartmoor National Park in the UK. It reports some of the findings of an extensive visitor survey, including the effect of learning and emotional place attachment on mindfulness as well as the effect of mindfulness on interest in learning and conservation. The results suggest the importance of visitors’ mindfulness in the context of UK National Parks. The practical implications of this for visitor management are discussed. Information © The Author 2024
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