Abstract
Abstract: Brand churn, characterized by a significant percentage of customers leaving for competitors, poses a substantial challenge for businesses across industries. To understand the underlying factors contributing to brand churn and devise effective retention strategies, a survey questionnaire method was employed. The questionnaire was designed to gather insights into customers' reasons for switching brands, their perceptions of competitor offerings, and their preferences for brand loyalty incentives. A diverse sample of respondents representing various demographic segments and purchasing behaviours was targeted to ensure comprehensive data collection. The survey findings revealed key drivers of brand churn, including dissatisfaction with product quality, pricing competitiveness, and customer service experiences. Additionally, insights into customers' perceptions of competitor brands and the effectiveness of loyalty programs in retaining customers were garnered. The results of this survey provide valuable insights for businesses seeking to mitigate brand churn by addressing customer needs and preferences effectively. By implementing targeted retention strategies informed by these findings, businesses can enhance customer loyalty, reduce churn rates, and maintain a competitive edge in the marketplace.
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