How much does survey mode matter for predicting environmental attitudes and behaviors? It is essential to consider the influence of survey mode on the measurement of variables, particularly given the increasing popularity of web-based data collection following the Covid crisis. In 2020, several ISSP countries adopted a mixed-mode design, combining web and paper surveys for the Environment IV module. While mixed-mode data collection can reduce mode-specific errors, its success depends on accurately estimating and adjusting for selection and measurement differences between the modes. Failing to do so can increase the Total Survey Error, compromising the accuracy and reliability of the data. In this article, we examine selection and measurement differences in the web and paper modes in the Environment IV data from Switzerland and Finland. Register data are used as a benchmark to estimate selection biases in key socio-demographic variables, and we use these estimates to disentangle mode measurement effects from other sources of error. While we find that age, education, and labor market status account for selection effects across modes, we do not find significant differences in the measurement of environmental attitudes and behaviors across modes once the selection effect is controlled for. Mixing online and paper modes should thus not compromise data quality by introducing measurement biases for environmental variables.
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